August 17, 2005
adidas Originals SPRING/SUMMER 2006 Collection Presentation
Berlin: The adidas Sport Heritage Division staged its Spring/Summer 2006 collection with an exciting, most unusual and aspiring fashion show representing the brand’s roots while turning the SS06 Originals collection into a highly credible street fashion label:
An exclusively hired “S-Bahn” train took the guests through the heart of Berlin. 120 metres of in-train runway provided an unforgettable setting for 400 international journalists, buyers and VIPs attending the event. 35 models showed next season’s 35 key looks for men and women.
“Running” is a discipline adidas has especially focused on since 1984.
The major themes of the upcoming adidas Originals collection were selected with a strong sense for emotion and colour:
Running, World Cup, Pistol Pete, Coastal and Aviation.
Since the 70’s adidas has found its unique place in urban street scenes. The collection’s themes reveal how sport technology made its way to the street and turned into timeless classic styles.
“Running” is a discipline adidas has especially focused on since 1984. High-tech running shoes were presented for the first time with a revolutionary technology integrated into models such as the Micropacer, the ultimate running icon, as well as the Rising Star and the LA Trainer. 20 years later these styles still provoke a feeling of DESIRE. In 2006 adidas launches a complete package including a full range of footwear and apparel pieces.
“World Cup – Greatest Moments” focuses on the upcoming World Cup in 2006 taking place in Germany. Many glorious moments and the LOVE for the game may be connected to football: The “Hand of God”, the “Dance with the Flag” and the “Wembley Goal”. adidas Originals incorporates these authentic greatest moments into its Spring/Summer 06 collection, thanks to its long time commitment to football.
“Pistol Pete” Maravich, one of the NBA’s Top 50 players and GOOD FORTUNE are the inspiration for this apparel and footwear range, complete with a remarkable accessories line. For SS06 adidas Originals brings back the Pro Model Org, a Basketball boot Pistol Pete wore many times while playing for the Atlanta Hawks in the Seventies.
A capsule collection is “Coastal”. Inspired by street and sidewalk credentials such as skating and surfing. adidas Coastal celebrates creativity, HAPPINESS and the beach life.
“Aviation”, the final theme of the adidas Originals Fashion Show for Spring/Summer 2006, connects with the urban global traveller. With hints to the past as well as futuristic details, accessorizing this apparel and footwear line a set of very luxurious luggage and leather travel items. Providing the freedom and PEACE of mind while being on the go.
Edited & Posted by Editor | 8:11 AM | Link to this Post
July 5, 2005
THE BENETTON GROUP
A FASHION GROUP WITH A STRONG ITALIAN CHARACTER
Today, the Benetton Group is present in 120 countries around the world. Its core business is clothing: a group with a strong Italian character whose style, quality and passion are clearly seen in its brands: the casual United Colors of Benetton, fashion oriented Sisley, Playlife leisurewear and Killer Loop streetwear. The Group produces around 110 million garments every year. Its retail network of 5,000 contemporary stores around the world, offers high quality customer services and generates a total turnover of approximately 1.7 billion euros.
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The development of Benetton’s commercial organisation has been supported by a major programme of investment in megastores, some of which are directly managed by the Group. These stores are characterised by their large dimensions, their prestigious locations in historic and commercial centres and by the high level of customer services they offer. The new Benetton megastores carry complete casual womenswear, menswear, childrenswear and underwear collections, as well as a wide selection of accessories, offering a full range of Benetton style and quality.
As in the case of the commercial network, a constant commitment to innovation, a crucial factor for development, has always characterised the Group’s business organisation, from communication to IT, from research into new materials to integrated logistics. Special attention is given to innovation in production, where all systems and equipment are totally renewed every five years. Benetton production system is co-ordinated by a high-tech facility at Castrette (Treviso), which is one of the most advanced clothing-manufacturing complexes in the world.
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Despite its global spread, the Benetton Group has maintained close relations with its local origins, especially through cultural activities of the Fondazione Benetton Studi e Ricerche and through programmes about sport. From its involvement in rugby, volleyball and basketball, to its legendary victories in Formula One, Benetton's interpretation of sport has focused, besides athletic excellence, above all on its social aspects such as meeting, sharing and physical wellbeing; all these aspects result in introducing thousands of young people every year to the world of sport.
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The Group’s ability to engage with society is also evident in Fabrica, Benetton’s communication research centre. Fabrica’s challenge is both an innovative and international one. It is a way of marrying culture and industry, using communications which no longer rely only on the usual forms of advertising, but transmit “industrial culture” and the company’s “intelligence” through other means: design, music, cinema, photography, publishing, Internet. Fabrica has chosen to cultivate the hidden creativity of young artists/researchers from all over the world. Following careful selection, they are invited to develop concrete communication projects, under the direction of some of the main players in these areas.
Edited & Posted by Editor | 3:00 PM | Link to this Post
June 27, 2005
PLAYLIFE COLLECTION FROM BENETTON
FALL WINTER RULE REVERSAL
Benetton's Playlife is a label of reversal, starting with the graphic design of the brand. Not just for a mere taste for antagonism, but because it interprets new ways of dressing. An attitude which on the one hand clashes with existing rules, yet on the other allows a development in contemporary clothing.
There are five themes in the Playlife world in the womenswear and menswear collection for Fall/Winter
Hip Hop: young, real and new. The worlds of music and sport merge completely, with strong connotations borrowed straight from American Hip Hop.
Women fit easily into this new dimension, with outfits of minidresses coordinated with leggings, or short skirts with leg warmers. The main colours are gold and Lurex.
A style via which the Playlife youth expresses being part of the same urban community.
Bretagna: the dominant feature is the cold northern climate and the bleak and moody landscapes. Weight plays an important part in this theme. Warm, cosy sweaters are enlivened with nautical cuts and tartan patterns. A collection which, in some garments, is reminiscent of an English preppy look and its sporting tradition.
Club: a synthesis of the Playlife philosophy: enjoy leisure time in the utmost comfort. This part of the collection reflects and reinterprets the aesthetics of a day at an exclusive country club, with its golf courses, riding and polo tournaments, and with a deliberate reference to an elitist casual style in everyday clothing.
Aspen: The famous US ski resort where young people often spend the Christmas holidays has provided the inspiration for the style of the goose-down blousons, matched with scarves, caps and cosy sweaters in wool.
The main colours are white, red and blue with touches of yellow.
Fitness: technical clothing for sport, reinterpreted with an eye to fashion detail. The careful choice of increasingly innovative materials has produced garments with an original fit and shape. The result is a versatile collection, designed for fitness activities and also equally attractive and glamorous if worn with the right accessory and classic stilettos.
The signature colours for women are white, black and grey with a metallic effect, while those for men are above all red, blue and green.
Edited & Posted by Editor | 8:22 PM | Link to this Post
