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April 4, 2006
Sony Ericsson Brings Chic, Affordable Z525 Clamshell to the US Market
Las Vegas - April 4, 2006 - Sony Ericsson today announced the Z525, a push-to-talk upgrade to the popular Sony Ericsson Z520. The Z525 is a stylish clamshell which works worldwide.
The Z525 handset which also features Bluetooth, a VGA camera, as well as a host of messaging capabilities, will be sold in the US beginning in the second quarter 2006.
Sony Ericsson 2525
Sony Ericsson Mobile Communications serves the global communications market with innovative and feature-rich mobile phones, accessories, and PC-cards. Established as a joint venture by Sony and Ericsson in 2001, with global corporate functions located in London, the company employs approximately 6,000 people worldwide, including R&D sites in Europe, Japan, China and America. Sony Ericsson is the global title sponsor of the Women's Tennis Association, and works with the Association to promote the Sony Ericsson WTA Tour in over 80 cities during the year.
“The Z520 has been an extremely successful product, and we are excited to enhance this popular handset with additional features,” said Najmi Jarwala, president, Sony Ericsson Mobile Communications Inc. (USA). “The Z525 is a small, sleek fashionable handset that is packed with great features including Bluetooth which, in the past, has traditionally been limited to high-end devices, as well as a great camera, and push-to-talk.”
Push-to-talk is a fun and easy way to stay in touch as immediate contact is maintained. It’s useful in many types of situations including connecting a small group such as colleagues working in various locations or friends and family in different places.
For the price segment, the Z525 is packed with useful and fun features. Bluetooth allows you to easily connect to a variety of headsets, car kits and other Bluetooth enabled devices. Like its popular predecessor, special lighting effects on the Z525 let you know who is calling. Blue lights around the rim light up in eight different patterns that sync with melodies to match individual callers. The VGA camera lets you save color pictures of your most frequent callers along with their contact details. These pictures are then displayed on the external screen when that person calls.
The Z525 let’s you share favorite photos with easy picture and video messaging capabilities via MMS. A simple-to-use Internet browser makes it easy to find nearby restaurants, movies, flights and more.
Edited & Posted by the Editor | 3:29 PM | View the original post
Toshiba "REGZA" as Global Brand for Superb Flat Panel Televisions
Toshiba's New Brand to Reinforce Global Presence in Flat Panel TVs
TOKYO--Toshiba Corporation has unveiled a new brand name for a new line-up of large-sized flat panel TVs that the company will launch in the world market. With its new global brand, "REGZA", Toshiba will underline the clear advantage of its TVs: an unsurpassed level of image quality.
The first "REGZA" TVs has come to market in Japan on March 1st, and product launches are to follow overseas, including North America, Europe, China and other Asian countries. The adoption of "REGZA" as a unifying global brand for large-screen flat panel TVs will allow Toshiba to bolster the awareness of its TVs around the world, and is expected to provide a strong impetus in reinforcing the company's TV business.
"REGZA" was coined from the literary German word "regsam" and connotes vibrant, dynamic qualities; it also captures Toshiba's intent of "Real Expression Guaranteed by amaZing Architecture," the superlative picture quality Toshiba achieves with its advanced expertise. Until now, Toshiba has used different brand names in marketing TVs in different regions, and "REGZA" is the first unified global brand for Toshiba's TVs.
The global TV market for large-screen flat panel TVs is growing fast. Shipments of flat panel TVs with screens of 26-inches and bigger are expected to climb to 32-million units in 2006, a 110% increase from the previous year. Toshiba is responding by reinforcing its global presence in this key product area, and in doing so by making full use of its advanced proprietary technologies in digital image processing and over half a century of know-how in TV imaging technologies.
The new "REGZA" TVs have a minimal design: the basic tone is a sleek black, with superfluous decoration smoothed away. Clean, uncluttered lines, and simple, high-quality exteriors allow viewers to devote their attention to the pictures on display.
Toshiba will promote the new brand worldwide through advertising and marketing activities and exhibitions. "REGZA Green," a rich dark green, will be adopted in advertising and marketing the new brand, used to convey the superiority, authenticity and high-quality of "REGZA" products.
Edited & Posted by the Editor | 8:51 AM | View the original post
