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September 6, 2006
Nickelodeon Enters New Multi-Year Licensing Agreements
Borton & Sons, Reichel Foods and Seapoint Farms to Introduce Fruits and Vegetables Featuring Popular Nickelodeon Characters.
New Dora the Explorer, Avatar and The Backyardigans Products Including Edamame (dish of green soybeans), Apples, Pears, and Cherries Set to Hit Grocer's Shelves in the USA.
Nickelodeon has announced Dora the Explorer and SpongeBob SquarePants branded organic Edamame as part of its expanded character licensing program focused on fresh and packaged fruits and vegetables. Nickelodeon also announced that it has licensed several of its most popular TV characters -- including SpongeBob SquarePants, Dora the Explorer, Avatar: The Last Airbender, The Backyardigans and Blue's Clues -- to an expanded roster of distributors that will begin introducing fruit and vegetable products including pears, apples and cherries with the Nickelodeon characters in supermarkets, beginning in September. The agreements are based on the success of the innovative licensing initiative launched by Nickelodeon in 2005 to encourage healthier diet and lifestyle choices for kids.
Using its characters to entice kids to try healthy food alternatives is just one of the ways Nickelodeon has been working to encourage healthy, balanced lifestyles for kids.
Nickelodeon is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, magazines and feature films. Nickelodeon's U.S. television network is seen in 90 million households and has been the number- one-rated basic cable network for eleven consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc.
Edited & Posted by the Editor | 10:51 AM | Link to this Post
