January 02, 2006

Avon Perfumes: Avon's Presitge Fragrance Counter

As the largest seller of perfumes in the world, Avon employs the most talented perfumers in the industry to create unique perfume designs. As a "store" with multiple brands, Avon’s high-quality fragrance offerings are beautifully packaged, upscale creations that capture the imagination of Avon enthusiasts around the world. The first fragrance in the newly-launched Today.Tomorrow.Always trilogy, which joins other favorites like Treselle, DreamLife, Perceive, and Far Away Sensual Embrace, is causing a sensation among customers.

Avon Products, Inc. (Avon), incorporated in January 1916, is a global manufacturer and marketer of beauty and related products. Avon's products fall into three product categories: Beauty, which consists of cosmetics, fragrances, skin care and toiletries (CFT); Beauty Plus, which consists of fashion jewelry, watches, apparel and accessories, and Beyond Beauty, which consists of home products, gift and decorative products, candles and toys. Avon has sales operations in 60 countries or territories, including the United States, and distributes its products in 62 more.

During the year ended December 31, 2003, Avon launched in the United States a new global cosmetics brand, focusing on the market for young women. The brand name is mark. and the product line is targeted to young women in the 16 to 24 age group. Mark. is sold both through the Company's core group of representatives and a separate mark. sales force.

Sales are made to the ultimate customer principally through a combination of direct selling and marketing by approximately 4.9 million active independent Avon Representatives, approximately 483,000 of who are in the United States. Representatives are independent contractors or independent dealers, who are not employees of Avon. Representatives generally purchase products at a discount from the brochure price directly from Avon and sell them to their customers. The Representatives are typically the customers of Avon and Avon generally has no arrangement with any end user of its product beyond the Representative.

A Representative contacts customers, selling primarily through brochures that highlight new products and specially priced items for each sales campaign. Sales campaigns are generally for two-week duration in the United States and two-to-four week duration for most markets outside the United States. Product samples, demonstration products and selling aids, such as make-up color charts are also used.

Avon's international operations are conducted primarily through subsidiaries in 59 countries or territories outside the United States and Avon's products are distributed in some 62 other countries. Avon manufactures and packages almost all of its CFT products. Raw materials, consisting chiefly of essential oils, chemicals, containers and packaging components, are purchased from various suppliers. In addition, Avon produces the brochures that are used by the Representatives to sell Avon products. Packages, consisting of containers and packaging components, are designed by its staff of artists and designers. Avon had 14 manufacturing facilities around the world during the year ended December 31, 2004.

In 2004, Avon's most significant product launches included Anew Clinical Deep Crease Concentrate, an at-home alternative to line-relaxing injections, is a targeted treatment that relaxes and fills expression lines, and TodayTomorrowAlways, a beautiful feminine fragrance, and the first in a trilogy of collectible scents. In 2004, Avon Color V was launched globally, anchored by the launch of My Lip Miracle, one lipstick that offers the three benefits of long wear, moisture, color and shine.

Posted by Editors at 01:58 PM

January 01, 2006

Sergio Rossi to Open New Boutique on Fifth Avenue

Sergio Rossi Luxury Footwear

New York, NY, USA – Italian luxury footwear house Sergio Rossi is opening its much anticipated 1,200 sq. foot boutique at 694 Fifth Avenue this winter in the heart of one of the most prestigious shopping areas in the world.  With 48 stores worldwide, this will be Sergio Rossi’s North American flagship.

The new shop will debut brimming with women’s and men’s shoes as well as handbags from the luxurious fall/winter collection. The must-haves for the season on display will include elegant knee-high riding boots, cherry suede wedges, tricolour python round toe pumps and black lace peep toe evening shoes.

Sergio Rossi Shoes

According to the company, "Thanks to the distinction that Sergio Rossi is the only vertically-organized luxury shoe company that controls the design, fit and production process completely in-house, this collection exemplifies the signature qualities of unsurpassed craftsmanship, comfort and integrity.   Always made in Italy, the products continue to reflect the renowned history of the house and Italian savoir-faire."

The new store design embodies the core values of the brand: sophistication, sensuality and luxury.  It is more than simply a sleek shopping environment:  furnished with sofas and armchairs in brown suede and pony skin, taupe carpeting made of pure wool, and large bronze framed mirrors; the retail space creates an atmosphere of a luxury lounge or private club. 

A visit becomes a moment of escape with services including an array of Italian refreshments.  Rich, warm materials such as the bronzed brass curtains and teak furnishings are offset by cool, grey-white walls to create a comfortable yet luxurious ambiance.  The design concept unifies the brand’s image around the world, distinguishing the Sergio Rossi environment as one of contemporary, polished luxury.
 
From its beginnings in San Mauro Pascoli on Italy’s Adriatic Coast during the 1960’s, Sergio Rossi has grown to become one of the leading names in international fashion today. In 1999, an alliance with the Gucci Group marked the start of a period of worldwide expansion and increased the brand's retail presence in Europe, the United States and Asia .  Sergio Rossi has always been synonymous with Italian glamour and has recently outfitted celebrities such as Alicia Keys, Jennifer Garner, Beyonce’ and Terri Hatcher, to name a few.
 

Posted by Editors at 02:59 PM

December 27, 2005

BENETTON KILLER LOOP COLLECTION

The KILLER LOOP collection is a mosaic of cultural influences and inspirations taken straight from the street. From extreme vintage to gym chic and urban ski. As always, this unisex collection features several cross-collection pieces for those who like to mix styles and colours.

Benetton KILLER LOOP Collection

The most "urban" mood could be called Street Graffiti: a mixture of suggestions borrowed from the street - such as tattoos and spray graffiti - are seen everywhere, from jackets to knits. The fluorescent orange, fuchsia, acid green, turquoise or yellow of "murals" are matched with rather more "concrete" shades such as dun, cement grey, charcoal, black. Canvas, nylon and heavy cottons are the textiles for sewn garments, while jersey and tricot create a range of sweaters, sweatshirts and pullovers - figure-hugging for her, definitely oversize for him. Trousers, skirts, minis, three-quarter jackets, bombers and waistcoats all have multi-pockets, myriad accessories and inlays, and are highly constructed and detailed.

The Graphic theme features cartoon characters in typical Killer mood in a series of placed prints - some with a handmade look - on sweatshirts, T-shirts and polo shirts.

This season’s denim warrants special attention: new shapes and treatments provide a selection of fresh, inventive apparel. Sanding, sponging, whiskers, dirty washes, bleaching and carefully-positioned rips make for highly unusual trousers, skirts and jackets. Styles range from roomy oversize with pockets and multiple stitching to "sprayed-on" figure-hugging 80s-style for her.
The Killer Loop logo appears everywhere on back pockets and always looks hand-embroidered.

Matching accessories - gloves, scarves, bags, sacks and footwear - harmonise with the apparel as essential elements of every total look.

Posted by Editors at 04:29 AM

October 03, 2005

UNITED COLORS OF BENETTON

FALL WINTER 2005/2006

The United Colors of Benetton collection of accessories for next winter completes and enriches the brand’s clothing collections. Dynamic, fresh ideas full of creativity and perfectly in tune with the latest fashion trends.

WOMAN FASHION FALL WINTER 2005/2006

Multi-ethnic or stateless, international or global, fashion victim or trend setter, chic or casual, classic or ahead of the times? Questions with several answers, because the United Colors of Benetton woman of next winter will have many faces and multiple choices.
Versatile, chameleonic, glamorous, feminine, with lots of high-fashion touches; she dresses with flair and refinement, in tune with her times.

Defining Chic has a sophisticated background and a skilful blend of explosive Parisian creativity and cool New York chic. Skimpy, light melton coats, faux karakul overwear, and little suits. Other styles are reinterpreted in classic fabrics and worn with the floral silks of brilliant little dresses. Soft or warm colours; dashes of powdery turquoise or pink for very prim and proper knitwear.

Luxurious combinations of Shetland wool, soft country fabrics, classic elegance and a green palette … and it’s In the Irish Garden where casual classics shine with a new light. The cardigan with cables and lace-stitches, the knitted jacquard coat, the tweed knickerbockers, flounced skirt, leather jacket and even the Sixties-style cloak become fresh new styles for the third millennium.

Neo-Heart Breakers wear the clothes of the 70s’ rebellion: psychedelic mixes of turquoise and purple arabesques, sheepskin waistcoats and jackets, coats embroidered like Oriental shawls, velvet miniskirts, distressed jeans, skinny jumpers in strong colours. They pluck at male heartstrings with the same allure whether they wear ultra-feminine voile and lace slips or vintage check melton trench coats cinched at the waist.

A rather unusual play of fabrics and forms for About a Man. Women take a turn in men’s fabrics and styles: blazers that shout sensuality; cheeky, sexy suits. Vicuñas, herringbones and Prince of Wales checks drift from trousers to straight or pleated skirts with unquestioned grace. The obvious black, white and grey are punctuated by hues as colourful as it gets.

Tiny tiny blazers, short short jackets, bright bright duffel coats, tight tight trousers, light and airy padded jackets, super-decorated knits. In other words, Fashion Snapshot, the young line that sums up the Benetton look: strong colours mixed with style and lots of denim or corduroy. In addition to endless innovation.

The evening rises in the East. At least it does for the Moon Dolls, who at night wear jade-green lace, burgundy shot silk, Capri blue velvet, Indian-garden floral silk, Zen Master black satin. Feminine shapes like a delicate souvenir doll: bustier jackets, puffy tulle skirts, skimpy, sparkling cardigans. All worn under severe overcoats with a promise of preciousness, like jewellery cases.

MAN

The spirit of the United Colors of Benetton man for next winter is young, creative, free and sophisticated. The collection suggests, he interprets, mixes, remembers and re-invents. Four lines, four ideas. And all to elaborate on.

A Natural Boy chooses classic colours – black, camel, chestnut – wears tailored-look clothes, prefers luxury fabrics and adopts close-fitting styles that enhance a perfect physique. New ideas include narrow waists emphasised by flares in jackets and coats; bold-striped shirts; large jacquard-patterned knitwear; and, last but not least, sophisticated touches of purples and pinks.

West Coast, in other words snug elegance with the accent on comfort. "Worn-out" moleskin, corduroy or sand-blasted cotton jackets and trousers; easy-wearing leather jackets streamlined with ribs and darts; soft, patterned sweaters in bright colours. Melton overwear gives a comfortable fit despite sleek proportions. Natural colours with hints of midnight blue.

Padded items, colours and denim are the main ingredients of the Cold Mountain recipe. The rest is variety: from waistcoats to long jackets, there’s every kind of padded overwear. From red to green, from yellow to pale blue, from orange to pink, the palette spans the whole spectrum. Decorations, prints, appliqués and stitch patterns give oomph to typically sporty sweatshirts and pullovers. Extreme treatments subdue jeans and corduroy trousers, just as much as the passing of time.

Street Glam is a game of vintage played with pure creativity. Strictly reserved for the younger, it seems like a hunt for everything that’s worn, used, with a period look. Collector’s jackets, cabans and blazers are imbued with today’s freshness; ultra-treated, heavy-detailed jeans for connoisseurs; pullovers with "legendary" jacquard motifs updated through new technologies. Grey and denim blue matched with literally every colour of the rainbow.

ACCESSORIES

The United Colors of Benetton collection of accessories for next winter completes and enriches the brand’s clothing collections. Dynamic, fresh ideas full of creativity and perfectly in tune with the latest fashion trends.

Accessories Woman

Boots are a must for the season. Boots in various lengths, from ankle to knee and even higher, in leather or suede - alone or together - with decorative stretch inserts for an easier fit. Casual or ultra-casual styles as well as elegant, sophisticated boots with delightful trompe l’œil details in traditional or bright colours (orange-yellow, pale blue, pink or green). The latest shoes rediscover the round toe and go wild with colour. Sandals are a seasonal fashion for those who have no fear of the cold;
styles featuring interwoven silver and gold, or with a closed toe - to wear from morning to evening with opaque hosiery.

As for bags, we’re seeing double; from two-tones to twinnings between different materials - melton and suede, synthetic and grosgrain, leather and velvet, brocade and leather, leather and suede, satin and velvet. Together with fur, ribbon, satin, opalescent leather, nylon. The range of logo-printed nylon bags is in unusual pastel shades. Shoulder bags with short or long straps, small suitcases, sacks, backpacks and little handbags - there’s really something for everyone.

One accessory we really can’t do without is a belt. The latest fashions oblige us to wear one not only with a skirt or trousers, but over a pullover, coat, blazer or even a blouse. It can be a leather belt with a decorative clasp and details, or patterned fabric, or metal with a buckle and semiprecious stones; wide, narrow, studded, thin or almost invisible - just as long as you’re wearing a belt!

Heads, hands and necks must be snug and warm. So it’s a riot of wool caps with coloured pompoms or rosettes, fabric cloches with tiny buckles and belt loops, boiled-wool berets or broad-brimmed suede hats with decorative stitching; gloves in all kinds of colours, made of fleece, leather or suede with a contrast-colour fur or knitted trim or inverted pleat; scarves and shawls of wool, silk, velvet, bouclé fabric or cashmere - embroidered, printed, decorated with handmade wool flowers or light-hearted pompom fringes.

Accessories Man

An absolute essential for him is the high shoe, ankle-length or higher, be it an ankle boot with a side zip or elastic, a classic brogue or a derby. Boots are de rigueur, but they must be lace-ups. Shoes and boots are of leather or suede in classic shades. Sneakers, on the other hand, step out in bright bold colours and are made of leather, suede and synthetic material, all together, in shades of emerald green, baby pink, coral red, golden yellow or airforce blue in addition to the more restrained beige and chestnut.

There’s a wide range of belts with highly creative buckles. Headwear focuses on caps, above all, although there’s also a choice of other popular styles. Scarves are all ablaze with multicolour weaves, kaleidoscopic knitted stitches, shaded wools and classic tartans. Pastel shades for the new "regimental", plain-coloured or dotted ties, which have become all the range among young adults. Shoulder bags with various pockets, courier bags and minimalist leather, synthetic fabric or suede bags complete the range of men’s accessories.

BABY KID AND JUNIOR

The United Colors of Benetton children’s collection for next winter is particularly rich and exciting: lots of ideas for the many boys’ and girls’ lines.
In addition to the brand’s signature creativity, this season there are also some new, key themes that appear in all the lines and form the creative core, the starting point to observe carefully before entering into the collection’s details:

– Soft wools and warm cottons guaranteed machine washable;
– Boys’ baggy trousers; stretch blazers for girls;
– An abundance of embroidery, decorations and applications;
– "Strong"-treated denim for a natural vintage look;
– Faux furs in all colours for girls;
– Genuine goose feather-padded jackets for kids of all ages.

Girls

White & blue, in other words, all shades of cool for wool or fur overwear; striped or jacquard sweaters typically worn by northern fishermen; tartan kilts interpreted in cooler colours; distressed denim; comfortable stretch corduroy trousers. To emphasise girls’ sense of snow: glitter prints, sparkling pale-blue sequins, frosty graphics dotted across sweatshirts and jersey tops.

Giving in to romance: a Scandinavian look that literally blooms with a profusion of embroidery, decorations, prints and appliqués. Sheepskins as embellished as ethnic shawls, jumpers full of fret patterns or maxi flowers, short skirts scattered with melton buds and shoots. Spring flowers and colours on snug midwinter clothes.

Girls or dolls go to fashion school: the Sparkling Girls of 2006. Lots of pink and just as much red for classic pieces: a little Jackie-O coat, a classic blazer, a scroll-decorated sheepskin, a houndstooth melton mini straight out of Barbarella, "sprayed on" T-shirts with glittering prints and wording.

Colour plus creativity is Harlem: spirited combinations of strong colours, of flowers and stripes, of wool and cotton, of corduroy and nylon, of distressed denim and faux furs. Then there’s handmade inlaid knits, printed sweatshirts, corduroy blazers or shiny bombers, denim miniskirts, bonded-cotton sports skirts. High spirits and movement in a riot of badges, decorations, sequins, pompoms, wool rosettes.

English Mood for quiet little ladies: traditional school attire acquires a softer look and lights up with femininity and glitter. Denim, heavy cotton, tartan and pinstripes worn with exquisite knitwear with touches of classic chic.

When snow starts to fall our wardrobe looks forward to a Colourful Winter and looks back to the 50s. White corduroy worn with soft-coloured knitwear richly embroidered in wave stitch. Tight-fitting T-shirts with graphics borrowed from period greetings cards in addition to hand-knitted pullovers. Super-soft, ultra-warm overwear and matching accessories.

Boys

The clothes of little citizens of the world all speak the same language: classic urbanwear gets the global look. Cool Boys & Babies don casual trousers, striped or check shirts, diamond-patterned pullovers, sweatshirts with city-slick graphics under warm long jackets. Soft shades with pink touches.
Sixties Colors and we’re suddenly in a U.S. TV series. Dads remember and kids discover multicoloured fleece or wool jackets full of wording or numbers, sweaters with our favourite team’s logo, padded jackets, white-collared polo shirts. They’re matched with soft trousers or jeans reinterpreted for the third millennium.

A romantic interlude for girls in a Country Mood. Lumberjacks’ sheepskin bombers over accessorised work trousers or worn-out jeans. Chunky knitwear and Ranger sweaters. Mother Nature provided the palette.

High-spec details, strong colours, sophisticated touches. The Trekking styles focuses on details and laminates trousers; makes jackets reversible; inserts, matches and layers superlative articles worthy of a true connoisseur.

Plucky leaders, Bikers kids give an ironic nod in the direction of the road genre. From shiny black bombers to flight jackets, from ultra-distressed jeans to jersey-inlaid shirts, nothing is by chance. Including the badges, prints and appliquéd embroidery.

NEW BORN

Trendy new-borns already won over by the latest fashions. The New Born collection shifts the spotlight onto a few details to bear in mind, common to all the lines:

– Stripes, mini stripes, bands and fret patterns in myriad colours;
– Delicate handmade embroidery scattered over all the clothes;
– Distinguishing mini mascots: a penguin, a bee, a bear and a little angel

Girls

North for little romantics. Sweet knits in shades of pink with crochet edges or patchwork flounces; warm, pastel sheepskins.
Club, a classic, chic red-white-and-denim-blue theme. Simple styles with a few high-spec details, tiny touches of embroidery and lots of imagination.
Full Color is a play of candy colours hovering somewhere between ethnic and hippy. Stripes and checks, embroidery and prints burst from clothes in wool, corduroy, denim and super-soft sheepskin.

Boys

Ice, cool colours for a cold winter, a strong contrast with warm, soft and oh-so-comfortable fabrics: fleece, wool and goose feathers.
Book for mini intellectuals who already have their eye on university: dungarees and casual trousers under pullovers and T-shirts with an "older brother" look.
Gang: too nice to be naughty, new-born boys are sweetly ironic in their inlaid-fleece bomber jackets, army-green zipped pull-on trousers and street T-shirts.

Posted by Editors at 01:24 PM

August 17, 2005

adidas Originals SPRING/SUMMER 2006 Collection Presentation

Berlin, July 21, 2005 : The adidas Sport Heritage Division staged its Spring/Summer 2006 collection with an exciting, most unusual and aspiring fashion show representing the brand’s roots while turning the SS06 Originals collection into a highly credible street fashion label:
 
An exclusively hired “S-Bahn” train took the guests through the heart of Berlin. 120 metres of in-train runway provided an unforgettable setting for 400 international journalists, buyers and VIPs attending the event. 35 models showed next season’s 35 key looks for men and women.
 

The major themes of the upcoming adidas Originals collection were selected with a strong sense for emotion and colour:
 
Running, World Cup, Pistol Pete, Coastal and Aviation.
 
Since the 70’s adidas has found its unique place in urban street scenes. The collection’s themes reveal how sport technology made its way to the street and turned into timeless classic styles.
 
“Running” is a discipline adidas has especially focused on since 1984. High-tech running shoes were presented for the first time with a revolutionary technology integrated into models such as the Micropacer, the ultimate running icon, as well as the Rising Star and the LA Trainer. 20 years later these styles still provoke a feeling of DESIRE. In 2006 adidas launches a complete package including a full range of footwear and apparel pieces.
 
“World Cup – Greatest Moments” focuses on the upcoming World Cup in 2006 taking place in Germany. Many glorious moments and the LOVE for the game may be connected to football: The “Hand of God”, the “Dance with the Flag” and the “Wembley Goal”. adidas Originals incorporates these authentic greatest moments into its Spring/Summer 06 collection, thanks to its long time commitment to football.
 
“Pistol Pete” Maravich, one of the NBA’s Top 50 players and GOOD FORTUNE are the inspiration for this apparel and footwear range, complete with a remarkable accessories line. For SS06 adidas Originals brings back the Pro Model Org, a Basketball boot Pistol Pete wore many times while playing for the Atlanta Hawks in the Seventies.
 
A capsule collection is “Coastal”. Inspired by street and sidewalk credentials such as skating and surfing. adidas Coastal celebrates creativity, HAPPINESS and the beach life.
 
“Aviation”, the final theme of the adidas Originals Fashion Show for Spring/Summer 2006, connects with the urban global traveller. With hints to the past as well as futuristic details, accessorizing this apparel and footwear line a set of very luxurious luggage and leather travel items. Providing the freedom and PEACE of mind while being on the go.

Posted by Editors at 08:11 AM

July 05, 2005

THE BENETTON GROUP

A FASHION GROUP WITH A STRONG ITALIAN CHARACTER

Today, the Benetton Group is present in 120 countries around the world. Its core business is clothing: a group with a strong Italian character whose style, quality and passion are clearly seen in its brands: the casual United Colors of Benetton, fashion oriented Sisley, Playlife leisurewear and Killer Loop streetwear. The Group produces around 110 million garments every year. Its retail network of 5,000 contemporary stores around the world, offers high quality customer services and generates a total turnover of approximately 1.7 billion euros.
 
The development of Benetton’s commercial organisation has been supported by a major programme of investment in megastores, some of which are directly managed by the Group. These stores are characterised by their large dimensions, their prestigious locations in historic and commercial centres and by the high level of customer services they offer. The new Benetton megastores carry complete casual womenswear, menswear, childrenswear and underwear collections, as well as a wide selection of accessories, offering a full range of Benetton style and quality.

As in the case of the commercial network, a constant commitment to innovation, a crucial factor for development, has always characterised the Group’s business organisation, from communication to IT, from research into new materials to integrated logistics. Special attention is given to innovation in production, where all systems and equipment are totally renewed every five years. Benetton production system is co-ordinated by a high-tech facility at Castrette (Treviso), which is one of the most advanced clothing-manufacturing complexes in the world.
 

Despite its global spread, the Benetton Group has maintained close relations with its local origins, especially through cultural activities of the Fondazione Benetton Studi e Ricerche and through programmes about sport. From its involvement in rugby, volleyball and basketball, to its legendary victories in Formula One, Benetton's interpretation of sport has focused, besides athletic excellence, above all on its social aspects such as meeting, sharing and physical wellbeing; all these aspects result in introducing thousands of young people every year to the world of sport.
 
The Group’s ability to engage with society is also evident in Fabrica, Benetton’s communication research centre. Fabrica’s challenge is both an innovative and international one. It is a way of marrying culture and industry, using communications which no longer rely only on the usual forms of advertising, but transmit “industrial culture” and the company’s “intelligence” through other means: design, music, cinema, photography, publishing, Internet. Fabrica has chosen to cultivate the hidden creativity of young artists/researchers from all over the world. Following careful selection, they are invited to develop concrete communication projects, under the direction of some of the main players in these areas.

Posted by Editors at 03:00 PM

June 27, 2005

PLAYLIFE COLLECTION FROM BENETTON

FALL WINTER RULE REVERSAL

Benetton's Playlife is a label of reversal, starting with the graphic design of the brand. Not just for a mere taste for antagonism, but because it interprets new ways of dressing. An attitude which on the one hand clashes with existing rules, yet on the other allows a development in contemporary clothing.

There are five themes in the Playlife world in the womenswear and menswear collection for Fall/Winter
 
Hip Hop: young, real and new. The worlds of music and sport merge completely, with strong connotations borrowed straight from American Hip Hop.
Women fit easily into this new dimension, with outfits of minidresses coordinated with leggings, or short skirts with leg warmers. The main colours are gold and Lurex.
A style via which the Playlife youth expresses being part of the same urban community.
 
Bretagna: the dominant feature is the cold northern climate and the bleak and moody landscapes. Weight plays an important part in this theme. Warm, cosy sweaters are enlivened with nautical cuts and tartan patterns. A collection which, in some garments, is reminiscent of an English preppy look and its sporting tradition.
 
Club: a synthesis of the Playlife philosophy: enjoy leisure time in the utmost comfort. This part of the collection reflects and reinterprets the aesthetics of a day at an exclusive country club, with its golf courses, riding and polo tournaments, and with a deliberate reference to an elitist casual style in everyday clothing.
 
Aspen: The famous US ski resort where young people often spend the Christmas holidays has provided the inspiration for the style of the goose-down blousons, matched with scarves, caps and cosy sweaters in wool.
The main colours are white, red and blue with touches of yellow.
 
Fitness: technical clothing for sport, reinterpreted with an eye to fashion detail. The careful choice of increasingly innovative materials has produced garments with an original fit and shape. The result is a versatile collection, designed for fitness activities and also equally attractive and glamorous if worn with the right accessory and classic stilettos.
The signature colours for women are white, black and grey with a metallic effect, while those for men are above all red, blue and green.

Posted by Editors at 08:22 PM