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July 5, 2005
THE BENETTON GROUP
A FASHION GROUP WITH A STRONG ITALIAN CHARACTER
Today, the Benetton Group is present in 120 countries around the world. Its core business is clothing: a group with a strong Italian character whose style, quality, and passion reflect in its brands: the casual United Colors of Benetton, fashion-oriented Sisley, Playlife leisurewear, and Killer Loop streetwear. The Group produces around 110 million garments every year. Its retail network of 5,000 contemporary stores around the world, offers high-quality customer services, and generates a total turnover of approximately 1.7 billion euros.
The Benetton’s commercial management has been supported by significant investment in megastores. These stores have large dimensions, their prestigious locations in historical and business centers, and by the high level of customer services they offer. The new Benetton megastores carry complete casual womenswear, menswear, childrenswear and underwear collections, as well as a wide selection of accessories, offering a full range of Benetton style and quality.
As in the case of the commercial network, a constant commitment to innovation, a crucial factor for development, has always characterized the Group’s business organization, from communication to IT, from research into new materials to integrated logistics. A high-tech facility co-ordinates the Benetton production system at Castrette (Treviso), which is one of the most advanced clothing-manufacturing complexes in the world.
Despite its global spread, the Benetton Group has maintained close relations with its local origins, primarily through cultural activities of the Fondazione Benetton Studi e Ricerche and through programs about sport. From its involvement in rugby, volleyball, and basketball, to its legendary victories in Formula One, Benetton's interpretation of game has focused, besides athletic excellence, above all on its social aspects such as meeting, sharing and physical wellbeing; all these aspects result in introducing thousands of young people every year to the world of sport.
The Group’s ability to engage with society is also evident in Fabrica, Benetton’s communication research center. Fabrica’s challenge is both an innovative and international one. It is a way of marrying culture and industry, using communications which no longer rely only on the usual forms of advertising, but transmit “industrial culture” and the company’s “intelligence” through other means: design, music, cinema, photography, publishing, Internet. Fabrica has chosen to cultivate the hidden creativity of young artists/researchers from all over the world. These artists develop concrete communication projects under the direction of some of the leading players in these areas.
Edited & Posted by the Editor | 3:00 PM | View the original post
Cadbury Dairy Milk - The Megabrand
"A glass and a half of full cream milk in every half pound"
When Cadbury Dairy Milk chocolate, with its deliciously smooth texture and unique creamy taste, was first introduced in the early 1900s, it made an immediate impact quickly becoming the market leader. The success story has continued until today when it is still the top-selling chocolate brand in the country. The Cadbury Mega Brand's broad family of products has a universal retail value approaching US$1billion.
As an international brand, Cadbury Dairy Milk carries the same distinctive image all over the world. Wherever you buy a bar of Cadbury Dairy Milk, the pack design will be precisely the same. Only the language will be different. The famous slogan "glass and a half of full cream milk in every half pound" with the picture of milk pouring into the chocolate bar is one of the all-time greats of British advertising.
How Cadbury Dairy Milk came about
The Cadbury Brothers first made milk chocolate in 1897, but by today's standards was a very coarse dry product made by blending milk powder with cocoa and sugar. The milk chocolate market was then dominated by the Swiss, who produced a superior product by using condensed milk.
In the early 1900s, George Cadbury met the Swiss challenge and, together with the Bournville experts, started to research new recipes and production methods. By June 1904, the formula was perfected, and delicious new milk chocolate made with full cream milk, and containing far more fluid than any previously known product, was ready for production in 1905. Although considerable technological advances have since been made in the production processes, the Cadbury Dairy Milk recipe is still basically the same as it was in 1904.
Edited & Posted by the Editor | 1:51 PM | View the original post
