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June 30, 2006

adidas by Stella McCartney - successful collaboration extended to 2010

Stella McCartney

adidas and Stella McCartney have announced that they will extend their successful collaboration to the year 2010. The groundbreaking partnership was launched with a spring/summer collection in February 2005, debuting in an exclusive distribution network of limited doors mainly in the US and Japan.

Since then, the number of doors has risen to over 400 worldwide in 40 countries, supporting triple-digit growth in sales.

adidas by Stella McCartney is a unique concept for women that fuses real performance with style, by offering functional products in Running, Gym, Swim and a Tennis line.The line features cutting-edge technologies in both footwear and apparel.


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Edited & Posted by the Editor | 10:22 AM | Link to this Post




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