CULTURE BRANDS UNIVERSITIES UNITED NATIONS
HOME SUBSCRIBE ABOUT US CONTACT US




Festival de Cannes



Content Authenticity Initiative



UNESCO CREATIVE CITIES NETWORK






« Boeing's Latest Commercial Airplane: 747-8 | Main | LEVI'S, THE ORIGINAL DENIM BRAND KICKS OFF THE NEXT REVOLUTION IN DIGITAL MUSIC STORAGE »

May 21, 2006

The New York Times Launches Redesigned NYTimes.com

Improved Navigation, Cleaner Design, New Personalization Options.

The New York Times NYT

The New York Times has announced a major redesign of its Web site NYTimes.com (http://www.nytimes.com). Among the enhancements being introduced over the next few months are a newly designed home page and section front pages; new ways to personalize the site; enhanced search capability; an expanded set of easy-to-use navigation tools throughout the site; and more original video.

Now the NYTimes.com home page has a cleaner, easy-to-read design and simplified navigation tools.

NYTimes.com continues to reach a large, educated and affluent audience. It is the most popular newspaper site in the U.S.

For advertisers, the redesign provides new opportunities to reach an even more engaged audience. The new features encourage readers to spend more time exploring and sharing the richness of NYTimes.com.

The Times will promote its site redesign with a trade and consumer marketing campaign that includes direct mail and advertisements in select trade media publications.

NYTimes.com is now appearing with several new sections: "My Times," "Video," "Today's Paper," "Most Popular" and "Times Topics."

"The redesign of NYTimes.com significantly advances our place on the Web," said Arthur Sulzberger, Jr., publisher of The New York Times. "We're taking advantage of new technology to make the site more useful and easier to navigate. Times readers will now have an enhanced site with even greater access to high-quality journalism provided in a way that they can customize to their needs."

"My Times" provides readers with the ability to create personalized pages with RSS feeds from The New York Times and from sites across the Web. Readers can choose their own feeds or explore a broad variety of suggested sources from Times reporters and editors who are experts in various fields. Readers can visit www.nytimes.com/mytimes to enroll as charter members of "My Times" by submitting their e-mail addresses. These readers will be the first users invited to create their own personalized pages as "My Times" becomes available to the public.

* New and Enhanced Video: The new "Video" section will feature more original Times video reporting and enable users to search and view all video content available on NYTimes.com. Recent reviews and commentary included "Movie Minutes," by Stephen Holden, "Who Owns Art?" by Michael Kimmelman and a new daily political wrap-up video from Washington. Video will also be integrated on the homepage and throughout the site with a new embedded video player.

* Today's Paper: This section organizes and groups headlines by the section of the current day's printed newspaper.

* Most Popular Indexes: The "Most Popular" section highlights the articles that are most e-mailed by users and most linked to by bloggers, and lists the most frequently searched keywords and the most popular movies among NYTimes.com readers.

* Thousands of New Topic Pages: Each "Times Topics" page collects recent news, archives, multimedia and reference material on "people," "places," "organizations" and "subjects." Times journalists will regularly update "Times Topics" with news and information from The Times and other sources across the Web. Users may access individual topic pages through links from related articles or from search results.

* Enhanced Site-Wide Navigation: A new navigation tool bar is located at the top of section fronts and article pages allowing readers to search and find content easily and quickly across the site.

NYTimes.com continues to reach a large, educated and affluent audience. It is the most popular newspaper site in the U.S.

Advertiser benefits include:

* Larger and more dynamic ad positions on the homepage and throughout the site

* Streaming pre-roll video ads within a new video player on the homepage, section fronts and select article pages

* Special advertising opportunities around new sections such as "My Times," "Video" and "Most Popular"


del.icio.us StumbleUpon reddit Facebook Google Plus Tweet This Seed This on Newsvine

Edited & Posted by the Editor | 7:47 AM | Link to this Post






Start from HOME Go to Top


TRANS WORLD EXPORTS