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July 5, 2020
Reebok: The new Vector Logo and Wordmark reflect the intersection of fitness and fashion.
Reebok recently announced that it is unifying its logo and wordmark under one brand, leveraging its most recognizable and distinguished assets - the Vector logo and “drop-R” wordmark.
Reebok said it is fully integrating the wordmark and logo across all Reebok sport and lifestyle products, including footwear and apparel. This evolution shines a spotlight on Reebok’s heritage and connects its rich legacy to its exciting future.
“At Reebok, our mission is to be the best fitness brand in the world. We live at the intersection of fitness and fashion, and our product is a reflection of that connection,” said Matt O’Toole, Reebok President. “As we continue to differentiate ourselves, we’re blurring the lines between our entire portfolio of performance and lifestyle products even more to give our brand one unified presence and voice.”
“Under a unified banner, all of our products and experiences will tell a single story that is clear and consistent,” said Karen Reuther, VP of Creative Direction. “The Vector was created as a logo version of the iconic Reebok side stripes and cross-check design that dates back over fifty years. It is compelling, dynamic, and powerfully linked to some of our most significant cultural moments.”
The Vector logo was first introduced in 1992 and has been used in various forms since, most recently on Reebok heritage and lifestyle products. The new Vector logo is an updated, subtle modern evolution of the original.
Source: Reebok
|GlobalGiants.Com|
Edited & Posted by the Editor | 1:57 PM | View the original post
The 209th Session of the UNESCO Executive Board opens in Paris.
Photo: UNESCO Headquarters Paris. The 209th Session of the UNESCO Executive Board. Image provided by & copyright © UNESCO/Christelle ALIX.
Photo: UNESCO Headquarters Paris. The 209th Session of the UNESCO Executive Board. Image provided by & copyright © UNESCO/C.Bailleul.
Paris, France | July 4, 2020 — “We must respond to the urgency of the pandemic and afterward. Firstly, by continuing our functional reorganization, not only to gain flexibility and reactivity, but also precision and specificity,” said Audrey Azoulay, UNESCO Director-General, at the opening of the 209th session of the UNESCO Executive Board.
She spoke extensively about UNESCO’s response to the COVID-19 crisis in the Member States. The answer to the health crisis has prioritized mobilization of cooperation and resources, advocacy and awareness-raising campaigns, provision of policy and technical support, and the generation of data and analyses, she said.
UNESCO is supporting states in establishing fair, inclusive, and equitable education systems, preserving biodiversity, making science a powerful lever of international cooperation, helping culture in the service of innovation and social cohesion, and combating discrimination and exclusion.
“In general, the initiatives to increase transversality in the crisis have allowed for better coordination of resources and actions, from which we should draw lessons. I believe that we can also be pleased with our new administration and management sector, which has enabled us to manage this crisis coherently and flexibly,” said Audrey Azoulay. The Strategic Transformation, as initiated two years ago, established this new sector as a first step to boost the Organization’s efficiency.
Azoulay also highlighted that it is essential to have the experience gained from the crisis guide the Organization’s future actions. UNESCO is currently reflecting on its programs and developing a new strategy to take the Organization to the eve of 2030.
Source: UNESCO
|GlobalGiants.Com|
Edited & Posted by the Editor | 3:57 AM | View the original post
