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April 30, 2007
Eos Airlines Launches New Brand Marketing Campaign: 'Uncrowded. Uncompromising.' : GlobalGiants.com
Photo: A new brand campaign from Eos Airlines showcases "uncrowded" experiences. Here, in a tennis stadium, two fans happily occupy a large roped-off area, as an attendant stands nearby.
PURCHASE, N.Y., April 30 -- Eos Airlines has earned a loyal following among business and leisure travelers since it launched service between New York and London in late 2005. Eos pioneered its single-class premium service -- "Eos Class" -- on the strength of an innovative cabin design in which Boeing 757s that normally hold 220 passengers are reconfigured with only 48 "suites." Now, Eos is launching a brand campaign that expands on the benefits of this "uncrowded" experience for the airline's guests.
Print advertising will run in leading business and travel periodicals, and a series of non-traditional brand encounters will be created in outdoor media environments. The campaign breaks in the NYC and London media markets, the two cities that Eos currently serves, and is targeted to premium class travelers in the finance, entertainment and fashion industries, among others. |GlobalGiants.com|
Edited & Posted by the Editor | 9:09 AM | View the original post
Bus and Train Tickets via Mobile Phone : GlobalGiants.com
Siemens puts its mobile ticket vending machine on track.
Starting today, some 13 million people in eleven German cities and regions can pay for their bus and train tickets via mobile phone using standardized software. The system will be tested over a two year period.
It was developed by member companies and groups of the Verband Deutscher Verkehrsunternehmen (VDV, Association of German Transport Companies) and Siemens IT Solutions and Services, DVB LogPay and the Fraunhofer Institute IVI in Dresden. Siemens developed and will operate the IT solution for the duration of the pilot. Participating cities include Chemnitz, Essen, Dresden, Dusseldorf, Luebeck, Hamburg, Nuremberg, Ulm, Wuppertal and the Oberlausitz and Vogtland regions. |GlobalGiants.com|
Edited & Posted by the Editor | 7:03 AM | View the original post
Israir Airlines becomes the first Airbus customer in Israel : GlobalGiants.com
Photo: Israir Airlines is the first Airbus customer in Israel, signing a firm order for three Airbus A320s. The aircraft will be configured for 174 passengers in all-economy seating. |GlobalGiants.com|
Edited & Posted by the Editor | 4:15 AM | View the original post
