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May 16, 2006
Longines Lights Diamond Fires of Elegance
New diamond-set models enhance the aesthetics of elegance in Longines evidenza, Longines DolceVita and La Grande Classique de Longines collections.
Longines has introduced new diamond-set models to enhance three of its major collections — Longines evidenza, Longines DolceVita and La Grande Classique de Longines.
The new models highlight the brand’s traditional emphasis on the aesthetics of elegance, its noted expertise in jewelry timepieces and its continuing role at the forefront of watch design. Appealing to contemporary tastes for both smaller and bigger watches, the new diamond-set models feature a distinctive black dial.
Diamonds are everywhere in the major Longines collections — on the case, pavé-set, in single or double rows, forming stylish Arabic numerals or circling patterns on the dials — and their timeless presence enhances the elegant signature of the new diamond-set models that Longines has introduced.
Although designed with a keen eye for the brand’s traditional formal aesthetics and placed within its existing collections, it is the stark and stylish contrast between black dials and sparkling diamonds that sets the dark heart of elegance afire in these new models.
Longines evidenza
Drawing timeless inspiration from the 1920s, the Longines evidenza collection evokes the high style of the arts and the individual freedom of Art Deco’s most noted artists and designers. Jazz, Hollywood, streamlined machines and the endless search for novelty still fascinate and inspire today, as timeless as the diamond-set steel tonneau case, black dial, black leather strap and stainless steel bracelet of the new evidenza models. These models feature a lacquered black dial with four Arabic numerals set with diamonds, except for the chronograph which offers a black dial enhanced with white painted Roman numerals and three counters.
Longines DolceVita
The art of living, Italian style, is the refined and pervasive spirit that informs the Longines DolceVita models, inspired by a case model dated from 1925 and stylishly adapted to contemporary tastes. The flawless form of the rectangle offers a timeless frame for the new DolceVita models, each one a stylish variation on a theme, a play on elegance in diamonds, stainless steel, black leather and diamond-set black dials with hands of silvered steel.
La Grande Classique de Longines
The epitome of soul and style in the grand Longines design tradition, La Grande Classique de Longines watches offer a cool and enduring elegance. The collection’s thoroughbred lines and slim, sleek forms never fail to captivate, and the new models are no exception to the rule. Stainless steel or black leather bracelets, diamond-set steel bezels and diamond-set lacquered black dials with silvered steel hands underscore the classic appeal of timeless forms.
Edited & Posted by the Editor | 9:51 AM | Link to this Post
