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September 22, 2006
LG Electronics Heats Up 'Rachael Ray' Show As Exclusive Provider of Flat Panel Displays
LG Plasma and LCD HDTVs Adorn Interactive Set and Back-Stage Venues.
LG Electronics has teamed with the new television show "Rachael Ray", where it would be the exclusive provider of flat panel displays. The show is hosted by iconic Food Network television show host - Rachael Ray.
On the new program, viewers experience "The Rachael Ray Way" against a backdrop of 20 LG high-definition plasma and LCD displays, ranging from 27-inch LCD HDTVs to 50-inch plasma HDTVs, which have been integrated throughout the studio.
In addition to outfitting the dramatic set for the dynamic show, LG provides flat-panel displays for the green rooms and dressing rooms to complement the modern, fresh feel of Rachael Ray's full-of-life style.
An hour-long, daily talk show from King World and Oprah Winfrey's Harpo Productions, "Rachael Ray" engages viewers and in-studio audiences with a personal, hands-on, celebratory approach to life the Rachael Ray way.
While Ms. Ray will continue to heat up the kitchen with her creative signature dishes, she will also take her audience beyond the realm of food to explore all facets of life and good living, no boundaries, no guidelines and no topics untouched.
Rachael's goal is to have viewers discover something new when watching her show, learn something fun and realize that life just doesn't have to be that hard because everybody needs a little R and R.
LG Electronics USA, Inc., (LGEUS) is the North American subsidiary of LG Electronics, Inc., a $45-billion global force in consumer electronics and mobile communications.
Edited & Posted by the Editor | 2:09 PM | Link to this Post
