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March 25, 2007
COCA-COLA NORTH AMERICA ANNOUNCES PLANS TO LAUNCH DIET COKE PLUS™ : GlobalGiants.com
ATLANTA -- Coca-Cola North America has announced that it will launch Diet Coke Plus™, a sparkling, calorie-free beverage with vitamins and minerals. In addition to providing refreshing taste, Diet Coke Plus is a good source of vitamins B3, B6, and B12, and the minerals zinc and magnesium.
Diet Coke Plus will be available throughout the U.S. in April in retail stores where other Diet Coke products are sold.
Each eight-ounce serving of Diet Coke Plus provides a good source of Niacin (vitamin B3), vitamins B6 and B12, zinc and magnesium (15% Daily Value [DV] for Niacin, B6 and B12, 10% DV for zinc and magnesium). Diet Coke Plus is the newest member of the Diet Coke family, which includes the flagship Diet Coke, Caffeine Free Diet Coke, Diet Coke with Lime, Diet Cherry Coke, and Diet Coke Sweetened with Splenda.
The launch of Diet Coke Plus will be supported by an integrated marketing plan to drive awareness and trial. Introductory communications will carry the tagline "Great Taste Has Its Benefits" and will let consumers know that they now have another way to enjoy Diet Coke -- one that tastes great and contains several essential vitamins and minerals.
To commemorate the launch of Diet Coke Plus, special limited edition 12-ounce "sleek cans" of Diet Coke Plus will be available at select retail locations in New York City and Los Angeles while supplies last. |GlobalGiants.com|
Edited & Posted by the Editor | 1:37 PM | View the original post
NEWSWEEK COVER : APRIL 2, 2007 ISSUE : GlobalGiants.com
Photo: The April 2 Special Issue of Newsweek (on newsstands March 26), "Voices of the Fallen," tells the story of the Iraq War in the words of America's dead. In letters, journals and e-mails, the war dead live on, their words testament to the realities of combat. With the bluntness of warriors facing mortal danger, they speak in voices alternately brave, fearful, cynical and tender. Theirs is the human story of war. |GlobalGiants.com|
Edited & Posted by the Editor | 1:32 PM | View the original post
