« November 11, 2007 | Main | November 13, 2007 »
November 12, 2007
Lincoln's New Marketing Alliance With Hip-Hop Artist Common
Hip-hop superstar Common joins with the Lincoln brand to promote the 2008 Navigator model line.
Photo: Grammy winning artist Common on location in front of the legendary Regal Theater in Chicago for the 2008 Lincoln Navigator commercial shoot. (Lincoln Mercury)
LOS ANGELES, Nov. 12 -- American luxury brand Lincoln announced today a multifaceted marketing partnership with Grammy Award-winning performer "Common" to promote the 2008 Lincoln Navigator and other brand initiatives.
Through an exclusive partnership with Lincoln, Common will appear in national television broadcast, radio and print advertisements, primarily focused on the all-new 2008 Lincoln Navigator. The first of the ads, titled "Common," will debut nationwide USA on November 25 during NFL Sunday Night Football on NBC, and later appear on general market and urban schedules. The commercial spotlights the people, places and experiences that shaped his life in his hometown of Chicago. It segues to his present-day life as an enterprising, multitalented individual, continuing to reach higher, yet still deeply rooted in his community. The print and radio ads will premiere in 2008.
Lincoln will additionally work with Common in developing other online and offline cross-promotional and marketing programs across his diversified businesses, including the licensing of songs for creative executions for television and the Web, tie-ins with Common's books and hat lines, as well as alignments with his concert tour. Common will also perform and make personal appearances on behalf of Lincoln at auto shows and dealer events, and be an integral component of the annual multiple-city Lincoln Lounge events. |GlobalGiants.com|
Edited & Posted by the Editor | 11:29 AM | View the original post
Maybach Landaulet Study -- Chauffeured Saloon with Folding Roof for pampered rear-seat Passengers
In the open-top Maybach landaulet, the roof of this sparkling white one-off study can be opened fully at the rear, while the chauffeur's compartment remains completely enclosed. The passengers are then able to enjoy the clear, blue sky above. Seated in opulent armchairs upholstered in white leather, they are treated to a majestic open-air experience.
In technical terms the Landaulet study is based on the Maybach 62 S - a powerful series-produced chauffeured saloon. When requested by the passengers, the chauffeur operates a switch in the centre console. The roof then opens electro-hydraulically and is gently deposited on the parcel shelf in the rear, together with its integral rear window of single-layer safety glass. Opening and closing the roof takes 16 seconds. The chauffeur is able to enclose the folded roof with a fitted leather cover, which both conceals the roof mechanism from view.
Photo: Part of the landaulet's appeal lay in design features clearly reminiscent of coach construction: Daimler taxicab 1897.
The study is designed as a chauffeured vehicle and features a partition. The upper section of the partition is a glass panel which the passengers can render opaque at the touch of a button, thanks to a liquid crystal membrane embedded in the glass. Two ultra-modern automatic climate control systems, whose parameters have been adapted to the Landaulet study, ensure that open-air travel remains a pleasure even under adverse climatic conditions. |GlobalGiants.com|
Edited & Posted by the Editor | 8:45 AM | View the original post
