August 13, 2007
Procter & Gamble Brings Dunkin' Donuts Coffee to Kitchens Across the USA : GlobalGiants.com
Today, Procter & Gamble (P&G) announced that Dunkin' Donuts coffee will be available to consumers in select retail outlets nationwide USA by mid-August and broadly in September. Through a licensing agreement with Dunkin' Donuts, the largest coffee and baked goods chain in the world, P&G will provide Dunkin' Donuts coffee to grocery stores, mass merchandisers, club stores, and drug stores throughout the U.S.
Packaged Dunkin' Donuts coffee will be available in a variety of coffee flavors and roasts. Ground varieties will include Original Blend, French Vanilla, Dunkin' Decaf, Hazelnut and Cinnamon Spice. Original Blend will also be available in a whole bean variety. |GlobalGiants.com|
Posted by Editors at 11:59 AM
July 05, 2007
PEPSICO LIVE EARTH CAN : GlobalGiants.com
Photo: A commemorative Live Earth Pepsi can designed by musical artist and producer Pharrell Williams will be distributed at the Live Earth New York concert at Giants Stadium this Saturday. There are currently 500 million Pepsi Live Earth cans available in stores across the USA. (PepsiCo)
PepsiCo will shine a spotlight on recycling at the Live Earth New York concert this Saturday at Giants Stadium. The company will make it easy for people to recycle their bottles and cans while offering information about how they can make recycling a part of their everyday lives.
Soft drink bottles and cans are the most recycled packages in America. Since 1990, more than 150 billion Pepsi containers have been recycled. According to the Aluminum Association, Can Manufacturers Institute and Institute of Scrap Recycling Industries, recycling 40 aluminum beverage cans has the energy-saving equivalent of one gallon of gasoline. In 2006, Americans recycled enough aluminum cans to conserve the energy equivalent of over 15 million barrels of oil.
Live Earth is a monumental music event that will bring together more than 2 billion people on July 7, 2007 to combat the climate crisis. Live Earth will stage concerts in New York, London, Sydney, Tokyo, Shanghai, Rio de Janeiro, Johannesburg, Hamburg, and will feature a mix of both legendary music acts like The Police, Genesis, Bon Jovi and Madonna with the latest headliners like Kanye West, Kelly Clarkson, Black Eyed Peas and Jack Johnson.
Live Earth's 24 hours of music across 7 continents will deliver a worldwide call to action and the solutions necessary to answer that call. |GlobalGiants.com|
Posted by Editors at 11:18 AM
June 22, 2007
NATIONAL ASSOCIATION OF CHILDREN'S HOSPITALS ADVOCACY : GlobalGiants.com
Photo: Ryan McLain, representing Akron's Children's Hospital, looks up to Rep. Ralph Regula (R-OH) during the National Association of Children's Hospitals Family Advocacy Day. Ryan's sister, Sidney, was treated at Akron Children's Hospital. (National Association of Children's Hospitals, Michael Temchine) |GlobalGiants.com|
Posted by Editors at 02:18 AM
June 14, 2007
Tips on Keeping Your Kids Active During Summer Break : GlobalGiants.com
Photo: Host of "Honey We're Killing the Kids" and Nutritionist and Fitness expert Felicia Stoler.
Summer is here, which means kids are out-of-school and have more free time. In a world where children spend 45-50 hours a week consuming media, it's no surprise that they want to spend their extra summer hours online, watching TV or playing video games. Recent studies show that children in the United States gain up to three times more weight during the summer holidays, and parents need to realize the negative health effects of a sedentary life.
HONEY WE'RE KILLING THE KIDS resident nutrition and fitness expert and mother of two Felicia Stoler helps parents set some ground rules to keep their kids fit and trim this summer:
1. Keep moving...turn off the computer, turn up the music, get outside &
play.
2. Eat lots of summer fruits & vegetables...nature's candy...most
summer fruits are loaded with water to help keep us cool from the
inside out.
3. Grow an edible garden with your kids...tending to a garden burns
calories & children are more likely to try new foods if they've grown
them.
4. Take walks with your family after dinner...it is a great opportunity
to enhance the lines of communication & doing something physically
active -- together.
5. Take advantage of the parks and playgrounds in your communities...
they provide an environment for safe play and many offer reasonably-
priced sports programs for kids.
HONEY WE'RE KILLING THE KIDS! is back on Wednesday, June 20 at 8 PM (ET/PT) with an increased appetite to transform the lives of unhealthy families across America. The popular series explores the dangers of a high- fat, high-sugar, high-calorie diet and a routine lacking in exercise and sleep. Each episode follows a family whose bad habits have spiraled out of control, leaving the kids overweight, unruly and at high risk of developing serious medical conditions. Resident fitness and nutrition expert Felicia Stoler uses a hands-on approach to offer the motivation and know-how to help the family turn their lives around. |GlobalGiants.com|
Posted by Editors at 07:58 AM
June 01, 2007
adidas and Right To Play Kick Off Red Ball Movement : GlobalGiants.com
Using The Power of Sport and Play to Create a Healthier and Safer World.
Photo: Zinedine Zidane and adidas partner with Right to Play to make the world a better place through sport. (adidas; Right to Play) |GlobalGiants.com|
International humanitarian organization, Right To Play and adidas have joined forces to bring the positive impact of sport and play to children in disadvantaged communities around the world. The centerpiece of the program is a limited edition mini red ball that goes on sale today at adidas stores worldwide and on adidas.com.
The mini ball is a world cup-style redesign of Right To Play's longstanding symbol and will retail for 10 dollars in the US. As a primary driver for the awareness initiative, adidas retail employees will act as Right To Play ambassadors and the stores will be transformed to showcase the work that Right To Play is doing in Africa, Asia and the Middle East. All proceeds from the sale of the mini ball will go to support Right to Play's projects around the world.
Additionally, legendary soccer phenom, Zinedine Zidane, who retired from international competition last year, is now devoting much of his time to working with children and will partner with the Adi Dassler Fund to be a key driver of the Right To Play initiative. |GlobalGiants.com|
Posted by Editors at 04:28 AM
May 28, 2007
The New World of Coca-Cola : GlobalGiants.com
The Coca-Cola Company Celebrates New World of Coca-Cola Grand Opening.
The Coca-Cola Company celebrated on May 24 the official grand opening of the new World of Coca-Cola® at Pemberton Place®. Expected to draw more than 1 million visitors in its first year of operation alone, the new World of Coca-Cola represents a significant enhancement to an already growing center for tourism in Georgia.
The Company will use its new attraction to showcase how people all around the world have connected with its brands for more than 120 years.
The new World of Coca-Cola is located at Pemberton Place, next door to the Georgia Aquarium, which opened in November 2005 on land donated by The Coca-Cola Company.
Twice the size of its predecessor, the attraction includes more than 1,000 artifacts that have never been seen by the public.
The attraction features three theaters (one in 4D), a real bottling line, a popular culture exhibit showcasing artwork by Andy Warhol and a contemporary tasting lounge where guests can sample 70 Coca-Cola products from around the globe -- including sparkling beverages, waters, juices, teas and sports drinks.
The Coca-Cola Company is the world's largest beverage company. Along with Coca-Cola®, recognized as the world's most valuable brand, the Company markets four of the world's top five nonalcoholic sparkling beverage brands, including Diet Coke®, Fanta® and Sprite®. |GlobalGiants.com|
Posted by Editors at 03:59 AM
May 15, 2007
Pepsi-Cola Company: Mountain Dew Unveils Aluminum Bottle Series : GlobalGiants.com
First Time a Carbonated Soft Drink will be Offered in Aluminum Bottle in U.S.
Photo: Paul Rodriguez, a professional skateboarder, collaborated on a Mountain Dew Green Label Art design with skater-turned-artist, Chris Pastras. (Pepsi-Cola Company)
PURCHASE, N.Y., May 15 -- Mountain Dew today announced the launch of Green Label Art, a limited-edition series of aluminum bottles featuring designs created by a variety of artists. The Green Label Art series (www.greenlabelart.com) will be released May through October in select markets. This series marks the first time a carbonated soft drink will be packaged in an aluminum bottle in the U.S.
Photo: Tattoo artist Troy Denning created a design for the Mountain Dew Green Label Art Series. (Pepsi-Cola Company)
The Green Label Art artists are an eclectic mix, ranging in style and notoriety, from apparel and sneaker designers to a vinyl action/toy designer and a lead singer from a top indie band. In addition, Paul Rodriguez, a professional skateboarder sponsored by Mountain Dew, collaborated on a design with skater-turned-artist, Chris Pastras.
The artists were given a plain, 16-ounce aluminum bottle and asked to create their expressions of Mountain Dew. Treating the bottles as a canvas, the artists used a variety of approaches and applications including: tattoo design, cut-and-paste materials, paint, charcoals and computer graphics. |GlobalGiants.com|
Posted by Editors at 01:58 PM
May 11, 2007
GLAXOSMITHKLINE CONSUMER HEALTHCARE : GlobalGiants.com
Photo: White Trays insures America Ferrera's smile for $10 million to benefit charity. According to the company, new Aquafresh White Trays are soft, pre-filled flexible trays that provide visibly whiter teeth in as little as three days, with full results in just seven. (GlaxoSmithKline Consumer Healthcare, Bill Davila) |GlobalGiants.com|
Posted by Editors at 03:53 AM
May 10, 2007
PEPSI-LIPTON TEA PARTNERSHIP PURE LEAF TEA : GlobalGiants.com
Photo: Lipton(R) PureLeaf(TM), the leading U.S. national brand made with fresh-brewed tea, has just arrived on store shelves with all-natural ingredients, new packaging and updated graphics. Formerly known as Lipton Original, Lipton PureLeaf now offers pure, delicious tea with no artificial flavors or colors. (Pepsi-Lipton Tea Partnership) |GlobalGiants.com|
Posted by Editors at 05:56 AM
May 09, 2007
BIO 2007 GLOBAL BIOTECHNOLOGY CONFERENCE : GlobalGiants.com
Photo: At the BIO 2007 global biotechnology conference in Boston, Mass., May 8, representatives from Ireland and Northern Ireland (UK) gathered to celebrate the inauguration of the new power-sharing government in Belfast. From left, David Chun, UK Acting Consul General, Dr. Jennifer D. Craig, CEO, Berand Ltd., in Ireland, David Barry, Irish Consul General in Boston, and Philip Diamond, Vice President for Corporate Market Development, Almac Sciences in Northern Ireland. (McManus Communications) |GlobalGiants.com|
Posted by Editors at 05:13 AM
May 07, 2007
Zenith Swiss Watch Manufacture Celebrates Hope and Recovery : GlobalGiants.com
New York Rescue Workers Detoxification Project.
Third Annual Benefit Hosted by Tom Cruise and Katie Holmes.
Photo: Paul Ziff, President, Zenith North America, Tom Cruise, Katie Holmes.
NEW YORK, May 7 -- ZENITH SWISS WATCH MANUFACTURE was corporate sponsor of The New York Rescue Workers Detoxification Project's third annual benefit dinner at New York's Altman Building on April 19th hosted by Tom Cruise and his wife Katie Holmes. Along with donations from private individuals and various organizations, the invitation only dinner raised over $1.3 million to further the detoxification of New York's first responders who have been suffering the effects of breathing air filled with smoke, debris, and toxic dust at Ground Zero. |GlobalGiants.com|
Posted by Editors at 03:01 PM
May 06, 2007
THE ART INSTITUTES BEST TEEN CHEF : GlobalGiants.com
Photo: Cool So-Cal Gal in a Hot Kitchen: Amanda Nunez, Rancho Bernardo, CA teen named The Art Institutes 2007 Best Teen Chef in Dallas, TX on May 5, 2007. (The Art Institutes) |GlobalGiants.com|
Posted by Editors at 02:24 AM
May 03, 2007
PROCTER & GAMBLE VICKS BABY RUB : GlobalGiants.com
Photo: Vicks BabyRub...soothing comfort for baby and mom. (Procter & Gamble) |GlobalGiants.com|
Posted by Editors at 01:45 PM
PEPSI-COLA DIET PEPSI NEW LOOK : GlobalGiants.com
Photo: Diet Pepsi debuts a new look for its packaging. The graphic makeover coincides with the launch of the brand's "more cola taste" ad campaign. |GlobalGiants.com|
Posted by Editors at 10:50 AM
NESTLE JUICY JUICE : GlobalGiants.com
Photo: Nestle introduces Nestle Juicy Juice Harvest Surprise, the first 100 percent fruit and vegetable juice made especially for kids. An eight-ounce glass provides two combined servings of fruits and vegetables and is available in three kid-friendly flavors - Orange Mango (shown above), Grape and Tropical. The fun flavors are made from vegetables and fruits such as carrots, sweet potatoes, grapes, mangos, pears and apples. (Nestle) |GlobalGiants.com|
Posted by Editors at 10:32 AM
April 20, 2007
Kellogg Company: Rice Krispies Operation Spark : GlobalGiants.com
Photo: Kids music star Ralph Covert, left, star of TV's "Ralph's World," plays as Laim Newman, 3, dances along with 'Crackle,' left rear, and 'Pop," right rear, at the launch of Rice Krispies Operation Spark at the Children's Museum of Manhattan in New York, Thursday, April 19, 2007. Operation Spark is aimed to educate moms with simple ways to add more quality to the times they spend with their children. (Kellogg Company, Ray Stubblebine) |GlobalGiants.com|
Posted by Editors at 12:43 PM | Comments (0)
April 11, 2007
Abbott Opens New Biotechnology Manufacturing Facility in Puerto Rico : GlobalGiants.com
Photo: Hon. Anibal Acevedo-Vila, Governor of the Commonwealth of Puerto Rico, and Abbott employees celebrate the official opening of Abbott Biotechnology Limited (ABL), the state-of-the-art biologic manufacturing facility in Barceloneta, Puerto Rico. ABL employs 250 people, bringing Abbott's total employment in Puerto Rico to 2,400. ABL is Abbott's single-largest capital investment, costing approximately $450 million. ABL is now the main production facility for HUMIRA(R) (adalimumab), Abbott's leading pharmaceutical product with 2006 sales exceeding $2 billion. |GlobalGiants.com|
Posted by Editors at 02:28 PM | Comments (0)
March 25, 2007
COCA-COLA NORTH AMERICA ANNOUNCES PLANS TO LAUNCH DIET COKE PLUS™ : GlobalGiants.com
ATLANTA -- Coca-Cola North America has announced that it will launch Diet Coke Plus™, a sparkling, calorie-free beverage with vitamins and minerals. In addition to providing refreshing taste, Diet Coke Plus is a good source of vitamins B3, B6, and B12, and the minerals zinc and magnesium.
Diet Coke Plus will be available throughout the U.S. in April in retail stores where other Diet Coke products are sold.
Each eight-ounce serving of Diet Coke Plus provides a good source of Niacin (vitamin B3), vitamins B6 and B12, zinc and magnesium (15% Daily Value [DV] for Niacin, B6 and B12, 10% DV for zinc and magnesium). Diet Coke Plus is the newest member of the Diet Coke family, which includes the flagship Diet Coke, Caffeine Free Diet Coke, Diet Coke with Lime, Diet Cherry Coke, and Diet Coke Sweetened with Splenda.
The launch of Diet Coke Plus will be supported by an integrated marketing plan to drive awareness and trial. Introductory communications will carry the tagline "Great Taste Has Its Benefits" and will let consumers know that they now have another way to enjoy Diet Coke -- one that tastes great and contains several essential vitamins and minerals.
To commemorate the launch of Diet Coke Plus, special limited edition 12-ounce "sleek cans" of Diet Coke Plus will be available at select retail locations in New York City and Los Angeles while supplies last. |GlobalGiants.com|
Posted by Editors at 01:37 PM | Comments (0)
March 05, 2007
Siemens Digital X-Ray Room on Wheels : GlobalGiants.com
Siemens presents its first mobile X-ray system with integrated reader for computed radiography.
Photo: Siemens Mobilett XP CR, the new mobile X-ray workstation, enables bedside imaging. The integrated monitor shows the results of the examination in less than 50 seconds for first image review in the hospital room. |GlobalGiants.com|
Posted by Editors at 01:56 AM | Comments (0)
March 02, 2007
Olay Announces Marcia Cross as This Year's Skin Cancer Takes Friends Partner : GlobalGiants.com
Photo: Actress Marcia Cross will be the spokesperson for this year's Skin Cancer Takes Friends free skin cancer screening program sponsored by Olay.
CINCINNATI, March 1, 2007 -- Olay and the American Society for Dermatologic Surgery (ASDS) have announced that "Desperate Housewives" star Marcia Cross will be the spokeswoman for the 2007 "Skin Cancer Takes Friends" campaign, encouraging skin cancer prevention and detection. Emmy-nominated Cross will kick-off a nationwide free skin cancer screening initiative and education effort alerting Americans about the importance of early detection and prevention in the fight against skin cancer. |GlobalGiants.com|
Posted by Editors at 04:03 AM | Comments (0)
March 01, 2007
Austin College Leadership Award : GlobalGiants.com
Photo: Dr. Paul Farmer, co-founder of Partners In Health, an organization that builds hospitals and provides heathcare to countries afflicted by poor health conditions, attends to one of his patients in rural Haiti. Farmer recently received the Austin College Leadership Award, a $100,000 prize which he will dedicate to the continuation of providing healthcare to the world's poorest citzens. Dr. Farmer was chosen among many other prestigious candidates for the award, including the 2006 Nobel Peace Prize winner Mohammed Yunus. |GlobalGiants.com|
Posted by Editors at 01:18 PM | Comments (0)
February 27, 2007
Celsius(R) in 'Everybody Wins at the Oscars' Celebrity Gift Bags : GlobalGiants.com
PHOTO: DELRAY BEACH, Fla. -- Celsius Holdings, Inc.'s Celsius(R) calorie burning soda is part of the "Everybody Wins at the Oscars" Gift Bag given to non-winning nominees in the major Academy Awards categories including Best Actor/Actress, Best Supporting Actor/Actress, and Best Director. |GlobalGiants.com|
Posted by Editors at 02:14 AM
February 25, 2007
23-YEAR-OLD HOUSTONIAN IS AMERICA'S NEWEST MILLIONAIRE BY FINDING DR PEPPER COIN AT SAM HOUSTON PARK : GlobalGiants.com
23 Gold Coins Were Hidden in Various Locations Throughout the United States and Canada.
$1.7 Million in Total Prize Money Awarded.
Plano, Texas (February, 23, 2007) — One clever scavenger hunt enthusiast and Dr Pepper fan has become America's newest millionaire through the Dr Pepper HUNT FOR MORE promotion. Laura Janisch, a 23-year-old Houstonian and recent graduate of the University of Texas, solved clues that led her to the gold coin in her region, which happened to be the $1 million grand prize. Twenty-two other gold coins and one virtual gold coin, redeemable for amounts varying from $10,000 to $250,000, were also hidden in various locations throughout the United States and Canada.
Janisch and her parents, who are big fans of Dr Pepper as well as avid geo-cachers, used clues revealed online at drpepper.com each day for the past 30 days to locate the coin, which was found near the Spirit of Confederacy statue in Sam Houston Park. The clues tested Laura's knowledge of geography, history and world events.
|GlobalGiants.com|
Posted by Editors at 06:38 AM | Comments (0)
February 22, 2007
Pepsi-Cola North America to Launch Diet Pepsi MAX : GlobalGiants.com
New Invigorating Zero-Calorie Cola Hits Shelves This Summer.
PURCHASE, N.Y., Feb. 22 -- Today, Pepsi-Cola North America announced plans to launch Diet Pepsi MAX, an invigorating zero-calorie cola with extra caffeine and a touch of ginseng. This formulation is specially designed for adults to get them through the day. The product, which received high scores in consumer testing, hits stores nationwide in June.
Purchase, N.Y.-based Pepsi-Cola North America (www.pepsi.com) is the refreshment beverage unit of PepsiCo, Inc., in the United States and Canada. Its U.S. brands include Pepsi, Diet Pepsi, Jazz, Pepsi ONE, Wild Cherry Pepsi, Diet Wild Cherry Pepsi, Diet Pepsi Vanilla, Pepsi Lime, Diet Pepsi Lime, Mountain Dew, Diet Mountain Dew, Mountain Dew Code Red, Mountain Dew LiveWire, Sierra Mist, Sierra Mist Free, Mug, Tropicana Twister Soda, Aquafina, Aquafina FlavorSplash, Aquafina Sparkling, Aquafina Alive, Quaker Milk Chillers, Ben & Jerry's MilkShakes, Dole and Ocean Spray single-serve juices, Tropicana Juice Drinks, IZZE and SoBe. |GlobalGiants.com|
Posted by Editors at 12:22 PM | Comments (0)
Lilly Introduces World's First Digital Insulin Pen With Memory : GlobalGiants.com
HumaPen(R) MEMOIR(TM) is Sleek, High-Tech Device for Delivery of Insulin at Mealtimes.
Lilly also to launch HumaPen(R) LUXURA(TM) HD, with Smaller-Increment Insulin Delivery, in April.
Photo: The world's first reusable insulin pen with memory, Eli Lilly and Company's HumaPen(R) MEMOIR(TM), is available by prescription in pharmacies nationwide in the USA. MEMOIR tracks the date, time and amount of the last 16 doses, including the priming dose, a function that may help simplify the daily process of diabetes management. Its writing pen design enables the potential for more discreet insulin injections in public. MEMOIR is for use with Humalog(R) (insulin lispro injection [rDNA origin]).
INDIANAPOLIS, Feb. 22 -- Eli Lilly and Company today announced the launch of the first insulin pen with memory, HumaPen(R) MEMOIR(TM), to help simplify the daily management of diabetes.
MEMOIR is designed to meet the needs of people with diabetes who take several shots of mealtime insulin each day. |GlobalGiants.com|
Posted by Editors at 12:16 PM | Comments (0)
February 20, 2007
Patients Beyond Borders: Medical Tourism Driving Global Healthcare Shift : GlobalGiants.com
New Consumer Guidebook Helps Americans Beat High Medical Costs.
CHAPEL HILL, N.C., Feb. 20 -- In March 2007, Healthy Travel Media will publish "Patients Beyond Borders: Everybody's Guide to Affordable, World-Class Medical Tourism," the first consumer guidebook for Americans considering international medical travel. Impartial, comprehensive, and easy to navigate, the 336-page trade paperback gives health travelers everything they need to know about getting the best medical treatment abroad at huge savings, including hundreds of well-researched, safe treatment options for affordable healthcare in 22 destinations worldwide.|GlobalGiants.com|
While the healthcare debate rages within the US, Americans facing expensive medical procedures are packing their bags and heading abroad for world-class care at lower prices. "Patients Beyond Borders" shows patients how they can save 25%-75% in the best hospitals and clinics, for dental work, heart surgeries, orthopedics, neurosurgery, LASIK eye repair, in-vitro fertilization, cosmetic surgery, cancer diagnosis and treatment, and even the latest stem cell treatments.
Author Josef Woodman spent three years investigating contemporary medical tourism: interviewing patients, practitioners, administrators, government officials and specialists. He conducted an extensive analysis of safety records, accreditations, comparative costs, and consumer trends, and even became a health traveler himself.
"Medical tourism is not about fun in the sun; it is part of a global shift in healthcare services, and smart American health consumers are taking advantage of the high quality care and lower costs waiting for them overseas" says Woodman. "Many of the 85 million uninsured and underinsured in this country are one diagnosis away from having to put a second mortgage on their homes to pay for an unaffordable treatment."
"We wrote the book so that American's faced with hard choices about their health and financial well-being could learn about the opportunities now available to them," says Woodman. "With more than 100 US-accredited hospitals now offering comparable treatment overseas, Americans have access to top notch care at a fraction of the cost." |GlobalGiants.com|
Posted by Editors at 12:02 PM | Comments (1)
Beverage Partners Worldwide's ENVIGA™ Green Tea : GlobalGiants.com
A delicious sparkling green tea containing green tea extracts, calcium, and caffeine, Enviga was conceived by Beverage Partners Worldwide (BPW) – a joint venture of Nestlé S.A. and The Coca-Cola Company.
“Enviga increases calorie burning. It represents the perfect partnership of science and nature,” says Dr. Rhona Applebaum, chief scientist, The Coca-Cola Company. “Enviga contains the optimum blend of green tea extracts (EGCG), caffeine and naturally active plant micronutrients designed to work with your body to increase calorie burning, thus creating a negative calorie effect. It makes this product stand out as unique. Enviga brings the benefits of green tea to the forefront in a convenient and accessible, great tasting beverage.”
“Enviga brings together Nestlé’s expertise in nutritional science and extensive knowledge in the benefits of green tea with Coca-Cola’s consumer, marketing and distribution resources to create a new global beverage category with unique consumer benefits – a beverage with negative calories,“ says Leslie Novos, CEO of Beverage Partners Worldwide.
Beverage Partners Worldwide (BPW) is a joint venture between Nestlé SA and The Coca-Cola Company. BPW operates autonomously while drawing on the capabilities of Nestlé and The Coca-Cola Company. It is a global business unit with cross-functional teams located in Atlanta, GA; Zurich, Switzerland; and Bangkok, Thailand. The Americas business unit markets Gold Peak and Nestea ready-to-drink iced teas. |GlobalGiants.com|
Posted by Editors at 06:27 AM | Comments (0)
February 15, 2007
Klondike(R) Becomes First Ice Cream Brand to Sponsor NASCAR Busch Racing Series : GlobalGiants.com
GREEN BAY, Wis., Feb. 15 -- Poised as the largest activation in the history of the brand, Klondike will join Unilever's multi-brand sponsorship and become one of the official sponsors of Evernham Motorsports' #9 Ultimate Chargers(TM) Dodge during the 2007 Busch Series season. Evernham NEXTEL Cup standout drivers Kasey Kahne, Scott Riggs and Elliott Sadler will be behind the wheel.
Unilever North American Ice Cream, headquartered in Green Bay, Wis., is the largest manufacturer and marketer of branded packaged ice cream and frozen novelties in the United States, where the company operates nine manufacturing facilities and employs approximately 3,400 people. Its well-known brands include Breyers(R) Ice Cream, Ben & Jerry's(R), Popsicle(R), Good Humor(R), and Klondike(R). [GlobalGiants.com]
Posted by Editors at 01:12 PM
February 13, 2007
AMERICAN MEDICAL ASSOCIATION MEDICAL STUDENTS ON CAPITOL HILL : GlobalGiants.com
PHOTO: More than 300 American Medical Association medical students and residents from across the USA converge on Capitol Hill to urge Congress to improve access to health care for America's patients. The medical students and residents visit more than 200 congressional and Senate offices urging legislators to cover the uninsured, preserve access to care for seniors by reforming the Medicare physician payment system, and pass effective reforms to help ease the medical student debt burden.
View Larger Picture
[GlobalGiants.com]
Posted by Editors at 07:23 AM
February 07, 2007
Verizon Wireless and LIME Launch Healthy Living Programming on New V CAST Video Channel : GlobalGiants.com
Key LIME talent including Best Selling Author, Deepak Chopra, and Yoga Instructor to the Stars, Rodney Yee to be featured on V CAST Video Channel.
BASKING RIDGE, N.J. and NEW YORK, Feb. 7 -- LIME(TM), the multi-platform lifestyle brand dedicated to a healthier, greener and more balanced lifestyle, and Verizon Wireless have teamed up to offer a new mobile video channel, LIME: Healthy Living With A Twist on the new V CAST Video channel. This deal marks LIME's entry into the mobile video marketplace. The announcement was made today by C.J. Kettler, Founder and CEO, LIME.
Starting today, Verizon Wireless V CAST customers can get video segments from best selling author Deepak Chopra, yoga instructor to the stars, Rodney Yee, and more healthy living content on select V CAST-enabled phones. The new V CAST Video channel offers customers some of LIME's flagship programming and features key talent and segments from LIME's health and wellness series, "Mind, Body and Soul." [GlobalGiants.com]
Posted by Editors at 10:46 AM
Cherry Coke To Debut New Can Designed by Jay-Z's Lifestyle Apparel Brand Rocawear : GlobalGiants.com
Sleek, Fun, Urban Design to Be Unveiled at Exclusive Event During Fashion Week in New York.
ATLANTA, Feb. 6 -- Cherry Coke has joined forces with the design team from Rocawear, apparel brand founded by hip-hop icon Shawn "Jay-Z" Carter, to create an eye-catching new appearance for the brand.
On February 7, along with his Rocawear designers, Shawn "Jay-Z" Carter will be on hand to unveil the redesigned Cherry Coke packaging for the first time at an exclusive party during Fashion Week. The new look for Cherry Coke, which is also featured on Cherry Coke Zero, is the first packaging update for the brand since 2002.
According to the company, the vibrant, urban design for Cherry Coke features a stylized silver cityscape scattered with dark pink cherries on a graduated pink background. The motif for Cherry Coke Zero, which offers Cherry Coke taste with zero calories, includes the same silver cityscape and cherries with pierced centers dotted across a predominately black background.
The special Fashion Week Cherry Coke launch event will also showcase six artists who will reinterpret the brand's graphics in five different media. Joining Cherry Coke, Shawn "Jay-Z" Carter and the five artists, attendees at the exclusive event will include a mix of celebrities, musicians, athletes, stylists and New York City tastemakers. [GlobalGiants.com]
Posted by Editors at 04:26 AM
February 05, 2007
Are You Getting Enough Exercise to Maintain Your Health? : GlobalGiants.com
KEMPELE, Finland, February 5 -- Are you getting enough exercise? According to the World Health Organisation at least 60% of the global population fails to achieve 30 minutes of moderate intensity exercise every day; an amount the American College of Sports Medicine recommend for basic health maintenance. Polar Electro, pioneer and leading innovator of sports instruments and heart rate monitors, today announced the launch of the POLAR AW200, a wrist watch that uses new Activity Technology to sense your body movement and help you develop a better understanding of how much and how beneficial your exercise is.
PHOTO: Polar AW 200 Activity Watch.
For Polar, a company well known by athletes, sports professionals and fitness enthusiasts, the AW200 is a completely new product targeted for people who are keen to maintain their basic health and fitness.
The Polar AW200 will be available in April through Polar authorised resellers across Europe, North America and Canada.
Headquartered near Oulu in Finland, Polar operates internationally in over 80 countries, employing more than 1200 people worldwide. [GlobalGiants.com]
Posted by Editors at 12:44 PM
January 22, 2007
Dr Pepper's HUNT FOR MORE Gives Clue-Solving Consumers a Chance to Win $1,000,000 : GlobalGiants.com
$1,000,000 Hidden Somewhere in the United States or Canada.
PLANO, Texas, Jan. 22 -- Tomorrow, Dr Pepper fans will have a chance to experience even more... as in: more flavor, more thrills and more money through the Dr Pepper HUNT FOR MORE across the United States and Canada. One lucky consumer could win an unbelievable $1,000,000 by solving clues and finding a special gold coin hidden in a secret location. In addition to the $1,000,000 gold coin, 22 other gold coins, redeemable for amounts varying from $10,000 to $250,000, will be hidden in various locations throughout the U.S. and Canada.
Clues revealed online each day will provide hints to help Dr Pepper fans/detectives locate the money. The clues will test consumers' knowledge of geography, history and world events.
Dr Pepper is a leading brand in the beverage portfolio of Plano, Texas- based Cadbury Schweppes Americas Beverages (CSAB), a subsidiary division of Cadbury Schweppes plc (NYSE:CSG) . CSAB is one of the largest producers of soft drinks and premium beverages in the Americas. CSAB's brand portfolio includes Dr Pepper, 7UP, Snapple, Mott's Apple Juice, RC Cola, A&W Root Beer, Sunkist Soda, Canada Dry, Hawaiian Punch, Schweppes, Diet Rite, Clamato, Mr & Mrs T Mixers, Holland House Mixers, Rose's, Mistic, Yoo-hoo, Orangina, IBC, Stewart's, and Nantucket Nectars. [GlobalGiants.com]
Posted by Editors at 06:14 PM
January 12, 2007
PEPSI COLA SUPER BOWL CAN : GlobalGiants.com
PHOTO: The Pepsi Super Bowl can is inspired by 40 years of Super Bowl rings. Crafted from sterling silver and inlaid with diamonds, rubies, and sapphires, the can is estimated to be worth $100,000. Beginning January 13, consumers can log onto www.SuperBowl.com/Pepsi to learn how to register and win the can and Super Bowl tickets for life. [GlobalGiants.com]
Posted by Editors at 02:24 PM
PEPSI-COLA GLOBAL BRAND RESTYLE : GlobalGiants.com
PHOTO: Pepsi is launching a global brand restyle - a 360-degree marketing campaign that will be reflected globally on TV, radio, in print, packaging and online. The first piece of this effort will be new package graphics for Pepsi-Cola that change every few weeks to reflect themes close to the hearts of teens and young adults, such as sports, music, fashion and cars. [GlobalGiants.com]
Posted by Editors at 10:22 AM
December 28, 2006
JULIE ROBERTS PARTNERS WITH SCHWAN'S CONSUMER BRANDS
PHOTO: Award-winning country music star Julie Roberts is kicking off the New Year with an exclusive frozen food partnership with Schwan's Consumer Brands North America, Inc. Known for her deep, blues-soaked voice that poignantly captures the pain of the wronged and forgotten, Roberts has quickly become a favorite of fans and music critics alike. Her acclaimed second album, Men and Mascara, has brought accolades and critical acclaim far and wide.
Posted by Editors at 10:11 PM
December 27, 2006
KELLOGG COMPANY SPECIAL K(R) CHOCOLATEY DELIGHT(TM)
PHOTO: Research shows by replacing a higher calorie evening snack with a lower calorie snack, like a bowl of Special K(R) Chocolatey Delight(TM) cereal, women may lose weight. (PRNewsFoto/Kellogg Company)
Posted by Editors at 10:43 PM
December 23, 2006
ACCENTIA INTRODUCES MD TURBO
PHOTO: Accentia Biopharmaceuticals introduces MD Turbo(TM), Friday, Dec. 22, 2006, Tampa, Fla., the first and only available product to provide metered dose inhaler (MDI) users with breath-activated delivery and dose-counting capabilities. (Feature Photo Service)
Posted by Editors at 02:00 PM
December 20, 2006
GlaxoSmithKline Completes Acquisition of CNS, Inc.
GSK adds innovative, high-growth Breathe Right and FiberChoice brands to Consumer Healthcare portfolio.
PHILADELPHIA, Dec. 19 -- GlaxoSmithKline (NYSE:GSK) today announced that it has completed the acquisition of CNS, Inc. (NASDAQ:CNXS) , the marketers of Breathe Right(R) nasal dilator strips and FiberChoice(R) dietary fiber supplements.
Commenting on the transaction, John Clarke, President, GSK Consumer Healthcare, said, "We are very pleased to welcome this outstanding business into the GSK Consumer Healthcare family. CNS is a well-managed company, and its brands fit with our growth strategy and are great additions to our portfolio. The opportunity for growth through geographic expansion and pipeline innovation makes this acquisition an exciting prospect."
Breathe Right strips are the leading nasal dilator strips worldwide, and FiberChoice is the fastest growing line of dietary fiber supplements in the United States. Both brands are supported by patents in the U.S. and key markets worldwide, and by scientific evidence for their product claims.
GlaxoSmithKline is one of the world's leading research-based pharmaceutical and healthcare companies.
Posted by Editors at 06:50 PM
December 19, 2006
A Prescription From The Great Physician
WEST PALM BEACH, Fla., Dec. 19 -- Dieting and exercising are tried and true New Year's resolutions that are usually forgotten by February. Strive to be different this year by adopting extraordinary health resolutions such as eating more dark chocolate, sunbathing, taking a supplement that wards off major diseases and avoiding deadly emotions.
Photo: Book cover for The Great Physician's Rx for Women's Health. (Biblical Health Institute)
These are just a few tips suggested by New York Times best-selling author Jordan Rubin in his latest book, The Great Physician's Rx for Women's Health (Thomas Nelson publishers) with co-authors Nicki Rubin and Dr. Pancheta Wilson.
Written to address the specific health needs of women, the book offers natural ways to combat common concerns such as weight gain, diabetes, cancer, osteoporosis, estrogen dominance, menopause and more.
"Making some simple changes to your daily routine can reap enormous health benefits," says Rubin, whose books such as The Maker's Diet and The Great Physician's Rx for Health and Wellness have sold millions of copies worldwide.
Healthy resolutions for men and women to consider in 2007 include:
• Take one tablespoon of omega-3 cod liver oil every day to boost the
immune system, ward off major illnesses, and to promote healthier skin
and nails.
• Toss unhealthy corn oils and shortening and switch to cooking with
healthy fats such as coconut oil, butter and olive oil.
• Two ounces of organic dark chocolate a day packs a health punch with
antioxidants and bioflavenoids as well as the release of endorphins
that act as antidepressants.
• Get at least 15 minutes of direct sunlight a day. Our bodies derive
vitamin D from the sun, which is crucial for bone health, has cancer-
fighting properties and assists with blood cell formation.
• Reduce toxins from your environment. "Buy house plants to reduce
pollution indoors and water filters to remove chlorine and other
harmful chemicals from your water," suggests Rubin. "And throw our
household cleaners with harsh chemicals that can cause allergies and
irritation."
• Forgive yourself and others. "The stress of harboring deadly emotions
builds up toxins in the body," explains Rubin. "Write down anything a
person has done to offend you, and then ask God to help you forgive
that person."
Posted by Editors at 10:08 PM
December 12, 2006
Dorland Healthcare Information Launches Dorland's Healthcare Website Guide
Publication Answers Need for a Patient Education Tool That Rates the Best Websites on Health Conditions.
PHILADELPHIA, Dec. 12 -- In a move that redefines the way consumers search for online health information, Dorland Healthcare Information has launched Dorland's Healthcare Website Guide, a series of books that identifies, describes, filters and rates the best websites on the 60 most common diseases and health conditions. This series is the first of its kind, directing consumers to only the most credible Web information.
Photo: Dorland's Healthcare Website Guide, Individual Topic Guide -- Stroke.
"Finding reliable online health information is no easy task," says Robert Graham, CEO of Dorland Healthcare Information. "Results from major search engines can be overwhelming. How much time can you allot to sorting through thousands of deceptive, random and often outdated results, and how do you know if the information found is credible? Dorland's Healthcare Website Guide has solved this problem for Web users who are increasingly going online for health information."
Dorland Healthcare Information (DHI), based in Philadelphia, is a nationally recognized publisher known as the leader in healthcare business information for the past 50 years. DHI publishes several magazines - enrich, your Health & Life distributed quarterly to over 1,000,000 consumers, Case in Point for medical professionals in case management, and the Good Neighbor Health Guide for multi-cultural marketing. DHI also publishes a variety of industry print and online reference books, such as the Case Management Resource Guide; Dorland's Medical Directory; Medical & Healthcare Marketplace Guide and Dorland's Healthcare Website Guide.
Posted by Editors at 07:49 PM
December 05, 2006
THE COCA-COLA COMPANY SANTAS
PHOTO: Members of the Amalgamated Order of Real Bearded Santas joined Phil Mooney, director of archives for Coke to celebrate the 75th anniversary of the Coca-Cola Santa and officially open a free NYC art exhibit with original works from Haddon Sundblom who created the Santa in 1931. A virtual gallery is located at www.mycokerewards.com. During December, for each visitor to tour the online gallery, Coke will donate $0.75 to celebrate the milestone anniversary.
Posted by Editors at 11:37 PM
November 11, 2006
THE COCA-COLA COMPANY: CONTOUR BOTTLES
PHOTO: Phil Mooney, director of Archives for The Coca-Cola Company, holds one of the two remaining original contour bottles and displays earlier prototypes.
See full story at this Post dated October 10, 2006.
Posted by Editors at 06:44 PM
November 06, 2006
BEVERAGE PARTNERS WORLDWIDE (BPW) JOINT VENTURE TO REFOCUS ON BLACK TEA PLATFORM
The Coca-Cola Company and Nestlé have announced that both companies have agreed to refocus the activities of their Beverage Partners Worldwide (BPW) joint venture on black tea beverages. The transaction, which is subject to certain regulatory approvals, is expected to close early 2007.
This agreement means The Coca-Cola Company and Nestlé will independently develop, produce and market ready-to-drink coffee and non-black tea based beverages.
Beverage Partners Worldwide (BPW), a fifty-fifty joint venture held by Nestlé and The Coca-Cola Company, was created in 2001, following a period of 10 years during which Nestlé and The Coca-Cola Company cooperated in a joint venture called Coca-Cola and Nestlé Refreshments (CCNR).
Posted by Editors at 01:20 PM
November 05, 2006
"COCA-COLA SANTA" CELEBRATES 75TH ANNIVERSARY
Today's Enduring Vision of Jolly Ole Saint Nick Came to Life in 1931.
Atlanta - Seventy-five years ago, thanks to one man's imagination and artistic touch, the contemporary vision of Santa Claus as a jolly looking gentleman with a white beard was born. Created by Swedish-American artist Haddon Sundblom for a long-running series of holiday advertisements for Coca-Cola, today's cherished version of Santa Claus is at once recognizable around the world as an emblem of the holiday season.
The Coca-Cola Santa was first introduced in 1931, appearing in a series of print ads in The Saturday Evening Post, Ladies Home Journal, National Geographic and other U.S. publications. The captivating images struck a chord with the public, which almost instantly adopted the lovable personification as an enduring symbol of Christmas. Over the next few decades, the artist's depictions of Saint Nicholas evolved into the picture-perfect look of "Father Christmas" – the man in the red and white suit with the big brass belt buckle.
In 1931, when The Coca-Cola Company commissioned Sundblom to lend his artistic genius to its holiday campaign, the artist breathed refreshingly human elements into Santa's image, giving him his trademark rosy cheeks, a handsome white beard, twinkling eyes and happy wrinkles.
Sundblom's Santa had such universal appeal that, as distribution of Coca-Cola continued to spread globally and holiday ads featuring Santa reached into other countries, the character born of Sundblom's brush become an established international icon.
Sundblom's images of the North Pole's most-famous resident remain the commonly accepted depiction of Saint Nicholas around the globe, passing the test of time and evoking memories and a holiday spirit that transcends national boundaries.
As testimony to their impact, most of Sundblom's original Santa artworks have been displayed in several prestigious museums, shopping meccas and popular local venues, including the Louvre in Paris, the Royal Ontario Museum in Toronto, the Museum of Science and Industry in Chicago, the Isetan Department Store in Tokyo and the NK Department Store in Stockholm. This season, the 75th anniversary of the Coca-Cola Santa is being celebrated in the United States with an exhibition featuring a selection of the original Sundblom paintings at Jazz at Lincoln Center, in New York City.
Posted by Editors at 04:08 PM
November 04, 2006
Target Offers One-of-a-Kind Plush Elephant Gift Card Holder to Support St. Jude Children's Research Hospital
100 Percent of Net Profits to Benefit St. Jude's Annual Thanks and Giving Campaign.
As part of its ongoing commitment to St. Jude Children's Research Hospital(R), Target has created a special plush elephant gift card holder to benefit St. Jude's annual Thanks and Giving(R) fundraising campaign this holiday season.
The plush elephants are priced at $2.99 and a minimum of $1.50 of each sale, which equals 100 percent of the net proceeds, will be donated directly to St. Jude. The whimsical snowflake-covered ears of the plush elephant were designed by 9-year-old Julia, a dynamic and creative St. Jude patient and Target House resident.
The joyful mascot of Target House, elephants symbolize luck, family and helping others in need - characteristics shared by both St. Jude and Target House. The plush elephants will be available for purchase at Target stores nationwide beginning November 5, 2006. In addition to the elephants, Target holiday gift cards will also be available for purchase in any amount ranging from $5-$1,000.
Target House provides apartments free-of-charge to families of children whose treatments require that they be in Memphis for at least 90 days. This commitment is an extension of St. Jude's coverage of all costs for treatment not covered by insurance, regardless of a family's ability to pay. Target House also allows St. Jude to focus more of its resources on life-saving research and treatment.
St. Jude Children's Research Hospital is internationally recognized for its pioneering work in finding cures and saving children with cancer and other catastrophic diseases. No family ever pays for treatments not covered by insurance, and families without insurance are never asked to pay.
Minneapolis-based Target has 1,494 retail stores in 47 states in the USA.
Posted by Editors at 12:30 PM
November 02, 2006
CALIFORNIA RAISIN MARKETING BOARD VALERIE WATERS
PHOTO: Celebrity fitness trainer Valerie Waters teams up with California Raisins to help consumers make wise choices.
Posted by Editors at 01:53 PM
October 27, 2006
MERCK GUIDE TO FINDING CREDIBLE HEALTH INFORMATION ONLINE
PHOTO: The Guide to Finding Credible Health Information Online is a tool provided by Merck to help patients find and evaluate online sources of health information. One can receive a free copy by visiting www.YourHealthNow.com or by calling (888) MERCK-38.
Posted by Editors at 09:35 PM
October 15, 2006
PowerBar donates $200,000 to Lance Armstrong Foundation
Photo: Lance Armstrong, seven-time Tour de France champion, meets with PowerBar marketing manager Deanna Moen to accept the $200,000 corporate donation to the Lance Armstrong Foundation (LAF) this past weekend at the Ride for the Roses race in Austin, TX. PowerBar supports the mission of the LAF to inspire and empower people with cancer raising public awareness about the link between living and healthy lifestyle and the reduction of cancer risk factors through the LIVE WELL LIVESTRONG(R) campaign.
Posted by Editors at 08:35 PM
October 13, 2006
Bono and Bobby Shriver Launch (RED)(TM) in the U.S.
Gap, Motorola, Converse, Giorgio Armani, Apple and MTV Networks Join Forces to Launch Massive Product, Retail, Marketing and Online Campaigns Designed to Eliminate AIDS in Africa.
Photo: Bono and Oprah Winfrey shop on Chicago's "Magnificent Mile" as part of the U.S. launch of (RED) where Gap, Motorola, Converse, Giorgio Armani, and Apple have joined forces to help eliminate AIDS in Africa.
LOS ANGELES, Oct. 13 -- Harnessing the power of some of the world's most iconic brands, Bono and Bobby Shriver announced today the U.S. launch of (RED), the groundbreaking initiative that marries the private sector with the buying power of the public in an effort to generate a sustainable flow of private sector funds towards the fight to eliminate AIDS in Africa. Gap, Motorola, Converse, Giorgio Armani and Apple are the first five companies to partner with (RED) in the U.S. The partnerships include licensing the (PRODUCT) RED(TM) mark and launching major integrated commercial efforts encompassing national and global product launches, retail, marketing and online activities. MTV Networks has joined (RED) as the first media sponsor in the U.S. to help build the brand and create awareness.
Posted by Editors at 09:54 PM
Colgate Total Unveils New Ad Featuring Actress Brooke Shields
Brooke Shields Reprises Her Role as Star of Colgate Ad to Promote Oral Health.
NEW YORK, Oct. 12 -- Colgate-Palmolive and Brooke Shields have partnered once again to create a new ad for Colgate Total to remind people that having a healthy mouth is important. Ms. Shields, who first debuted in a now classic print ad for Colgate in the 1970s, candidly shares in her first TV commercial for the brand, why she relies on Colgate Total to keep her mouth healthy and protected all day.
The new TV spot, called "Healthy Mouth," begins airing this week. The spot showcases Ms. Shields and her famous healthy smile while communicating how Colgate Total delivers advanced protection.
Colgate-Palmolive is a leading global consumer products company, tightly focused on Oral Care, Personal Care, Home Care and Pet Nutrition. Colgate sells its products in over 200 countries and territories around the world under such internationally recognized brand names as Colgate, Palmolive, Mennen, Softsoap, Irish Spring, Protex, Sorriso, Kolynos, Elmex, Ajax, Axion, Soupline, and Suavitel, as well as Hill's Science Diet and Hill's Prescription Diet pet foods.
Posted by Editors at 05:32 PM
October 11, 2006
Abbott Awards Virginia Mother $130,000 in National Similac(R) Contest
Company Recognizes Moms for Their Hard Work, Dedication.
COLUMBUS, Ohio, Oct. 11 -- Annamaria Haley, a mom in the Washington, D.C. area, is the grand prize winner of $130,000 in the "Similac Mom's $130K Payday Contest," sponsored by Abbott's Ross Products Division. Describing her parenting duties with humor and earnestness, Haley earned the title after her witty, awe-inspiring entry was chosen from nearly 83,000 essays.
According to a recent survey by Salary.com, a typical mom like Haley should earn $130,000 per year based on her daily activities. The Similac Mom's $130K Payday Contest invited moms and moms-to-be to submit a 100-word job description detailing their role as mothers.
Haley, once a high school teacher and now a proud stay-at-home mom, drew inspiration for her essay from the daily activities she performs while taking care of her two children, ages 11 months and 5 years. An excerpt of Haley's job description essay reads:
"Establish stimulating environment to encourage mental, physical and emotional development. Interpret non-verbal communication. Plan, prepare and serve frequent nutritious meals. Maintain safe, sanitary surroundings. Neutralize injury hazards. Provide infinite love and patience. Nurture a sense of security but foster independence and responsibility. Multitasking required. Insomnia a plus. Compensation is substantial but non-monetary."
Similac offers a complete line of infant formulas to meet every baby's nutritional needs during the first year of life. Similac provides babies with excellent nutrition for growth and development and provides nutrients that support baby's developing brain, bone and immune system.
Abbott (NYSE:ABT) is a global, broad-based health care company devoted to the discovery, development, manufacture and marketing of pharmaceuticals and medical products, including nutritionals, devices and diagnostics. The company employs 65,000 people and markets its products in more than 130 countries.
Posted by Editors at 10:24 PM
October 10, 2006
Celebrating 90 Years of the Coca-Cola Contour Bottle
2006 marks the 90th anniversary of the Coca-Cola® contour bottle. A treasured hallmark, the contour bottle has achieved iconic status since its creation in 1916.
For many years, the contour bottle was the recognizable face of Coca-Cola, appearing in advertising campaigns that were designed to build the emotional connections that consumers have with the brand. Through these campaigns and indeed, through the evolution of the package itself, the life and times of the Coca-Cola contour bottle have often reflected the changing world that we live in.
Ninety years after its creation, the contour bottle remains a symbol of innovation, instantly differentiating the world's best known soft drink from all other products.
Widely recognized as a pioneering example of package-driven branding, the contour bottle is one of the few packages to ever receive a trademark from the U.S. Patent and Trademark Office, helping to make Coca-Cola one of the most famous brands in the world today. Even today, the contour bottle plays a key role in the Company's advertising.
Over the years, the Company has leveraged the equity established in the contour bottle to help advance innovation in the Coke brand. All Coca-Cola trademark brands released globally - from Diet Coke (1982) to Coke Blak (2006) - are proudly packaged in contour bottles.
The contour bottle continues to inspire creativity with today's leading designers. In 2005, Coca-Cola partnered with five of the world's top design firms to develop the Coca-Cola M5 collection of contour aluminum bottles, targeting young trendsetters.
"The contour goes to the very root of what makes Coca-Cola special," explains Phil Mooney, director of Archives, The Coca-Cola Company. "It creates a unique visual identity for the brand that is, arguably, as cherished as the beverage itself."
Over the years the contour bottle has carved out a career beyond simple refreshment. In the movie "The Gods Must Be Crazy," a tribe of Bushmen assume that the Coca-Cola contour bottle is a message from heaven, resulting in total pandemonium. The contour bottle also has appeared alongside Hollywood stars in movies such as "A Walk on the Moon," "Behind Enemy Lines" and "Catch Me if You Can."
The art world also has embraced the appeal of the contour bottle. Making art out of daily life, Andy Warhol's "Green Coca-Cola Bottles" confirmed the contour bottle's place in pop culture history. Other artists, including Howard Finster, Tom Wesselmann, Ulrich Walter and Carlos Vergar have featured the contour bottle in their masterpieces.
Originally designed to hold 6.5-ounces of Coca-Cola, the contour bottle has become bigger than life in some parts of the country. A 38-foot folk art contour bottle made of batting helmets, gloves, bats and baseballs sits above the left field fence at Atlanta's Turner Field; in Las Vegas, a four-story bottle marks the entrance to the Coca-Cola store; and in New York, a 30-ton, 40-foot, sculptural, interactive sign often featuring the familiar contour shape welcomes visitors to Times Square.
Advertising for the contour bottle has reflected the changing times. For the last five decades, the original contour bottle has been the most prominently used package in television advertising for Coca-Cola around the world. From connecting the bottle with Santa Claus to recent spots showing 'The Coke Side of Life(TM),' the ads feature the proprietary bottle as a part of a story line, stirring emotions within consumers and reminding them why they love Coke.
Over the years, the Company has leveraged the equity established in the contour bottle to help advance innovation in the Coke brand. All Coca-Cola trademark brands released globally - from Diet Coke (1982) to Coke Blak (2006) - are proudly packaged in contour bottles.
"We have taken one of the iconic pieces of our business and translated it into modern packaging," said Eugenio Mendez, global group brand manager, Coca- Cola Franchise. "It is remarkable and inspiring to think that our legacy of unique packaging lives on today because of something created 90 years ago."
Posted by Editors at 07:18 AM
September 15, 2006
PRESIDENT KARZAI INAUGURATES COCA-COLA'S KABUL PLANT
Kabul, September 10, 2006 - President Hamid Karzai inaugurated the brand new, state-of-the-art Coca-Cola bottling plant in Kabul. The modern non-alcoholic beverages production plant has been set up on a 60,000 square meters plot in the Bagrami Industrial Area.
The substantial investment of up to 25 million US Dollars made in the Coca-Cola Kabul Plant is seen as a significant endorsement of the Afghan Government's efforts to push ahead with the country's reconstruction on all fronts and to attract local and foreign investment.
Inaugurating the plant, Afghanistan President Hamid Karzai described this investment as "an important step forward to economic growth, self sufficiency and better future of Afghanistan."
President Karzai was accompanied at the inauguration ceremony by members of the Afghan Cabinet, senior government officials as well as diplomats and representatives of International organizations.
"Afghanistan is a country promising a lot of growth opportunity for our business," stated the Country Manager of Coca-Cola for Pakistan and Afghanistan, Rizwan U. Khan.
Coca-Cola's business in Afghanistan will be managed by Southern Eurasia Region, headquartered in Istanbul.
Posted by Editors at 06:59 PM
September 06, 2006
Nickelodeon Enters New Multi-Year Licensing Agreements
Borton & Sons, Reichel Foods and Seapoint Farms to Introduce Fruits and Vegetables Featuring Popular Nickelodeon Characters.
New Dora the Explorer, Avatar and The Backyardigans Products Including Edamame (dish of green soybeans), Apples, Pears, and Cherries Set to Hit Grocer's Shelves in the USA.
Nickelodeon has announced Dora the Explorer and SpongeBob SquarePants branded organic Edamame as part of its expanded character licensing program focused on fresh and packaged fruits and vegetables. Nickelodeon also announced that it has licensed several of its most popular TV characters -- including SpongeBob SquarePants, Dora the Explorer, Avatar: The Last Airbender, The Backyardigans and Blue's Clues -- to an expanded roster of distributors that will begin introducing fruit and vegetable products including pears, apples and cherries with the Nickelodeon characters in supermarkets, beginning in September. The agreements are based on the success of the innovative licensing initiative launched by Nickelodeon in 2005 to encourage healthier diet and lifestyle choices for kids.
Using its characters to entice kids to try healthy food alternatives is just one of the ways Nickelodeon has been working to encourage healthy, balanced lifestyles for kids.
Nickelodeon is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, magazines and feature films. Nickelodeon's U.S. television network is seen in 90 million households and has been the number- one-rated basic cable network for eleven consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc.
Posted by Editors at 10:51 AM
September 01, 2006
COCA-COLA & APPLE TEAM UP ON MAJOR MUSIC PROMOTIONS IN EUROPE
Promotion Includes Give Away of 70 Million Songs from the iTunes Music Store in the UK & Thousands of iPods in Germany.
Coca-Cola and Apple have announced a music partnership in Europe that includes major promotions in the UK and Germany and the launch of a new Coke branded music website across Europe, including the GB, Germany, Austria and Switzerland. As part of the promotion, Coke and Apple will be giving away 70 million free songs from the iTunes Music Store in the UK and thousands of iPods in Germany.
The new www.Coca-Cola.com/music website is a Coke branded music destination that features iTunes integration throughout. It will provide fans with links to music and information focused on giving fresh talent new exposure. In the UK, Germany, Austria and Switzerland, unsigned artists will have a venue to upload songs and get broad exposure on the site through artist highlights, European podcasts available on iTunes, and invitations to play at Coke sponsored European festivals.
"We're excited to announce this partnership with Apple," said Dominique Reiniche, president of Coca-Cola European Union Group. "Together we are creating a unique and exciting platform that gives young people a voice and allows them to refresh their music experience every day."
"iTunes has sold more than 200 million songs in Europe with 150 million songs sold in just the past year," said Eddy Cue, Apple's vice president of iTunes. "We're thrilled to work with Coca-Cola to expand the reach of iTunes and bring more great music to European fans."
In the UK, 70 million song codes will be in promotional packs of Coca-Cola and Diet Coke, which will be redeemable for a free song from the iTunes Music Store. Through www.Coca-Cola.com/music, participants will be able to access iTunes and redeem their codes. Participants enter the code found on the Coca-Cola promotional label and choose any 79 pence single song from iTunes' vast catalogue of over three million songs. The Coca-Cola iTunes promotion will run for six weeks, with a 5 song limit per person.
In September, Coke will be giving away an iPod and 50 songs from iTunes every hour for 8 weeks in Germany at (www.coca-cola.de). Coke customers there will be able to exchange their Coke Fridge loyalty coins into free songs from iTunes. Promotions in additional countries across Europe will be rolling out in the coming months.
With Apple's legendary ease of use, pioneering features such as integrated video and podcasting support, iMix playlist sharing, seamless integration with iPod and groundbreaking personal use rights, the iTunes Music Store is the best way for Mac and PC users to legally discover, purchase and download music and videos online. The iTunes Music Store features a selection of over 2,500 music videos, Pixar short films, and more than three million songs from the major music companies and over 1,000 independent labels.
Posted by Editors at 12:07 PM
August 31, 2006
Merck Publishes New Consumer Health Guide to Help Patients Make the Most of Their Annual Doctor's Visit
New Guide Latest in Merck's 100-Plus-Year Tradition of Providing Unbiased Health Resources as a Public Service to the Community.
Merck & Co., Inc. announced today the launch of a new free information resource for consumers -- the Guide to Making the Most of Your Annual Doctor's Visit -- a tool to help patients more effectively communicate with their doctors. Consumers can receive a copy of the Guide to Making the Most of Your Annual Doctor's Visit free-of-charge by visiting http://www.yourhealthnow.com/ or by calling (888) MERCK-38 (888-637-2538).
An annual physical is the one time people get a full assessment of their overall health. The Guide to Making the Most of Your Annual Doctor's Visit, which was created with the input of doctors and patients, advises people to spend a few minutes before each doctor's visit thinking about any recent changes in health or questions to be discussed with their doctor. This preparation can help patients have a more productive visit with their doctor and also can ensure that people do not leave the office with questions they forgot to ask.
The Guide to Making the Most of Your Annual Doctor's Visit follows the launch of the Guide to Affordable Medicine, a consumer resource that provides information on how to navigate the various government and private programs that offer medicines at a discount or for free. Merck is making both Guides available free-of-charge as part of the Company's commitment to provide health information resources to the public, which began in 1899 with the publication of the first Merck Manual.
The Guide to Making the Most of Your Annual Doctor's Visit will be distributed to doctors' offices throughout the United States and local community health organizations.
Merck & Co., Inc. is a global research-driven pharmaceutical company. Established in 1891, Merck discovers, develops, manufactures and markets vaccines and medicines to address unmet medical needs.
"Many people arrive at a visit unprepared and forget to ask their doctors important questions," says Dr. Robert Berkow, editor emeritus of The Merck Manuals, the world's best-selling medical reference. "Open communication with your physician can help identify potential health problems when they are still preventable and easily treatable."
The concise 12-page pocket Guide also encourages patients to record their doctor's advice and provides space to track health goals along with a notes section. "Following your doctors' advice is critical in maintaining and improving health," says Dr. Berkow. "But when people don't remember exactly what their doctor said, or forget altogether, important recommendations can be overlooked."
"At Merck, we are committed to putting the patient first, and part of this commitment includes providing credible, unbiased health information, such as the Guide to Making the Most of Your Annual Doctor's Visit," says Maggie Kohn, Director of Corporate Responsibility Communications. "This Guide will serve as an important tool for both patients and their doctors."
Posted by Editors at 07:47 AM
August 01, 2006
COCA-COLA INVITES THE WORLD TO CREATE ON-LINE WITH - THE COKE SIDE OF LIFE
Coca-Cola.com brand site launched simultaneously in 26 countries and 6 languages.
Atlanta, July 28, 2006 - The Coca-Cola Company today announced it has re-launched www.coca-cola.com as its new Coca-Cola brand site. The site is based on the core creative idea of "The Coke Side of Life", the Company's new global marketing platform for brand Coca-Cola. It will invite visitors around the world to participate in the evolution of the brand's heritage. At the same time the Company's corporate website has changed its address to www.thecoca-colacompany.com. Under this site, users will continue to find corporate information, including company news, investor information, corporate responsibility efforts and career opportunities.
Launching the new Coca-Cola brand website continues the commitment of the Company to establish a multimedia platform for "The Coke Side of Life" campaign. "Throughout Coke's history, we have seen people use the brand, its icons and heritage as a creative source," said Marc Mathieu, senior vice president for Global Core Brands, The Coca-Cola Company. "In the 60's, it was Andy Warhol, today it's people all over the world on the internet developing their own interpretations of the brand. We believe the independent creative process is a vital part of our heritage. With this site we want to give a further opportunity for these imaginative minds to be part of our creative process."
As part of its launch, the content on the site will be driven by a series of bi-weekly and monthly challenges to consumers around the world, which will be posted on www.coca-cola.com. The goal of the site is to develop organically into a global user generated content portal with three key differentiators from other consumer marketing sites: First, visitors are given a theme/challenge to focus their creativity and are provided tools to develop their ideas; second, winners of the challenges are rewarded for their input, and; third, users gain access to a truly global community which is invited to judge their entries. These features will allow visitors to have a more inclusive role in the Company's creative process.
The Coca-Cola Company is the world's largest beverage company. Along with Coca-Cola®, recognized as the world's most valuable brand, the Company markets four of the world's top five soft drink brands, including Diet Coke®, Fanta® and Sprite®, and a wide range of other beverages, including diet and light soft drinks, waters, juices and juice drinks, teas, coffees and sports drinks.
Posted by Editors at 01:56 PM
May 31, 2006
Nestle promises ‘Good Food, Good Life’
From its first historic merger with the Anglo-Swiss Condensed Milk Company in 1905, Nestlé has grown to become the world’s largest and most diversified food company.
Nestlé’s trademark of birds in a nest, derived from the founder Henri Nestlé’s personal coat of arms, evokes the values upon which he founded his company. Namely, the values of security, maternity and affection, nature and nourishment, family and tradition.
Nestlé has around 247,000 employees worldwide, operates 500 factories in approx. 100 countries and offers over 8,000 products to millions of consumers universally.
Nestle's best known brand is Nescafé - a combination of Nestlé and café. Nescafé, the first commercially successful soluble coffee, was introduced in Switzerland in 1938.
Others products marketed by Nestle include Baby Foods, Breakfast Cereals, Chocolate & Confectionary, Beverages, Bottled Water, Dairy Products, Ice Cream, and Prepared Foods.
Posted by Editors at 03:23 PM
May 19, 2006
SPRITE REDEFINES ITSELF
Brand To Be Reenergized with Breakthrough Advertising Campaign and Packaging Update.
Atlanta, May 2006 - Beginning this summer, Sprite®, the number one lemon-lime soft drink, is back in a bold, breakthrough way. Focusing on the brand's refreshing "Lymon™" taste, in the U.S. Sprite will hit the streets in full force with an array of programs that includes a new advertising campaign and the first packaging update since the early 90s.
The brand relaunch begins on May 23 at Guastavino's in New York at the first Sprite Street Couture Showcase. The exclusive event will feature collections from five of fashion's top streetware designers, including Etnies, LRG, Rocawear, Triple Five Soul and WESC, as well as an influencer after party.
Sprite's relaunch will be fueled by the Sprite "SubLYMONal™" advertising campaign.
"SubLYMONal is a totally integrated marketing message that focuses on Lymon, Sprite's proprietary lemon-lime flavor formula, which makes Sprite among the world's most thirst-quenching soft drinks," said Don King, Group Director, Sprite, Coca-Cola North America. "As a brand that focuses on young people, Sprite deserves arresting advertising that cuts through the monotony of ordinary commercials, and this multi-faceted campaign does just that.
The Coca-Cola Company is the world's largest beverage company. Along with Coca-Cola®, recognized as the world's most valuable brand, the Company markets four of the world's top five soft drink brands, including Diet Coke®, Fanta® and Sprite®, and a wide range of other beverages, including diet and light soft drinks, waters, juices and juice drinks, teas, coffees and sports drinks.
People will be able to find special codes embedded in the commercials that can be entered at the brand's new website, www.SubLYMONal.com, to unlock exclusive content. The site allows people to actually interact with the advertising and it provides different ways for them to create their own "SubLYMONal" experiences.
"Through the 'SubLYMONal' campaign we have created our own proprietary tongue-in-cheek science that is designed to insert Lymon into the brains of teen consumers," continued King. "SubLYMONal still echoes the "trust your instincts" message of the "Obey Your Thirst" campaign, but it is focused on reminding people that Lymon tastes so good."
In addition to the "SubLYMONal" campaign, Sprite's packaging graphics have been completely redesigned. The new packaging design features the familiar silver, green and blue colors as well as the Sprite brand name and bubbles. The updated imagery is enhanced by the inclusion of a new "S" brand icon that will be featured on all packaging and marketing elements.
Posted by Editors at 09:16 AM
April 11, 2006
WELCOME TO 'THE COKE SIDE OF LIFE'
New Global Campaign Invites the World to Choose Coca-Cola and Live on the Positive Side of Life.
Atlanta, April 2006 - "Drinking a Coke makes people happy. It tastes good. And it's an invitation to live on the positive side of life". That's the message behind 'The Coke Side of Life,' a new global marketing platform for brand Coca-Cola, which launches in the U.S. this month and in other markets over the next several months.
The Coca-Cola Company is the world's largest beverage company. Along with Coca-Cola®, recognized as the world's most valuable brand, the Company markets four of the world's top five soft drink brands, including Diet Coke®, Fanta® and Sprite®, and a wide range of other beverages, including diet and light soft drinks, waters, juices and juice drinks, teas, coffees and sports drinks. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy the Company's beverages at a rate exceeding 1.3 billion servings each day.
The first round of television spots in what will be a fully integrated, global campaign -- including digital components, promotions, properties, and new graphic treatments -- begins airing in the U.S. this weekend during broadcasts of the NCAA Final Four on CBS and American Idol on Fox. Simultaneously, outdoor and print executions will appear across the country and an extensive online campaign that features exclusive viral videos and other unique content will help dimensionalize The Coke Side of Life in the digital world.
"We live in a world where we make choices every day and The Coke Side of Life encourages people to make those choices positive ones," said Marc Mathieu, senior vice president for carbonated soft drink core brands, Marketing, Strategy and Innovation, The Coca-Cola Company. "This new campaign invites people to create their own positive reality, to be spontaneous, listen to their hearts and live in full color."
Coca-Cola has always been at its best when it reflects the simple, optimistic moments in life. The Coke Side of Life recognizes that the most universal experiences are those where Coca-Cola is refreshingly honest and uplifting.
"Since the beginning of the year, we've aired a series of ads in the U.S. that remind people of the simple reasons why they love Coca-Cola, the product," said Katie Bayne, senior vice president, Coca-Cola brands, Coca-Cola North America. "With The Coke Side of Life, we are reminding people why they love Coca-Cola, the brand. Overall, the message is that only a Coke will do because in the most basic terms, Coca-Cola is happiness in a bottle."
Through The Coke Side of Life creative strategy, the Company is using its global resources to drive a multi-media, multi-cultural platform in markets across the world. In addition to the initial group of ads and elements debuting in the U.S., more commercials and communications tools will be available for global use by summer.
"Because Coca-Cola is a global brand with local connections and meanings, The Coke Side of Life offers each country an opportunity to interpret their own moments of happiness and the brand's role in those," said Esther Lee, chief creative officer, Marketing, Strategy and Innovation, The Coca-Cola Company. "Working with markets around the world, we have collaboratively co-authored an integrated creative platform that can be adapted to fit different market needs. And we are inviting countries to add to the effort through joint global initiatives."
The new global campaign's launch is spearheaded by the US, where it will come to life via a series of events beginning March/April 2006, when the campaign will be introduced to an exclusive audience at one of New York's leading venues, Capitale. At the event, which is headlined by a special live performance by platinum-selling recording artist Ne*Yo, guests will experience first-hand the sights, sounds, and attitude of The Coke Side of Life.
In April, a broader audience will begin to experience The Coke Side of Life in Indianapolis during the NCAA Final Four when MyCokeFest marks the official launch of the platform. Featuring a line-up of top musical talent and other entertainment, the event will transform the landmark Monument Circle into a celebration of The Coke Side of Life. On the day-off from NCAA Final Four play, fans will be able to enjoy performances by Chris Brown, Collective Soul, The Wreckers featuring Michelle Branch, and Carrie Underwood. John Mellencamp will also take the stage for a special homecoming performance presented by Coca-Cola and the NCAA.
The Coke Side of Life campaign idea was created by Wieden+Kennedy, the global agency of record for brand Coca-Cola. Initial executions were developed by the agency's offices in Amsterdam and Portland and will be supplemented by additional creative from agencies in markets around the world.
Posted by Editors at 08:21 AM
Coca-Cola joins the UN Global Compact
The United Nations has announced that The Coca-Cola Company, the world’s largest beverage company, has officially joined its corporate citizenship initiative, the UN Global Compact. Coca-Cola Chairman and Chief Executive Officer E. Neville Isdell informed Secretary-General Kofi Annan of the company’s commitment to the Global Compact and its ten principles during a meeting at United Nations Headquarters.
Posted by Editors at 05:13 AM
July 10, 2005
Fanta: A brand of The Coca-Cola Company
As a global leader in the non-alcoholic beverage industry, The Coca-Cola Company offers nearly 400 brands in over 200 countries. Many of these brands, including soft drinks, fruit juices, bottled waters and sports drinks, are only available in specific regions of the world - sometimes in just a single country. The reason for this is that different people like different beverages at different times for different reasons.
Available in Europe since the 1940s, Fanta was introduced in the United States in 1960. Consumers around the world, particularly teens, fondly associate Fanta with happiness and special times with friends and family. This positive imagery is driven by the brand's fun, playful personality, which goes hand in hand with its bright color, bold fruit taste and tingly carbonation.
Fanta is available in the following flavors:
Apple, Apple Kiwi, Apple Lime Melon, Apple Vanilla, Banana, Berry, Berry Cherry, Berry Floral, Birch Beer, Bitter Lemon, Bitter Orange, Bitter Water, Black Cherry, Blackcurrant Lemon, Blueberry, Bubble Gum, Candy Cane, Chamoy Orange, Cherry, Chocolate Orange, Cinnamon Rum, Citrus Blend, Club Soda, Coconut Pineapple, Collins, Corn, Cucumber Melon, Currant, Floral Lemon, Fruit Punch, Ginger Ale, Grape, Grapefruit, Grapefruit Lemon Lime, Grapefruit Pineapple, Grenadine, Honeydew Melon, Kiwi Lime, Kiwi Starfruit, Kiwi Strawberry, Lemon, Lemon Lime, Lemon Orange, Lime, Lime Orange, Lychee, Mandarin Orange, Manderin Tangerine, Mango, Mango Orange, Melon, Orange, Orange Passionfruit, Orange Peach, Orange Raspberry, Orange Tangerine, Orange Vanilla, Passionfruit, Peach, Pineapple, Plum, Raspberry, Raspberry Strawberry Vanilla Cream, Root Beer, Strawberry, Strawberry Yogurt, Tamarind, Tangerine, Tropical Fruit Punch, Tutti-Fruti, Vanilla Cream and Watermelon.
Fanta is available in the following locations:
Afghanistan, Albania, Algeria, American Samoa, Angola, Antigua & Barbuda, Argentina, Armenia, Aruba, Australia, Austria, Azerbaijan, Bahamas, Bahrain, Bangladesh, Barbados, Belarus, Belgium, Belize, Benin, Bolivia, Bosnia & Herzegovina, Botswana, Brazil, British Virgin Islands, Bulgaria, Burkina Faso, Burundi, Cambodia, Cameroon, Canada, Cape Verde, Cayman Islands, Central African Republic, Chad, Chile, China, Colombia, Comoros, Costa Rica, Croatia, Cyprus, Czech Republic, Democratic Republic of Congo, Denmark, Djibouti, Dominica, Dominican Republic, Ecuador, Egypt, El Salvador, Equatorial Guinea, Eritrea, Estonia, Ethiopia, Fiji, Finland, France, French Guiana, French Polynesia, Gabon, Georgia, Germany, Ghana, Great Britain, Greece, Grenada, Guadeloupe, Guam, Guatemala, Guinea, Guinea-Bissau, Guyana, Haiti, Honduras, Hong Kong, Hungary, Iceland, India, Indonesia, Israel, Italy, Ivory Coast, Jamaica, Japan, Jordan, Kazakhstan, Kenya, Kuwait, Kyrgyzstan, Latvia, Lesotho, Liberia, Lithuania, Luxembourg, Macau (Macao), Macedonia, Madagascar, Malawi, Maldives, Mali, Malta, Mariana Islands, Martinique, Mauritania, Mauritius, Mayotte, Mexico, Moldova, Mongolia, Morocco, Mozambique, Namibia, Nauru, Nepal, Netherlands, New Caledonia, New Zealand, Nicaragua, Niger, Nigeria, Northern Ireland, Norway, Oman, Pakistan, Panama, Papua New Guinea, Paraguay, Peru, Poland, Portugal, Puerto Rico, Qatar, Republic of Congo, Republic of Ireland, Republic of Korea, Reunion, Romania, Russia, Rwanda, Saint Helena, Saint Kitts and Nevis, Saint Lucia, Saint Maarteen, Saint Vincent & the Grenadines, Samoa, Sao Tome & Principe, Saudi Arabia, Senegal, Serbia & Montenegro, Seychelles, Sierra Leone, Singapore, Slovakia, Slovenia, Solomon Islands, South Africa, Spain, Sri Lanka, Suriname, Swaziland, Sweden, Switzerland, Taiwan, Tanzania, Thailand, The Gambia, Togo, Tonga, Tunisia, Turkey, Turkmenistan, Turks & Caicos Islands, U.S. Virgin Islands, Uganda, Ukraine, United Arab Emirates, United States, Uruguay, Uzbekistan, Vanuatu, Vietnam, West Bank-Gaza, Yemen, Zambia and Zimbabwe.
Posted by Editors at 06:09 PM
July 05, 2005
Cadbury Dairy Milk - The Megabrand
"A glass and a half of full cream milk in every half pound"
When Cadbury Dairy Milk chocolate with its deliciously smooth texture and unique creamy taste, was first introduced in the early 1900s, it made an immediate impact quickly becoming the market leader. The success story has continued until today when it is still the top selling chocolate brand in the country. The Cadbury Mega Brand's broad family of products has an international retail value approaching US$1billion.
As a international brand, Cadbury Dairy Milk carries the same distinctive image all over the world. Wherever you buy a bar of Cadbury Dairy Milk the pack design will be exactly the same, only the language will be different. The famous slogan "glass and a half of full cream milk in every half pound" with the picture of milk pouring into the chocolate bar, is one of the all-time greats of British advertising.
How Cadbury Dairy Milk came about
Milk chocolate was first made by the Cadbury Brothers in 1897, but by today's standards was a very coarse dry product made by blending milk powder with cocoa and sugar. The milk chocolate market was then dominated by the Swiss who produced a superior product by using condensed milk.
In the early 1900s George Cadbury was determined to meet the Swiss challenge and, together with the Bournville experts, started to research new recipes and production methods. By June 1904 the recipe was perfected and a delicious new milk chocolate made with full cream milk, and containing far more milk than any previously known product, was ready for production in 1905. Although considerable technological advances have since been made in the production processes, the Cadbury Dairy Milk recipe is still basically the same as it was in 1904.
Posted by Editors at 01:51 PM
May 24, 2005
Medical Personalization
Personalization is one of today’s important trends. Companies that want to jump on the bandwagon are taking steps to strengthen their customers’ loyalty. That also means advantages for the consumer. Medications, for example, could be customized to meet an individual’s needs. The electronic health card and the digital patient file will store medical records in the future. Pictures of the Future is reporting on molecular imaging and labs on a chip - technologies that detect illnesses at an early stage - and on a pioneer of personalized medicine: Lakeside Hospital in Omaha, Nebraska.
Posted by Editors at 07:21 PM
