May 13, 2006
Volkswagen Rabbit Springs into New York
AUBURN HILLS, Michigan, USA - Volkswagen of America, Inc. has announced that its all-new fifth generation Golf, which debuted at the 2006 Chicago Auto Show, is going back to its roots with the original Rabbit nameplate for the U.S. and Canadian markets. The Rabbit is hopping into the market after its official introduction at the New York International Auto Show.
"The Rabbit was always exclusive to the U.S. and Canadian markets; while the rest of the world had the Golf, we had the iconic Rabbit," said Volkswagen's Director of Brand Innovation, Kerri Martin. "The reintroduction of the Rabbit represents Volkswagen's commitment to this market and is a nod to the passionate North American enthusiasts who have an emotional connection with the Rabbit name."
"Volkswagen customers want a relationship with their cars. Names like The Thing, Beetle, Fox, and Rabbit support this," Martin added.
Founded in 1955, Volkswagen of America, Inc. is headquartered in Auburn Hills, Michigan. It is a subsidiary of Volkswagen AG, headquartered in Wolfsburg, Germany. Volkswagen is one of the world's largest producers of passenger cars and Europe's largest automaker. Volkswagen sells the Rabbit, New Beetle, Jetta, Passat, Touareg and Phaeton.
The Rabbit goes on sale this summer in both two and four-door versions. Standard features include an advanced ABS braking system, traction control, active front head restraints, front side airbags, air conditioning and anti-theft alarm system with remote locking. Always known for its value, this latest Rabbit is no exception, offering a high level of standard features and equipment at an attractive starting price.
The Rabbit was the first Volkswagen produced in the United States and its appeal grew rapidly, with sales of over 1.3 million in its 10-year lifespan. The Rabbit's popularity can be credited to the wide array of standard features it offered at an attractive price. The 2006 Rabbit promises a return to the high-value, iconic status of the original.
"The Rabbit's return to Volkswagen's family is not an attempt to recreate the original car; today's Rabbit is manufactured at our Wolfsburg production facility alongside the all-new GTI." The Rabbit, or Golf as it is well known throughout the rest of the world, is the world's best seller with over 25 million cars sold over five generations. This latest generation has already won more than 25 awards in more than sixteen countries. Martin adds, "Even the name 'Rabbit' dramatizes the enhanced performance, playing off the car's clever design, efficient size, agility and nimbleness. The Rabbit is back."
The 2006 Rabbit benefits from its laser-welding production process, class-leading fit and finish, heightened body strength, crash protection, driving dynamics, and reduced interior noise.
Drivers of the Rabbit will benefit from it's fully independent suspension system that uses a multi-link rear and optimized front axle, and will enjoy the new optional six-speed automatic transmission with Tiptronic (five-speed manual standard). A new powerful engine with a larger displacement of 2.5 liters and five-cylinders generates 150 horsepower.
Edited & Posted by Editor | 8:43 AM | Link to this Post
April 28, 2006
Aero X Concept Showcases Future Saab Design Direction
American debut at New York Auto Show coincides with Saab 50 Years in the U.S.
New York, N.Y. -- The 2006 Saab Aero X concept car, voted 'Best of Show' at its world premiere in Geneva, is making its American debut at the New York International Auto Show. The arrival of the Aero X in Manhattan coincides with the 50-year anniversary of Saab sales activities in the United States, which started at the 1956 New York Show.
Saab is one name and two companies. The car business, Saab Automobile AB, is now wholly owned by General Motors, the world's largest auto maker, and the Saab Group is a global leader in the application of advanced technologies, specializing in aerospace and defense systems.
Saab 9-3 Convertible Car
The Saab Aero X concept harnesses the power of Saab's aviation and Scandinavian roots to make a unique statement in performance car design.
First, there are no doors...or windshield pillars. That's because the Saab Aero X adopts a cockpit canopy, just as you would see on a jet aircraft. It offers the Aero X pilot full 180 degree vision, and also facilitates entry and exit from its low-slung cabin.
"After its stunning performance in Geneva, we can't wait to show the Aero X to the press and public here in America", said Jay Spenchian, Saab Automobile USA general manager. "There's no better way to celebrate 50 years and over 500,000 Saabs in the United States, than by showing our future design direction with the Aero X in the city where our American business originally took off."
As one would expect from Saab, this dynamic two-seater sports coupe breaks with automotive design convention both outside and inside.
Thrust for the all-wheel-drive Saab Aero X also comes from a powerplant with a difference. The 400 bhp, twin-turbo, BioPower V6 engine is fueled entirely by ethanol, a sustainable energy source that is kinder to the environment by cutting fossil CO2 emissions. The 'green power' of this advanced engine gives new meaning to the phrase 'performance with responsibility'.
Inside, the Saab Aero X's cockpit also adds a new dimension to clean Scandinavian interior design by completely eliminating conventional dials and buttons. Instead, Saab has applied techniques derived from Swedish glass and precision instrument making, displaying data on glass-like acrylic 'clear zones' in graphic 3-D images.
All exterior and interior lighting is by LED (light-emitting diode), which has given the design team new freedom to exploit the compact packaging benefits of a technology that will be featured increasingly in future Saab products.
With weight-saving carbon fiber bodywork, a lightweight powertrain, electronically controlled suspension and all-wheel drive, the Saab Aero X is an exciting driver's car that promises a level of performance to match its looks. Computer simulations anticipate zero to 60mph/100 kph in just 4.9 seconds and a top speed of 155 mph/250 kph (limited).
"This concept shows the exciting possibilities that are open to us as we evolve a more progressive design language for the brand," says Jan Ã…ke Jonsson, Saab Automobile's Managing Director. "Our designers, engineers and marketers in Sweden are ideally placed to nurture and communicate the unique DNA of the Saab brand. Their work will ensure that future product proposals express core qualities, such as progressive design, sporty performance and emotional functionality, in a way that is specific to Saab."
Saab is a division of General Motors Corp. Saab Automobile USA is the importer and distributor of Saab 9-2X, 9-3, 9-5 cars and the 9-7X SUV for Saab Automobile AB, Sweden.
Edited & Posted by Editor | 7:35 PM | Link to this Post
April 16, 2006
Toyota Yaris 2007
Toyota Motor Sales (TMS), U.S.A., Inc., recently unveiled the all-new Yaris three-door liftback at the Specialty Equipment Market Association (SEMA) Show in Las Vegas.
This is the all-new second-generation Yaris. Launched in 1999, the first generation Yaris was Toyota's best-selling model in Europe and was named the (2000) European "Car of the Year".
The Yaris has been a hit in Europe and Toyota is looking forward to its launch here in the U.S. "As Toyota's most affordable passenger car, the Yaris will feature modern exterior styling and a surprising and upscale interior. It will be one of the most economic and youthful passenger cars Toyota has built."
The next-generation Yaris rides on an all-new platform that is longer and wider than its predecessor. Air conditioning, tilt-steering wheel, and color-keyed mirrors and door handles are among the many standard features.
The Yaris interior provides unexpected roominess and a comfortable cabin. The upscale interior provides remarkable design and a rear seat featuring a center headrest. Driver and front passenger advanced airbags, and ample storage space are among the array of standard interior features.
Powering the Yaris liftback will be a 1.5-liter four-cylinder engine with variable valve timing with intelligence (VVT-i) that will have impressive fuel economy. Mated to either a five-speed manual or four-speed automatic transmission, the engine will produce 106 horsepower and 103 ft.-lb. of torque. Combined with the MacPherson strut front and rear torsion beam suspension, the Yaris will offer fun-to-drive handling and excellent maneuverability.
In addition to good overall handling, the Yaris also will offer seat-mounted side and front and rear side curtain airbags, anti-lock brakes, an audio system with MP3 capability and mini-jack port, power windows, mirrors and door locks, and a 60/40 split rear seat with reclining, sliding and fold flat features among its optional equipment.
Edited & Posted by Editor | 1:12 PM | Link to this Post
April 10, 2006
Night Vision System for Cars
At the International Motor Show (IAA) in Frankfurt, Siemens has introduced a night vision system that works with infrared technology. With this innovation, Siemens has also become the first automotive industry supplier to create a prototype of an electronic pedestrian marking system. One quarter of all serious traffic accidents take place in the evening or at night. And about one third of all traffic fatalities are the result of accidents during these hours.
That’s why Siemens VDO Automotive has developed an infrared system that’s up to series production standards. Night Vision makes a vehicle’s darkened surroundings visible out to a distance of 150 meters. Night Vision generates an electronically processed video image that can be displayed in real time either in the head-up display or on a TFT monitor in the instrument panel.
Depending on the automotive industry’s design requirements, Night Vision works with two different systems. With the near-infrared system, two barely noticeable infrared emitters are integrated into the headlights. The infrared light they produce is captured by a small camera positioned close to the rear-view mirror. The second system, a solution in the long-wave spectral range, a high-resolution infrared camera is installed behind the radiator grille. Using a wavelength of six to 12 micrometers, it detects the infrared heat radiation from the vehicle’s surroundings, which is displayed as a negative image: Objects that are cold — because they are inanimate — appear darkened, and living things are displayed as bright objects.
The pedestrian marking in the video image has been realized by Siemens VDO as a prototype with image processing electronics. This analyzes all the image data according to temperature differences and typical shapes and marks pedestrians on the monitor with a warning. It will be some time before these special features will be ready for market launch.
The advanced development phase for an exclusively video-supported Night Vision system has been completed, however. Production as part of a network of driver assistance systems could be launched in 2008. In addition to the electronic recognition and evaluation of a vehicle’s surroundings, Siemens VDO sees comfortable interaction between driver and system as the most important development priority.
Edited & Posted by Editor | 4:36 PM | Link to this Post
March 19, 2006
Motorola, Pininfarina and Maserati: Technological Concept Car at Geneva International Motor Show
Italian designer and mobile phone manufacturer are collaborating on futuristic dream car.
GENEVA -- Motorola, Inc. and Pininfarina, the design company behind such iconic cars as Maserati and Ferrari, had announced together with Maserati the world premiere of a technological concept car equipped with futuristic automotive and mobile technologies at the 2005 Geneva International Motor Show. This new creation, a tribute to the Maserati of the future based on its heritage and on its advanced mechanicals, is a rolling high-tech sculpture that demonstrates technologies that are imaginary but possible.
Motorola is a Fortune 100 global communications leader that provides seamless mobility products and solutions across broadband, embedded systems and wireless networks. In your home, auto, workplace and all spaces in between, seamless mobility means you can reach the people, things and information you need, anywhere, anytime. Seamless mobility harnesses the power of technology convergence and enables smarter, faster, cost-effective and flexible communication. Motorola had sales of US $31.3 billion in 2004.
The prototype demonstrates Motorola’s concept of “seamless mobility”: the ability to reach the people you need, the entertainment you love, and the information you can’t live without, whether you are at the office, at home, or even in your car. The integration of Motorola’s technology in the car realizes the seamless mobility theory: the car itself becomes an intelligent moving network, able to interact with its passengers and keep them constantly and seamlessly connected to all the aspects of their lives. This concept is translated even into the car’s interior, which is physically seamless.
The technologies integrated into the Maserati dream car include a transparent heads-up display revealing the intelligent core of the vehicle. Through a central mounted navigation device, drivers can navigate through a personalized array of functions and menus. The numerous cameras positioned on the car allow drivers to share their driving experience with others. The car was created completely from renewable resources, using recycled components rather than natural materials. It also features a swappable drive system that transfers from gasoline to hybrid drive in six minutes.
The idea to build a technological dream car with Motorola came as Pininfarina Extra, the division of the Pininfarina Group, began designing Motorola’s latest line of iDEN handsets. Pininfarina Extra, which has partnered with Motorola on the design of its latest mobile phones, thought about how they could integrate Motorola’s concept of ‘seamless mobility’ within a technologically advanced car. This challenge was taken up and carried forward by Pininfarina Extra through its cooperation in the design of the cabin and the accessories of the concept car.
“This Maserati illustrates some of Motorola’s future technologies in a way that visitors to the Geneva International Motor Show can experience first-hand,” said Sam Desai, senior vice president and general manager, Motorola’s iDEN Networks and Handsets. “It is another example of how Motorola and Pininfarina are working together to bring exciting designs to new products.”
Motorola and Pininfarina also demonstrated several cutting-edge products designed for automotive enthusiasts, including the Pininfarina Limited Edition Motorola i833 handset as well as Motorola’s line of NASCAR phones, mobile phone car kits, and other phones and accessories.
Edited & Posted by Editor | 1:22 PM | Link to this Post
March 6, 2006
A NEW CENTURY FOR LINCOLN VEHICLES - 2000s
In the early 2000's, Lincoln concentrated on attracting more young buyers to the brand. It began its crusade with the sporty 2000 LS. This was Lincoln's first entry in the highly competitive luxury sport segment. It was also the first true domestic player in the segment. In order to refresh its vehicle lineup Lincoln introduced an updated 2003 Navigator model that was better than ever, with a number of power features exclusive to its class. Another vehicle that turned heads of the younger generation was the 2002 Aviator, Lincoln's newest SUV - a luxurious, versatile mid-size SUV that's been heralded for its performance and interior. Launched as the spirited offspring of the Navigator, Aviator's nimble design and athletic ability was key to bringing a new audience to Lincoln.
Lincoln Shines in the City
Becomes official automotive partner of the new Time Warner Center
In October 2004, Lincoln took up residence at the new epicenter for art and design in New York City - the spectacular new Time Warner Center.
Built at a cost of $1.6 billion, the Time Warner Center opened to the public in February 2004 at a prime location - New York City's historic Columbus Circle overlooking Central Park. In addition to offices and exclusive residences, the 2.8 million square foot complex houses high-end retail, food, entertainment and hotel destinations, as well as three performance halls for Jazz at Lincoln Center. It's the perfect reflection of Lincoln's Reach Higher theme.
As the official automotive partner, Lincoln will sponsor art exhibits and performances within the center and will feature innovative product displays throughout the year. From time to time, visitors will even be treated to a first look at the some of the latest Lincoln concept vehicles. While interactive screens will allow people to learn more about the Reach Higher lifestyle and Lincoln vehicles, a Lincoln concierge will be on hand to answer product questions and add a unique personal touch. Interested in a test drive? The concierge can arrange for one in New York City that very day or at a Lincoln Dealership anywhere you choose in the country. It's yours for the asking.
So next time you're in New York City, put the new Time Warner Center on your itinerary. Not only will you find the best in shopping and dining, you might get a sneak peek at future Lincolns, too.
Edited & Posted by Editor | 8:52 AM | Link to this Post
February 28, 2006
FIAT Cars: making state-of-the-art technology accessible to everyone
Fiat Palio
Fiat cars are recognized for their fresh and lively style, for their all-Italian design and because they offer more tangible responses to customers.
Since the beginning "innovation and emotion" have been the most genuine roots of the Fiat tradition. with their cars, Fiat tries to make state-of-the-art technology accessible to everyone, offering "intelligent solutions" on all the models to simplify and improve life.
Fiat Idea has new style details, new exterior colours and various stylistic improvements on the inside, expressing in a natural manner elegance and versatility, practicality and style.
Its elegant profile has been made even more impressive by the shiny new columns, moulding with chrome inserts and the wheel arches that testify to a lively personality, which is also further enhanced by the new colours. The new front has a chrome radiator grille, bumpers in body colour, and new-design lights.
On the inside, the dashboard, with an ergonomic design, adds to the elegance of the interiors with colours ranging from black, to dark grey and satin finish chrome: a new look with a added touch of class afforded by the exclusive fabrics and colours.
FIAT Panda passes the 500,000 mark
The Fiat Panda has just passed the milestone of 500,000 units manufactured.
Two years after its market launch, the Fiat Panda passed this ambitious milestone with a car that was ordered in Italy, with the Emotion outfit, a 1.3 Multijet engine and sparkling light blue paintwork.
The Panda is built in the Polish plant of Tychy, and destined primarily to the European markets, but it is also sold in countries like Malaysia, Taiwan and Martinique, and there are also 1,831 Pandas on the streets of Japan.
And it was a Japanese customer who ordered Fiat Panda no. 499,999, a Climbing 4x4, with Titian Red paintwork, while no. 500,001 remained in Poland, a Panda Active with yellow bodywork.
The Panda is the second best selling car in Italy, behind the Fiat Punto. Since it was launched, it has climbed rapidly up reaching first place in the Italian and European top ten.
This commercial success has been confirmed by 18 prizes awarded by the international trade press, including the prestigious “Car of the Year 2004” title.
Here is how FIAT describes this model:
FIAT Panda is all new, except for its unique personality.
Big on content, but small when it comes to finding a parking space in the city.
Sturdy and ready for everything.
So easy, it’s a pleasure.
With a front section as distinctive as that of a SUV, Panda has the streamlined sides of a sedan, with high arching windows and a third glass pane that adds a unique stylistic element.
Styling details include the grille, with two huge chromed headlamps, and the bumper with air intakes that convey an impression of dynamism and sturdiness. The high, square cut rear is characterised by long, vertically-oriented light clusters, which underscore the spaciousness and practical mindset of New Panda.
The interior features original pastel coloured fabrics that are pleasurable to the touch.
Discover Fiat Panda through its images and smart solutions, all of them conceived to make your life easier!
Panda Alessi Innovative and with an unmistakable style, the Panda Alessi is the result of the collaboration with Alessi, synonymous with Italian design and famous around the world.
The Panda Alessi is two-tone: a white polypropylene strip wraps all around the bottom part of the car, combining perfectly with each of the three exclusive body colours - black, green and orange. The hub caps, luminous rear antenna and third brake light in coloured, transparent glass are just some of the stylistic elements proposed by Stefano Giovannoni for Alessi. On the inside, there is a new dashboard colour, screen printed instrumentation, and new seat fabric and colour, while the tunnel unit, with its original accordion-type CD-holder, and the mobile phone holder have been completely redesigned.
Panda Alessi, now marketed only on the Italian market, will soon be available Europe-wide.
Edited & Posted by Editor | 6:28 AM | Link to this Post
January 13, 2006
HARLEY-DAVIDSON 2006 XL SPORTSTER 1200L BRINGS IT ALL
Harley-Davidson has brought the best of its long heritage of street motorcycle design to the new 2006 XL Sportster 1200L model. Blending a low seat height and mid-mount controls with the powerful torque of the rubber-mounted Evolution V-Twin engine, the XL Sportster 1200L adds another exciting option to the Sportster family.
The XL Sportster 1200L combines specific features and value. This motorcycle is powered by a smooth-riding 1200cc black and chrome treated engine with a lower profile design that stays true to the Sportster heritage of narrow, agile styling.
The XL Sportster 1200L has a seat height of 26.25 inches, which is 1.8 inches lower than the XL Sportster 1200R Roadster. In addition, the handlebar grips are moved back an inch further than any other Sportster model and a new two-up Badlander style seat provides a comfortable ride. That lower profile seat height, merged with the ergonomics of the new pullback handlebar and mid-mount controls, is sure to accommodate a broad range of riders.
Featuring a black powder-coated 1200cc XL Evolution engine with chrome treatment, the XL Sportster 1200L performs with 79 ft. lbs. of torque. All 2006 XL Sportster models feature a new transmission and all 1200cc models feature a clutch that reduces lever effort by 12 percent. Overall shift effort is significantly reduced due to thin steel “dog rings” that slide to cause gear changes. The new transmission is integrated with the XL Evolution powertrain and shares a die-cast case with the engine. New helical-cut gears mesh more quietly than the straight-cut gears used in the previous transmission.
The 4.5 gallon fuel tank allows the XL Sportster 1200L an extended driving range of more than 200 miles per tank. Standard black 13-spoke cast aluminum wheels with machined silver highlights put a racing spin on Sportster style and steel laced wheels are optional.
The XL Sportster is the original Harley-Davidson hot rod motorcycle, with a design refined from the racetrack to the street, offering premier performance and classic style.
The XL Sportster 1200L is offered in eight color options, including three unique two-tone paint schemes, all with a new 3-D fuel tank graphic.
The XL Sportster 1200L features:
* Rubber-mounted 1200cc XL Evolution engine
* Black powder-coated engine with chrome treatment
* High-compression, high-flow cylinder heads
* High-performance cams
* Smoother, quieter transmission
* Reduced clutch lever effort
* 26.25-inch, two-up seat
* Low front and rear suspension
* Pulled back polished handlebar
* Mid-mount foot controls
* 4.5 gallon fuel tank
* Black 13-spoke cast aluminum wheels
* Chrome staggered shorty dual exhaust
Harley-Davidson, Inc. is the parent company for the group of companies doing business as Harley-Davidson Motor Company, Buell Motorcycle Company and Harley-Davidson Financial Services. Harley-Davidson Motor Company produces heavyweight street, custom and touring motorcycles and offers a complete line of motorcycle parts, accessories, apparel and general merchandise. Buell Motorcycle Company produces sport motorcycles in addition to motorcycle parts, accessories and apparel. Harley-Davidson Financial Services, Inc. provides wholesale and retail financing and insurance programs to Harley-Davidson/Buell dealers and customers.
Edited & Posted by Editor | 10:12 AM | Link to this Post
November 26, 2005
Cadillac Reveals Highly Anticipated 2007 Escalade at "Escalade on Rodeo"
Hollywood's A-List Welcome New 2007 Cadillac Escalade Amongst the Worlds Most Luxurious Brands
The 2007 Cadillac Escalade made its worldwide premiere in Beverly Hills at the grand opening of "Escalade on Rodeo." The red carpet rolled out for the week-long celebration where Oscar-winner Adrien Brody hosted the opening night preview party, "Chrome Couture." Guests including Allison Janney, Paris Hilton, Stavros Niarchos, Wilmer Valderrama, DJ AM, Regina King, Chris Kattan, Wolfgang Puck, Virginia Madsen, Jadakiss, Frankie Muniz, Eduardo Verastegui, Anthony Anderson, Billy Morrison, Eddie Griffin, John Salley, Rachel Hunter, Rodney Peete, Styles P and Vida Guerra had an exclusive first look at the 2007 Escalade, the next-generation of the iconic luxury SUV.
"Since its inception, Escalade has been an icon - a luxurious vehicle that discerning customers aspire to own," said Jim Taylor, Cadillac general manager. "It makes perfect sense to debut the 2007 Escalade in Beverly Hills where style, luxury and design all come together on Rodeo Drive."
Nestled amongst the world's most well-known designers, the all-new Cadillac Escalade establishes a new level of refinement and style, delivered with an instantly recognizable form that introduces the next step in Cadillac's design renaissance. "Escalade on Rodeo" will be open for a limited engagement in Beverly Hills for private previews and exclusive test drives. Consumers will have chance to get a sneak peek at the vehicle when the doors open to the public for one day only on Saturday, November 12.
Cadillac has had a long association with Hollywood that spans across music, television, films and celebrities since its inception in 1903. Hollywood stars have been driving Cadillac's since the days of Jean Harlow and Elvis Presley and the vehicles have been featured in over 25,000 songs, 154 television shows and over 90 feature films.
Based on General Motors' all-new full-size SUV platform, the '07 Escalade features new powertrain, chassis, safety and interior systems. These integrated systems deliver the most powerful and most efficient luxury SUV in the segment, led by a new 6.2L all-aluminum V-8 engine with variable valve timing technology delivering 403 horsepower (301 kw) and 417 lb-ft of torque.
Cadillac Escalade will be available in the first quarter of 2006, with extended-wheelbase Escalade ESV and Escalade EXT models to be introduced later in the year. The Escalade family is one of the most aspirational nameplates in the industry and attracts the youngest customers in Cadillac's portfolio of automobiles.
2007 CADILLAC ESCALADE: VEHICLE HIGHLIGHTS
* All-new distinctive exterior design
* All-new spacious interior with superior refinement
* Powerful 6.2L all-aluminum small-block V-8 with VVT rated at 403 hp (301 kw)
* Efficient six-speed automatic transmission with Drive Shift Control
* Stronger frame chassis with responsive coil-over-shock front suspension and rack-and-pinion steering for the best ride and handling in the segment
* Standard roof-mounted head curtain side air bags and StabiliTrak stability control system with new rollover mitigation technology
* New radio family, including available navigation radio with touch-screen control
* A myriad of luxury features including factory installed 22" chrome wheels, climate controlled front seats, power fold and tumble 2nd row seats, remote start, power articulating running boards, power liftgate and IntelliBeam headlamps
* Enhanced four-wheel disc brake system
Cadillac is a division of General Motors (NYSE: GM). General Motors, the world's largest vehicle manufacturer, designs, builds and markets cars and trucks worldwide, and has been the global automotive sales leader since 1931. Cadillac products include the CTS sport sedan, SRX luxury utility, STS performance luxury sedan, DTS large luxury sedan, XLR luxury roadster, Escalade full-size SUVs (Escalade, Escalade ESV and Escalade EXT) and the high-performance V-Series (CTS-V, STS-V, XLR-V) three cars that go 0-60 in under 5 seconds.
Edited & Posted by Editor | 8:18 AM | Link to this Post
July 10, 2005
Pontiac Stages Solstice Show In Times Square
Summer Solstice Event Signals New Season for Pontiac
New York - June 21 – With the sun at its peak, Pontiac used the summer solstice to shine new light on its brand and vehicle line – including the Solstice two-seat roadster, G6 coupe and Torrent compact SUV– through a wide-ranging event extending from Times Square to the Hollywood.
“The solstice represents a turning point in the seasons, and we felt it was important to celebrate this particular solstice as a turning point in the renaissance for Pontiac as we bring three new products to market this summer,” said Mark-Hans Richer, Pontiac marketing director. “What better way to celebrate than to ‘fuse’ the excitement of these new Pontiacs with the excitement and energy of Times Square.”
The Pontiac Summer Solstice Party included:
* Virgin Megastore In-Store Concerts — Three performances by emerging bands inside the Virgin Megastore – Times Square. The bands, currently featured in new Pontiac advertising, include The Vacation, Citizen Cope and Kinky. Each performance is featured on Pontiac.com.
* Maxim “Pick Me Up” Winner Announcement — Pontiac and Maxim co-sponsored a nationwide online contest called “Pick Me Up” featuring Maxim Hot100 model Rachel Perry and the new 2006 Pontiac Solstice roadster. The winner with the best pick-up line received a brand new 2006 Pontiac Solstice hand-delivered by Perry at the event.
* Pontiac Garage Unveiling and Times Square Performance by Jet — To introduce its new presence in Times Square Pontiac didn’t hold a press conference, it threw a surprise musical performance. An interactive multimedia billboard and stage – called the Pontiac Garage – was the site for platinum-album band Jet’s impromptu Times Square performance, complete with light show and pyrotechnics.
* Jimmy Kimmel Live — June 21 also launches Pontiac’s relationship with ABC's Jimmy Kimmel Live, which airs weeknights at 12:05 am. The show broadcast Jet's Pontiac Garage East performance and sent their special Hollywood correspondent, Guillermo, to cover the Summer Solstice event. Additionally, Jimmy Kimmel Live will announce the opening of the Pontiac Garage West in Hollywood later this week, where the show will continue to broadcast high profile musical acts on a custom-built stage.
* VIP Party at The Whiskey Bar — An exclusive VIP party, The Whiskey Bar featured a live feed from the Pontiac Garage Concert and an acoustic concert by Jet featuring songs from their not-yet released album.
* Online Musical Performances — Jet’s Pontiac Garage East performance, along with select performances from Jimmy Kimmel Live's Pontiac Garage West,can be viewed at JimmyKimmelLive.ABC.com. The Vacation, Citizen Cope and Kinky performances, as well as a behind-the-scenes podcast from the Summer Solstice Party are available on Pontiac.com.
The Pontiac Summer Solstice Party is the latest in a series of highly targeted marketing programs that leverage top entertainment properties, such as The Oprah Winfrey Show and The Apprentice. Pontiac’s appearance on The Apprentice launched the Solstice’s early order program and resulted in 1,000 orders in 41 minutes and a 1400% jump in traffic at Pontiac.com.
Pontiac is a division of General Motors Corporation (NYSE: GM) and markets the G6 sedan, GTO, Grand Prix, Vibe and Montana SV6. Pontiac sold more than 474,000 vehicles in 2004, ranking third among GM divisions in total sales. In 2005, Pontiac will introduce the Solstice roadster, G6 coupe and Torrent compact SUV, followed by the G6 retractable hardtop convertible in early 2006. More information on Pontiac and its products can be found on the division's website at https://www.pontiac.com and in Spanish at https://www.pontiac.com/espanol.
Edited & Posted by Editor | 6:43 PM | Link to this Post
July 1, 2005
Mitsubishi Motors Releases Restyled Lancer and Lancer Wagon
New-identity design; enhanced on-road performance
Mitsubishi Motors Corporation has announced that restyled Lancer sedan and Lancer Wagon compact class models will go on sale at dealerships throughout Japan. MMC expects combined sales of 2,000 units a month in the Japanese market.
The restyled Lancer and the Lancer Wagon models adopt the front end look that defines the new MMC identity, distinguished by vibrant lines and crafted around the Mitsubishi 3-diamond badge. This distinctive design element has already proved popular on the 1.3-liter and 1.5-liter Colt compact class and the 2.0-liter Lancer Evolution VIII high-performance sports sedan models.
Exterior
The restyled Lancer models adopt the new MMC identity in their front end design. The new-design headlamps, front grille-integral bumper and engine hood are among the elements that contribute to a spirited new-look nose that gives pride of place to the Mitsubishi 3-diamond badge.
Black-finish headlamp extensions add a sporty dash to the Lancer MX-Touring sedan and all Lancer Wagon trim levels. Xenon-gas high-intensity discharge headlamps (low-beam) that improve visibility at night and add a sporty zest to the appearance are available as a factory-fitted option.
Sedan models feature an elegantly sporty rear end design that is styled around an oversize trunk lid accented by a centrally located license plate. On the MX-Touring, a new rear-lid spoiler and side airdams that are design-keyed to the generous and flowing lines of the trunk lid stamp out the model's sporty personality.
Again on sedan models, the rear end is distinguished by the distinctive light pattern that results from the use of curved tail and stop lamp reflectors in the combination lamp units. Rear clearance lights on the MX-Touring add zest to its already sporty flavor.
Reflecting the popularity of the current model's design, rear end styling changes on the Lancer Wagon have been kept to a minimum. The rear bumper uses a smoother surface composition that ties it in to the front visage, and rear combination lamp visibility has been optimized for improved safety.
Interior
Lancer sedan models come in three interior color schemes: Sport uses a black monotone keynote color; Elegant a dark-gray/beige two-tone; and Casual a black/light-gray two-tone. The new two-tone colors have been developed to impart a light and bright feel to the interior. All trim levels are offered in a choice of two of these schemes. (The MX-E Business Package model comes in the Casual interior scheme only).
All Lancer Wagon models use a sporty black monotone interior color scheme. On the T-Touring, the standard leather trim for the steering wheel, with its thumb-operated gear selectors, for the shifter and the shifter boot adds accent to the model's sporty personality.
All Lancer and Lancer Wagon models are fitted as standard with SRS airbags for driver and front passenger. With the exception of the MX-E Business Package, all models are also available in a factory-fitted option with roof-mounted side curtain airbags that provide extra head protection in a side impact.
Drivetrain
The Lancer MX sedan, powered by MMC's 1.5-liter ECI-Multi fuel injection engine, is J-ULEV emissions rated. Returning 16.8 km/l with the 5-speed manual gearbox (0.4 km/l better than its predecessor) and 16.2 km/l with the INVECS-III CVT transmission (0.6 km/l improvement) in the Japanese 10-15 urban mileage test, it meets Japan 2010 fuel efficiency standards and qualifies for the Vehicle Green Tax dispensation.
SE-G sedan and Touring wagon trim levels are powered by MMC's 1.8-liter GDI3 engine, tuned to use regular instead of premium grade gasoline, and are LEV emissions rated. In the Japanese 10-15 urban mileage test, the SE-G sedan returns 15.4 km/l and the Touring wagon 14.2 km/l, matching the mileage performance of their premium grade gasoline predecessors.
The Lancer Wagon IT-Touring model is powered by MMC's highly popular 1.8-liter GDI Turbo engine, which has undergone detail tuning to enhance response and feel.
3 Gasoline Direct Injection
Body and suspension
Along with the extensive restyling, the body has been made stronger and suspension tuning has been optimized front and rear on both sedan and wagon models. The greater stiffness resulting from these changes improves handling stability, without sacrificing ride comfort, and reduces vibration and noise levels.
Braking performance on Lancer Wagon models has been improved with the use of 15-inch ventilated disc front and 14-inch disc rear brakes.
All Lancer Wagon models ride on 15-inch aluminum alloy road wheels and all sedan and wagon models, with the exception of the MX-E Business Package and MX-Touring trim levels, use new-design full wheel covers. The MX-E is fitted with 185/65R14 size tires, 10mm wider than on its predecessor.
Equipment specification
All Lancer and Lancer Wagon models, with the exception of the MX-E Business Package, are fitted with an anti-theft alarm system as standard. Other items in the uprated equipment specification include: a Door-Ajar warning light and buzzer that are activated when vehicle speed exceeds 8 km/h if any door is not closed properly; wipers with a car speed-sensitive intermittent wipe interval; and an automatic Headlamp Off control that prevents battery drain should the driver forget to turn off the headlamps when he leaves the car and locks the doors.
Trim levels
The Lancer sedan is offered in four trim levels. The entry level MX-E Business Package, the casual MX-E and the sporty MX-Touring are all powered by a 1.5-liter ECI-Multi engine.
The elegant SE-G is powered by a 1.8-liter GDI engine. The Lancer Wagon is offered in two sporty trim levels: Touring powered by the 1.8-liter GDI engine; and T-Touring powered by the 1.8-liter GDI-Turbo.
A number of customizing packages that include those items most keenly sought by customers are available on both sedan and wagon models. These and the straightforward lineup simplify the customer's task of choosing the model that best meets his needs.
Edited & Posted by Editor | 4:34 AM | Link to this Post
June 2, 2005
Chevrolet Continues to Reach Asian Audiences with New Era Campaign
DETROIT – Chevrolet is continuing its outreach to the Asian community by extending its New Era/Revolution advertising campaign with the introduction of a new in-language ad and the launch of an industry-leading Chinese website. Chevy will also continue its unique in-store grocery campaign begun last year.
The new website — www.chevy.com/chinese — takes Chevrolet into a pioneering position by offering an in-language site not matched in the industry. The site went live in April and offers detailed product information in Chinese. No other automaker offers such a comprehensive site.
Maria Lee Rohrer, Chevrolet manager for Diversity Advertising and Promotional efforts, said it’s critical for Chevy to reach out to the Asian audience in an applicable, genuine way.
“The U.S. is a mosaic, filled with diverse people and remarkable cultures,” Rohrer said. “Chevrolet is part of the fabric of the American mosaic, and we must do our best to reach all our nation’s people in a culturally relevant way. That means reaching this audience with the right promotions in the right language.”
Rohrer said Chevrolet is stepping up its efforts to reach Asian consumers in a number of new ways. For example, GM’s call center in Portland, Oregon launched a Chinese toll-free number with six fully trained bilingual staff members who speak Mandarin. The toll-free number is 1-866-801-8011.
Chevy’s newest Chinese television spot launches this month with two versions of a Cobalt ad. The first is in Chinese to target in-language audience, and the second version is in English to target second generation Asian Americans. The spots will run in New York, LA and San Francisco on appropriate programming. In New York, the spots are targeted for Sino Vision TV and Sino TV; in LA they will appear on KSCI-Ch 18, Power TV, the Jade Channel and Phoenix TV; and in San Francisco the spots will run on TSF and Jade TV. In addition, Chevy is running the spots on the International Channel and Phoenix TV on the National satellite.
The effort works within the context of Chevrolet’s “An American Revolution” Campaign and offers Chevy a chance to create special promotions. This is the second year the division will host in-grocery store vehicle promotions featuring signage and static vehicle displays. The promotions are planned for weekends throughout the summer in Asian grocery stores located in the same target cities as the television spots.
Last year Chevrolet released a spot called “Dream,” featuring the Malibu Maxx. The dream spot has received acclaim, earning Telly Awards in the automotive and art direction categories, as well as an award from the Asian American Advertising Federation. Chevy’s intent for the future is to look at other Asian language opportunities such as Korean, Vietnamese and Asian Indian.
Chevrolet is a division of General Motors (NYSE: GM), the world’s largest vehicle manufacturer. GM designs, builds and markets cars and trucks worldwide, and has been the global automotive sales leader since 1931. GM employs about 350,000 people around the world.
Edited & Posted by Editor | 10:44 AM | Link to this Post
May 29, 2005
FAMA Presents "Car of the Year" Award to the Pontiac G6
FAMA, a leading Spanish-language lifestyle and entertainment magazine will present it's 2005 Car of the Year Award to Pontiac at the North American International Auto Show on Sunday, January 9 at 1:30 p.m. in the Pontiac exhibit.
"We are thrilled that FAMA's Autos - Women at the Wheel chose the all-new Pontiac G6 as their 'Car of the Year,' said Jim Bunnell, Pontiac-GMC general manager. "Hispanics and women represent two of the fastest growing and influential vehicle buying segments in the industry and their buying power and presence warrant special consideration. Their recommendation of the G6 as a comfortable and affordable car with appeal and style is very important in creating broader awareness and acceptance of Pontiac in the Hispanic community."
FAMA magazine's Autos - Women at the Wheel is honoring the G6 because it believes the all-new midsize Pontiac fits the bill as the most appropriate car for today's Latina. "Women know very well what they want and the Pontiac G6 passed our test," commented Ileana Muniz, publisher of FAMA's Autos-Women at the Wheel magazine. "The Pontiac G6 is equipped with a series of amenities and is a winner because it is a car with proper style and appeal that fits into women's modern lifestyle."
Pontiac is a division of General Motors Corporation (NYSE: GM) and markets the Bonneville, GTO, Grand Prix, Vibe and Montana SV6. Pontiac sold more than 474,000 vehicles in 2004, ranking third among GM divisions in total sales. In 2004, Pontiac introduced the Montana SV6 crossover sport van and the G6 sedan. The G6 coupe, the V8-powered Grand Prix GXP and the Solstice roadster will follow in 2005, with the G6 hardtop convertible bowing in early 2006.
Edited & Posted by Editor | 7:42 PM | Link to this Post
