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September 28, 2020

Leading diamond producers introduce Natural Diamond Council with a star-studded campaign starring Ana de Armas.

The new campaign, ‘For Moments Like No Other,’ highlights the versatile beauty of natural diamonds.

Natural Diamond Council

Photo: Ana de Armas for The Natural Diamond Council campaign.

MUMBAI, India, Sept. 28, 2020 — The world’s leading diamond producers, Diamond Producers Association, relaunched as the Natural Diamond Council (NDC) to promote the desirability of natural diamonds and support the integrity of the natural diamond industry. As an industry authority, the NDC aims to become the go-to digital publisher for innovative content covering all that’s new and exciting in the industry. With the brand’s repositioning, NDC has launched their first-ever celebrity-led TVC campaign, ‘For Moments Like No Other,’ with the gorgeous Hollywood actress Ana de Armas.

This new campaign marks several firsts for the Natural Diamond Council, in addition to welcoming its first Hollywood headliner. It is the first celebrity-fronted campaign for a diamond group, adding an essential contribution to an industry that supports the livelihoods of roughly 10 million people worldwide. It is also the first campaign dedicated to NDC’s ‘Only Natural Diamonds’ platform and the first marketing initiative to showcase such a diverse roster of Jewellery designers that work with natural diamonds in exceptionally modern ways.

Ana De Armas is a rising Hollywood star. She recently received a Golden Globe nomination for her Knives Out role and will soon appear in the latest James Bond film ‘No Time to Die.’ She shines in the multi-part campaign that celebrates the myriad connections that lead to natural diamonds being worn or exchanged. NDC says it approached Ms. de Armas for the project as she radiates with poise and modernity and epitomizes an ascendant, free-thinking generation. Her elegant, effervescent, and easygoing demeanor reflects the next chapter in the history of natural diamonds, a mindset in which the traditional tenets of diamond-wearing and exchanging are dismantled, leaving an open playing field in their place. Ana appears in laid-back outdoor settings with friends. A fresh, opened-up association emphasizes that diamonds are not solely the purview of romantic interests or formal occasions. They are for every type of connection.

“I love thinking of diamonds this way, as special emblems of even our small personal moments,” said Ms. Ana de Armas. “They represent joy, warmth, and beauty.”

Richa Singh, Managing Director, NDC, India, said: “It was a challenge to put together the brand and campaign launch when the world is going through such tough times, but it has been a rewarding experience. The campaign fits as consumers have greater respect for everything natural and want to buy fewer but better things. They are looking for things that last and have a meaning and emotion attached to it. We wish to create desirability for diamonds in consumers’ minds when it comes to celebrating life’s every moment, and our campaign featuring Ana De Armas portrays that beautifully. The TVC redefines special moments, celebrating a variety of personal connections with natural diamonds.”

The campaign, which was lensed in coastal Portugal, directed by Manu Cossu and photographed by Camilla Åkrans, will have a global presence, running in India, the United States of America, the United Kingdom, and China.

The Natural Diamond Council (NDC) advances diamonds’ desirability by publishing trends and sharing resources and information with consumers on the ultimate timeless and natural luxury goods. The NDC also supports the natural diamond industry’s integrity, providing transparency and insight into this sector’s ethics, sustainability, and progress.

Source: Natural Diamond Council


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Edited & Posted by Chief Editor | 10:49 AM | View the original post

September 27, 2020

Virtuoso violinist Renaud Capuçon designated UNESCO Artist for Peace

Unesco Peace Artist

Unesco Peace Artist

Photos: Reception ceremony for Mr. Renaud Capuçon as a Unesco Artist for Peace. UNESCO Headquarters, Paris. September 22, 2020. Images provided by & copyright © UNESCO / Fabrice GENTILE.

Paris, France, September 26 — UNESCO Director-General Audrey Azoulay named Renaud Capuçon, internationally renowned French violinist, as a UNESCO Artist for Peace, in a ceremony at UNESCO Headquarters on September 22.

Mr. Capuçon takes up the torch held by extraordinary musicians who have put their fame at UNESCO’s service, such as Yehudi Menuhin and Mstislav Rostropovitch, who served respectively from 1992 to 1999 and from 1998 to 2007, and with whom Renaud Capuçon performed.

In his capacity as a UNESCO Artist for Peace, he will contribute to raising awareness about the Organization and supporting priorities and activities around artistic and cultural education, the diversity of cultural expressions, and a culture of peace.

Born in Chambery, Savoie, France, Renaud Capuçon entered the conservatory at four. He is a virtuoso violinist, endowed with talent and energy unanimously praised, and as a humanist devoted to the transmission of music. He founded several music festivals, in particular, “Les Rencontres artistiques de Bel-Air” near his hometown and the Easter Festival of Aix en Provence, hosting the most excellent musicians in the world.

After the ceremony, standing at the edge of the UNESCO vegetable garden, Mr. Capuçon performed Christoph Willibald Gluck’s Melody from Orfeo on his famous Guarnerius, which belonged to the Vicomte de Panette, to the pleasure of guests and gardeners.

UNESCO Artists for Peace are internationally-renowned personalities who use their influence, character, and prestige to promote the Organization’s message and programs. UNESCO works in partnership with other Artists for Peace, such as Valery Gergiev, Kudsi Erguner, and N. Scott Momaday, to advance culture and creation in the name of peace.

Source: UNESCO Headquarters, Paris


The Director-General of the United Nations Educational, Scientific and Cultural Organization, Audrey Azoulay, has appointed the world-famous French violinist Renaud Capuçon, UNESCO Artist for Peace at the UNESCO headquarters in Paris.

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Edited & Posted by Chief Editor | 4:29 AM | View the original post

UMe Celebrates the World's Most Famous Secret Agent with November 20 Release of 'The Best Of Bond…James Bond'

Digital, 2CD, 3LP Black Vinyl, and Limited-Edition Gold Vinyl Collection feature theme songs from all 25 Official James Bond Films with “No Time To Die” by Billie Eilish and Oscar-Winning Songs by Adele and Sam Smith.

James Bond Music

Photo: UMe Celebrates the world’s most famous secret agent with the November 20, 2020 release of ‘The Best Of Bond…James Bond.’ Available via digital, 2CD, 3LP black vinyl, and limited-edition gold vinyl, the collection features theme songs from all 25 official James Bond films, including “No Time To Die” By Billie Eilish and Oscar-winning songs by Adele and Sam Smith.

SANTA MONICA, Calif., September 25, 2020 — On November 20, UMe will release an updated version of The Best Of Bond…James Bond, a digital, 2CD, and 3LP black vinyl compilation featuring celebrated theme songs from the longest-running film franchise. Also, a limited-edition gold vinyl will be available exclusively via uDiscover Music and Sound of Vinyl. The new collection will include “No Time To Die” by Billie Eilish from No Time To Die, the 25th film in the series. Also now included will be Adele’s “Skyfall” from Skyfall, the highest-grossing Bond film to date, and Sam Smith’s Spectre theme, “Writing’s On the Wall,” - Oscar winners for Best Song in 2013 and 2016, respectively.

The collection includes Billie Eilish, Adele, Sam Smith, and the signature instrumental “James Bond Theme” by The John Barry Orchestra. The group also comprises Dame Shirley Bassey (“Goldfinger,” “Diamonds Are Forever” and “Moonraker”). With “Goldfinger,” Bassey achieved her first Top 10 hit, reaching No. 8 on The Billboard Hot 100 and No. 2 on the Adult Contemporary charts. Bassey made her Oscars debut at the 85th Academy Awards, where she performed a spectacular rendition of “Goldfinger” as part of the telecast’s James Bond 50th Anniversary tribute.

Along with Louis Armstrong (“We Have All The Time In The World”), Nancy Sinatra (“You Only Live Twice”), Lulu (“The Man With The Golden Gun”), The Best Of Bond…James Bond also includes Paul McCartney & Wings (“Live And Let Die”). Written by Paul McCartney and Linda McCartney, performed by Paul McCartney & Wings and produced by former Beatles producer George Martin, the title theme song hit No. 2 on the chart. It got nominated for both a GRAMMY Award for Best Instrumental Arrangement and an Academy Award for Best Original Song. The single “Live And Let Die” became the first Bond theme song to win a GRAMMY award (Best Pop Vocal Performance, 1973), and the music continues to be a highlight in McCartney’s live performances.

The Best Of Bond…James Bond also features Carly Simon (“Nobody Does It Better”), Tina Turner (“GoldenEye”), Duran Duran (“A View To A Kill”), Sheryl Crow (“Tomorrow Never Dies”), Madonna (“Die Another Day”), Garbage (“The World Is Not Enough”). With the release of “Skyfall,” Rolling Stone compiled its Top 10 James Bond Theme Songs, all 10 of which, of course, appear on this set, including Tom Jones (“Thunderball”) and Matt Monro (“From Russia With Love”).






Side A

Side B

LP 2

Side A

Side B

LP 3

Side A

Side B

Universal Music Enterprises (UMe) is the centralized U.S. catalog and select markets entity for UMG (Universal Music Group). Working in tandem with all of the company’s record labels, UMe provides a frontline approach to catalog management, a concentration of resources, opportunities in new technologies, and an emphasis on strategic marketing initiatives to engage all types of consumers across multiple entry points and platforms.

Source: UMe

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Edited & Posted by Chief Editor | 2:36 AM | View the original post

September 26, 2020

IOC and Tokyo 2020 agree on measures to deliver Games fit for a post-corona world

Tokyo Olynpics

Photo: Tokyo2020 - 1 Year to Go. Image provided by & copyright © IOC.

Lausanne, Switzerland, September 25 — The IOC Coordination Commission and the Tokyo 2020 Organising Committee agreed on a series of measures to make the Olympic Games Tokyo 2020 fit for a post-corona world.

Developed in response to the postponement of this year’s Games due to the coronavirus pandemic, the commission has designed over 50 measures to maximize cost savings and increase efficiencies in Games delivery.

In his opening remarks to the meeting participants, IOC President Thomas Bach acknowledged the outstanding progress being made by Tokyo 2020, reinforcing his belief that next year’s Olympic Games will be the best prepared ever. He also emphasized that the coming months will require flexibility and creativity from everyone involved as the Tokyo organizers deliver Games fit for a post-corona world. In doing so, the IOC President offered his gratitude to all stakeholders fully aligned with the envisaged measures.

Today’s meeting provided the Coordination Commission with the opportunity to review the current list of measures, with more opportunities identified in the Games’ lead-up. These measures have four main categories: stakeholders, infrastructure, promotion, and other areas of interest.

Examples of the initial measures include reducing stakeholder personnel attending the Games, streamlining transport services, adjusting spectator activities at competition venues, and hosting several pre-Games meetings online.

Speaking after the meeting, Tokyo 2020 Coordination Commission Chair John Coates said: “Built from the principles outlined by the Joint IOC and Tokyo 2020 Steering Committee, these optimizations and simplifications mark an important step towards delivering a safe and successful Games in 2021. We owe it to the public to enact these measures during these challenging times. That’s why we’ve left no stone unturned and will continue to look for further opportunities over the coming months. The unique task of reorganizing an Olympic Games has called for the Olympic Movement to be stronger together - this milestone illustrates our collective commitment. The ‘Tokyo Model’ will not only deliver a Games fit for a post-corona world; it will become a blueprint that will benefit future Organising Committees for many years to come.”

Tokyo 2020 President Mori Yoshiro added: “Considering the current state of the world, we have been discussing how we will be able to deliver a safe and secure Games that can win public understanding in these challenging times. We will make all efforts to ensure that the Tokyo 2020 Games will be a legacy in the future. We will continue to work hard on simplifications towards next year and ask for the continued cooperation of all those involved in the Games.”

The possible countermeasures fall into seven areas:

Source: International Olympic Committee

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Edited & Posted by Chief Editor | 10:21 AM | View the original post

September 25, 2020

Holiday Delights Stamps

Put Some Colorful Charm on Your Season’s Greetings

US Postal Service

US Postal Service, Stamp

Photo: Holiday Delights Stamps, a prancing reindeer with antlers; an ornament tied with a bow and ready to hang; a tree topped with a star; and a stocking holding a teddy bear and a sprig of holly.

WASHINGTON, Sept. 24, 2020 — Celebrate the holiday season (in the USA) with Holiday Delights, a new stamp issued by the U.S. Postal Service (USPS). Inspired by folk art but with a modern graphic vibe, these charming designs will add a touch of whimsy to your holiday mailings.

Illustrator Kirsten Ulve used a traditional palette of red, green, and white. She channeled her love of Christmas, vintage ornaments, and Scandinavian folk art to create unique digital illustrations of four holiday icons:

“Forever” and “USA” appear along the stamp’s edge. Art director Antonio Alcalá was the stamp designer, USPS stated.

“German immigrants brought the tradition of the indoor decorated tree to America. Early on, decorations included candles and homemade ornaments,” said Secretary of the Board of Governors Michael J. Elston, dedicating official for the Postal Service. “With these stamps, the Postal Service is capturing the vintage spirit of Christmas in hopes they will convey the joy of the season and bring to mind happy memories of Christmases past.”

Once the tradition of decorating trees caught on, in the 1890s, Woolworth’s five-and-dime stores began to import handblown ornaments. By the mid-20th century, Americans were buying hundreds of thousands of decorations each Christmas, USPS elaborated.

The origin of hanging stockings is lost in myth, but according to legend, St. Nicholas heard of a widower who could not pay his daughters’ dowries. St. Nick dropped gold coins down the man’s chimney, and they landed in the girls’ stockings hung by the fireplace to dry.

Although there is no certainty about how reindeer originally came to be associated with the holiday, it could be that their natural habitat in northernmost Europe and North America fits perfectly with the story of Santa’s secret North Pole workshop.

USPS informs that the stamp’s dedication ceremony would take place at Frankenmuth, a town connected with Christmas. It is the home of Bronner’s, the largest Christmas store globally, and is a Bavarian-rooted town with lots of holiday-related activities, USPS added.

The U.S. Postal Service is issuing Holiday Delights as a Forever stamp in booklets of 20. Forever stamps are always equal in value to the current First-Class Mail 1-ounce price.

Source: U.S. Postal Service

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Edited & Posted by Chief Editor | 4:34 AM | View the original post

September 23, 2020

TIME announces its Annual List of the 100 Most Influential People in the World

TIME Magazine

TIME Magazine

NEW YORK, Sept. 22, 2020 — TIME has announced the 2020 TIME100, its annual list of the World’s 100 most influential people.

The issue has eight worldwide covers, each highlighting a member of the TIME100:

  1. Immunologist - Dr. Anthony Fauci
  2. Performer - The Weeknd
  3. Alphabet CEO - Sundar Pichai
  4. COVID-19 frontline nurse - Amy O’Sullivan
  5. Actor -Gabrielle Union and athlete - Dwyane Wade
  6. Performer - Megan Thee Stallion
  7. President of Taiwan - Tsai Ing-wen, and
  8. Black Lives Matter founders - Patrisse Cullors, Alicia Garza, and Opal Tometi.

The TIME100 often includes surprising pairings of the list members and the guest contributors TIME selects to write about them. The seventeenth annual list includes:

The issue will also feature a new cover in addition to these eight covers, and a special tribute commemorating Supreme Court Justice Ruth Bader Ginsburg featured on the TIME100 list in 2015.

Of the 2020 TIME100 list, TIME CEO and editor-in-chief Edward Felsenthal writes, “This year’s list looks far different than any of us could have predicted just six months ago. The TIME 100 has always been a mirror of the World and those who shape it. While you will certainly find people who wield traditional power on this year’s list — heads of state, CEOs, major entertainers — it also includes many extraordinary, lesser-known individuals. These individuals seized the moment to save lives, build a movement, lift the spirit, repair the World. Their work challenges each of us to wield our influence toward a world that is healthier, more resilient, more sustainable, and just.”

For the first time, TIME revealed the annual TIME100 list with an hour-long special television event on ABC, produced in partnership with P&G.

On September 23, 24, and 25, TIME will host TIME100 honorees for a three-part series of TIME100 Talks.

TIME is a global media brand that reaches a combined audience of more than 100 million worldwide, including over 40 million digital visitors each month and 45 million social followers. A trusted destination for reporting and insight, TIME says its “mission is to tell the stories that matter most, to lead conversations that change the world and to deepen understanding of the ideas and events that define our time.”

Source: TIME

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Edited & Posted by Chief Editor | 8:38 AM | View the original post

September 22, 2020

PepsiCo Targets 100% Renewable Electricity Globally

Food and beverage leader joins RE100 initiative with the ambition to achieve 100% renewable electricity globally for direct operations by 2030 and across the entire franchise and third-party functions by 2040


Pepsico, Electricity

Photo: Illustration of wind turbines. Argonne’s 10 kW wind turbine. A similar design to the ones shown here, is used by Argonne scientists and engineers to study wind energy interaction, electric vehicle charging, and grid technology. Image credit: Argonne National Laboratory.

PURCHASE, N.Y., Sept. 21, 2020 — PepsiCo Inc. today announced a new target to source 100% renewable electricity across all of its company-owned and controlled operations globally by 2030 and its entire franchise and third-party functions by 2040. With PepsiCo’s scale, the transition has the potential to reduce approximately 2.5 million metric tons of greenhouse gas (GHG) emissions by 2040, the equivalent of taking more than half a million cars off the road for a full year. This announcement builds upon the company’s global efforts to increase its use of renewable energy sources and its transition to renewable electricity in the U.S., its largest market, announced earlier this year.

“With the devastating effects of climate change around the world, and the global food system under significant strain, accelerated action is needed,” said Jim Andrew, Chief Sustainability Officer, PepsiCo. “We know the responsibility that comes with our size and scale, so transitioning PepsiCo’s global business operations to 100% renewable electricity is the right step forward to deliver meaningful impact as we continue to advance our sustainability agenda.”

Early this year, PepsiCo signed the Business Ambition for 1.5°C pledge, joining other leading companies in committing to set science-based emissions reduction targets. The company has made significant progress in reducing GHG emissions throughout its value chain - from working with farmers to implement carbon-efficient practices through its global Sustainable Farming Program to operating one of the largest electric fleets in North America.

PepsiCo currently procures renewable electricity in 18 countries, nine of which already meet 100% of their electricity demand from renewable sources. With the shift to renewable electricity in the U.S. underway this year, PepsiCo is currently on track to start 56% of its electricity through renewable sources globally by the end of 2020.

With this announcement, PepsiCo joins RE100, an initiative led by the Climate Group to bring together the world’s most influential companies committed to 100% renewable electricity.

“By transforming their global business operations to renewable electricity, PepsiCo is demonstrating a strong commitment to combat climate change, while underlining the business case for renewables,” said Sam Kimmins, Head of RE100 at The Climate Group. “By investing in the development of new solar and wind farms around the world to meet their target, PepsiCo is making a real tangible contribution to accelerating the clean energy transition.”

To achieve 100% renewable electricity globally, PepsiCo will employ a diversified portfolio of solutions, including Power Purchase Agreements (PPAs). The contracts will support developing new projects such as solar and wind farms worldwide and purchased energy certificates to enable the near-term transition to renewable sources in many geographies. The company will also continue to expand its growing list of onsite wind and solar projects at its facilities around the world. PepsiCo’s global headquarters in Purchase, NY, installed rooftop solar energy panels earlier this year.

Source: PepsiCo, Inc.

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Edited & Posted by Chief Editor | 9:23 AM | View the original post

Lamborghini secures one−two finish in penultimate Italian GT Endurance round Release Date: 20 September 2020




Sant’Agata Bolognese/Vallelunga, 20 September 2020 - Lamborghini recorded its first Italian GT Championship Endurance victory of the season in the hands of Imperiale Racing’s Kikko Galbiati, Alex Frassineti and Giovanni Venturini at Vallelunga.

The #32 Lamborghini Huracán GT3 Evo started from pole position following Saturday’s qualifying session and duly maintained its advantage over the three-hour race.

It was a Lamborghini one-two finish at the end, as the #19 Vincenzo Sospiri Racing Huracán of Lamborghini GT3 Junior drivers Leonardo Pulcini and Yuki Nemoto claimed a second-place alongside team-mate Raffaele Giammaria.

For the #32, it was a lights-to-flag victory, aided by the rapid Frassineti, who got a clean start and built a healthy margin over the second-placed car.

Frassineti handed over to Galbiati at the first driver-change pit-stop, with the latter maintaining the margin out front. By the time Galbiati switched with Lamborghini Factory Driver Venturini, the race was all but in the bag.

Venturini eventually headed the #19 to the flag by just over six seconds.

The result also has significant championship implications for the Imperiale Racing partnership of Galbiati and Venturini ahead of the final endurance round of the season at Monza on the opening weekend of November.

The duo is now second in the points standings, just two points adrift of the leading BMW crew of Stefano Comandini and Marius Zug.

Source: Lamborghini

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Edited & Posted by Chief Editor | 8:19 AM | View the original post

September 20, 2020


The World Photography Organisation has announced the judging panel for the Sony World Photography Awards 2021. It also revealed new categories in the Awards’ four competitions, entry deadlines, and exhibition dates.

Here are some interesting entries:

Sony World Photography

Photo: Entry. Open competition. Landscape. Photographer Ales Krivec, Slovenia. © Ales Krivec, 2021 Sony World Photography Awards.

Sony World Photography

Photo: Entry. Open competition. Architecture. Photographer Mattia Giannattasio, Italy. © Mattia Giannattasio, 2021 Sony World Photography Awards.

Sony World Photography

Photo: Entry. Open competition. Natural World & Wildlife. Photographer Luca Pot d’Or, Germany. © Luca Pot d’Or, 2021 Sony World Photography Awards.

Sony World Photography

Photo: Entry. Open competition. Architecture. Photographer Jose Maria Martin, Spain. © Jose Maria Martin, 2021 Sony World Photography Awards.

Sony World Photography

Photo: Entry. Open competition. Natural World & Wildlife. Photographer Jack Evans, United Kingdom. © Jack Evans, 2021 Sony World Photography Awards.

Sony World Photography

Photo: Entry. Open competition. Architecture. Photographer Emil Gawkowski, Poland. © Emil Gawkowski, 2021 Sony World Photography Awards.

Sony World Photography

Photo: Entry. Open competition. Natural World & Wildlife. Photographer Dan Gerard, United Kingdom. © Dan Gerard, 2021 Sony World Photography Awards.

Sony World Photography

Photo: Entry. Open competition. Landscape. Photographer Viktor Einar Vilhelmsson, Iceland, © Viktor Einar Vilhelmsson, 2021 Sony World Photography Awards.

Sony World Photography

Photo: Entry. Open competition. Architecture. Photographer Gautam Jain, United States of America. © Gautam Jain, 2021 Sony World Photography Awards.

Sony World Photography

Photo: Entry. Open competition. Landscape. Photographer Tariqur Shaha, United Kingdom. © Tariqur Shaha, 2021 Sony World Photography Awards.

In its 14th year, the Sony World Photography Awards are an authoritative voice in the industry, celebrating the best contemporary photography from the past year and giving vast exposure and opportunity to photographers worldwide.

Sony supports the Awards to help the continued development of photographic culture by giving a global platform to today’s talent. Entry to the Awards is entirely free, and photographers are judged anonymously by a panel of industry-leading judges.


This year’s internationally diverse jury brings a range of knowledge and expertise from varied photographic backgrounds and includes:

Professional Competition:

Open and Youth Competitions:

Student Competition:


The Sony World Photography Awards is open to submissions from 1 July 2020. All category winners of the Professional, Open, Youth, and Student competitions receive Sony’s digital imaging equipment. Also, cash prizes of $25,000 (USD) are presented to the Year’s Photographer and $5,000 (USD) to the Open Photographer of the Year. All winning and shortlisted photographers’ works are exhibited at the annual Sony World Photography Awards Exhibition in London and toured internationally. The winning images are also published in the annual Awards’ book.

Source: The World Photography Organisation

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Edited & Posted by Chief Editor | 9:01 AM | View the original post

Ship Ahoy! U.S. Postal Service (USPS) issues a Stamp on "Mayflower in Plymouth Harbor."

US Postal Service

US Postal Service

Photo: The U.S. Postal Service celebrates the Mayflower’s 400th-anniversary landing off the coast of New England.

WASHINGTON, Sept. 17, 2020 — The U.S. Postal Service (USPS) today issued the Mayflower in Plymouth Harbor stamp.

“The Postal Service is proud to celebrate the 400th anniversary of the Mayflower’s arrival off the coast of New England in December 1620,” said Kristin Seaver, Executive Vice President, U.S. Postal Service. “This stamp reflects the Postal Service’s commitment to honor our nation’s diversity, heritage, and history through our stamp program.”

Dr. George P. Garmany Jr., the governor-general, General Society of Mayflower Descendants; Michele Pecoraro, executive director, Plymouth 400; and Richard Pickering, deputy director, Plimoth Plantation, participated in the ceremony.


“On Dec. 16, 1620, a ship that carried 102 English passengers completed a perilous voyage across the Atlantic Ocean from Plymouth, England, and anchored offshore of today’s Plymouth, MA. The Mayflower’s passengers would become known as Pilgrims, and the story of their settlement in America would inspire future generations and become part of the larger story of the nation’s founding ideals,” USPS explained.

“The Pilgrims’ tale is intertwined with the story of the Wampanoag — People of the First Light — who made an alliance with the Pilgrims and forged a treaty with them that maintained relative peace for more than 50 years. The Pilgrims might not have survived their first year without the Wampanoag’s help and advice, with whom they celebrated their first harvest in the fall of 1621,” USPS elaborated.

“The Mayflower Compact, Plymouth Rock, Thanksgiving — all became part of this tiny band of settlers’ enduring legacy, whom we honor on the 400th anniversary of their arrival in America,” USPS said.

Artist Greg Harlin illustrated the stamp, using a combination of watercolor, gouache, and acrylics, with some digital refining to convey a scene of desolate beauty at the end of the Pilgrims’ harrowing journey to an unfamiliar world. The stamp also features a stylized hawthorn flower printed in intaglio. In England, the hawthorn — a member of the rose family — is sometimes called a mayflower, as it blooms in May.

Art director Greg Breeding designed the stamp and pane.

The U.S. Postal Service stated that it is issuing the Mayflower in Plymouth Harbor stamp as a Forever stamp, which will always be equal in value to the current First-Class Mail 1-ounce price.

Source: U.S. Postal Service

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Edited & Posted by Chief Editor | 12:50 AM | View the original post

September 18, 2020

Tata Consultancy Services (TCS) launches its goIT Education Program in the Philippines.

Tata Consultancy Services’ Program Provides Vital Technology Training for Students to Improve their Communities and Secure the Nation’s Digital Future.

Tata Consultancy Services

Tata Consultancy Services

Photo: School student working on an assignment. Image credit: Enokson.

MANILA | MUMBAI, September 16, 2020 — Tata Consultancy Services (TCS) has partnered with the Philippines Department of Education, Cordillera Administrative Region, to help students improve their technology skills through the global TCS initiative, goIT.

TCS explained that the goal of the goIT program is to demystify computer science and enthuse students to pursue STEM (Science, Technology, Engineering, and Mathematics) education and become tomorrow’s technology leaders. It introduces students to design thinking, digital technologies, and the agile methodology to develop and prototype solutions that improve their communities or support the United Nations’ Sustainable Development Goals. The engaging curriculum includes the innovation lifecycle, product prototyping, and industry-relevant entrepreneurial skills. TCS employees will mentor students and provide industry context and real-world connections.

The three-day goIT program will get implemented in 20 schools across six provinces of the Cordillera region. The program, meant for third and fourth-year high school students, will start in the last week of September with the first school, Cordillera Regional Science High School, located in Benguet.

“True to our vision of promoting quality education for every Filipino, TCS’ goIT program will facilitate the learning of much-needed technology skills. It will develop our Cordilleran learners and contribute to improving their communities,” said May Eclar, Regional Director of the Department of Education, Cordillera Administrative Region.

“We are excited to launch the goIT program and impart knowledge and skills in science and technology to Filipino students and lay the foundation for the nation’s digital workforce of the future. Through this program, we will reach students in the farthest areas, helping them contribute to their communities’ development,” said Shiju Varghese, Country Head, TCS Philippines.

goIT is TCS’s flagship student engagement program across North America, LATAM (Latin America), Europe, Asia Pacific, and Australia. It is tailored to meet local communities’ specific needs. The program is estimated to have reached over 12,000 students worldwide in FY 2020.

Tata Consultancy Services is an IT services, consulting, and business solutions organization that has been partnering with many of the world’s largest businesses in their transformation journeys for over 50 years. TCS offers a consulting-led, cognitive powered, integrated portfolio of business, technology, and engineering services and solutions. These services and solutions are delivered through TCS’s unique Location Independent AgileTM delivery model, recognized as a benchmark of excellence in software development.

A part of the Tata group, India’s largest multinational business group, TCS has over 443,000 of the world’s best-trained consultants in 46 countries.

Source: Tata Consultancy Services

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Edited & Posted by Chief Editor | 6:08 AM | View the original post

FILA's Laura Siegemund Triumphant in New York, Wins First Women's Grand Slam Doubles Title at U.S. Open.

Fila Grand Slam

FILA sponsored tennis player Laura Siegemund captured her first U.S. Open Women’s Doubles title Friday afternoon with partner Vera Zvonareva - defeating the No.3 seeded team of Nicole Melichar and Xu Yifan in straight sets 6-4, 6-4.

The unseeded duo dominated the fortnight in New York, winning in straight sets in four of their five matches. Siegemund and Zvonareva defeated three seeded teams en route to the final, knocking off [7] Kenin/Azarenka, [2] Sabalenka/Mertens, and finally [3] Melichar/Yifan in Friday’s title match.

“It’s not a random choice that we play with each other because we both feel like we can complement each other’s game,” Siegemund stated. “Then something that turns out during the journey through the two weeks is that you, like, in our case, I realized her game style complements mine.”

The doubles title is Siegemund’s sixth in her career and second title at the U.S. Open, following her 2016 mixed doubles title with partner Mate Pavić. Siegemund also improves to 6-3 in career finals with the win in New York.

Introducing FILA’s Original Tennis LX & Centa

Fila Tennis Shoes

Fila Tennis Shoes

FILA introduces two premium footwear silhouettes - the Original Tennis LX & the Centa.

The ‘Centa’ is FILA’s brand new silhouette featuring rich, premium leather uppers with waxed edges and perforations. The leather FILA flag extends up around the shoe’s collar, and FILA branding on the tongue boasts hand stitch detailing on a tonal embossed patch. The ‘Centa’ comes in three colorways - white, cream, and navy.

The Original Tennis LX is born from one of FILA’s most classic silhouettes, the Original Tennis. Debuting in white, cream, and turquoise, the Original Tennis LX brings a fresh feel to FILA’s footwear lineup. The Original Tennis LX is updated with enhanced construction and premium leather, and features an exposed medial midsole that allows for a lighter and more comfortable fit, the company stated.

Source: FILA

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September 16, 2020


Student Academy Awards

Photo: Narrative film winners Hua Tong (left), Brian Robau (center), and Kelley Kali before the 45th Annual Student Academy Awards on Thursday, October 11, 2018, in Beverly Hills, CA. Image provided by & copyright © Richard Harbaugh / A.M.P.A.S. [File Photo]

LOS ANGELES, CA - The Academy of Motion Picture Arts and Sciences has voted 18 students as winners of the 47th Student Academy Awards competition. This year, the Student Academy Awards competition received 1,474 entries from 207 domestic and 121 international colleges and universities. The 2020 winners join the ranks of such past Student Academy Award winners as Patricia Cardoso, Pete Docter, Cary Fukunaga, Spike Lee, Trey Parker, Patricia Riggen, and Robert Zemeckis.

The winners are (listed alphabetically by category):

Alternative/Experimental (Domestic and International Film Schools)

Animation (Domestic Film Schools)

Animation (International Film Schools)

Documentary (Domestic Film Schools)

Documentary (International Film Schools)

Narrative (Domestic Film Schools)

Narrative (International Film Schools)

First-time honors go to Baltic Film & Media School, Tallinn University, Estonia, and Institut des Arts de Diffusion, Belgium.

All Student Academy Award-winning films are eligible to compete for 2020 Oscars in the Animated Short Film, Live Action Short Film, or Documentary Short Subject category. Past winners have gone on to receive 64 Oscar nominations and have won or shared 13 awards. The medal placements - gold, silver, and bronze - in the seven award categories will be revealed in a virtual program highlighting the winners and their films on Wednesday, October 21.

The Student Academy Awards were established in 1972 to provide a platform for emerging global talent by creating opportunities to showcase their work.

Source: The Academy of Motion Picture Arts and Sciences

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Hindustan Unilever's Boost expands its footprint in India

The brand to enter the Western, Northern, and Eastern regions of the country.

Hindustan Unilever Boost

GURUGRAM AND MUMBAI, India, Sept. 15, 2020 — Hindustan Unilever Limited (HUL) today announced the expansion of Boost, one of India’s leading nourishing beverages in chocolate flavor, into the Western, Northern, and Eastern regions of the country. An iconic brand, Boost is widely enjoyed by kids given its ‘Great Taste’ of chocolate, the benefit of 3X stamina and energy under a formulation consisting of 17 essential nutrients, and legacy of association with leading Indian sports personalities.

The market expansion reaffirms and further supports the brand’s purpose of unleashing the winner in kids across India. The brand narrative, ‘Play A Bigger Game,’ which goes beyond the motivation to tackle everyday challenges and aims to enable kids to take on the more prominent and more formidable opponents in the real world, will drive the geographic growth, Hindustan Unilever Limited (HUL) explained.

According to Krishnan Sundaram, Vice President, Integration and Business Head, ‎HUL, “Boost has a long-standing legacy in the southern market, and we are excited to be taking this journey forward across all regions of the Indian households. There is a tremendous market opportunity in the milk-rich regions for Boost to establish and eventually lead the category. We are looking forward to embarking on a successful journey for Boost pan India.”

As a part of the comprehensive communication outreach, the much-loved TVC with Indian Cricketer Virat Kohli preparing a young kid to #PlayABiggerGame in his unique style will be on air across regional and national media in Hindi and Marathi. The brand will also continue to convey its purpose of unleashing the winner in kids through its platform,, a website democratizing cricket learning, where aspiring kids can learn the skill in various aspects of the game directly from the champions.

Boost will be available in stores and leading e-commerce platforms pan India, HUL announced.

Hindustan Unilever Limited (HUL) is India’s largest Fast-Moving Consumer Goods company with its products touching the lives of nine out of ten households in the country. HUL says it works to create a better future every day.

Source: Hindustan Unilever Limited (HUL)


Boost Energy — When you have 3X more stamina, no challenge is big enough. Watch how a young talented boy gives Virat a tough time #PlayABiggerGame. StumbleUpon reddit Facebook Google Plus Tweet This Seed This on Newsvine

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September 13, 2020

Third Annual Bloomberg New Economy Forum to Virtually Convene this November, Calling on Global Business and Government Leaders to Shape 'Our New Economy' in a Post-COVID World

Bloomberg Media

Bloomberg Media

Photo: Francine Lacqua, Editor-at-Large, and Presenter, Bloomberg Television, the United Kingdom, captured during the Session “Taking Action for the Ocean” at the Annual Meeting 2019 of the World Economic Forum in Davos, January 23, 2019. Image provided by & copyright © World Economic Forum / Sikarin Fon Thanachaiary.

NEW YORK, September 12, 2020 — Bloomberg Media today announced that the Bloomberg New Economy Forum would hold a virtual, global convening on November 16-19, 2020. For four days and spanning multiple time zones, influential business executives, technology innovators, academics, and government leaders will come together. It would be a collaborative effort between East and West, public and private sectors, developed and developing nations, for designing a more inclusive and sustainable future for all. The 2020 forum is a unique opportunity to drive a constructive global dialogue around the challenges and solutions that will shape “Our New Economy”: a new economic plan that puts the world’s most vulnerable people first.

Forces and trends upending the global economy have accelerated in the wake of Covid-19. The pandemic has exposed the connection between inequality and public health, while the fractured state of today’s geopolitics has hindered efforts at a global response. Governments pour trillions of dollars into the stimulus. That spending could either prop up polluting industries or green fund initiatives, fuel asset bubbles or improve livelihoods in the real economy, spur “medical nationalism” or cross-border collaboration, widen urban disparities, or increase equitable development. Leaders from all geographies must come together to engage in meaningful discourse on how best to emerge from this global crisis, Bloomberg Media stated.

“The coronavirus pandemic is an enormous global challenge that requires cooperation across borders and between the public and private sectors,” said Michael R. Bloomberg, Founder of Bloomberg L.P. and Bloomberg Philanthropies, and Three-Term Mayor of New York City. “If we act wisely, our response to this crisis can also help us address many of the other major challenges facing our world - from climate change and pollution to racial inequity and injustice. The more we work together, the stronger we’ll emerge from the pandemic, and the brighter the future will be - and that’s what the New Economy Forum is all about. It’s an opportunity to bring together leaders to share ideas and build support for policies and partnerships that have the potential to help lift our world back up - and move us all forward.”

Launched in Singapore in 2018, the Bloomberg New Economic Forum is a global convening platform to address the most urgent disruptions facing our planet due to the massive economic transitions already underway. In 2019 the forum was held in Beijing, as more than 500 public and private sector leaders from 45 countries worldwide came together for an unprecedented open exchange of ideas. The 2020 virtual convening will feature town hall meetings and thought-provoking plenaries and breakouts and bilateral meetings to advance a practical agenda for recovery across five core topic areas: finance, trade, climate, health, and cities.

To advance this effort, Bloomberg New Economy will welcome several new Advisory Board members and participants to the 2020 forum, including:

With Dr. Henry A. Kissinger as Honorary Chair and Henry M. Paulson, Jr. as Chair, the Bloomberg New Economy Forum Advisory Board comprises more than 50 distinguished government and business leaders, including

Bloomberg Media is presenting the New Economy Forum in partnership with:

McKinsey and Company is the exclusive Knowledge Partner.

For the first time, the Bloomberg New Economic Forum will invite widespread participation with many live-streamed, interactive sessions to elevate a range of voices and drive deeper engagement across all sectors and regions.

Bloomberg Media is a leading, global, multi-platform brand that provides decision-makers with timely news, analysis, and intelligence on business, finance, technology, climate change, politics, etc. Powered by a newsroom of over 2,700 journalists and analysts, it reaches influential audiences worldwide across every platform, including digital, social, TV, radio, print, and live events. Bloomberg Media is a division of Bloomberg L.P.

Source: Bloomberg Media

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September 11, 2020

CBS News President Susan Zirinsky to accept 2020 National Press Club Fourth Estate Award at November 18 Gala.

National Press Club

Photo: CBS News President Susan Zirinsky to accept 2020 National Press Club Fourth Estate Award at November 18 Gala.

WASHINGTON, September 10, 2020 — Susan Zirinsky, president and senior executive producer of CBS News, will receive the National Press Club’s most esteemed prize, the Fourth Estate Award, at a Press Club gala in her honor on November 18, 2020, in Washington, D.C.

Zirinsky is the 48th recipient of the award, which recognizes journalists who have made significant contributions to the field.

“Susan Zirinsky is the personification of journalistic perseverance, tenacity, and integrity,” said National Press Club President Michael Freedman. “Like the best of those before her at the network of Edward R. Murrow and Walter Cronkite, Susan leads by example, displaying the courage of her convictions and making a positive difference - at CBS News and throughout the profession. She is a role model for women and everyone who is dedicated to journalistic ethics and excellence. We are proud to honor her achievements - and that’s the way it is!”

The Fourth Estate Award is the top honor bestowed on a journalist by the National Press Club Board of Governors. The first recipient was Walter Cronkite in 1973. Other previous winners include Amanda Bennett, Marty Baron, Dean Baquet, Wolf Blitzer, Gwen Ifill, Marvin Kalb, Andrea Mitchell, Bob Woodward, Jim Lehrer, Christiane Amanpour, and David Broder. The gala dinner is a fundraiser for the Club’s nonprofit affiliate, the National Press Club Journalism Institute, which promotes an engaged global citizenry through an independent and free press, and equips journalists with skills and standards to inform the public in ways that inspire civic engagement.

Susan Zirinsky began her career in 1972 as a part-time desk assistant in the CBS News Washington bureau two weeks after the Watergate break-in. Still completing her undergraduate degree at American University at the time, she was surrounded by the legendary CBS News reporting team led by Walter Cronkite that dominated Watergate coverage on television.

Quickly rising through the ranks, Zirinsky became an associate producer for “The CBS Morning News” and then a producer on “The CBS Evening News with Walter Cronkite.” In that role, she became a White House producer and spent a decade covering the Jimmy Carter and Ronald Reagan presidencies. She traveled with them throughout the world, where she produced reports with Lesley Stahl, Ed Bradley, Bob Schieffer, and Bill Plante for various broadcasts. She was promoted in 1987 to a senior producer for the “CBS Evening News with Dan Rather” in Washington.

In a celebrated career spanning four decades, Zirinsky has produced a wide variety of award-winning documentaries and programs. She covered a range of historical stories, from the Gulf War to the student uprising in Tiananmen Square, from the White House for ten years to the 9/11 attacks, and from the Paris terrorist attacks to the mass shooting at a Parkland, Fla. School. Her work has garnered many of journalism’s top honors, including multiple Emmys, the Alfred I. DuPont-Columbia University Award, and the George Foster Peabody Award.

Zirinsky took the helm of CBS News as President and Senior Executive Producer on March 1, 2019. In her first nine months on the job, Zirinsky oversaw an overhaul of the news division, including the launch of “The CBS Evening News with Norah O’Donnell,” and the move of the broadcast to Washington, D.C.

Founded in 1908, the National Press Club is the World’s Leading Professional Organization for Journalists™. Located three blocks from the White House, the Club represents more than 3,000 reporters, editors, and communicators worldwide.

Source: National Press Club


— The Chief Editor is a Member of the National Press Club since 2011. StumbleUpon reddit Facebook Google Plus Tweet This Seed This on Newsvine

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September 10, 2020

Mastercard Launches Central Bank Digital Currencies (CBDCs) Testing Platform, Enabling Central Banks to Assess and Explore National Digital Currencies.

The innovative virtual and custom testing platform allows central banks to evaluate use cases and test roll-out strategies for CBDCs by simulating a CBDC ecosystem.

Central banks, commercial banks, and tech and advisory firms are invited to partner with Mastercard to evaluate the suitability of CBDCs in a country or region.


Photo: Mastercard Launches Central Bank Digital Currencies (CBDCs) Testing Platform.

Purchase, NY | September 9, 2020 — With the global economy racing to embrace digital payments, central banks also are looking to the future and investigating how to support innovation while maintaining monetary policy and financial stability as they issue and distribute currency. According to a recent survey by the Bank for International Settlements, 80 percent of central banks surveyed engage in Central Bank Digital Currencies (CBDCs) work. About 40 percent of central banks have progressed from conceptual research to experimenting with concept and design.

Today, Mastercard announced a proprietary virtual testing environment for central banks to evaluate CBDC use cases. The platform enables the simulation of issuance, distribution, and exchange of CBDCs between banks, financial service providers, and consumers. Mastercard invites Central banks, commercial banks, and tech and advisory firms to partner with it to assess CBDC tech designs, validate use cases and evaluate interoperability with existing payment rails available for consumers and businesses today.

Mastercard says that it is a leader in operating multiple payment rails and convening partners to ensure a level playing field for everyone - from banks to businesses to mobile network operators - to bring the most people into the digital economy. Mastercard said it wants to harness its expertise to enable the practical, safe, and secure digital currencies development.

“Central banks have accelerated their exploration of digital currencies with a variety of objectives, from fostering financial inclusion to modernizing the payments ecosystem,” said Raj Dhamodharan, Executive Vice President, Digital Asset, and Blockchain Products and Partnerships, Mastercard. “Mastercard is driving innovation with the public sector, banks, fintech, and advisory firms in the exploration of CBDCs, working with partners that are aligned to our core values and principles. This new platform supports central banks as they make decisions now and in the future about the path forward for local and regional economies,” Dhamodharan added.

Mastercard explained that CBDCs are equivalent in value to a nation’s paper currency and subject to the same government-backed guarantees. In addition to printing money, central banks can issue CBDCs as a digital representation of a country’s fiat currency.

Driving Scalable Innovation

While various potential operating models exist, the primary approach sees central banks issuing and distributing currency, including digital currencies, through commercial banks and other licensed payment providers. Mastercard said it understands every central bank differs in its exploration of CBDCs, and the platform stands ready to explore whether CBDCs fit with the needs of a region or country. The virtual platform can be individually customized to the central bank’s environment, allowing them to:

Central Bank Digital Currencies of the Future

“Mastercard is committed to supporting central banks in their chosen path to modernize payments as they look for solutions that seamlessly integrate with existing ways to pay. The company is committed to forging partnerships between public and private sectors to transform the way people and businesses transact,” Mastercard concluded.

Source: Mastercard

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September 9, 2020

The third UNESCO Creative Cities Summit in Beijing to focus on Creativity and Technology.

UNESCO Creative Cities, Rome

Photo: St. Peters Basilica, Rome, Italy. Image credit: Rory Haddon. Rome is a UNESCO Creative City of Film.

UNESCO Creative Cities, Mumbai

Photo: Mumbai, India. Image credit: Ronald Woan. Mumbai is a UNESCO Creative City of Film.

UNESCO Creative Cities, Sydney

Photo: Sydney Harbour Bridge, Sydney, Australia. Image credit: Carlos Y. Sydney is a UNESCO Creative City of Film.

The third edition of the UNESCO Creative Cities Summit in Beijing is taking place on 17 and 18 September 2020, under the theme ‘Creativity empowers Cities, Technology creates the Future’.

The Summit is being convened by UNESCO, Paris, in cooperation with the Ministry of Education of the People’s Republic of China, the People’s Government of Beijing Municipality, the National Commission of the People’s Republic of China for UNESCO, and the Beijing Municipal Science and Technology Commission.

The event will gather a diverse set of urban stakeholders, including Mayors and city policymakers from UNESCO Creative Cities, high-level representatives from intergovernmental organizations, academics, experts, and private sector representatives.

While aiming to build on innovation and new technologies, the Summit will prioritize the human factor in sustainable urban development. This approach is in line with UNESCO’s cross-cutting approach to cities and urban development, and reflects contemporary challenges and urban complexity created by the COVID-19 pandemic.

With a specific focus on the digital economy, the 3rd Beijing Summit will launch the latest UNESCO e-publication entitled ‘UNESCO Creative Cities’ Response to COVID-19’. The publication showcases the various initiatives undertaken by Creative Cities worldwide that have leveraged the power of culture and creativity in response to the COVID-19 pandemic.

Given the ongoing pandemic, this year’s edition will follow a hybrid format, combining physical presence for representatives within the People’s Republic of China and online participation for speakers based in other countries.

The meeting will be broadcast live with simultaneous English and Chinese (also in French for the Opening Ceremony) languages.

The UNESCO Creative Cities Network (UCCN) was created in 2004 to promote cooperation with and among cities that have identified creativity as a strategic factor for sustainable urban development. The 246 cities which currently make up this network work together towards a common objective: placing creativity and cultural industries at the heart of their development plans at the local level and cooperating actively at the international level.

The Network covers seven creative fields: Crafts and Folk Arts, Media Arts, Film, Design, Gastronomy, Literature, and Music.

The Creative Cities Network is a privileged part of UNESCO, not only as a platform for reflection on the role of creativity as a lever for sustainable development but also as a breeding ground of action and innovation.

Source: UNESCO


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Edited & Posted by Chief Editor | 10:00 AM | View the original post

September 7, 2020

Reebok Zig Kinetica Edge

Find Your Edge on and off the Trail with Energy Amplified.


Reebok zig

Reebok Zig

Reebok zig

Reebok zig

Reebok has expanded its Zig Kinetica collection with the debut of the Zig Kinetica Edge. This reimagined version of Reebok’s Zig Kinetica takes the shoe’s signature street-style from the city to the mountains, paired with bold color and understated graphics.

The first drop of the Zig Kinetica Edge is part of Reebok’s Battle the Elements collection - a line created to meet your daily environment’s demands and battle the elements without sacrificing style. Reebok said each piece of the collection incorporates performance details with a lifestyle execution to provide the utmost level of versatility.

Key features of the Zig Kinetica Edge include:

Bringing to life Reebok’s latest Zig Kinetica release is a vibrant campaign by illustrator Cassandra Jean Piedra. Piedra’s illustrations are inspired by the experience between the city and the trail and show the incredible energy that graphics can create as an art form.

The Zig Kinetica Edge is available in two colorways - Black/Orange/Pink and Chalk/Black/Orange - in unisex sizes starting on September 9th.

Source: Reebok

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September 5, 2020

The Coca-Cola Company Announces Strategic Steps to Reorganize its Business for Future Growth

Company to Establish New Operating Units and Global Beverage Category Leads, Supported by New Platform Services Organization.


ATLANTA, September 5, 2020 - The Coca-Cola Company has announced strategic steps to reorganize and better enable the Coca-Cola system to pursue its Beverages for Life strategy. It would focus on a portfolio of drinks that can capture growth in a fast-changing marketplace.

The company is building a networked global organization, combining the power of scale with the in-depth knowledge required to win locally. The company will create new operating units focused on regional and local execution that will work closely with five marketing category leadership teams that span the globe to scale ideas rapidly.

This structure will be supported by the company’s newly created Platform Services organization, which will provide global services and enhanced expertise across critical capabilities.

“We have been on a multi-year journey to transform our organization,” said Chairman and CEO, James Quincey. “The changes in our operating model will shift our marketing to drive more growth and put execution closer to customers and consumers while prioritizing a portfolio of strong brands and a disciplined innovation framework. As we implement these changes, we’re continuing to evolve our organization, which will include significant changes in the structure of our workforce.”

Operating units

The company’s nine new operating units will help streamline the organization by replacing current business units and groups. The operating units will be highly interconnected, with more consistency in structure and a focus on eliminating duplication of resources and scaling new products more quickly.

The company’s current model includes 17 business units that sit under four geographical segments, plus Global Ventures and Bottling Investments. Moving forward, the operational side of the business will consist of nine operating units that will sit under four geographical segments, along with Global Ventures and Bottling Investments.

The company’s operating leaders will report to President and Chief Operating Officer Brian Smith.

Global category leads

Innovation, marketing efficiency, and effectiveness are top priorities for the company. The Coca-Cola Company conducts a portfolio rationalization process that will lead to a tailored collection of global, regional, and local brands with the potential for more remarkable growth. To drive these initiatives and support the operating units, the company reinforces and deepens its leadership in five global categories with the most substantial consumer opportunities:

The leaders of these categories will work across the networked organization to build its brand portfolio and win in the marketplace. Global category leads will report to Chief Marketing Officer Manolo Arroyo.

Platform Services

The company today announced the creation of Platform Services. This organization will work in the service of operating units, categories, and functions to create efficiencies and deliver capabilities at scale across the globe. It will include data management, consumer analytics, digital commerce, and social/digital hubs.

Platform Services would improve and scale functional expertise and provide consistent service, including governance and transactional work.

Aligning the company’s workforce to new priorities

The company’s structural changes will result in the reallocation of some people and resources, including voluntary and involuntary reductions in employees.

The Coca-Cola Company (NYSE: KO) is a total beverage company, offering over 500 brands in more than 200 countries and territories.

Source: The Coca-Cola Company

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