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August 23, 2016

2016 Olympic Games come to a Close as Rio Rocks to Carnival Charm

• All the World Records of the Rio 2016 Olympic Games.

• Korea’s Jin wins third consecutive Gold in Men’s 50m Pistol.

• Italy’s Rossetti wins Gold in Men’s Skeet Shooting.

Rio 2016 Olympic Games

Photo: 2016 Olympics, Rio de Janeiro. Men’s Marathon. Photographer: Alex Ferro. Image Credit & Copyright © Visit.Rio.

Rio 2016 Olympic Games

Photo: 2016 Olympics, Rio de Janeiro. Olympic Boulevard, Orla Conde, Rio de Janeiro. Photographer: Alexandre Macieira. Image Credit & Copyright © Visit.Rio.

Rio 2016 Olympic Games

Photo: 2016 Olympics, Rio de Janeiro. Canoe Slalom Whitewater Rapids competition. Photographer: Renato Sette Camara. Image Credit & Copyright © Visit.Rio.

Rio 2016 Olympic Games

Photo: 2016 Olympics, Rio de Janeiro. Sailing competition. Photographer: Renato Sette Camara. Image Credit & Copyright © Visit.Rio.

Rio 2016 Olympic Games

Photo: 2016 Olympics, Rio de Janeiro. A dancer entertains the crowd at Olympic Boulevard. Photographer: GAEL. Image Credit & Copyright © Visit.Rio.

Rio 2016 Olympic Games

Photo: 2016 Olympics, Rio de Janeiro. Artistic Gymnastics. Photographer: Renato Sette Camara. Image Credit & Copyright © Visit.Rio.

Rio 2016 Olympic Games

Photo: 2016 Olympics, Rio de Janeiro. Closing Ceremony. Photographer: JP Engelbrecht. Image Credit & Copyright © Visit.Rio.

Rio de Janeiro, Brazil, threw a spectacular party to celebrate the end of the 2016 Olympic Games. Closer in feel to a rock concert than a ceremony, the high-energy mix of music, dance and physical art neatly summed up the sense of joyful abandon that the city prides itself on.

Samba, frevo and choro - dances synonymous with Brazil’s rich musical heritage - all made a welcome bow with thousands of high-class athletes in attendance.

|GlobalGiants.Com|

Edited & Posted by the Editor | 6:26 AM | View the original post



August 8, 2016

Mastercard Updates its Iconic Logo and Brand Identity

MasterCard, Global Giants

Photo: Attendees visit the MasterCard stand during the first day of the Mobile World Congress in Barcelona, Spain, Monday, Feb. 22, 2016. (Carlos Alonso/AP Images for MasterCard). Image provided by & copyright © Mastercard News.

MasterCard, Global Giants

Photo: New MasterCard Logo. Mastercard is introducing an evolution of its brand identity - simplified, modernized and optimized for an increasingly digital world. Image provided by & copyright © Mastercard News.

Purchase, NY — Mastercard, one of the world’s most recognizable brands, unveiled the evolution of its brand identity, including a modernized and simplified update to its iconic red and yellow logo and new look and feel for branded communications and experiences. It was announced today.

“MasterCard is one of those unique brands that is instantly recognizable around the world,” said Raja Rajamannar, chief marketing and communications officer. “To thrive in this new digital world where business moves faster than ever, we want to modernize and elevate the brand in a design that is simple and elegant, yet unquestionably Mastercard.”

“We’ve been on a fantastic trajectory, with digital technology being an increasingly important part of our business,” Rajamannar added, “Now it’s time for our brand to embody the company we’ve become.”

Designing a brand mark to work seamlessly across all digital platforms, retail channels and connected-devices, while preserving its heritage was key to the overall effort, which also includes the most comprehensive brand design system ever introduced globally within Mastercard.

The evolved brand identity will be rolled out to all Mastercard products, communications, and experiences, starting with Masterpass later this month, and across Mastercard beginning in the fall.

|GlobalGiants.Com|

Edited & Posted by the Editor | 8:09 AM | View the original post



August 5, 2016

International Olympic Committee (IOC) Elects New Officers and Members

Rio 2016, Olympics

ENLARGE

Photo: Ukraine shooter Denys Kushnirov prepares to take a shot to win the gold medal of the 10m Air Pistol Boys Final Competition of the Singapore 2010 Youth Olympic Games. Photo: SPH-SYOGOC/Kent Chow. Image provided by & copyright © International Olympic Committee (IOC).

Rio 2016, Olympics

Photo: UN Secretary-General Ban Ki-moon offers a toast at the dinner hosted by Thomas Bach, President of the International Olympics Committee (IOC), on the eve of the opening of the 2016 Summer Olympic Games in Rio de Janeiro, Brazil. 04 August 2016. Rio de Janeiro, Brazil. UN Photo/Mark Garten.

Rio 2016, Olympics

Photo: On Target. Archery. Marcus D’almeida of Brazil competes during the Men’s Recurve Individual match of archery event at the Nanjing 2014 Youth Olympic Games in Nanjing, China, on Aug. 26, 2014. Image Credit: Xinhua/Purbu Zhaxi. Image provided by & copyright © International Olympic Committee (IOC).

Rio 2016, Olympics

Photo: IOC President Thomas Bach arrives in Rio De Janeiro to attend the Rio 2016 Olympic Games. President Bach went directly to the Olympic Village from the airport to meet athletes and view the facilities in the village. Photograph by Ian Jones. Image provided by & copyright © International Olympic Committee (IOC).

Rio 2016, Olympics

Photo: Rio 2016: Olympic Torch Relay: Olympic Museum 29.04.2016 Lausanne, Switzerland. Photograph by IOC/A. Meylan. Image provided by & copyright © International Olympic Committee (IOC).

Rio 2016, Olympics

ENLARGE

Photo: Rio de Janeiro, Brazil. August 4, 2016: IOC President, Thomas Bach alongside the newly elected IOC members, L to R, Karl Stoss, Tricia Smith, Anant Singh, Auvita Papilla, Luis Alberto Moreno, Ivo Ferriani, Sari Essayah, and Nita Ambani during the third day of the 129th IOC Session at the Windsor Oceanic Hotel in Rio De Janeiro ahead of the Rio 2016 Olympic Games. Photograph by IOC/Ian Jones. Image provided by & copyright © International Olympic Committee (IOC).

Rio de Janeiro, Brazil. August 4, 2016 — Two new IOC Vice-Presidents were elected along with seven new Members on the Executive Board at the 129th IOC Session ahead of the Olympic Games Rio 2016.

Juan Antonio Samaranch (ESP) and Ugur Erdener (TUR) will replace outgoing Vice-Presidents Nawal El Moutawakel (MAR) and Sir Craig Reedie (GBR). Five new and returning Members will also be joining the Executive Board: Gian Franco Kasper (SUI), Angela Ruggiero (USA), Sergey Bubka (UKR), Ser Miang Ng (SIN), and Willi Kaltschmitt (GUA). Ching-Kuo Wu and Patrick Hickey are resuming their seats as representatives of the Association of Summer Olympic International Federations (ASOIF) and the Association of National Olympic Committees (ANOC) respectively. The new Chair of the IOC Athletes’ Commission, Angela Ruggiero, replaces outgoing Chair Claudia Bokel, following the elections earlier this week. The newly composed EB will begin its work after the Olympic Games Rio 2016.

Following a proposal from the Executive Board, eight new IOC Members were elected at the 129th IOC Session ahead of the Olympic Games Rio 2016:

  1. Nita Ambani (IND);
  2. Sari Essayah (FIN);
  3. Ivo Ferriani (ITA);
  4. Luis Moreno (COL);
  5. Auvita Rapilla (PNG);
  6. Anant Singh (RSA);
  7. Tricia Smith (CAN); and
  8. Karl Stoss (AUT).

The newly-elected Members represent a cross-section of expertise from the worlds of sport, culture, medicine, sociology, business, law and management. Gender equality is guaranteed with four women and four men on the list.

Nita Ambani, from India, is the chairperson and founder of Reliance Foundation and a non-executive director of Reliance Industries. She is married to Reliance Industries chairman Mukesh Ambani. She is also owner of the Cricket Team — Mumbai Indians. She is the first indian woman to become member of IOC.

The addition of the new Members brings the total number of IOC Members to 98.

|GlobalGiants.Com|

Edited & Posted by the Editor | 4:56 PM | View the original post



July 29, 2016

Miss Teen USA 2016 Competition is Underway

Miss Teen USA 2016

Photo: Alexis Wynne, Miss Colorado Teen USA 2016, helps to build a backpack for The Nevada Partnership for Homeless Youth at The Venetian on Thursday July 28th. Tune in to the 2016 MISS TEEN USA Competition at 5:00 PM PT / 8:00 PM ET live on Saturday, July 30, live from The Venetian Theatre at The Venetian Las Vegas to see who will become Miss Teen USA 2016. Image provided by and copyright © The Miss Universe Organization. Photographer: Darren Decker.

Miss Teen USA 2016

Photo: Karly Knaus, Miss Wisconsin Teen USA 2016, helps to build a backpack for The Nevada Partnership for Homeless Youth at The Venetian on Thursday July 28th. Tune in to the 2016 MISS TEEN USA Competition at 5:00 PM PT / 8:00 PM ET live on Saturday, July 30, live from The Venetian Theatre at The Venetian Las Vegas to see who will become Miss Teen USA 2016. Image provided by and copyright © The Miss Universe Organization. Photographer: Darren Decker.

Miss Teen USA 2016

Photo: Kate Pekuri, Miss Idaho Teen USA 2016, helps to build a backpack for The Nevada Partnership for Homeless Youth at The Venetian on Thursday July 28th. Tune in to the 2016 MISS TEEN USA Competition at 5:00 PM PT / 8:00 PM ET live on Saturday, July 30, live from The Venetian Theatre at The Venetian Las Vegas to see who will become Miss Teen USA 2016. Image provided by and copyright © The Miss Universe Organization. Photographer: Darren Decker.

Miss Teen USA 2016

Photo: Tammy Vujanovic, Miss Vermont Teen USA 2016, helps to build a backpack for The Nevada Partnership for Homeless Youth at The Venetian on Thursday July 28th. Tune in to the 2016 MISS TEEN USA Competition at 5:00 PM PT / 8:00 PM ET live on Saturday, July 30, live from The Venetian Theatre at The Venetian Las Vegas to see who will become Miss Teen USA 2016. Image provided by and copyright © The Miss Universe Organization. Photographer: Darren Decker.

Miss Teen USA 2016

Photo: Miss Teen USA 2015, Katherine Haik, rehearses for the upcoming show at The Venetian on Thursday July 28th. Tune in to the 2016 MISS TEEN USA Competition at 5:00 PM PT / 8:00 PM ET live on Saturday, July 30, live from The Venetian Theatre at The Venetian Las Vegas to see who will become Miss Teen USA 2016. Image provided by and copyright © The Miss Universe Organization. Photographer: Darren Decker.

Miss Teen USA 2016

Photo: Abby Larson, Miss Utah Teen USA 2016, rehearses for the upcoming show at The Venetian on Thursday July 28th. Tune in to the 2016 MISS TEEN USA Competition at 5:00 PM PT / 8:00 PM ET live on Saturday, July 30, live from The Venetian Theatre at The Venetian Las Vegas to see who will become Miss Teen USA 2016. Image provided by and copyright © The Miss Universe Organization. Photographer: Darren Decker.

Miss Universe 2016

Photo: Miss Universe 2015, Pia Wurtzbach, walks the Red Carpet before the Miss Teen USA 2016 competition from The Venetian Theatre at The Venetian Las Vegas on Saturday, July 30. Image provided by and copyright © The Miss Universe Organization. Photographer: Eric Tiu.

Miss Teen USA 2016

Photo: Karlie Hay, Miss Texas Teen USA 2016, reacts to being crowned Miss Teen USA 2016 at the conclusion of the live competition from The Venetian Theatre at The Venetian Las Vegas on Saturday, July 30. The new winner will become a spokesperson for various charitable causes on behalf of The Miss Universe Organization. Image provided by and copyright © The Miss Universe Organization. Photographer: Darren Decker.

|GlobalGiants.Com|

Edited & Posted by the Editor | 11:52 AM | View the original post



July 17, 2016

Chandigarh Capitol Complex declared UNESCO World Heritage Site

UNESCO World Heritage

Photo: The Open Hand Monument, designed by Le Corbusier, is a symbolic structure located at Capitol Complex, Chandigarh, India. It is the emblem of the Chandigarh Administration and symbolizes “the hand to give and the hand to take; peace and prosperity, and the unity of mankind”. Image Credit & Copyright © Fernando Stankuns.

UNESCO World Heritage

Photo: Pavillon Le Corbusier, Zurich, Switzerland. Image Credit & Copyright © Emiliano.

UNESCO World Heritage

Photo: Chapelle Notre Dame du Haut in Ronchamp, France. The Chapelle Notre Dame du Haut in Ronchamp was designed by Le Corbusier in the 1950s. It is one of the first and most famous post-modern architectural designs. Photographer, Image Credit & Copyright © Roiability.

Istanbul, Turkey, July 17, 2016 — Chandigarh Capitol Complex, India, has just been inscribed on UNESCO’s World Heritage list as a part of “The Architectural Work of Le Corbusier, an Outstanding Contribution to the Modern Movement (Argentina, Belgium, France, Germany, India, Japan, Switzerland)”.

The Chandigarh Capitol Complex comprises three buildings — Legislative Assembly, Secretariat and High Court.

India’s application for World Heritage Site status for Chandigarh Capitol Complex is actually part of an international effort as it involves 17 Le Corbusier buildings from Germany, France, Argentina, Japan, Belgium, Switzerland, and India - all collectively declared World Heritage by UNESCO.

The Architectural Work of Le Corbusier, an Outstanding Contribution to the Modern Movement (Argentina, Belgium, France, Germany, India, Japan, Switzerland)—Chosen from the work of Le Corbusier, the 17 sites comprising this transnational serial property are spread over seven countries and are a testimonial to the invention of a new architectural language that made a break with the past. They were built over a period of a half-century, in the course of what Le Corbusier described as “patient research”. The Capitol Complex in Chandigarh (India), the National Museum of Western Art, Tokyo (Japan), the House of Dr Curutchet in La Plata (Argentina) and the Unite d’habitation in Marseille (France) reflect the solutions that the Modern Movement sought to apply during the 20th century to the challenges of inventing new architectural techniques to respond to the needs of society. These masterpieces of creative genius also attest to the internationalization of architectural practice across the planet.

Following is the list of the 17 Le Corbusier sites that have been declared UNESCO World Heritage:

Year Designed: Site

The 40th session of the World Heritage Committee, which opened in Istanbul, Turkey, on 10 July closes today. It is chaired by Ambassador, Director General of Cultural Affairs and Promotion Abroad of the Turkish Ministry of Foreign Affairs, Lale Ulker.

REACTIVE MONITORING

“Once a site is inscribed on the World Heritage List (and becomes a ‘World Heritage Property’), the State Party has to ensure that effective and active measures are taken for its protection, conservation and presentation. To do so, States Parties are encouraged to establish services for the protection, conservation and presentation of the heritage, to take appropriate legal, scientific, technical, administrative and financial measures to protect the heritage, not take any deliberate measures that directly or indirectly damage their heritage or that of another State Party to the Convention, and finally to provide information to the World Heritage Committee on the implementation of the Convention and on the state of conservation of their properties. To ensure that all possible measures are taken to prevent the deletion of any property from the World Heritage List, the World Heritage Committee has adopted a specific process, which is called Reactive Monitoring”.

CRITERIA FOR SELECTION OF WORLD HERITAGE SITES

“To be included on the World Heritage List, sites must be of outstanding universal value and meet at least one out of ten selection criteria. These criteria are explained in the Operational Guidelines for the Implementation of the World Heritage Convention which, besides the text of the Convention, is the main working tool on World Heritage. The criteria are regularly revised by the Committee to reflect the evolution of the World Heritage concept itself”.

|GlobalGiants.Com|

Edited & Posted by the Editor | 4:35 AM | View the original post



July 7, 2016

European Fashion Award FASH 2016 Awarded to Seven Promising Young Designers

Fashion Awards

Photo: Berlin, Germany — Young Fashion Designer and Award Winner Aylin Tamta during the European Fashion Award FASH 2016 at Neues Museum on June 28, 2016 in Berlin, Germany. (Photo © Isa Foltin/Getty Images for SDBI).

Berlin, Germany — At the start of Berlin Fashion Week, seven promising young designers were awarded the European Fashion Award FASH 2016. The awards, valued at EUR 200,000 in total, were presented in front of 250 guests on Monday evening by SDBI - Stiftung der Deutschen Bekleidungsindustrie (German Fashion Industry Foundation).

The Award Winners

Student Category

  1. 1st prize: Flora Sophie Taubner and Lars Dittrich, Burg Giebichenstein Kunsthochschule Halle University of Art and Design (7th semester)
  2. 2nd prize: Julian Weth, Akademie JAK, Hamburg (7th semester)
  3. 3rd prize: Aylin Tomta, Fachhochschule Bielefeld (4th semester)

Graduate Projects Category

  1. 1st prize: Katharina Buczek, The Royal Danish Academy of Fine Arts, School of Design (Master’s)
  2. 2nd prize: AgnÄ— AlaburdaitÄ—, Vilnius Academy of Arts, Royal Academy of Art, The Hague (Bachelor’s)
  3. 3rd prize: Rani Maria Lange, Fachhochschule Bielefeld (Master’s)

This demanding competition attracts entrants from all over the world and is aimed at design students in their fourth semester and beyond. This year, the winning collections were selected from projects submitted by 151 participants from 28 countries.

|GlobalGiants.Com|

Edited & Posted by the Editor | 12:06 AM | View the original post



July 4, 2016

L’ORÉAL STUDENTS FROM POLAND’S WARSAW SCHOOL OF ECONOMICS WIN L'ORÉAL’S 24TH EDITION OF BRANDSTORM

L'Oreal France

L'Oreal France

LOreal Brandstorm

Photos: L’Oreal Ad and L’Oreal Brandstorm Winners 2016. Images provided by & copyright © L’Oreal.

On June 30th, 44 student teams from around the world gathered in Paris to compete in the 24th International Finals of L’Oréal’s Brandstorm business game. The teams, made up of three students from more than 300 universities around the world, were challenged to put themselves in the shoes of an international brand director of La Roche-Posay and help the brand attract and recruit young new consumers (15 to 25 years old).

The team “Fantasme” from Warsaw School of Economics from Poland won first place with their “Digitologist” concept; a web app that provides 3D skin scanning, online dermatological advice, and customized product recommendation. This “dermatologist in the digital sphere” solution addresses the common misconception among young consumers who associate a visit to the dermatologist with being sick. In addition to clearly understanding the brand values as well as the target, the team also provided a strong performance analysis of their business strategy.

Team “Le Charquican” from Adolfo Ibanez University in Chile came in second place with their extensive digital strategy including the “#BeInCharge” experience focusing on China, a market that represents a vast business potential and experiences air quality issues. Built around a wristband linked to a mobile application along with an educational campaign, the team’s strategy aimed to improve skin condition of young consumers while solving a major environmental problem.

Team “Epicphany” from Singapore Management University in Singapore took the third prize with their “#BeSensitive” concept where they want to encourage young consumers to embrace their sensitive side, both emotionally and where their skin is concerned. The strategy included a one-stop portal for skin evaluation, a “Smart Skincare Companion” mobile application, as well as a World Sensitive Day initiative.

This year, the L’Oréal Brandstorm selection jury was made of Nicolas Hieronimus, President Selective Divisions at L’Oréal, Jerome Tixier, Executive Vice-President Human Resources at L’Oréal, Lubomira Rochet, Chief Digital Officer at L’Oréal, Brigitte Liberman, Worldwide President Active Cosmetics Division at L’Oréal, Laetitia Toupet, La Roche-Posay International Brand Director at L’Oréal and Guive Balooch, Global Vice President of R&I Tech Incubator at L’Oréal.

Over the years, a total of more than 95,000 students coming from 58 different countries have participated.

Brandstorm is an innovative development Program for students and a recruitment tool for L’Oréal. It enables the Group to get an on-the-job evaluation of participants and to spot the best talents from around the world. Many countries have current employees who were recruited thanks to Brandstorm and who have gone on to have thriving careers. Every year, L’Oréal recruits between 150 to 200 students via Brandstorm.

L’Oréal has devoted itself to beauty for over 105 years. With its unique international portfolio of 32 diverse and complementary brands, the Group generated sales amounting to 25.26 billion euros in 2015 and employs 82,900 people worldwide. As the world’s leading beauty company, L’Oréal is present across all distribution networks: mass market, department stores, pharmacies and drugstores, hair salons, travel retail, branded retail and e-commerce.

|GlobalGiants.Com|

Edited & Posted by the Editor | 2:14 PM | View the original post



June 17, 2016

Jackal and the Cave That Talked

Jackal, Panchatantra

Illustration: A Jackal.

There was once a lion in a part of a forest, and his name was Rough-Claw. One day he found nothing whatever to eat in his wanderings, and his throat was pinched by hunger. At sunset he came to a great mountain cave and went in, for he thought: “Surely, some animal will come into this cave during the night. I will hide and wait.”

Presently the owner of the cave, a jackal named Curd-Face, came to the door and began to sing: “Cave ahoy! Cave aho-o-oy!” Then after a moment’s silence, he continued in the same tone: “Hello! Don’t you remember how you and I made an agreement that I was to speak to you when I came back from the world outside, and that you were to sing out to me? But you won’t speak to me today. So I am going off to that other cave, which will return my greeting.”

Now when he heard this, the lion thought: “I see. This cave always calls out a greeting when the fellow returns. But today, from fear of me, it doesn’t say a word. This is natural enough. For

The feet and hands refuse to act
When peril terrifies;
A trembling seizes every limb;
And speech unuttered dies.

“I will myself call out a greeting, which he will follow to its source, so providing me with a dinner.”

The lion thereupon called out a greeting. But the cave so magnified the roar that its echo filled the circuit of the horizon, thus terrifying other forest creatures as well, even those far distant. Meanwhile, the jackal made off into the forest, singing and repeating the stanza:

“Joy comes from knowing what to dread,
And sorrow smites the dunderhead:
A long life through, the woods I’ve walked
But never heard a cave that talked.”

— Tales of Panchatantra. Translator: Arthur William Ryder (Professor of Sanskrit at the University of California, Berkeley).

|GlobalGiants.Com|

Edited & Posted by the Editor | 7:38 AM | View the original post



May 30, 2016

Miss USA 2016 to be Crowned on June 5 in Las Vegas

Miss USA 2016

Photo: Jessica Strohm, Miss New Hampshire USA 2016; Whitney Sharpe, Miss Massachusetts USA 2016; Chelsea Hardin, Miss Hawaii USA 2016; Bridget Jacobs, Miss Minnesota USA 2016; and Ariane Audett, Miss Alaska USA 2016; pose for photos at MGM Grand Hotel & Casino during the Miss USA Welcome Event on Friday, May 27th. The 2016 Miss USA contestants are touring, filming, rehearsing and preparing to compete for the Miss USA crown in Las Vegas. Tune in to the Fox telecast at 7:00 PM ET on June 5, 2016 live from the T-Mobile Arena to see who will be crowned Miss USA 2016. Image provided by and © copyright The Miss Universe Organization. Photographer: Darren Decker.

Miss USA 2016

Photo: Alexandra Vorontsova, Miss Delaware USA 2016, takes part in filming for the upcoming 2016 Miss USA Telecast upon arriving to MGM Grand Hotel & Casino on May 25, 2016. Tune in to the Fox telecast at 7:00 PM ET on June 5, 2016 live from the T-Mobile Arena to see who will be crowned Miss USA 2016. Image provided by and © copyright The Miss Universe Organization. Photographer: Matt Petit.

Miss USA 2016

Photo: Kate Redeker, Miss Wisconsin USA 2016, introduces herself during the MISS USA Preliminary Competition at the T-Mobile Arena in Las Vegas on Wednesday, June 1st. The contestants have spent the last week touring, filming, rehearsing and preparing to compete for the Miss USA crown in Las Vegas. Tune in to the Fox telecast at 7:00 PM ET on June 5, 2016 live from the T-Mobile Arena to see who will be crowned Miss USA 2016. Image provided by and © copyright The Miss Universe Organization. Photographer: Darren Decker.

|GlobalGiants.Com|

Edited & Posted by the Editor | 8:29 AM | View the original post



May 14, 2016

CANNES FILM FESTIVAL 2016: RED CARPET

Cannes Film Festival

Cannes Film Festival 2016

Photo: English singer, dancer, and television personality, CHERYL COLE, in her fancy coloured dress which she adorned with exquisite India pink gold opals and white diamonds bracelet, ring and earrings at Cannes Film Festival Red Carpet on May 13, 2016. Image provided by and copyright © de GRISOGONO.

Cannes Film Festival 2016

Photo: Indian actress, MALLIKA SHERAWAT, promenades in a de GRISOGONO attire at Cannes Film Festival Red Carpet on May 14, 2016. Image provided by and copyright © de GRISOGONO.

Cannes Film Festival 2016

Photo: BELLA HADID lights up the red carpet in her Roberto Cavalli dress. She paired a de GRISOGONO high jewelry necklace to a refined FLORINDA bracelet at Cannes Film Festival Red Carpet on May 11, 2016. Image provided by and copyright © de GRISOGONO.

Cannes Film Festival 2016

Cannes Film Festival 2016

Photo: AISHWARYA RAI in her light pink flowery dress which she adorned with exquisite de GRISOGONO pink gold tourmalines and emerald ring (displayed above) at Cannes Film Festival Red Carpet on Sunday, May 15, 2016. Images provided by and copyright © de GRISOGONO.

Cannes Film Festival 2016

Photo: Brazilian top model, IZABEL GOULART, promenades in a de GRISOGONO attire at Cannes Film Festival Red Carpet on May 17, 2016. Image provided by and copyright © de GRISOGONO.

Cannes Film Festival 2016

Photo: Russian top model, NATASHA POLY, promenades in a de GRISOGONO attire at Cannes Film Festival Red Carpet on May 17, 2016. Image provided by and copyright © de GRISOGONO.

|GlobalGiants.Com|

Edited & Posted by the Editor | 12:10 PM | View the original post



April 25, 2016

Coke Debuts One-Brand Packaging: Red Disc Features Prominently on All Trademark Coca-Cola Products in Mexico

Coke, Coca-Cola

Coke’s new “One-Brand” marketing strategy is officially making its way to store shelves and beverage coolers, starting in Mexico.

Executives unveiled a series of new graphics, which put a contemporary spin on a classic icon by prominently featuring the Coca-Cola Red Disc on bottles and cans of all four Trademark Coke brands - Coca-Cola, Coke Zero, Diet Coke/Coca-Cola Light and Coca-Cola Life - tonight at an event in Mexico City.

Coke, Coca-Cola

“Packaging is our most visible and valuable asset,” said Chief Marketing Officer Marcos de Quinto, who presented the new packaging within the context of the “One-Brand” strategy and supporting “Taste the Feeling” creative campaign. “By applying the Coca-Cola Red Disc to our packaging in such a bold way, we are taking the next step towards full adoption of the ‘One-Brand’ strategy, uniting the Coca-Cola family under one visual identity and making it even easier for consumers to choose their Coca-Cola with or without calories, with or without caffeine.”

The new designs will help consumers make informed choices, de Quinto explained, by identifying each Coca-Cola product with its signature color - black for Coke Zero, silver for Coca-Cola Light/Diet Coke and green for Coca-Cola Life - and including the product’s unique name and benefits.

Coke, Coca-Cola

The new packaging will be available in Mexico the first week of May. Like the staggered rollout of the “Taste the Feeling” campaign, similar versions of the Red Disc graphics will reach additional countries throughout 2016 and into 2017.

In North America, however, Coca-Cola will not make any changes to packaging this year due to an already packed marketing and promotional calendar.

|GlobalGiants.Com|

Edited & Posted by the Editor | 6:47 AM | View the original post



April 8, 2016

New York Times International Luxury Conference explores Current Trends in the Luxury Industry

New York Times International Luxury Conference

Photo: Signage at The New York Times International Luxury Conference on April 5, 2016 in Versailles, France. (Photo © Dominique Charriau/Getty Images for The New York Times International Luxury Conference).

New York Times International Luxury Conference

Photo: President of The New York Times Company, Stephen Dunbar-Johnson, speaks on stage during the Welcome Remarks at The New York Times International Luxury Conference on April 5, 2016 in Versailles, France. (Photo © Julien M. Hekimian/Getty Images for The New York Times International Luxury Conference).

New York Times International Luxury Conference

Photo: Eric Liedtke, Executive Board Member, Global Brands, Adidas Group, speaks during the Strategic Sustainability conference at The New York Times International Luxury Conference on April 5, 2016 in Versailles, France. (Photo © Julien M. Hekimian/Getty Images for The New York Times International Luxury Conference).

New York Times International Luxury Conference

Photo: Dasha Zhukova, Founder of Garage Museum of Contemporary Art, attends the “Stepping into the Culture Gap” conference at The New York Times International Luxury Conference on April 5, 2016 in Versailles, France. (Photo © Julien M. Hekimian/Getty Images for The New York Times International Luxury Conference).

New York Times International Luxury Conference

Photo: Director of Dance at The Paris Opera, Benjamin Millepied, attends The New York Times International Luxury Conference on April 6, 2016 in Versailles, France. (Photo © Julien M. Hekimian/Getty Images for The New York Times International Luxury Conference).

New York Times International Luxury Conference

Photo: Matt Jacobson, Head of Market Development, Facebook and Instagram, attends The New York Times International Luxury Conference on April 6, 2016 in Versailles, France. (Photo © Dominique Charriau/Getty Images for the The New York Times International Luxury Conference).

Innovators and leaders from across the luxury industry and beyond joined New York Times fashion director Vanessa Friedman and NYT journalists at The New York Times International Luxury Conference in Versailles, France on April 5-6, 2016.

Entitled “Luxury Beyond Product”, the fifteenth edition of this invitation-only event explored the dramatic ways the luxury industry is changing in its quest for the hearts and minds of consumers around the world.

|GlobalGiants.Com|

Edited & Posted by the Editor | 6:46 AM | View the original post



April 3, 2016

Nuclear Security Summit 2016, Washington, DC

Nuclear Security Summit 2016

Photo: The 2016 Nuclear Security Summit provided a forum for heads of state and foreign ministers to reinforce the commitment to secure nuclear material. Washington, DC. April 1, 2016. Image Credit: Ben Solomon/U.S. Department of State. Copyright © NSS 2016.

Nuclear Security Summit 2016

Photo: Progress on Nuclear Security Since 2009. Image Credit & Copyright © NSS 2016.

Nuclear Security Summit 2016

ENLARGE

Photo: A wide view of the opening session of the Nuclear Security Summit hosted by the United States. 01 April 2016. Washington, DC, United States. UN Photo/Eskinder Debebe.

Nuclear Security Summit 2016

Photo: A cross section of world leaders, including UN Secretary-General Ban Ki-moon (centre, third row), pose for a group photo during the Nuclear Security Summit, hosted by the United States in Washington, D.C. 01 April 2016. Washington, DC, United States. UN Photo/Eskinder Debebe.

Nuclear Security Summit 2016

Photo: Prime Minister Modi, head of delegation from India, with President Obama at the White House for Nuclear Security Summit in Washington, D.C., on March 31, 2016. Image Credit: Ben Solomon/U.S. Department of State. Copyright © NSS 2016.

On March 31 and April 1, President Obama hosted the 2016 Nuclear Security Summit in Washington, DC. This was the fourth and final in a series of Summits that have brought together leaders from more than fifty countries and four international organizations to highlight accomplishments and make new commitments towards reducing the threat of nuclear terrorism.

Through the Summit Process, the international community has strengthened the international organizations, institutions and multilateral legal instruments that make up the nuclear security architecture, and improved coordination among them.

|GlobalGiants.Com|

Quote

“I do not know with what weapons World War III will be fought, but World War IV will be fought with sticks and stones.”

— Albert Einstein

Quote

“And they shall beat their swords into plowshares, and their spears into pruninghooks: nation shall not lift up sword against nation, neither shall they learn war any more…”

“The wolf also shall dwell with the lamb, and the leopard shall lie down with the kid; and the calf and the young lion and the fatling together; and a little child shall lead them.”

— Isaiah 2:4, 11:6

Edited & Posted by the Editor | 4:18 AM | View the original post



February 29, 2016

Oscars 2016 — Leonardo DiCaprio takes home the Oscar for Best Actor

Oscars 2016

Official Portrait: From left, Presenter Liev Schreiber, Film Editing winner Margaret Sixel, “Mad Max - Fury Road”, and presenter Priyanka Chopra at The 88th Oscars in Hollywood, CA, on Sunday, February 28, 2016. Image Credit: Andrew Eccles / © A.M.P.A.S.

Oscars 2016

Oscars 2016

Photo: Laszlo Nemes poses backstage with the Oscar for Best foreign language film of the year, for work on “Son of Saul” from Hungary during the live ABC Telecast of The 88th Oscars at the Dolby Theatre in Hollywood, CA on Sunday, February 28, 2016. Image Credit: Phil McCarten / © A.M.P.A.S.

Oscars 2016

Photo: Oscar-winners Mark Rylance, Brie Larson, Leonardo DiCaprio and Alicia Vikander pose backstage with the Oscar for Achievement in acting during the live ABC Telecast of The 88th Oscars at the Dolby Theatre in Hollywood, CA on Sunday, February 28, 2016. Image Credit: Phil McCarten / © A.M.P.A.S.

Oscars 2016

Photo: Alejandro G. Inarritu poses backstage with the Oscar for Achievement in directing, for work on “The Revenant” during the live ABC Telecast of The 88th Oscars at the Dolby Theatre in Hollywood, CA on Sunday, February 28, 2016. Image Credit: Phil McCarten / © A.M.P.A.S.

Oscars 2016

Photo: Aaron Rodgers and Olivia Munn arrive at The 88th Oscars at the Dolby Theatre in Hollywood, CA on Sunday, February 28, 2016. Image Credit: Aaron Poole / © A.M.P.A.S.

Oscars 2016

ENLARGE

Photo: Margeret Sixel (middle) poses backstage with Priyanka Chopra, Liev Schreiber, and the Oscar for Achievement in film editing, for work on “Mad Max: Fury Road” during the live ABC Telecast of The 88th Oscars at the Dolby Theatre in Hollywood, CA on Sunday, February 28, 2016. Image Credit: Phil McCarten / © A.M.P.A.S.

Oscars 2016

Photo: Presenter Priyanka Chopra arrives at The 88th Oscars at the Dolby Theatre in Hollywood, CA on Sunday, February 28, 2016. Image Credit: Phil McCarten / © A.M.P.A.S.

Oscars 2016

Photo: James Gay-Reese and Asif Kapadia pose backstage with the Oscar for Best documentary feature, for work on “Amy” during the live ABC Telecast of The 88th Oscars at the Dolby Theatre in Hollywood, CA on Sunday, February 28, 2016. Image Credit: Phil McCarten / © A.M.P.A.S.

LOS ANGELES, CA - The 88th Oscars were held on Sunday, February 28, 2016, at the Dolby Theatre at Hollywood & Highland Center in Hollywood, and televised live in more than 225 countries and territories worldwide.

Here are the Nominees and the Winners

Best motion picture of the year

Performance by an actor in a leading role

Performance by an actor in a supporting role

Performance by an actress in a leading role

Performance by an actress in a supporting role

Achievement in directing

Best animated feature film of the year

Achievement in cinematography

Achievement in costume design

Best documentary feature

Best documentary short subject

Achievement in film editing

Best foreign language film of the year

Achievement in makeup and hairstyling

Achievement in music written for motion pictures (Original score)

Achievement in music written for motion pictures (Original song)

Achievement in production design

Best animated short film

Best live action short film

Achievement in sound editing

Achievement in sound mixing

Achievement in visual effects

Adapted screenplay

Original screenplay

|GlobalGiants.Com|

Edited & Posted by the Editor | 10:38 AM | View the original post



February 23, 2016

Sony World Photography Awards 2016 Shortlists Announced

Sony World Photography Awards

Sony World Photography Awards

Sony World Photography Awards

ENLARGE

Photo: The bridge to Mandalay. The U Bein bridge in Myanmar. Photographer Copyright © Lesley Hall, UK, Shortlisted, Open Competition, Travel, 2016 Sony World Photography Awards.

Sony World Photography Awards

ENLARGE

Photo: Protection. Photographer Copyright © Mohammed Yousef, Kuwait, Shortlist, Professional Environment, 2016 Sony World Photography Awards.

Sony World Photography Awards

ENLARGE

Photo: Running Away with the Circus. More than 300 people in the Ringling Bros. and Barnum & Bailey circus, representing 25 different countries, spend 44 weeks of the year traveling an average of 20,000 miles from coast to coast in a train. Photographer Copyright © Stephanie Sinclair, US, Shortlist, Professional Daily Life, 2016 Sony World Photography Awards / National Geographic Creative.

Sony World Photography Awards

ENLARGE

Photo: Tajiks on the Pamir Plateau. The life of Tajiks living in the Tashkurghan Autonomous County in Xinjiang, China. Life is hard in this cold place on the Pamirs where there are vast stretches of the Gobi Desert. Tajiks have been living a semi-nomadic life here for generations, mainly relying on livestock raising for a tenacious survival. Photographer Copyright © Fan Li, China, Shortlist, Professional, Candid, 2016 Sony World Photography Awards.

Sony World Photography Awards

ENLARGE

Photo: Yuxian County village, China. Photographer Copyright © Maoyuan Cui, China, Shortlist, Professional, Landscape, 2016 Sony World Photography Awards.

Sony World Photography Awards

ENLARGE

Photo: Worshipping the Sun. Every year in the month of January, devotees come to Gangasagar fair in West Bengal, India. Devotees worshipping the Sun just after their bath. Photographer Copyright © Abhijit Banerjee, India, Shortlisted, Open Competition, Travel, 2016 Sony World Photography Awards.

Sony World Photography Awards

ENLARGE

Photo: Farming the Sea. A fisherman is farming the sea in between the bamboo rods constructed for aquaculture off the coast in southern China. Photographer Copyright © Tugo Cheng, Hong Kong, Shortlisted, Open Competition, Travel, 2016 Sony World Photography Awards.

Sony World Photography Awards

Photo: Love at First Sight. The very first eye contact of a mother with her newborn baby. Photographer Copyright © Hernan Churba, Argentina, Shortlist, Professional, Campaign, 2016 Sony World Photography Awards.

Sony World Photography Awards

ENLARGE

Photo: Vienna, Austria architecture. Photograph inspired by a quote by famous architect Le Corbusier — “Architecture is the learned game, correct and magnificent, of forms assembled in the light.” Photographer Copyright © Werner Elmer, Austria, Shortlist, Professional, Architecture, 2016 Sony World Photography Awards.

Sony World Photography Awards

ENLARGE

Photo: The environment we live in. Photographer Copyright © Kumail Rizvi, Pakistan, Shortlisted, Youth Competition, Environment, 2016 Sony World Photography Awards.

The 2016 edition of the Sony World Photography Awards, the world’s biggest photography competition, organised by the World Photography Organisation, today announced the shortlists for its Professional, Open and Youth competitions.

This year’s shortlist is defined by its sheer internationality, with over 270 photographers from nearly 60 countries being represented.

A record-breaking 230,103 images were entered into the Professional, Open and Youth competitions from 186 countries.

Recognising the best contemporary photography from 2015, the Honorary Jury, chaired by Dominque Green (Consultant, UK) and Sue Steward (Writer/ Curator, UK), have identified exceptional work by both emerging talent and seasoned photographers from all corners of the world.

SHORTLISTED PHOTOGRAPHERS

PROFESSIONAL CATEGORIES

Photographers were invited to enter a series of between 3 and 10 images into any of the following 14 categories. Judges were asked to select up to 10 photographers for the shortlist. Photographers are listed alphabetically.

Architecture

Candid

Conceptual

Landscape

Portraiture

Staged

Still Life

Campaign

Contemporary Issues

Current Affairs

Daily Life

Environment

People

Sport

OPEN CATEGORIES

Judged on a single shot and open to photographers of all abilities, judges were asked to select up to 10 shortlisted images per category.

Architecture

Arts and Culture

Enhanced

Low Light

Nature and Wildlife

Panoramic

People

Smile

Split Second

Travel

YOUTH COMPETITION

Open to photographers aged 19 and under, judged by the World Photography Organisation.

Culture

Environment

Portraits

|GlobalGiants.Com|

Edited & Posted by the Editor | 7:06 AM | View the original post



February 13, 2016

adidas launches New Global Campaign "I'm Here to Create"

Adidas, Global Giants

Adidas, Global Giants

Adidas, Global Giants

Adidas, Global Giants

Adidas, Global Giants

Adidas, Global Giants

Adidas, Global Giants

Adidas, Global Giants

Photos: adidas’s “I’m Here to Create” campaign. Images provided by & copyright © Adidas AG.

adidas today premiered a new series of films underlining adidas’ leadership and passion for sports.

“Who I am is not defined solely by what I achieve on the tennis court,” said global tennis icon Caroline Wozniacki, who is one of the stars in the film. “My passions and creativity off the court inspire me to be a better athlete and this film series brings together everything that makes me uniquely me. It is exciting and inspiring to be part of a larger group of women who share this same creative mindset.”

The “I’m Here to Create” film series brings to life authentic stories of real female athletes, who show the world the numerous ways in which they embrace creativity to tackle challenges, defy conventions, express themselves and fuel experimentation.

Through “I’m Here to Create” adidas will empower athletes across the world to declare how they bring creativity to sport.

|GlobalGiants.Com|

Edited & Posted by the Editor | 7:04 AM | View the original post



February 7, 2016

Carrera y Carrera shines at 30th Goya Awards Gala

Carrera y Carrera, Spain

Carrera y Carrera, Spain

Carrera y Carrera, Spain

Carrera y Carrera, Spain

Carrera y Carrera, Spain

Carrera y Carrera, Spain

Carrera y Carrera, Spain

Carrera y Carrera, Spain

Carrera y Carrera, Spain

Carrera y Carrera, Spain

Carrera y Carrera, Spain

Carrera y Carrera, Spain

Carrera y Carrera, Spain

Carrera y Carrera, Spain

Photos: Carrera y Carrera Jewellery with some Spanish actresses attending the Goya Awards Gala. Images provided by & copyright © Carrera y Carrera.

The Goya Awards, known in Spanish as los Premios Goya, are Spain’s main national annual film awards.

As with every year, the Spanish cinema dressed up with jewels from Carrera y Carrera. The presentation of the 30th Goya Awards ceremony sparkled with jewels from this international jewelry firm, which is present in over 40 countries and has subsidiaries in the United States, Japan, and Russia, and boutiques in Madrid, Barcelona, Tokyo, Moscow, Dubai, Bangkok, Macau, and Kuala Lumpur, among other cities.

At the Goya Awards ceremony, celebrated names of Spanish cinema, including male attendees, showed off the unique and luxuriant Carrera y Carrera pieces. Famous Spanish actor, comedian, and host Dani Rovira, for example, was wearing Carrera y Carrera cufflinks.

|GlobalGiants.Com|

Edited & Posted by the Editor | 1:10 PM | View the original post



January 31, 2016

OUTSTANDING FILM AND TELEVISION PERFORMANCES HONORED AT THE 22ND ANNUAL SCREEN ACTORS GUILD AWARDS

Screen Actors Guild Awards

Screen Actors Guild Awards

Photo: Actor Leonardo DiCaprio (L), winner of the award for Outstanding Performance by a Male Actor in a Leading Role for “The Revenant,” and actress Brie Larson, winner of the award for Outstanding Performance by a Female Actor in a Leading Role for “Room” pose in the press room during The 22nd Annual Screen Actors Guild Awards at The Shrine Auditorium on January 30, 2016 in Los Angeles, California. (Photo © Jason Merritt/Getty Images for Turner).

Screen Actors Guild Awards

Photo: Actors Priyanka Chopra (L) and Pedro Pascal speak onstage during The 22nd Annual Screen Actors Guild Awards at The Shrine Auditorium on January 30, 2016 in Los Angeles, California. (Photo © Kevin Winter/Getty Images for Turner).

Screen Actors Guild Awards

Photo: Actress Priyanka Chopra attends The 22nd Annual Screen Actors Guild Awards at The Shrine Auditorium on January 30, 2016 in Los Angeles, California. (Photo © Jason Merritt/Getty Images for Turner).

Screen Actors Guild Awards

Photo: Actress Brie Larson accepts the Female Actor in a Leading Role award for ‘Room’ onstage during The 22nd Annual Screen Actors Guild Awards at The Shrine Auditorium on January 30, 2016 in Los Angeles, California. (Photo © Kevin Winter/Getty Images for Turner).

Screen Actors Guild Awards

Photo: Actress Alicia Vikander, winner of the award for Outstanding Performance By a Female Actor in a Supporting Role for ‘The Danish Girl’ attends The 22nd Annual Screen Actors Guild Awards at The Shrine Auditorium on January 30, 2016 in Los Angeles, California. (Photo © Stefanie Keenan/Getty Images for Turner).

Screen Actors Guild Awards

Photo: Actress Rachel McAdams, winner of the award for Outstanding Performance by a Cast in a Motion Picture for “Spotlight” poses in the press room during The 22nd Annual Screen Actors Guild Awards at The Shrine Auditorium on January 30, 2016 in Los Angeles, California. (Photo © Jason Merritt/Getty Images for Turner).

Screen Actors Guild Awards

Photo: Actor Eddie Redmayne speaks onstage during The 22nd Annual Screen Actors Guild Awards at The Shrine Auditorium on January 30, 2016 in Los Angeles, California. (Photo © Kevin Winter/Getty Images for Turner).

LOS ANGELES (Jan. 30, 2016) — Actors Honoring Actors. The Screen Actors Guild Awards presented its coveted Actor statuettes for the outstanding motion picture and primetime television performances of 2015 at the 22nd Annual Screen Actors Guild Awards held Saturday, Jan. 30 at the Los Angeles Shrine Exposition Center.

Honored with individual awards were Leonardo DiCaprio, Idris Elba, Brie Larson and Alicia Vikander for performances in motion pictures, and Uzo Aduba, Viola Davis, Idris Elba, Queen Latifah, Kevin Spacey and Jeffrey Tambor for performances in television.

PEOPLE magazine and the Entertainment Industry Foundation (EIF) hosted the Screen Actors Guild Post-Awards Gala for the 20th year. This exclusive event, which was held immediately following the SAG Awards on a specially extended section of the Shrine Theater, honors the philanthropic causes and good works of the members of SAG-AFTRA (Screen Actors Guild‐American Federation of Television and Radio Artists).

|GlobalGiants.Com|

Edited & Posted by the Editor | 10:53 AM | View the original post



January 23, 2016

Porsche Design Fall/Winter 2016 Fashion Presentation

Berlin Fashion

Photo : Berlin, Germany - January 21, 2016: A model walks the runway at the Porsche Design Show Fall/Winter 2016 Fashion Presentation at Bar Tausend on January 21, 2016 in Berlin, Germany. (Photo © Clemens Bilan/Getty Images for Porsche Design).

Berlin Fashion

Photo : Berlin, Germany - January 21, 2016: A model walks the runway at the Porsche Design Show Fall/Winter 2016 Fashion Presentation at Bar Tausend on January 21, 2016 in Berlin, Germany. (Photo © Clemens Bilan/Getty Images for Porsche Design).

|GlobalGiants.Com|

Edited & Posted by the Editor | 7:56 AM | View the original post



January 20, 2016

Coca-Cola Launches New Global Campaign “Taste the Feeling”

Coca-Cola Advertising

Coca-Cola Advertising

Photos: Paris, France - January 19, 2016 - Coca-Cola Company’s Chief Marketing Officer, Marcos de Quinto, announces Innovative “One Brand” Global Marketing Strategy.

Coca-Cola Advertising

Coca-Cola Advertising

ENLARGE

PARIS, Jan. 19, 2016 - Today at an event in Paris, Coca-Cola Company’s Chief Marketing Officer, Marcos de Quinto, revealed a new ‘One Brand’ global marketing strategy that, for the first time ever, unites Coca-Cola, Coca-Cola Light/Diet Coca-Cola, Coca-Cola Zero, and Coca-Cola Life under the iconic Coca-Cola brand positioning in one global creative campaign, “Taste the Feeling.”

The ‘One Brand’ Strategy:

• Extends the global equity and iconic appeal of original Coca-Cola across the Trademark, uniting the Coca-Cola family under the world’s number one beverage brand.

• Comes to life in a global campaign - “Taste the Feeling” - that uses universal storytelling and everyday moments to connect with consumers around the world.

• Features the product at the heart of the creative, celebrating the experience and simple pleasure of drinking a Coca-Cola, any Coca-Cola.

• Underscores the Company’s commitment to choice, allowing consumers to choose whichever Coca-Cola suits their taste, lifestyle, and diet.

“Every day, millions of people around the world reach for an ice cold Coca-Cola,” said Marcos de Quinto, Chief Marketing Officer, The Coca-Cola Company. “The new ‘One Brand’ approach will share the equity of Coca-Cola, across all Coca-Cola Trademark products, reinforcing our commitment to offer consumers choice with more clarity. This is a powerful investment behind all Coca-Cola products, showing how everyone can enjoy the specialness of an ice-cold Coca-Cola, with or without calories, with or without caffeine.”

Added de Quinto: “More than ever, we recognize people want their Coca-Cola in different ways, but whichever one they want, they want a Coca-Cola brand with great taste and uplifting refreshment. Through the ‘One Brand’ strategy we will move away from multiple brand campaigns, to one single iconic brand campaign that celebrates both the product and the brand.”

• “Taste the Feeling” is the new 2016 Coca-Cola campaign anthem, featuring the voice of newcomer Conrad Sewell.

• “Taste the Feeling,” will roll out at various times across all markets globally.

• The campaign’s lead TV Spot, “Anthem” features a series of vignettes that capture life’s everyday moments.

“There is nothing quite like the taste of an ice-cold Coca-Cola”, said Rodolfo Echeverria, Vice President, Global Creative, Connections & Digital, The Coca-Cola Company. “The campaign creative was designed to celebrate the notion that the simple pleasure of drinking an ice-cold Coca-Cola makes any moment more special. The universal moments and storytelling depicted in the campaign were created to resonate with our consumers globally. The same images and television creatives will be seen in Japan, in Italy, in Mexico, in India, i.e., in every country around the world.”

|GlobalGiants.Com|

Edited & Posted by the Editor | 4:09 AM | View the original post



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