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April 4, 2024
Chandigarh's Hero, Ayushmann Khurrana, signs a Global Deal with Warner Music India.
Photo: L-R: Jay Mehta, Max Lousada, Ayushmann Khurrana, Alfonso Perez-Soto. Image provided by Warner Music India, copyright © Warner Music India.
MUMBAI, India, April 3, 2024 — Ayushmann Khurrana, the esteemed Bollywood superstar known as the “Hero of Chandigarh,” has signed a global recording deal with Warner Music India, the country’s leading music label.
• While the Panjab University of Chandigarh has conferred on him its distinguished “Kala Rattan” award, saluting him as a true gem among actors and artists, the people of Chandigarh celebrate Khurrana as an idol for his exceptional performance in “Vicky Donor.”
Signing with Warner Music India will enable Khurrana to access the label’s global ecosystem, helping him connect with audiences and artists beyond India’s borders. The first release from this partnership is expected to drop next month.
Expressing his excitement about the partnership, Ayushmann Khurrana said: “I have always wanted to collaborate with like-minded people in my pursuit of creative excellence. I want to take my music to a global audience, and I’m confident I will make significant strides in this realm with Warner Music India. I cannot wait to unveil my next song to people. It will be a new sound that people haven’t heard from me before, which is extremely exciting.”
Jay Mehta, Managing Director, Warner Music India, commented: “Ayushmann has experienced unparalleled success with his films, and we’re excited to see him now scale new heights as a pop star. With his passion for music, a versatile sonic identity, and our artist-first ecosystem, we are thrilled to build an iconic roadmap for him on his music journey.”
Alfonso Perez Soto, President of Emerging Markets at Warner Music Group, added, “Ayushmann already enjoys immense popularity in India and among the global Indian diaspora. We believe he has the talent and charisma to connect with even more audiences worldwide and become a truly global music and entertainment icon.”
Max Lousada, CEO of Recorded Music, Warner Music Group, concluded: “Ayushmann and his distinctive voice light up the stage and screen, and he has the star quality to captivate audiences worldwide. I’m very excited about the music culture in India right now - its diversity, pace, and dynamism are inspiring - and we have big global plans for our artists and our company.”
Over the past decade, Ayushmann has contributed his voice to numerous iconic pop songs, including chart-toppers like “Mitti Di Khushboo,” “Paani Da Rang,” and “Mere Liye Tum Kaafi Ho,” each accumulating millions of views. Throughout his cinematic career, he has distinguished himself as the only Indian actor recognized for his pioneering use of cinema as a catalyst for social change.
Source: Warner Music Group
|GlobalGiants.Com|
Edited & Posted by the Editor | 10:13 AM | Link to this Post
