December 17, 2007
Daimler Chairman Dr. Dieter Zetsche presents smart fortwo to Representatives of U.S. Government and Business
Washington, D.C. - At a traditional luncheon with prominent speakers hosted by the U.S. Chamber of Commerce in Washington, Daimler Chairman Dr. Dieter Zetsche presented the smart fortwo to representatives of U.S. businesses and government as an environmentally friendly solution for future mobility. Starting in January, the compact model, which has already been very successful in Europe with about 850,000 units sold, will also be available in the U.S.
In his presentation to the high-profile audience in Washington, Dr. Zetsche expressed his conviction that the smart fortwo will be a resounding success in the U.S. as well. The reason is that the smallest model produced by Mercedes-Benz Cars is a standout -- not only because of its unique compact design and intelligent, safety-oriented construction, but also thanks to its low fuel consumption and exemplary environmental friendliness. "Europeans are enthusiastic about the smart and we are beginning to see Americans share this enthusiasm," said Dr. Zetsche. "More than 50,000 Americans have already tested the smart in our U.S. road show, and over 30,000 of them have by now reserved a vehicle."
Zetsche added that he could well imagine a large-scale project in cooperation with a partner city in the U.S. to test the electrically powered smart fortwo, similar to the project that is currently running in London. Interested guests were able to experience the "zero-emission" smart fortwo at first hand during the event and form their own impressions through test drives. |GlobalGiants.com|
Edited & Posted by Editor | 10:50 AM | Link to this Post
December 15, 2007
Daimler Financial Services Americas: New Headquarters
Photo: Klaus Entenmann, President and CEO of Daimler Financial Services Americas, presents a check for $100,000 to a surprised Susan Goodell, Executive Director of Forgotten Harvest. Joyce Jennarou, a Forgotten Harvest board member, looks on.
Daimler Financial Services Americas, which is comprised of Mercedes-Benz Financial and Daimler Truck Financial, reinforced its commitment to the Southeast Michigan region today. In addition to keeping the company headquarters here as a result of the DaimlerChrysler de-merger, the company has already created new jobs and will be relocating other employees from a Chicago location to Farmington Hills.
As a further sign of strengthening and supporting the local community, the company surprised the leadership of Forgotten Harvest by presenting a check for $100,000 to the food rescue agency's capital fund campaign. The mission of Forgotten Harvest is to relieve hunger in the Detroit metropolitan community by rescuing surplus prepared and perishable food and donating it to emergency food providers. |GlobalGiants.com|
Edited & Posted by Editor | 5:48 AM | Link to this Post
2009 Ford Glass Roof Mustang : GlobalGiants.com
Hot on the heels of the new Ford Bullitt Mustang and the new Shelby GT500KR, America's muscle car drives into its 45th anniversary year sporting a new factory-installed glass roof. The 2009 Ford Glass Roof Mustang provides a third roof option for customers and responds to their growing desire for more natural light. The new glass roof will be available as an option on both the V-6 Mustang and Mustang GT beginning next summer. |GlobalGiants.com|
Edited & Posted by Editor | 5:33 AM | Link to this Post
December 11, 2007
SEMA MODIFIED CAR AT CHINA SHOW
Photo: Fast and Furious - Car enthusiasts gather in a parking lot in Guangzhou, China during an impromptu car show. Chris Kersting (right), President and CEO of the Specialty Equipment Market Association (SEMA), examines the vehicles on display. SEMA estimates that Chinese consumers will purchase between $11-15 billion of accessories to personalize their vehicles in the coming year. |GlobalGiants.com|
Edited & Posted by Editor | 3:46 AM | Link to this Post
December 10, 2007
Suzuki Debuts Custom L-R-G Hayabusa
American Suzuki Motor Corporation (ASMC), in partnership with Lifted Research Group, better known as L-R-G, and 2Wheel Tuner magazine has unveiled a fully customized 2008 Hayabusa sportbike at the Cycle World International Motorcycle Show (IMS) at the Long Beach Convention Center in Long Beach, Calif. Designed by L-R-G and built by Nick Anglada of Custom Sportbike Concepts (CSC) of Winter Garden, Fla., the L-R-G Hayabusa blends the panache of one of the hottest urban brands in fashion with the iconic personality of Suzuki's fastest production motorcycle. The L-R-G Hayabusa is on display at the Suzuki booth through Sunday, Dec. 9 and would be featured on the January 2008 cover of 2Wheel Tuner. |GlobalGiants.com|
Edited & Posted by Editor | 9:13 AM | Link to this Post
December 6, 2007
Italian car magazine confirms the low consumption of the smart fortwo cdi
Photo: Charity smart fortwo with star signatures, Live Earth Hamburg.
On a long journey of 1,000 km the Italian car magazine "Quattroruote" measured the fuel consumption of the smart fortwo cdi and confirmed the standard consumption of 3.3 litres per 100 kilometres.
The current December issue of the magazine carries a report of the test drive. The smart travelled 1,000 kilometres from Rome to Salzburg on a single tank of fuel to see whether the stated standard consumption of just 3.3 litres per 100 kilometres could really be achieved.
The route chosen largely consisted of motorways, but there were also detours and traffic jams because of roadworks, long uphill stretches and city traffic in Rome, Bolzano and Salzburg.
The result: the smart fortwo cdi travelled the 1,000 km on a single tank of fuel. This corresponds to average consumption of just 3.3 litres per 100 kilometres i.e. the standard consumption. According to "Quattroruote" this makes the smart fortwo cdi the vehicle with the lowest average consumption that the magazine has ever tested in the history of its road tests.
With standard consumption of just 3.3 litres per 100 kilometres and CO2 emissions of just 88 grams per kilometre the smart fortwo cdi is the production vehicle with the lowest consumption and the lowest carbon
dioxide emissions. |GlobalGiants.com|
Edited & Posted by Editor | 5:22 AM | Link to this Post
December 1, 2007
Launch of the smart fortwo in the USA : GlobalGiants.com
Photos: smart fortwo in the USA.
San Francisco and Silicon Valley become "smart Valley" as the smart USA Media Test Drive event takes place in one of America's "smartest" regions. The new smart fortwo is scheduled to roll on the streets of America in January 2008. The shortest and most compact automobile currently in production will soon be launched in the world's largest automobile market.
The smart fortwo is the right car, at the right time for U.S. Drivers. Americans are faced with volatile fuel prices, increased urban congestion and a mindset of environmental responsibility. The smart fortwo offers a high level of comfort, agility, safety and ecology. Its unique features and attributes meet consumer wishes now and well into the 21st century.
Photo: Backstage at the Live Earth concert in New York, Petra Nemcova signs a new smart fortwo which will be used for a climate protection project.
The Media Test Drive location was carefully chosen. California is a key market in the United States. The State of California and the Silicon Valley in particular, is a leading area in the United States for design, technology and environmental awareness. These features characterize the smart fortwo. Furthermore, both the smart brand and the model have roots in Silicon Valley dating back more then ten years. The Silicon Valley also stands for an open minded America.
smart expresses the lifestyle of an enlightened and forward-thinking social class with joie de vivre that cannot be defined by age or social standing, but rather by an attitude, lifestyle and open-minded outlook on life. smart isn't just another micro-car, it's a statement by enlightened drivers of the 21st century who look at future challenges and actively and positively impact outcomes. Like owning an Apple i-Mac, i-Pod or i-Phone, smart documents the open-minded attitude of the "thought leaders", who choose innovative solutions as an existential part of their everyday lives.
Photo: Backstage at the Live Earth concert in New York, Rosario Dawson signs a new smart fortwo which will be used for a climate protection project.
The stops of the smart Media Test Drive include the renowned Stanford University in Palo Alto and visits to world-famous high-tech companies such as Intel, Google, Apple, eBay and Sun Microsystems. These locations illustrate smart's proximity to information technology that is characterized by creativity, visions and the courage to make pioneering decisions. The Computer History Museum at the heart of Silicon Valley in Mountain View does not only bring the history of the computer to life; a special limited exhibition also shows the development of smart with outstanding concept cars.
The comparison of the evolution of computers with the smart fortwo also clearly shows that greatness is not a matter of size. Despite its compact dimensions, the smart fortwo offers the driver and passenger remarkable freedom of movement equal to or greater than some larger cars.
On the other side of the Atlantic Ocean, the two-seater quickly became popular following its launch in October 1998. The same is expected to hold true in the United States. More than 770,000 customers opted for a first generation smart fortwo; often to replace a larger car with the lively two-seater. The smart fortwo is a special car and clearly stands out from the crowd.
Apart from this, the vehicle concept is extremely practical - especially for people who live in large urban areas. Many Americans drive with just a single occupant. The size of the smart fortwo allows for faster movements in cities. Finding a parking space will also be simplified.
The American mindset is changing. The smart fortwo proves that greatness is not a question of size. The smart fortwo has been embraced in the States long before the first vehicles are expected to arrive in the showrooms. The 24 week smart USA "street smart" road show has been touring the USA since May with three display trailers, test drive vehicles and product specialists presenting the smart fortwo from coast to coast. To date, the road show has attracted and convinced 65,000 visitors in over 50 cities across the United States.
The presentation of the brand and the road show have been very well received by the U.S. consumers and the American press. In many cities across the country, consumers waited in line for over an hour to test drive a fortwo. Many waited in temperatures over 100 ° F whilst others drove over 3 hours to attend a smart road show event. In the end road show surveys indicated the smart fortwo met or exceeded expectations.
The presentation of the brand and model has been very well received by the US public and the press. For example, in Las Vegas; here, people waited patiently for an hour in temperatures of 104°F to test drive the cars in the parking garage of the Fashion Show Mall. Some even went straight back to the end of the queue again after the short jaunt in order to drive a smart one more time.
Over 30,000 Americans have placed a $99 deposit on a smart fortwo. Dealers will begin to fill orders in January 2008. smart USA's website - www.smartusa.com - has received over 3 million visits since June 2006, over 95,000 people have signed up as smart "insiders" and visitors spend an average of over five minutes on the site.
The reaction of dealers has also been overwhelming: smart USA received more than 1400 applications. Although many were qualified, only a few were selected. Approximately 70 carefully selected dealerships will sell the fortwo in 2008 in major cities across the United States. |GlobalGiants.com|
Edited & Posted by Editor | 6:51 AM | Link to this Post
November 29, 2007
Mitsubishi Motors New Concepts
Photo: MITSUBISHI Concept-RA (design sketch)
Photo: MITSUBISHI Concept-RA (design sketch)
Tokyo, November 29, 2007 -- Mitsubishi Motors Corporation (MMC) and Mitsubishi Motors North America Inc. (MMNA, based in Cypress California) will premiere MITSUBISHI Concept-RA to the world at the 2008 North American International Auto Show (NAIAS or the Detroit Motor Show). MITSUBISHI Concept-RA fuses dynamic driving with a heightened sensitivity for the environment. The 2008 NAIAS runs from January 13 to 27 at the Cobo Center in Detroit and opens to the general public on January 19.
MITSUBISHI Concept-RA shows that thrilling performance and environmental responsibility need not be mutually exclusive concepts. This coupe concept features the Super All Wheel Control (S-AWC) vehicle dynamics control system driveline and the Twin Clutch SST automated manual transmission used in Lancer Evolution, and is powered by a new high-output, high-efficiency clean diesel engine. |GlobalGiants.com|
Edited & Posted by Editor | 1:42 AM | Link to this Post
Unveiling the A-Star in New Delhi, Maruti (Suzuki) New Concept Car
Photo: Suzuki Alto
The forthcoming Auto Expo in New Delhi will see some high decibel display not just at the Tata Motors pavilion, with its cheap small car, but from market leader Maruti Udyog as well. Maruti (Suzuki) said a brand new concept car, A-Star, a new compact car, will be displayed at the ninth edition of New Delhi Auto Expo in January 2008.
The showcasing at the Auto Expo, A-Star will join the elite club of concept cars displayed for the first time in India. Tata Motor's Indica was first displayed at the Auto Expo in January 1998 and hit the market a year later, witnessing a recording booking of over 100,000 units in the first couple of weeks of its launch.
"With a 5-year capital investment of $ 2.2 billion in a new car plant, a diesel engine manufacturing unit, a new engine series and new models, Maruti Suzuki is emerging as a global manufacturing hub for Suzuki operations worldwide. The next level of commitment will be evident in R & D, with a vision to make Maruti Suzuki the R & D hub for automobiles in Asia. Concept A-Star is a decisive step forward in that direction," a statement from Maruti Udyog said.
A-Star has been developed by Maruti Udyog and its Japanese parent, Suzuki Motor Corporation for the global markets. After making its debut showcase at the New Delhi Auto Expo, Star-A is expected to make the rounds in all major expos across the world, the company statement added.
The Concept A-Star is, in fact, the precursor to Maruti Suzuki's global compact car that will be launched in the future.
The global compact car will be manufactured in Maruti Suzuki's new plant in Manesar, India, for export to Europe. This model will also be precursor to the export model that company will ship out with the Nissan badge starting from 2009-10 fiscal.
In 2006, Nissan and Suzuki had signed and agreement which would see Maruti delivering 50,000 units of a compact car model to select markets for Nissan in Europe.
A Maruti spokesperson clarified that the deal with Nissan was for a single export order of 50,000 units and it not necessarily an annual export commitment, though repeat orders from Nissan has not been completely ruled out.
The 100,000 units of A-Star will also be exported with the Suzuki badge, while 50,000 units is slated for the domestic market that will carry the Maruti badge.
Apart from A-Star, Maruti is also expected to launch another compact car Splash around 2009-10. Splash that was displayed recently at the Tokyo Motor Show, Japan. (Source: Business Standard) |GlobalGiants.com|
Edited & Posted by Editor | 12:04 AM | Link to this Post
November 27, 2007
Audi of America: Official Automotive Sponsor of the U.S. Ski Team
Photo: As part of the Team sponsorship, Audi will supply the U.S Ski team with vehicles, including the Audi Q7, in the United States and Europe across all its teams including alpine, cross country, freestyle, nordic combined and ski jumping. (Audi of America, Inc.)
Photo: IN THE PHOTO: (l-r) Libby Ludlow (Bellevue, WA), Caroline Lalive (Steamboat Springs, CO) and Kaylin Richardson (Edina, MN) sport their new Spyder Team jackets highlighting new sponsor Audi. (Photo Credit: Audi of America, Inc./Doug Haney)
Audi of America, Inc. just announced that it is the official automotive sponsor of the U.S. Ski Team. The partnership includes sponsorship of both the Team and key U.S. events.
Building on Audi's global commitment to skiing, as the title sponsor of the Audi FIS Alpine World Cup, Audi of America will be the official automotive sponsor of the U.S. Ski Team, supplying vehicles to the U.S. Ski Team in the United States and Europe across all its teams including alpine, cross country, freestyle, nordic combined and ski jumping.
In addition to the Team sponsorship, Audi will be the title sponsor of the women's Audi Aspen Winternational FIS World Cup in Aspen, Colo., Dec. 7 - 9 where Olympic champion Julia Mancuso and World Championship medalist Lindsey Vonn will be among the favorites.
Audi of America, Inc. offers a line of luxury vehicles that include the Audi A3 sport compact; the sporty A4 sedan, Avant and Cabriolet models. |GlobalGiants.com|
Edited & Posted by Editor | 8:27 AM | Link to this Post
November 23, 2007
FORD REVEALS MORE ABOUT ITS FUTURE SMALL CAR
Photos: Ford Verve Concept, Guangzhou, China.
GUANGZHOU, China - Ford is revealing more about its vision for a new global small car family at Auto Guangzhou. Ford revealed the second Verve Concept - a four-door notchback.
The dynamic Ford Verve Concept four-door notchback is a star of the fifth annual Guangzhou International Automobile Exhibition. The fact that Ford staged the global reveal of the four-door Verve Concept at Guangzhou signals the importance of Asia in Ford's global plans.
Sporty and coupe-like, the Verve Concept notchback provides a very clear vision about Ford's future small car design direction. The three-door hatchback Verve Concept was a star of the recent Frankfurt Motor Show in Europe, and it too is also under the spotlights at Guangzhou.
Ford will unveil the third and last Verve Concept in January at the North American International Auto Show in Detroit.
Ford's European design team created the Verve Concepts, which successfully apply Ford's kinetic design philosophy for the first time to a small car. The two Verve Concepts clearly display a European flair and premium touches not expected in this segment.
As Ford designers explored the possibilities for a future Ford small car, the wide latitude they were given helped them focus on applying the tenets of kinetic design to the interior. The result is a Verve Concept which explores a completely new direction for small cars. |GlobalGiants.com|
Edited & Posted by Editor | 7:07 AM | Link to this Post
November 17, 2007
Hyundai Unveils Veloster Sporty Coupe Concept
At the Los Angeles International Auto Show, Hyundai unveiled the Veloster Sporty Coupe Concept for the first time in North America. Styled at Hyundai's Design and Technical Center at Namyang, Korea the Veloster coupe is the third in a series of daring concept cars to be developed by the company's central styling studio.
The Veloster name, a compound of velocity and roadster, evokes sporty characteristics. A panoramic glass roof and other futuristic styling cues help project a high-tech image. |GlobalGiants.com|
Edited & Posted by Editor | 12:08 PM | Link to this Post
November 14, 2007
Quantum's Fisker Automotive Joint Venture Releases First Images of Plug-In Hybrid Four-Door Premium Sports Sedan
Quantum Fuel Systems Technologies Worldwide, Inc. (NASDAQ:QTWW) and Fisker Coachbuild, LLC have released a preview of the first production vehicle to be launched from Fisker Automotive, Inc. -- the green American premium car company. Fisker Automotive, Inc. is a joint venture between Quantum and Fisker, and will offer a range of environmentally friendly premium cars. The plug-in hybrid four-door premium sports sedan will make its debut at the North American International Auto Show (NAIAS) in Detroit in January 2008. Initial deliveries are anticipated to commence in the 4th quarter of 2009, with annual production projected to reach 15,000 units.
Quantum will supply its proprietary high-performance plug-in-hybrid electric vehicle architecture, known as "Quantum Hybrid," integrated into a unique chassis developed by Quantum that will enable optimizing the performance and vehicle dynamics for all Fisker Automotive models. Benefits of the Quantum Hybrid drive system include optimized fuel efficiency and superior performance, unchanged gas station infrastructure, and home-based battery recharging with any 110-volt outlet. |GlobalGiants.com|
Edited & Posted by Editor | 8:54 AM | Link to this Post
CHRYSLER LLC VACATION WINNERS
Photo: Lonna Schindler, center, shows her excitement after her team, Don Schindler, right/back, Dustin Schindler, 13 (orange cap), and Brandon Schindler, 12, (behind Lonna) won a family vacation in the "Dodge VANtastic Holiday Voyage" competition held at Southdale Center in Edina, MN on Nov. 13. The Schindler family was one of several teams that demonstrated their vacation packing skills for a chance to win $5,000 and a 10-day family vacation in a 2008 Dodge Grand Caravan. |GlobalGiants.com|
Edited & Posted by Editor | 5:52 AM | Link to this Post
November 13, 2007
SHELL OIL COMPANY RACE WINNERS
Photo: In this photo released from Shell Oil Company, a student from Rose-Hulman Institute of Technology in Terre Haute, IN drives a combustion engine vehicle in the 2007 Shell Eco-marathon Americaschallenge. The 2008 event will take place April 10-13 at the California Speedway in Fontana, Calif. and will challenge student teams and their prototype vehicles to travel the farthest distance using the least amount of fuel. |GlobalGiants.com|
Edited & Posted by Editor | 11:27 AM | Link to this Post
November 12, 2007
Lincoln's New Marketing Alliance With Hip-Hop Artist Common
Hip-hop superstar Common joins with the Lincoln brand to promote the 2008 Navigator model line.
Photo: Grammy winning artist Common on location in front of the legendary Regal Theater in Chicago for the 2008 Lincoln Navigator commercial shoot. (Lincoln Mercury)
LOS ANGELES, Nov. 12 -- American luxury brand Lincoln announced today a multifaceted marketing partnership with Grammy Award-winning performer "Common" to promote the 2008 Lincoln Navigator and other brand initiatives.
Through an exclusive partnership with Lincoln, Common will appear in national television broadcast, radio and print advertisements, primarily focused on the all-new 2008 Lincoln Navigator. The first of the ads, titled "Common," will debut nationwide USA on November 25 during NFL Sunday Night Football on NBC, and later appear on general market and urban schedules. The commercial spotlights the people, places and experiences that shaped his life in his hometown of Chicago. It segues to his present-day life as an enterprising, multitalented individual, continuing to reach higher, yet still deeply rooted in his community. The print and radio ads will premiere in 2008.
Lincoln will additionally work with Common in developing other online and offline cross-promotional and marketing programs across his diversified businesses, including the licensing of songs for creative executions for television and the Web, tie-ins with Common's books and hat lines, as well as alignments with his concert tour. Common will also perform and make personal appearances on behalf of Lincoln at auto shows and dealer events, and be an integral component of the annual multiple-city Lincoln Lounge events. |GlobalGiants.com|
Edited & Posted by Editor | 11:29 AM | Link to this Post
Maybach Landaulet Study -- Chauffeured Saloon with Folding Roof for pampered rear-seat Passengers
In the open-top Maybach landaulet, the roof of this sparkling white one-off study can be opened fully at the rear, while the chauffeur's compartment remains completely enclosed. The passengers are then able to enjoy the clear, blue sky above. Seated in opulent armchairs upholstered in white leather, they are treated to a majestic open-air experience.
In technical terms the Landaulet study is based on the Maybach 62 S - a powerful series-produced chauffeured saloon. When requested by the passengers, the chauffeur operates a switch in the centre console. The roof then opens electro-hydraulically and is gently deposited on the parcel shelf in the rear, together with its integral rear window of single-layer safety glass. Opening and closing the roof takes 16 seconds. The chauffeur is able to enclose the folded roof with a fitted leather cover, which both conceals the roof mechanism from view.
Photo: Part of the landaulet's appeal lay in design features clearly reminiscent of coach construction: Daimler taxicab 1897.
The study is designed as a chauffeured vehicle and features a partition. The upper section of the partition is a glass panel which the passengers can render opaque at the touch of a button, thanks to a liquid crystal membrane embedded in the glass. Two ultra-modern automatic climate control systems, whose parameters have been adapted to the Landaulet study, ensure that open-air travel remains a pleasure even under adverse climatic conditions. |GlobalGiants.com|
Edited & Posted by Editor | 8:45 AM | Link to this Post
November 10, 2007
RENAULT UNVEILS NEW KANGOO EXPRESS AND NEW KANGOO EXPRESS COMPACT AT AMSTERDAM MOTOR SHOW
Photo: New Kangoo Express
With New Kangoo Express and New Kangoo Express Compact, Renault is extending its product range and strengthening its position as Europe's leading maker of light commercial vehicles.
Ever since it was first released, Kangoo has proved highly successful, with over 2.2 million units sold worldwide, over half of them in LCV versions.
With attractive products backed by efficient services, Renault's LCV offering is very well matched to the needs of its business customers.
Since the model was first released in 1997, over 2.2 million Kangoos have been made on four continents, at MCA Maubeuge (France), Casablanca (Morocco) Córdoba (Argentina) and Kuala Lumpur (Malaysia). Kangoo Express stands out as Europe's biggest-selling small van ever, with sales approaching 1.1 million units.
Renault's Light Commercial Vehicles Division is a specialized organization employing 2,000 engineers and technicians on product range extension and product upgrade programs for Renault light commercial vehicles.
Photo: New Kangoo Express Compact
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New Kangoo Express Compact -- Renault is strengthening its number one status in the European LCV segment with the addition of a new concept in commercial vans, manufactured at its Maubeuge plant in France.
New Kangoo Express Compact is a vehicle that has been designed with urban use uppermost in mind. It sets new standards in comfort that help make life easy for its users. Attractive, compact and nimble, it shares the key strengths of the New Kangoo Express.
With this new addition to its line-up, Renault is addressing the business needs of people whose work involves driving in and around towns and cities. New Kangoo Express Compact is aimed particularly at those whose jobs take them frequently into city centres to make deliveries, carry out jobs or repairs or provide different services. |GlobalGiants.com|
Edited & Posted by Editor | 10:48 AM | Link to this Post
November 8, 2007
CHRYSLER AT TOKYO MOTOR SHOW -- CUSTOMERS FIRST
Photo: With the intention of attending as consumers during public days, Robert Nardelli (2nd from right), Chairman and Chief Executive Officer, Chrysler LLC, recently joined James Press, (left), Vice Chairman and President; Christopher Ellis (2nd from left), Representative Director and President, Chrysler Japan Co., Ltd.; and Michael Donoughe (right), Vice President, Body-on-Frame Product Team and Core Team Leader; at the 2007 Tokyo Motor Show. |GlobalGiants.com|
Edited & Posted by Editor | 4:40 AM | Link to this Post
November 5, 2007
Gap and Vespa Introduce the 2007 Limited Edition Vespa LX 50 in a Custom 'Crazy Stripe' Design
SAN FRANCISCO, Nov. 5 -- For the first time, Gap and Vespa have partnered to design the 2007 Limited Edition Vespa LX 50 in a custom "Crazy Stripe" design by Gap. This collaboration is a first for Gap and brings together two brands known for classic style, Vespa as a symbol of Italian style and elegance and Gap as the brand known for classic, casual American design.
Holiday shoppers in New York, San Francisco, Los Angeles, Chicago, and Las Vegas will have the opportunity to check out the 2007 Limited Edition Vespa LX 50 on display in select Gap stores from November 15 to December 3, 2007.
Gap Inc. is a leading international specialty retailer offering clothing, accessories and personal care products for men, women, children and babies under the Gap, Banana Republic, Old Navy, and Piperlime brand names. Gap Inc. operates more than 3,100 stores in the United States, the United Kingdom, Canada, France, Ireland and Japan. Established in 1884 by Rinaldo Piaggio and based in Pontedera (Pisa), Italy, the Piaggio Group is one of the world's leading manufacturers of two-wheel motor vehicles. With over 6,300 employees in 50 countries and an annual production of more than 680,000 vehicles, the Piaggio Group has a consolidated leadership in the European 2-wheeler market. Piaggio ended 2006 with more than 300 dealers in the US, and an over 20 percent share of the US scooter market for Piaggio and Vespa scooters. |GlobalGiants.com|
Edited & Posted by Editor | 7:25 AM | Link to this Post
