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October 11, 2006
Fossil and Sony Ericsson Mobile Communication Team to Integrate Watches and Mobile Phones
Fashion Icon and Cellular Pioneer Leverage Functionality of the Two Most Commonly Used Devices.
STOCKHOLM -- Fossil, Inc. (NASDAQ:FOSL) , a leading innovator of watches and fashion accessories and Sony Ericsson, a leading innovator in mobile phone technology and Bluetooth pioneer will soon roll out several lines of Bluetooth(TM) wireless technology-enabled watches.
Fossil will be introducing the ABACUS(TM) MobileWear(TM) and FOSSIL(R) Caller ID watches and Sony Ericsson will be introducing its own line of jointly developed products. All watches will seamlessly link to most Sony Ericsson Bluetooth-enabled mobile phones.
The Bluetooth technology enabled-watches are a convenient and efficient way for people to stay connected without compromising fashion. By combining style with technology, Fossil and Sony Ericsson have created a way to incorporate the convenience of the Bluetooth technology with a fashionable and socially acceptable way to manage a mobile phone.
Fossil is a design, development, marketing and distribution company that specializes in consumer products predicated on fashion and value. The company's principal offerings include an extensive line of fashion watches sold under the company's proprietary and licensed brands. The company also offers complementary lines of small leather goods, belts, handbags, sunglasses, jewelry and apparel. The company's products are sold in department stores and specialty retail stores in over 90 countries around the world.
Sony Ericsson Mobile Communications serves the global communications market with innovative and feature-rich mobile phones, accessories, and PC- cards. Established as a joint venture by Sony and Ericsson in 2001, with global corporate functions located in London, the company employs approximately 6,000 people worldwide, including R&D sites in Europe, Japan, China and America.
Edited & Posted by the Editor | 1:10 PM | Link to this Post
