« BENETTON KILLER LOOP COLLECTION | Main | Avon Perfumes: Avon's Presitge Fragrance Counter »
January 1, 2006
Sergio Rossi to Open New Boutique on Fifth Avenue
Sergio Rossi Luxury Footwear
New York, NY, USA – Italian luxury footwear house Sergio Rossi is opening its much anticipated 1,200 sq. foot boutique at 694 Fifth Avenue this winter in the heart of one of the most prestigious shopping areas in the world. With 48 stores worldwide, this will be Sergio Rossi's North American flagship.
The new shop will debut brimming with women's and men's shoes as well as handbags from the luxurious fall/winter collection. The must-haves for the season on display will include elegant knee-high riding boots, cherry suede wedges, tricolor python round toe pumps and black lace peep toe evening shoes.
Sergio Rossi Shoes
According to the company, "Thanks to the distinction that Sergio Rossi is the only vertically-organized luxury shoe company that controls the design, fit and production process completely in-house, this collection exemplifies the signature qualities of unsurpassed craftsmanship, comfort, and integrity. Always made in Italy, the products continue to reflect the renowned history of the house and Italian savoir-faire."
The new store design embodies the core values of the brand: sophistication, sensuality, and luxury. It is more than simply a sleek shopping environment: furnished with sofas and armchairs in brown suede and pony skin, taupe carpeting made of pure wool, and large bronze framed mirrors; the retail space creates an atmosphere of a luxury lounge or private club.
A visit becomes a moment of escape with services including an array of Italian refreshments. Rich, warm materials such as the bronzed brass curtains and teak furnishings are offset by cool, grey-white walls to create a comfortable yet luxurious ambiance. The design concept unifies the brand’s image around the world, distinguishing the Sergio Rossi environment as one of contemporary, polished luxury.
From its beginnings in San Mauro Pascoli on Italy’s Adriatic Coast during the 1960’s, Sergio Rossi has grown to become one of the leading names in international fashion today. In 1999, an alliance with the Gucci Group marked the start of a period of worldwide expansion and increased the brand's retail presence in Europe, the United States and Asia. Sergio Rossi has always been synonymous with Italian glamour and has recently outfitted celebrities such as Alicia Keys, Jennifer Garner, Beyonce’ and Terri Hatcher, to name a few.
Edited & Posted by the Editor | 2:59 PM | Link to this Post
