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October 5, 2006
Citizen Attracts New Sports Talent
Citizen Watch Company (COA) has signed Paula Creamer, LPGA champion, and Emeka Okafor, starting power forward for the Charlotte Bobcats, to its Unstoppable international media campaign. These talented young athletes, both of whom won 2005 "Rookie of the Year" awards in their respective sports, personify the technology of the Citizen Eco-Drive watches: Unstoppable. The print ads launch in Fall 2006.
It starts with a simple yet revolutionary concept: a watch that never needs a battery. Citizen Eco-Drive technology harnesses the power of light -- from any natural or artificial light source -- and converts it into energy that is stored in a permanently rechargeable lithium-ion cell. It recharges continuously in any kind of light to run forever.
Citizen enjoys the leading position in the largest watch segment in the U.S., setting itself apart from its competitors with its Eco-Drive(R) collection. Citizen watches are distributed throughout the United States, Canada and the Caribbean at fine jewelry, specialty, and department stores.
Edited & Posted by the Editor | 10:15 AM | Link to this Post
