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September 16, 2021
South Asian Fashion Label holiCHIC spiced up New York Fashion Week (NYFW) with Indian-Inspired Collection.
• NYC-Based South Asian Fashion Brand makes its debut at New York Fashion Week (NYFW) in partnership with Flying Solo NYC and Product of Culture.
Photo: Creative Director, Pooja Desai Shah (left), Founder and Designer, Megha Rao (right). Image provided by holiCHIC.
Photo: Three looks from the holiCHIC x Flying Solo NYFW Show. Image provided by holiCHIC.
NEW YORK, Sept. 16, 2021 — Founder and Designer Megha Rao and Creative Director Pooja Desai Shah from Indo-Western fashion label holiCHIC made their mark at New York Fashion Week (NYFW) in partnership with a local retailer, Flying Solo. The show opened with a look that represented the brand and everything it stands for: a traditional Indian sari paired with classic jeans and a t-shirt.
The visual and literal juxtaposition of East and West with a sari set against the skyline was a full-circle moment for the designer. holiCHIC developed well before the brand’s official launch in 2014; Growing up as an Indian-American in NYC, Megha Rao faced the task of learning to embrace both identities and molding them into one and found it best to express her individuality through fashion.
“Many Indian-Americans face the battle of which identity to embrace, but seeing it in fashion and on the runway gives them the courage to accept both whole-heartedly. We see our culture embraced on the runway - it’s not Indian or American, it’s both,” shares Founder and Designer Megha Rao when discussing how she views the impact of seeing holiCHIC at NYFW.
holiCHIC announced their retail partnership with Flying Solo in August, where the multi-designer retail store houses the brand’s top sellers and newest collections. In addition, each year, the retailer hosts a fashion show as an opportunity for many small brands they work with to showcase their upcoming collections to the public - holiCHIC was one of the brands selected to take part in the show. Alongside their retail partnership, holiCHIC teamed up with Product of Culture to develop their fashion show. Founded by Archana Misra Jain and Monika Sharma, Product of Culture is a WOC-founded and funded collective dedicated to amplifying South Asian brands and creators. Paired with music and visuals by DJ USA, art by @ManasiArya, Tesher, Jay Sean, Payal Kadakia, Richa Moorjani, and Deepica Mutyala were among the South Asian celebrities, entrepreneurs, and influencers to show their support. The fashion label concluded NYFW with an impactful weekend for both the brand and the South Asian community.
As a first-generation Indian American, designer Megha Rao got constantly inspired by her two contrasting worlds of East & West. This fuse was the driving force behind the creation of her brand, holiCHIC. Empowered by the vibrancy of South Asian culture, their designs are rich in detail, derived from century-old Indian craftsmanship techniques, flattering silhouettes, hand-dyed fabrics, and intricate artisanal embroideries.
The brand’s mission is to keep South Asian culture alive through the expression of fashion. The label represents a thoughtful movement of creating meaningful garments for versatility and longevity. Allowing you to shop more sustainably, building your wardrobe with timeless staples you can wear season after season.
Source: holiCHIC by Megha
|GlobalGiants.Com|
Edited & Posted by the Editor | 2:37 PM | View the original post
Recipes from India: Cookpad aims to put Daily Recipe Inspiration into more people's hands across India.
Photo: Cookpad Author Community Event in Bangalore, India.
BENGALURU, India, Sept. 15, 2021 — Cookpad, the global recipe-sharing service and community of home cooks, endeavors to provide daily recipe inspiration to more smartphone users across the country.
Cookpad is already available in India on the mobile app and the web in six different languages (English, Hindi, Gujarati, Marathi, Tamil, and Bengali), reflecting the diversity of cooking in the land.
Cookpad is a recipe-sharing service and a lively community where people can browse and search over half a million community-generated recipes, create and share new ideas and connect with others through cooking.
“I’ve watched Cookpad’s community in India evolve and grow over the past four years,” said Shriniwas Mutnure, Business Head, Cookpad India. “It’s like one big family that comes together to share their love of cooking, find daily inspiration, and have fun together every day. So to have the opportunity to welcome millions of new cooks into our community potentially is something that the team here in India is extremely excited about.”
Founded on a mission to make everyday cooking fun, Cookpad believes that helping more people to enjoy home cooking will lead to happier and healthier lives for people, communities, and the planet.
“We exist to make everyday cooking fun for the global population,” said Tomoya Yasuda, Cookpad Global’s Managing Director. “To achieve that, we need to adapt Cookpad to make it accessible to even more people.”
Besides providing access to community recipes, Cookpad regularly hosts weekly recipe challenges, events, workshops and helps connect like-minded people across the cooking community.
Cookpad is the world’s largest recipe-sharing service and global community of home cooks. Around 100 million people around the globe use Cookpad every month, and people have created over 6 million recipes in more than 70 countries. Cookpad launched in India in 2017, intending to become a source of simple and delicious everyday cooking inspiration, supporting the country’s keen interest in home cooking. Over half a million recipes have been shared on Cookpad India to date.
• Cookpad (https://cookpad.com/in) is available in six different languages in India on the mobile app and the web.
Source: Cookpad
|GlobalGiants.Com|
Edited & Posted by the Editor | 6:25 AM | View the original post
