Neo Noir for chic minimalists whose femininity shines through even under men’s fabrics and outfits. Straight trousers, Bermudas with turn-ups above the knee, blazers (some with a faux fur collar), simple coats or others with the touch of a thin loose belt, figure-hugging leather bombers, rigorous wool or nylon mid-length jackets. And edgier styles: a short cape, a spencer-bolero with a stand-up collar and a pleated skirt which is also in a surprising puffball version. The knitwear’s main features include large collars, neck openings with or without buttons, combinations of different yarns and wool weights, and black-and-white jacquard. In addition to the colour that gives its name to the range there is a sober brown, a classic charcoal and frivolous touches of white, pale blue and bluey-mauve.

Postcards from ... the dots are obligatory because the inspiring “where” is not well defined: the Los Angeles of Marlowe’s trench coat; the icy north of textured knits; the Paris of light, almost summery little silk dresses; the English countryside of jodhpurs; the yacht clubs of the French Riviera or the Costa Smeralda of the “nautical” caban jackets; the upmarket ski resorts of the down- filled overwear and the knitted waistcoat that brushes the ground like a regal train. The palette is composed of milky-white, golden beige and dun with antique rose seasoned with a light hand and with soft, fleecy knitwear symbolised by the shrug.

Something poetic: the country style’s romanticism and rough sweetness. Material combinations create the mood: tiny silk flowers married to tweed and herringbone; velvet with Shetland wool; tartan with heavy cotton; imitation leather and faux fur mix with striped knitwear. And that’s not all. Even the classic styles mix together: the duffel coat has caban details; the bomber is built like a blazer; the men’s coat is edged with dressing gown-like frills; the hunter’s jacket is made of coated Prince of Wales check. All have the air of a style collector’s classic must-haves given a new creative twist. Knitwear is everywhere with different stitches and yarns, mixtures of lines and modelling and incredible high points – to mention just one, the jacquard cardigan with “rounded” styling, a little bit shawl, a little bit redingote.

Bazaar Kashgar: of the Orient it has the jewel colours –teal, claret and pink-set amidst impenetrable, mysterious black; the silk and floral motifs; the discreet femininity of lace, trimmings, gatherings and sheer effects; the proportions and construction of dresses and blouses always with a high waist and tribal mood. Faux Karakul and textured wool for the main overwear. Lots of knits: layered, draped, low-cut, edged, matched with fanciful scarves.

The way we are is a “young” story of denim trousers, miniskirts, knee-length skirts, pedal pushers and Bermuda shorts wittily matched with important, elegant pieces. The very haute couture pastel hound’s tooth short jacket with a “string” of woollen pearls; the Tyrolean-style boiled-wool spencer; the purple-hibiscus English duffel coat; the black trench coat of the serious New Yorker; the airman’s down-filled bomber jacket; the rapper’s fleece jacket lined with faux fur. Denim blue, black and lots of strong colour underline the brand’s constant theme.