Content Authenticity Initiative

Press Freedom Day


« Lamborghini Huracan STJ: "The Last Dance" | Main | UGC India asks Universities to announce their Academic Calendar »

April 14, 2024

Dove celebrates 20 years of its Campaign for Real Beauty.

- As Artificial Intelligence (AI) threatens the representation of natural beauty today, Dove commits to never using AI to represent real women in its ads.

Dove, Beauty

Dove, Beauty

Photo: Singer-songwriter Jessie J partners with Dove to mark 20 years of Dove’s Campaign For Real Beauty. Dove has committed to keeping beauty ‘real’ by never using AI to represent real women in its ads.

LONDON, April 13, 2024 — Twenty years ago, Dove launched the Campaign for Real Beauty, a global movement that revolutionized beauty standards by showcasing its natural form. In 2004, the campaign unveiled a startling truth: only 2% of women believed they were beautiful. Since then, the Campaign for Real Beauty has been a beacon of change, challenging the beauty industry, society, and media worldwide to redefine their portrayal of women and be more transparent about digital manipulation. The campaign has been a powerful advocate, urging them to confront the detrimental effects of unrealistic beauty standards on women and girls.

In November and December 2023, Edelman DXI, a global research, analytics, and data consultancy, carried out a 25-minute online survey in 20 different countries around the world, including Argentina, Australia, Belgium, Brazil, Canada, China, France, Germany, India, Indonesia, Italy, KSA, Mexico, the Netherlands, the Philippines, South Africa, Sweden, Turkiye, the United States, and the United Kingdom.

Based on the above research and in celebration of the 20th anniversary of the Campaign for Real Beauty, Dove conducted a comprehensive study to gain insights into how beauty affects women and girls globally. While there is some positive progress, unrealistic beauty standards are still a cause for concern.

Singer-songwriter Jessie J has highlighted the immense pressure women and girls face worldwide due to societal expectations of appearance, especially in the music industry. The ever-changing definitions of beauty make it difficult for them to feel accepted and confident in their skin. Therefore, Jessie J has partnered with Dove to promote a message of embracing natural and honest beauty that celebrates the individuality of all women.

Dove reaffirms its unwavering commitment to promoting transparency and diversity and shattering beauty stereotypes in emerging media. The company stands firm in its decision never to use AI to represent real women in its ads. Dove will establish the Real Beauty Prompt Guidelines to set new digital representation standards.

“At Dove, we are committed to protecting, celebrating, and championing Real Beauty. Our pledge to never use AI in our communications is just one step. We will not rest until beauty becomes a source of happiness for every woman and girl,” Alessandro Manfredi, Dove’s Chief Marketing Officer, stated.

Source: Dove

|GlobalGiants.Com| StumbleUpon reddit Facebook Google Plus Tweet This Seed This on Newsvine

Edited & Posted by the Editor | 3:17 PM | Link to this Post

Start from HOME Go to Top