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September 28, 2020
Leading diamond producers introduce Natural Diamond Council with a star-studded campaign starring Ana de Armas.
• The new campaign, ‘For Moments Like No Other,’ highlights the versatile beauty of natural diamonds.
Photo: Ana de Armas for The Natural Diamond Council campaign.
MUMBAI, India, Sept. 28, 2020 — The world’s leading diamond producers, Diamond Producers Association, relaunched as the Natural Diamond Council (NDC) to promote the desirability of natural diamonds and support the integrity of the natural diamond industry. As an industry authority, the NDC aims to become the go-to digital publisher for innovative content covering all that’s new and exciting in the industry. With the brand’s repositioning, NDC has launched their first-ever celebrity-led TVC campaign, ‘For Moments Like No Other,’ with the gorgeous Hollywood actress Ana de Armas.
This new campaign marks several firsts for the Natural Diamond Council, in addition to welcoming its first Hollywood headliner. It is the first celebrity-fronted campaign for a diamond group, adding an essential contribution to an industry that supports the livelihoods of roughly 10 million people worldwide. It is also the first campaign dedicated to NDC’s ‘Only Natural Diamonds’ platform and the first marketing initiative to showcase such a diverse roster of Jewellery designers that work with natural diamonds in exceptionally modern ways.
Ana De Armas is a rising Hollywood star. She recently received a Golden Globe nomination for her Knives Out role and will soon appear in the latest James Bond film ‘No Time to Die.’ She shines in the multi-part campaign that celebrates the myriad connections that lead to natural diamonds being worn or exchanged. NDC says it approached Ms. de Armas for the project as she radiates with poise and modernity and epitomizes an ascendant, free-thinking generation. Her elegant, effervescent, and easygoing demeanor reflects the next chapter in the history of natural diamonds, a mindset in which the traditional tenets of diamond-wearing and exchanging are dismantled, leaving an open playing field in their place. Ana appears in laid-back outdoor settings with friends. A fresh, opened-up association emphasizes that diamonds are not solely the purview of romantic interests or formal occasions. They are for every type of connection.
“I love thinking of diamonds this way, as special emblems of even our small personal moments,” said Ms. Ana de Armas. “They represent joy, warmth, and beauty.”
Richa Singh, Managing Director, NDC, India, said: “It was a challenge to put together the brand and campaign launch when the world is going through such tough times, but it has been a rewarding experience. The campaign fits as consumers have greater respect for everything natural and want to buy fewer but better things. They are looking for things that last and have a meaning and emotion attached to it. We wish to create desirability for diamonds in consumers’ minds when it comes to celebrating life’s every moment, and our campaign featuring Ana De Armas portrays that beautifully. The TVC redefines special moments, celebrating a variety of personal connections with natural diamonds.”
The campaign, which was lensed in coastal Portugal, directed by Manu Cossu and photographed by Camilla Ã…krans, will have a global presence, running in India, the United States of America, the United Kingdom, and China.
The Natural Diamond Council (NDC) advances diamonds’ desirability by publishing trends and sharing resources and information with consumers on the ultimate timeless and natural luxury goods. The NDC also supports the natural diamond industry’s integrity, providing transparency and insight into this sector’s ethics, sustainability, and progress.
Source: Natural Diamond Council
|GlobalGiants.Com|
Natural Diamond Council presents #ForMomentsLikeNoOther starring Ana de Armas.
Edited & Posted by the Editor | 10:49 AM | View the original post
Bold elegance: Automobili Lamborghini presents the Urus Graphite Capsule
Sant’Agata Bolognese, 26 September 2020 - Automobili Lamborghini has presented the Urus Graphite Capsule, creating unprecedented new opportunities for expression in color and trim on the Lamborghini Super SUV.
The four new exterior matt colors are on-trend yet subtle, in white Bianco Monocerus, black Nero Noctis, and grey Grigio Nimbus and Grigio Keres.
The company said that the lower parts of the car around the front, rear and side sills are all finished in the matt body color. Four shiny accent colors are offered, orange Arancio Leonis, Arancio Dryope, yellow Giallo Taurus, and green Verde Scandal.
The 23” Taigete rims, dedicated to the Graphite Capsule, also sport the accent color while on the rear, the exhaust features a new, dedicated black chrome finish. The Urus Graphite Capsule elevates the potential for customization to a higher level with more than 16 different color combinations to delight even the most demanding customers, Lamborghini stated.
“The interior highlights the elegant and stylish persona of the Urus Graphite Capsule, introducing dark, anodized aluminum trim on the dashboard and door panels, with new matt-finish carbon fiber inserts,” the company said.
“The new Graphite Capsule endorses the inimitable versatility of the Lamborghini Urus as the original Super SUV. Its color and styling are as adaptable and versatile as its presence in every high-performance and lifestyle environment,” said Automobili Lamborghini Chief Commercial Officer Giovanni Perosino. “The inherent design of the Lamborghini Urus, with the DNA of our super sports heritage, lends itself to virtually limitless potential for personalizing color and trim. The Urus Graphite Capsule is the latest collection to offer our growing clientele the opportunity to stamp their individuality and way of life on their Lamborghini.”
The Urus Graphite Capsule is available on the Urus model year 2021.
Source: Lamborghini
|GlobalGiants.Com|
Lamborghini Urus. Unlock any road.
Edited & Posted by the Editor | 1:09 AM | View the original post
