August 13, 2007
The New Chrysler : GlobalGiants.com
Photo: Dancers from Project Bandaloop descend from atop Chrysler’s headquarters building during an employee event celebrating the first day of The New Chrysler on Monday, Aug. 6, 2007, in Auburn Hills, Mich. More than 8,000 employees watched as a banner was unfurled telling the world to “Get Ready for the Next 100 Years.”
The New Chrysler marked the start of a new era by bringing back its Pentastar corporate logo, announcing a new corporate advertising campaign and staging a celebratory rally for thousands of employees on the lawn outside its company headquarters. The “First Day” events followed the August 3 contract signing under which New York-based Cerberus Capital Management assumed majority ownership of the company, with former owner DaimlerChrysler AG maintaining a significant minority stake.
Photo: Chrysler Headquarters.
The Pentastar, which for decades symbolized Chrysler Corporation, is back as the corporate mark for The New Chrysler. |GlobalGiants.com|
Edited & Posted by Editor | 4:14 AM | Link to this Post
August 2, 2007
BONGO ADVERTISING : GlobalGiants.com
Photo: Bongo unveils the Fall 2007 advertising campaign starring TV personality Vanessa Minnillo. |GlobalGiants.com|
Edited & Posted by Editor | 12:34 AM | Link to this Post
August 1, 2007
Gap Introduces New Marketing Campaign 'Classics Redefined' : GlobalGiants.com
Photo: Sarah Silverman wears The Wide Leg Trouser in Gap's fall ad campaign, "Classics Redefined."
Gap's Fall Campaign Highlights a Diverse Cast of Inspiring Individuals Including John Mayer, Forest Whitaker, Sarah Silverman, Liev Schreiber, Lucy Liu, Regina King, Selma Blair and Ken Watanabe.
"Classics Redefined" is an innovative new advertising campaign captured by acclaimed photographer Annie Leibovitz. Launching this August, the campaign features a series of modern portraits of individuals from a range of artistic fields including Grammy Award-winning musician John Mayer, comedic "It girl" Sarah Silverman and Oscar Award-winning actor Forest Whitaker. |GlobalGiants.com|
Edited & Posted by Editor | 2:02 AM | Link to this Post
July 17, 2007
COTY INC & ACTOR EWAN MCGREGOR : GlobalGiants.com
London, 17 July 2007: Paris - Coty Prestige announces an agreement with actor Ewan McGregor to be the face of Davidoff's newest male fragrance. (Coty Inc)
Edited & Posted by Editor | 4:37 AM | Link to this Post
June 12, 2007
Bongo Announces Vanessa Minnillo to Star in Its Fall Advertising Campaign : GlobalGiants.com
Photo: Bongo spokesperson, Vanessa Minnillo, on set at the Bongo fall photo shoot.
NEW YORK -- Iconix Brand Group (NASDAQ:ICON) announced June 11 that it will continue its association with Vanessa Minnillo for its junior brand, Bongo. Bongo has signed Minnillo for a second season and she will appear in the brand's fall 2007 advertising campaign. |GlobalGiants.com|
Edited & Posted by Editor | 1:18 PM | Link to this Post
June 7, 2007
See Pittsburgh in a Whole New Light! : GlobalGiants.com
'Pittsburgh Festival of Lights' Transforms Downtown Buildings into Large Scale Works of Art.
Photo: Agnes Katz Plaza Pittsburgh Before. (Pittsburgh Celebrates Glass)
Photo: Agnes Katz Plaza Pittsburgh After. (Pittsburgh Celebrates Glass)
On Tuesday, June 5, 2007, downtown Pittsburgh buildings became giant canvasses illuminated with rich colors, shapes and textures inspired by glass during the first Pittsburgh Festival of Lights. It is all a part of Pittsburgh Celebrates Glass! - a year-long collaboration of more than 70 cultural, civic and community partners designed to get local residents and tourists to experience the region's tremendous array of arts, events and activities.
In addition to the Festival of Lights, there are hundreds of world class events in Pittsburgh throughout 2007 including Chihuly at Phipps: Gardens & Glass, Viva Vetro! Glass Alive! Venice and America at the Carnegie Museum of Art, and the Allure of Japanese Glass at the Glass Center. |GlobalGiants.com|
Edited & Posted by Editor | 2:51 AM | Link to this Post
May 31, 2007
CITIZEN WATCH CO. UNSTOPPABLE AD WITH ELI MANNING : GlobalGiants.com
Photo: Professional quarterback Eli Manning as featured in Citizen's international "Unstoppable" ad campaign. (Citizen Watch Co.) |GlobalGiants.com|
Edited & Posted by Editor | 11:13 AM | Link to this Post
May 28, 2007
The New World of Coca-Cola : GlobalGiants.com
The Coca-Cola Company Celebrates New World of Coca-Cola Grand Opening.
The Coca-Cola Company celebrated on May 24 the official grand opening of the new World of Coca-Cola at Pemberton Place. Expected to draw more than 1 million visitors in its first year of operation alone, the new World of Coca-Cola represents a significant enhancement to an already growing center for tourism in Georgia.
The Company will use its new attraction to showcase how people all around the world have connected with its brands for more than 120 years.
The new World of Coca-Cola is located at Pemberton Place, next door to the Georgia Aquarium, which opened in November 2005 on land donated by The Coca-Cola Company.
Twice the size of its predecessor, the attraction includes more than 1,000 artifacts that have never been seen by the public.
The attraction features three theaters (one in 4D), a real bottling line, a popular culture exhibit showcasing artwork by Andy Warhol and a contemporary tasting lounge where guests can sample 70 Coca-Cola products from around the globe -- including sparkling beverages, waters, juices, teas and sports drinks.
The Coca-Cola Company is the world's largest beverage company. Along with Coca-Cola, recognized as the world's most valuable brand, the Company markets four of the world's top five nonalcoholic sparkling beverage brands, including Diet Coke, Fanta and Sprite. |GlobalGiants.com|
Edited & Posted by Editor | 3:59 AM | Link to this Post
May 24, 2007
The World Class Pianist Helene Grimaud is the New Brand Ambassador for Montblanc : GlobalGiants.com
Helene Grimaud is acknowledged as one of the best pianists of her generation. She has been named one of the international brand ambassadors for Montblanc and the new face of an extensive advertising campaign.
Helene Grimaud, who now lives outside of New York City, is originally from Aix-en-Provence. Her sensitive playing, passionate intensity and unusual interpretations have made her a classical musician of world renown. Helene Grimaud was 15 years old when she won the Grand Prix du Disque in 1985 with her playing of Rachmaninovs Second Piano Sonata. Today she appears with all the leading symphony orchestras of the world from the London Symphony Orchestra to the New Yorker Philharmonic.
The Montblanc advertising campaign with Helene Grimaud is being introduced worldwide in all leading magazines. |GlobalGiants.com|
Edited & Posted by Editor | 3:14 AM | Link to this Post
May 23, 2007
Jaslene Gonzalez Makes the Cut for CoverGirl : GlobalGiants.com
CW's America's Next Top Model Winner Signs as CoverGirl Model.
CoverGirl has welcomed "CW's America's Next Top Model" cycle 8 winner, Jaslene Gonzalez, into the CoverGirl family. Jaslene, the first ever Latina to win the competition, received a $100,000 CoverGirl cosmetics contract under which she will appear in a print ad for CoverGirl TruShine Lipcolor, a year's representation by Elite Model Management and a cover and six-page spread in Seventeen magazine.
Jaslene, a 21 year old Chicago native of Puerto Rican heritage, proved to be a viewer favorite during the season, as evidenced by her being voted CoverGirl of the Week. Her ability to master the runway and captivate the cameras convinced judges she was worthy of the CoverGirl model contract. |GlobalGiants.com|
Edited & Posted by Editor | 2:28 AM | Link to this Post
COTY INC: JOSH HOLLOWAY, FACE OF DAVIDOFF COOL WATER FRAGRANCE : GlobalGiants.com
LONDON -- Coty Prestige, a division of Coty Inc., is welcoming Josh Holloway as the new face of the Davidoff Cool Water fragrance (worldwide except North America).
The new advertising campaign (television & press) will break across Europe and the UK at the beginning of July 2007.
Coty was created in Paris in 1904 by François Coty who is credited with founding the modern fragrance industry. Today, Coty Inc. is the world's largest fragrance company and a recognized leader in global beauty with annual net sales of US$2.9 billion. The Coty Prestige brand portfolio is distributed in prestige and ultra-prestige stores and includes Baby Phat, Calvin Klein, Cerruti, Chloé, Chopard, Davidoff, Jennifer Lopez, Jette Joop, Jil Sander, JOOP!, Kenneth Cole, Lancaster, Marc Jacobs, Nautica, Nikos, Phat Farm, Sarah Jessica Parker, Vera Wang and Vivienne Westwood. The Coty Beauty brand portfolio is more widely distributed and includes adidas, Aspen, Astor, Calgon, Celine Dion, Chupa Chups, David and Victoria Beckham, Desperate Housewives, Esprit, Exclamation, Isabella Rossellini, Jovan, Kylie Minogue, mary-kateandashley, Miss Sixty, Miss Sporty, Pierre Cardin(2), Rimmel, Shania Twain, Stetson, the healing garden and Vanilla Fields. |GlobalGiants.com|
Edited & Posted by Editor | 2:16 AM | Link to this Post
May 22, 2007
FORD BLOWN AWAY : GlobalGiants.com
Photo: LONDON, May 22, 2007. Blown Away ... .Balloons carry full-sized cars over the rooftops of London in the filming of Ford's new Mondeo ad. The long format ad will premiere across most European countries during the UEFA Champions League final on May 23rd. 1400 balloons and 80 cylinders of helium were used while shooting the film. (FORD) |GlobalGiants.com|
Edited & Posted by Editor | 12:37 PM | Link to this Post
May 21, 2007
AT&T Kicks Off Accelerated Branding Campaign : GlobalGiants.com
AT&T Gears Up for iPhone Launch.
All Company Wireless Stores Converted to AT&T Branding as Consumer Reaction Soars.
Photo: Overnight, AT&T kicked off a new phase of the company's branding strategy by replacing the Cingular brand with AT&T on all in-store signage, store kiosks, and point-of-sale materials in approximately 1,800 company-owned wireless retail stores. Key stores in major markets also installed new exterior signage displaying the new brand. (AT&T Inc.) |GlobalGiants.com|
SAN ANTONIO, May 21 -- Beginning today, customers of the largest U.S. wireless carrier will be seeing more of the new AT&T than ever before as the company prepares to launch the Apple iPhone, one of the most highly anticipated wireless products in recent history. And, according to recent surveys of customers, that's just fine with them.
AT&T Inc. (NYSE:T) today announced a new phase of the company's branding strategy. Overnight, AT&T kicked off this phase by replacing the Cingular brand with AT&T on all in-store signage, store kiosks, and point-of-sale materials in approximately 1,800 company-owned wireless retail stores. In addition, key stores in major markets also unveiled new exterior signage displaying the new brand.
The decision to move to this phase of the branding campaign is based on research that indicates that consumer awareness of AT&T is high and ahead of expectations.
The store makeovers are also critical to prepare for the late-June launch of the Apple iPhone, for which AT&T will be the exclusive wireless provider in the United States.
Over the past several months, the new AT&T brand campaign has had a notable marketplace impact. Consumers and businesses worldwide consider AT&T as a leading communications brand and recognize it for meaningful innovation, a commitment to customer service, high quality and exceptional reliability. |GlobalGiants.com|
Edited & Posted by Editor | 3:47 AM | Link to this Post
April 30, 2007
Eos Airlines Launches New Brand Marketing Campaign: 'Uncrowded. Uncompromising.' : GlobalGiants.com
Photo: A new brand campaign from Eos Airlines showcases "uncrowded" experiences. Here, in a tennis stadium, two fans happily occupy a large roped-off area, as an attendant stands nearby.
PURCHASE, N.Y., April 30 -- Eos Airlines has earned a loyal following among business and leisure travelers since it launched service between New York and London in late 2005. Eos pioneered its single-class premium service -- "Eos Class" -- on the strength of an innovative cabin design in which Boeing 757s that normally hold 220 passengers are reconfigured with only 48 "suites." Now, Eos is launching a brand campaign that expands on the benefits of this "uncrowded" experience for the airline's guests.
Print advertising will run in leading business and travel periodicals, and a series of non-traditional brand encounters will be created in outdoor media environments. The campaign breaks in the NYC and London media markets, the two cities that Eos currently serves, and is targeted to premium class travelers in the finance, entertainment and fashion industries, among others. |GlobalGiants.com|
Edited & Posted by Editor | 9:09 AM | Link to this Post
April 23, 2007
LG Mobile Phones Crowns Morgan Pozgar the LG National Texting Champion : GlobalGiants.com
First National Text Messaging Competition Concludes With a Fast and Furious Thumb Race in New York City.
Photo: LG Mobile Phones Crowns Morgan Pozgar the LG National Texting Champion.
SAN DIEGO, April 23 -- For the past month, LG Electronics MobileComm U.S.A., Inc. (LG Mobile Phones) focused on finding the fastest thumbs in the U.S. This exhilarating task lead them from the sunny skies of Hollywood to the skyscrapers of New York, where they concluded the first national text messaging competition, the LG National Texting Championship, on Saturday at the Roseland Ballroom in New York City. Although over 300 competitors thought their thumbs could out-text the best, 13-year-old Morgan Pozgar prevailed as the LG National Texting Champion. The Claysburg, Pennsylvania resident had an impressive text message speed of 42 seconds for a 151 character phrase, which earned her the title of LG National Texting Champion and $25,000 cash.
During this exciting afternoon of thumb exercises and speed-texting, these often overlooked appendages captured the spotlight as contestants battled each other for over $40,000 in cash and prizes. Contestants had the chance to test their texting capabilities based on speed and accuracy by battling it out on their QWERTY keypad mobile devices for money, fame and the LG National Texting Championship crown.
"I am so shocked right now. I send over 4,000 texts every month and can't believe that I actually won the whole competition," said Pozgar. "Now I want to go shopping."
Pozgar's winning phrase was, "Supercalifragilisticexpialidocios! Even though the sound of it is something quite atrocious. If you say it loud enough you'll always sound precocious."
Pozgar came to New York City with her mother Shannon and 15-year-old brother Kyle, who won a 50" plasma LG television in a consolation round. The family had never been to New York City and Shannon was shocked about how well both of her children did in the competition. |GlobalGiants.com|
Edited & Posted by Editor | 12:58 PM | Link to this Post
April 20, 2007
Kellogg Company: Rice Krispies Operation Spark : GlobalGiants.com
Photo: Kids music star Ralph Covert, left, star of TV's "Ralph's World," plays as Laim Newman, 3, dances along with 'Crackle,' left rear, and 'Pop," right rear, at the launch of Rice Krispies Operation Spark at the Children's Museum of Manhattan in New York, Thursday, April 19, 2007. Operation Spark is aimed to educate moms with simple ways to add more quality to the times they spend with their children. (Kellogg Company, Ray Stubblebine) |GlobalGiants.com|
Edited & Posted by Editor | 12:43 PM | Link to this Post
April 11, 2007
Drew Barrymore Takes on Leading Role with CoverGirl : GlobalGiants.com
Actress and Filmmaker Signs as CoverGirl and Co-Creative Director.
Photo: Drew Barrymore takes on leading role as a new CoverGirl spokesmodel.
HUNT VALLEY, Md., April 11 -- Actress Drew Barrymore is starring in her first major beauty campaign with CoverGirl, the best selling makeup brand in the U.S. Drew will be not only the newest face in CoverGirl advertisements, but also the co-creative director for her first advertising commercial to debut in January 2008.
Since its introduction in 1961, CoverGirl has helped numerous modeling careers and was one of the first brands to link models' names and faces with a product. The long list of famous CoverGirl models includes Queen Latifah, Christie Brinkley, Cheryl Tiegs, Rachel Hunter, Tyra Banks, Niki Taylor and Molly Sims, and the brand is known for consistently signing models that embody both inner and outer beauty, such as current spokesmodel Queen Latifah. |GlobalGiants.com|
Edited & Posted by Editor | 11:49 PM | Link to this Post
Celebrities Start Their Engines for a New ABC Television Reality Series, 'Fast Cars & Superstars -- Gillette Young Guns Celebrity Race' : GlobalGiants.com
Celebrities Learn from Pro Stock Car Drivers and Compete for the Checkered Flag.
Photo: While taking a breather between practice laps, Jewel chats with driving instructor Corey LaCosta during the taping of the new reality show, "Fast Cars and Superstars -- Gillette Young Guns Celebrity Race." Jewel, along with eleven other celebrity drivers, including Serena Williams and William Shatner, will partner with the Gillette Young Guns, six of stock car racing's most talented and popular drivers, to learn what it takes to win on the race track.
BOSTON, April 11 -- Celebrities including Jewel, Tony Hawk, Serena Williams and William Shatner are dreaming of life in the fast lane, as they race to the finish in the new reality show, "Fast Cars & Superstars -- Gillette Young Guns Celebrity Race," a 7-episode series to air on ABC prime time beginning Thursday, June 7. Twelve celebrity drivers will partner with the Gillette Young Guns -- six of stock car racing's most talented and popular drivers -- to learn what it takes to win on the race track.
The show will explore the interaction of top young stock car drivers with stars from the world of sports, music and entertainment, featuring drama and competition on and off the race track. In each episode, viewers will watch celebrities train with a Gillette Young Guns driver. The show will culminate in a one-hour finale where the celebrities will be coached from the pits by their Gillette Young Guns instructors, and compete against each other during a time-trial race. |GlobalGiants.com|
Edited & Posted by Editor | 2:18 PM | Link to this Post
March 31, 2007
GOODYEAR BLIMP CONTEST
Photo: In this photo provided by The Goodyear Tire & Rubber Company, students from UCLA, Georgetown University, Ohio State University and the University of Florida prepare to board the Goodyear blimp to participate in the Goodyear "Get There" Blimp Shot Contest on Friday, March 30. Flying 500 feet in the air aboard the Goodyear blimp "Spirit of Innovation," each contestant was given an opportunity to "shoot" a regulation basketball at a hoop target measuring 100 feet in diameter.
Photo: In this photo provided by The Goodyear Tire & Rubber Company, Jennifer Hanson from Georgetown University returns from her winning shot aboard the Goodyear blimp as part of Goodyear "Get There" Blimp Shot Contest on Friday, March 30. Hanson and three other students from UCLA, Ohio State University and University of Florida each had an opportunity to shoot a regulation basketball at a hoop target measuring 100 feet in diameter while flying 500 feet in the air aboard the Goodyear blimp.
Photo: In this photo provided by The Goodyear Tire & Rubber Company, Stacey Freyer from Ohio State University prepares to participate in the Goodyear "Get There" Blimp Shot Contest on Friday, March 30. Freyer and three other students from UCLA, Georgetown University and University of Florida each had an opportunity to shoot a regulation basketball at a hoop target measuring 100 feet in diameter while flying 500 feet in the air aboard the Goodyear blimp.
|GlobalGiants.Com|
Edited & Posted by Editor | 1:05 PM | Link to this Post
March 9, 2007
Citizen Watch Co. Signs Tennis Champion Nicole Vaidisova to its Unstoppable Roster : GlobalGiants.com
Photo: Top 10 ranked tennis champion Nicole Vaidisova as featured in the Citizen Eco-Drive Spring 2007 international advertising campaign.
LYNDHURST, N.J., March 8 -- Citizen Watch Company of America, Inc. (COA) has signed 17-year old Nicole Vaidisova, the world's Top 10 ranked tennis champion on the Sony Ericsson WTA Tour to its international media campaign, Unstoppable. Ms. Vaidisova has already won 6 career Tour singles titles and is the youngest female player in the Top 10, achievements that embody the core of the Citizen Eco-Drive(R) Unstoppable campaign.
Print ads featuring Nicole Vaidisova, which will run in English, Spanish and French throughout the United States and Canada, break in April in a variety of weekly magazines including People and Us Weekly, and monthly beauty, fashion and lifestyle magazines including Glamour, Marie Claire, Latina and LouLou. |GlobalGiants.com|
Edited & Posted by Editor | 8:07 AM | Link to this Post
