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September 12, 2006
Fortunoff Announces Petra Nemcova, Supermodel and Activist, as their New Fresh Face
Fortunoff, the 84-year-old iconic brand has announced supermodel and humanitarian, Petra Nemcova, as their new face. She is the first personality associated with the brand since Lauren Bacall served as Fortunoff's spokesperson twenty six years ago. Petra, known for her beauty as well as her compassion and charitable endeavors, will serve as the face of Fortunoff's regional advertising campaign and their Fall and Holiday Jewelry catalogs, reaching over two million consumers in the USA. The latest images of Petra's campaign have recently been unveiled in the windows of Fortunoff's flagship Fifth Avenue location. This new imagery is in keeping with Fortunoff's desire to appeal to a new consumer, by introducing Fortunoff in a more fashionable, more youthful manner.
In addition to serving as the face of Fortunoff, Petra will take on the role as designer for the very first time. She collaborated with the jewelry design team to create a new collection called the "Petra for Fortunoff Collection," available this holiday season in all Fortunoff retail locations, as well as online. Fortunoff is widely known for its vast selection of classic and chic jewelry at accessible prices. In keeping with this philosophy, the "Petra for Fortunoff Collection" incorporates pieces in gold, sterling silver, and pieces with diamonds and gemstones that retail from $125 to $5,000. This collection is derivative of Petra's keen eye for design and unique sense of personal style. A portion of proceeds from select items will benefit the Happy Hearts Fund, Petra's personal charity of choice she founded in 2005. The Happy Hearts Fund provides aid to children in need who have suffered loss or hardship as a result of natural, economic or health related disasters.
Petra Nemcova is a Czech born model and tsunami survivor. Since her introduction to modeling, Nemcova has worked with some of the industry's most prominent photographers, such as Mario Testino, Gilles Bensimon, Patric Demarchelier. Her sultry looks have been featured in major magazines including Vogue, Vanity Fair, Elle, Harper's Bazaar and has appeared in advertising campaigns for high-profile brands such as La Perla, Clarins, and Max Factor, among others.
Fortunoff, a New York legend since 1922 has propelled itself from its roots in Brooklyn through stores in New York and New Jersey to the World Wide Web. Fortunoff provides customers with necessities and niceties such as fine jewelry and watches, antique jewelry and everything for the home.
Edited & Posted by the Editor | 11:27 AM | Link to this Post
