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December 21, 2006
MIDWEST AIRLINES AGREEMENT WITH SKYWEST AIRLINES
PHOTO: Midwest Airlines has reached agreement with SkyWest Airlines to operate 50-seat regional jet service beginning in April 2007. Flying as Midwest Connect, the SkyWest Canadair Regional Jets will allow Midwest to add new destinations and upgrade existing routes to all-jet service. The aircraft will be painted in the Midwest Connect livery and feature Midwest's brown leather seats, buy-onboard Best Care Cuisine meals, and popular baked-onboard chocolate chip cookies.
Edited & Posted by the Editor | 9:51 PM | View the original post
FORD’S NEW 2007 EDGE URBAN ADVERTISING: HIP-HOP STAR KELIS WILL ‘PUSH IT TO THE EDGE’
Grammy-nominated singer Kelis will star in a new urban marketing campaign to promote the all-new 2007 Ford Edge crossover.
Kelis creates a new song “Push it to the Edge” specifically for the campaign.
The Edge urban marketing campaign will begin airing on Dec. 20 with major radio, print, television and Internet outlets throughout the USA.
Photo: The Ford Edge is announced as a finalist for the North American Truck of the Year Award at the Detroit Economic Club meeting on Wednesday, December 13, 2006. The winners will be announced on January 7, 2007 at the North American International Auto Show.
DEARBORN, Mich. – The all-new 2007 Ford Edge goes into overdrive this week with an urban marketing campaign featuring Grammy-nominated singer Kelis. Consumers will hear the hip-hop artist “Push it to the Edge” with a new song about Ford’s bold crossover vehicle in ads that begin airing Dec. 20.
Kelis will kick off her new relationship with Ford on Dec. 18 in New York City at her husband’s, rap icon Nas’, black and white ball in New York City to celebrate the release of his new album, “Hip-Hop is Dead.” Ford will give partygoers a glimpse of the new advertising campaign created by The Uniworld Group - Detroit.
The five-passenger 2007 Ford Edge has a bold design with a stylish, functional and clever interior. Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures and distributes automobiles in 200 markets across six continents.
“With a bold style that breaks the rules, Kelis is the perfect spokesperson for the Edge urban marketing campaign,” said Jeri Ward, Ford Edge marketing manager. “Our target buyer can easily relate to Kelis’ sharp and sophisticated style.”
“I am an informed buyer who likes to shop around for what I like,” said Kelis. “I prefer bold designs and that’s what I see when I look at the Edge. I believe it was built to defy expectations and change people’s perceptions, two concepts that have helped me define who I am.”
On Dec. 20, the Edge campaign featuring Kelis will begin with a creative radio spot featuring the song that Kelis created specifically for the campaign titled, “Push it to the Edge.” The song flows with a strong hip-hop beat to the following lyrics:
So clean in my Edge
Steady headed to the spot
Speakers bump thump thump
All you hearin’ on the block
I live life loud
Cause that’s the only way to live it
I push it to the Edge
Never stop at the limit.
The spot also features a cameo introduction of Kelis by hip-hop DJ Funkmaster Flex. The spot will air on national syndicated radio shows like The Steve Harvey Morning Show and The Tom Joyner Morning Show. Kelis is scheduled to participate in various Edge sweepstakes giveaways on these shows beginning in February.
The Edge urban television commercial, titled “On the Edge,” stars Kelis and features the song. The ad opens with the Edge making a red carpet appearance in front of a captive paparazzi crowd. The photographers cannot keep their lens off the Edge as the optional panoramic Vista Roof™ slowly opens to reveal Kelis dressed to impress for a VIP event. The ad will begin airing in late December on major television networks throughout the USA.
The Kelis song and the new urban Edge campaign will be an integral part of Ford’s new urban Web site, www.fordurban.com. The Web site will begin in late December with a targeted focus toward Edge buyers and eventually extend to the entire Ford brand line-up of car, trucks, SUVs and crossovers.
Edited & Posted by the Editor | 7:30 PM | View the original post
Boeing Delivers First 747-400ER Freighter to TNT, Guggenheim Aviation Partners
SEATTLE, Dec. 20, 2006 -- Boeing, TNT and Guggenheim Aviation Partners (GAP) celebrated the delivery of both customers first 747-400ER Freighter. The milestone airplane was delivered to GAP and will be put into service by TNT, the Netherlands-based global express and mail delivery services company.
TNT currently operates a fleet of 46 aircraft that includes six Boeing 737 Freighters and one Boeing 757 Freighter. The company will add a second 747-400ER Freighter to its fleet in spring 2007, in cooperation with GAP.
Investment funds managed by GAP currently own a fleet of 31 Boeing aircraft. Todays delivery is the first from an order for six 747-400ER Freighters placed in June 2005. The U.S.-based aviation investment firm placed additional orders earlier this year for four 747-8 Freighters and three 777 Freighters.
Edited & Posted by the Editor | 12:58 PM | View the original post
Boeing Delivers 600th 777 to Singapore Airlines
EVERETT, Wash., Dec. 2006 -- The Boeing Company delivered its 600th 777 airplane to Singapore Airlines. The 777 program reached the milestone after 11 years in service, faster than any other twin-aisle airplane program in history.
With this delivery, Singapore Airlines now operates 61 777s, the largest 777 fleet in the world with 16 more 777-300ERs that remain to be delivered. The airplane delivered today will be added to the airline's fleet of 12 777-300s, 31 777-200s, 15 777-200ERs, 2 777-300ERs and 23 747-400s.
The 777 family of airplanes is the market leader in the 300-to-400-seat segment, consistently capturing more than 60 percent of that market since the airplane was launched. To date, Boeing has sold 889 777 jetliners, with 49 customers around the world that own or operate the efficient and passenger-pleasing twin-aisle airplane.
Edited & Posted by the Editor | 12:41 PM | View the original post
BLACK ENTERPRISE JANUARY ISSUE
PHOTO: Young Entrepreneurs Pair Up for Profit, the Six Rules of Reinventing Your Career, and the Best Business Opportunities for 2007 Highlight January Issue of Black Enterprise.
Black Enterprise is the premier business and investment resource for African Americans. Since 1970, BE has provided essential business information and advice to professionals, corporate executives, entrepreneurs, and decision makers.
Edited & Posted by the Editor | 12:38 PM | View the original post
GM STYLE: Celebrities Carmen Electra and Mario Lopez Confirm Attendance
General Motors Announces North American Debut of Four Global Concepts.
Photo: Dancing With the Stars participant Stacy Keibler walks the runway alongside the Cadillac STS at the 5th annual General Motors ten fashion show that pairs the hottest names in entertainment with GM's pristine concept and production vehicles - all for a good cause. The GM TEN event, held Tuesday, February 28, 2006 in Hollywood, supports a variety of charities nationwide. (United States)
DETROIT – In addition to an array of classic GM Designs, including the 2006 Camaro Concept (an instant classic) and the 1951 Buick LeSabre Concept (an iconic classic), four global concepts never before seen in North America will “drive the runway” with celebrity guests including Carmen Electra and Mario Lopez during January’s GM Style.
The Holden EFIJY, Chevrolet T2X, Chevrolet WTCC and Opel Antara GTC will make North American debuts on Jan. 6, 2007, in a pavilion on the Detroit Riverfront and then featured in GM’s exhibit at the North American International Auto Show the following week. These four vehicles showcase GM Design’s creative talent from four of their 11 studios around the world.
"Collectively these concepts represent GM Design's global vitality, while capturing the spirit of the brands they represent,” said Ed Welburn, General Motors vice president of global Design. "Great design transcends borders, and these award-winning GM concept vehicles are proof of that."
Photo: General Motors European Design Director Bryan Nesbitt introduces the Opel Antara GTC concept at the Frankfurt International Motor Show in Frankfurt, Germany Monday, September 12, 2005. (General Motors/Olaf Gallas)
The four vehicles have arrived in Michigan from all corners of the world and are being primped for their Detroit debut along side some of Hollywood’s most notable stars.
Photo: Actress Carmen Electra poses for photographers in front of the Angel Flight America SAAB 9-7X at a celebration leading up to the New York Auto Show Monday, April 10, 2006 in New York. Saab Automobile USA unveiled the Saab Aero X concept to North America. (General Motors/Emile Wamsteker)
Carmen Electra and Mario Lopez have confirmed they will join previously announced Cheryl Hines, Vivica A. Fox, Petra Nemcova, Danny Masterson, and Rachel Zoe at GM Style.
The first-ever invitation only GM Style will showcase 17 GM vehicles paired with celebrities and the latest fashions. GM will construct a pavilion just east of the Renaissance Center on the Detroit Riverfront to host this salute to style. The pavilion, the first of its kind, will be longer than a football field, climate controlled and able to accommodate a runway for cars and stars.
Edited & Posted by the Editor | 10:23 AM | View the original post
