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September 1, 2006
COCA-COLA & APPLE TEAM UP ON MAJOR MUSIC PROMOTIONS IN EUROPE
Promotion Includes Give Away of 70 Million Songs from the iTunes Music Store in the UK & Thousands of iPods in Germany.
Coca-Cola and Apple have announced a music partnership in Europe that includes major promotions in the UK and Germany and the launch of a new Coke branded music website across Europe, including the GB, Germany, Austria and Switzerland. As part of the promotion, Coke and Apple will be giving away 70 million free songs from the iTunes Music Store in the UK and thousands of iPods in Germany.
The new www.Coca-Cola.com/music website is a Coke branded music destination that features iTunes integration throughout. It will provide fans with links to music and information focused on giving fresh talent new exposure. In the UK, Germany, Austria and Switzerland, unsigned artists will have a venue to upload songs and get broad exposure on the site through artist highlights, European podcasts available on iTunes, and invitations to play at Coke sponsored European festivals.
"We're excited to announce this partnership with Apple," said Dominique Reiniche, president of Coca-Cola European Union Group. "Together we are creating a unique and exciting platform that gives young people a voice and allows them to refresh their music experience every day."
"iTunes has sold more than 200 million songs in Europe with 150 million songs sold in just the past year," said Eddy Cue, Apple's vice president of iTunes. "We're thrilled to work with Coca-Cola to expand the reach of iTunes and bring more great music to European fans."
In the UK, 70 million song codes will be in promotional packs of Coca-Cola and Diet Coke, which will be redeemable for a free song from the iTunes Music Store. Through www.Coca-Cola.com/music, participants will be able to access iTunes and redeem their codes. Participants enter the code found on the Coca-Cola promotional label and choose any 79 pence single song from iTunes' vast catalogue of over three million songs. The Coca-Cola iTunes promotion will run for six weeks, with a 5 song limit per person.
In September, Coke will be giving away an iPod and 50 songs from iTunes every hour for 8 weeks in Germany at (www.coca-cola.de). Coke customers there will be able to exchange their Coke Fridge loyalty coins into free songs from iTunes. Promotions in additional countries across Europe will be rolling out in the coming months.
With Apple's legendary ease of use, pioneering features such as integrated video and podcasting support, iMix playlist sharing, seamless integration with iPod and groundbreaking personal use rights, the iTunes Music Store is the best way for Mac and PC users to legally discover, purchase and download music and videos online. The iTunes Music Store features a selection of over 2,500 music videos, Pixar short films, and more than three million songs from the major music companies and over 1,000 independent labels.
Edited & Posted by the Editor | 12:07 PM | View the original post
Lancome Announces Elettra Rossellini Wiedemann as New Spokesmodel
Lancome, the leading French luxury beauty brand has signed Elettra Rossellini Wiedemann as its newest spokesmodel.
According to Lancome, "A student, model and world traveler, Rossellini Wiedemann personifies what it is to be a modern woman these days. Her energy, passion and joie de vivre make her a perfect personality for the French beauty brand, while the fact that she is Italian and Scandinavian on her mother's side, German on her father's side and American by nationality will serve her well as she represents Lancome in countries around the globe."
"Due to her cosmopolitan background, Elettra is a young woman of her time who lives in New York, regularly travels to Paris, which she loves, and always remains in touch with the world around her," says Odile Roujol, General Manager of Lancome International. "Simply by looking at her and listening to her, one knows that she will contribute her grace, intelligence and optimism to the Lancome vision of women."
Rossellini Wiedemann is no stranger to Lancome, as her mother, the actress and model Isabella Rossellini, represented the brand for 14 years. "When Elettra told me she had signed with Lancome, I felt as if I had reunited with a dear friend," said Rossellini.
Rossellini Wiedemann, who is fluent in English, Italian and French, says the best part of her job is getting to travel around the world, see different cities and learn about other cultures. When she isn't working and studying, she keeps in shape by playing sports and doing yoga. She is a very active, open-minded and curious young woman who is conscious of social issues and has numerous interests, including art, science and the protection of the environment.
Rossellini Wiedemann, with her luminous brown eyes, light brown hair and Audrey Hepburn-like charm, will be featured in advertising for a number of products, including new foundation, mascara and lip gloss. Her first ads, for skincare, will break in Asia at the end of 2006; other advertising campaigns will run worldwide starting in January 2007.
Rossellini Wiedemann was born and raised in New York City. When she isn't walking the runway for top fashion brands such as Alberta Ferretti, Bill Blass and Diane von Furstenberg, she can be found at college in Manhattan, studying politics, history and economics. During the first half of her summer break from school, she worked on her debut Lancome advertising campaign; during the second half, she volunteered in Africa at a world-renowned center for elephant conservation.
Like her mother, Rossellini Wiedemann never planned on becoming a model. When she was 15, a family acquaintance suggested she give modeling a try. Her first booking was for German Vogue and she subsequently appeared in top fashion magazines including American Vogue, Teen Vogue, Glamour, Ten, Harper's Bazaar and Another Magazine. This work has brought her before the lenses of such respected photographers as Bruce Weber, Nathaniel Goldberg, Pamela Hanson, Robert Erdmann, Ellen von Unwerth and Fabrizzio Ferri. Rossellini Wiedemann has been featured in Abercrombie & Fitch's quarterly catalog and ad campaigns for Salvatore Ferragamo, Bill Blass and Catherine Malandrino.
Edited & Posted by the Editor | 7:32 AM | View the original post
