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January 23, 2019
Mastercard and Pop Star Camila Cabello Collaborate to Bring Exclusive Experiences to Fans
From behind-the-scenes access to intimate performances, collab brings fans closer to the music.
Photo: Singer Camila Cabello on set filming her new Mastercard ad which will highlight her collaboration and bring to life some of the exclusive experiences cardholders will enjoy. Image provided by & copyright © Mastercard. (Photo by Dave Kotinsky/Getty Images for Mastercard).
PURCHASE, N.Y., January 22, 2019 - Mastercard today announced a deal with GRAMMY-nominated, chart-topping recording artist Camila Cabello focused on the delivery of “truly unforgettable fan experiences for Mastercard cardholders and Camilizers.” Kicking off next month, Mastercard will start to roll out Priceless experiences that reflect the exclusivity, collaboration and access the partnership will provide, allowing fans to experience Cabello’s music like never before.
The first output of this collaboration will be a private show for fans and Mastercard cardholders in Los Angeles leading into the 61st GRAMMY Awards. The intimate show is set to take place at the famed Orpheum Theatre on February 6th and is sure to be an evening filled with the unexpected. Tickets to the Camila Cabello show will be available for purchase with a Mastercard beginning on Wednesday, January 23rd. Information about the L.A. show and ticket purchase will be available on PricelessCities.com.
“I am thrilled to be a part of a collaboration that offers me the opportunity to engage with my fans in a way that brings them closer to the music,” says Cabello. “I can’t wait for fans to see what surprises we have in store.”
The partnership will bring together Mastercard expertise in delivering Priceless experiences aligned with cardholder passions together with Cabello’s global influence and commitment to her fan base to provide something extraordinary. After a tremendous year that includes the introduction of her first solo album Camila, first solo tour “Never Be The Same” and the chart-topping success of her debut album and music, the collaboration between Cabello and Mastercard will focus on exclusive access to co-created content, events, and experiences, as well as fan engagement.
“Consumers today seek real experiences and true interactions with the people who inspire them in their day to day life and as an empowering role model to her fans and beyond we are honored to partner with Camila,” said Cheryl Guerin, EVP Marketing & Communications for Mastercard. “She encapsulates our brand values, and we applaud her commitment and appreciation for fans. We look forward to working together to bring fans closer to their passion for music and inspiring them to Start Something Priceless of their own.”
The collaboration will be supported by a fully integrated marketing communications platform that encompasses a wide-reaching media campaign across social, print, radio, television and digital platforms.
Multi-Grammy nominated Cuban born singer & songwriter Camila Cabello released her debut solo album, CAMILA in January 2018 to rave reviews. It debuted at #1 on the Billboard 200 chart at the same time as her single “Havana” Reached #1 on the Billboard Hot 100 chart, making Camila the first soloist in nearly 15 years to reach the #1 spot on both the Hot 100 and Billboard 200 charts in the same week.
Source: Mastercard
|GlobalGiants.Com|
#Mastercard and Pop Star #CamilaCabello Collaborate to Bring Exclusive Experiences to Fans…
— GlobalGiants.Com (@GlobalGiants) January 23, 2019
- Camila Cabello performs her hit song "Never Be the Same."
https://t.co/EjO8XIwUC3
Edited & Posted by the Editor | 12:16 PM | View the original post
Mastercard and The Rockefeller Foundation Announce ‘Data Science for Social Impact’
DAVOS, Switzerland, January 22, 2019 — The Mastercard Center for Inclusive Growth and The Rockefeller Foundation today announced Data Science for Social Impact. This transformational model for collaborative philanthropy will accelerate the use of data science by empowering non-profit, civic and government organizations with the tools, expertise and other capabilities they need to help solve the world’s most pressing challenges.
The collaborative was announced at the World Economic Forum’s Annual Meeting in Davos, Switzerland, with an initial commitment of $50 million from The Rockefeller Foundation and the Mastercard Impact Fund over five years and an invitation to other companies and philanthropies to join.
More than 2.5 quintillion bytes of data are produced every day. This abundance of data, combined with rapidly advancing analytics capabilities, has the potential to improve the lives of billions of people around the world. While businesses have been building and deploying data science capabilities for many years, those on the front lines of social good often lack the resources to do the same. However, governments and non-profits are actively looking for new ways to advance their efforts through applied data to allow, for example, improved access to public transport for underserved communities or the acceleration of disease diagnoses.
Building on The Rockefeller Foundation’s leadership in social impact and the Mastercard Center for Inclusive Growth’s guidance on data philanthropy and governance, the collaborative will identify key priorities and investment opportunities to accelerate data for good, whether that be through research, skill-building or the development of new technology platforms. By growing the data science capabilities of non-profit, civic and government organizations, the collaborative can help local leaders uncover new insights and trends from their data and build more impactful programs for the communities they serve.
“At Mastercard, we believe the digital economy needs to work for everyone. If we can close the gap by providing the non-profit, civic and government sectors with the tools, talent, and investments they need to apply data science effectively, then we have a shot at solving some of the greatest challenges of our time,” said Michael Froman, vice chairman and president, strategic growth at Mastercard. “We see a world where the promise of technological innovation can deliver on our goal of inclusive growth.”
“Like the introduction of science to medicine 100 years ago transformed the delivery of health worldwide, we are poised to take the next big leap bringing data science to social impact,” said Dr. Rajiv J. Shah, president of The Rockefeller Foundation. “We’re excited to invite partners from the public and private sectors to join Data Science for Social Impact and help us inspire a new generation of social sector leaders to use data for good.”
The collaborative’s first activity is $20 million in funding to DataKind, a global nonprofit that harnesses the power of data science and AI in the service of humanity that has completed over 250 projects by deploying expert data science volunteers from their network of over 30,000 across five worldwide chapters since its founding in 2011. This support from the collaborative will allow DataKind to transition from a project to a platform-based model, thereby, supporting more organizations on a set of common issues, including community health and inclusive growth.
Source: Mastercard
|GlobalGiants.Com|
Edited & Posted by the Editor | 12:01 PM | View the original post
