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November 6, 2006
TRIDENT PERSONALITY POLL
Sweet or Sour? New Yorkers vote themselves Sweet.
PHOTO: Personality Poll: Hours before heading out to vote in the General Election, hundreds of New Yorkers voted themselves "sweet" or "sour" Monday in a "Sweet or Sour" election sponsored by Trident Green Apple Fusion flavor gum. Ballots were cast using actual pieces of Trident chewing gum. The poll was held to determine the flavor of the Big Apple and to encourage people to vote in the real election. New Yorkers voted themselves sweet, 1,069 (63%) to 619 (37%).
Edited & Posted by the Editor | 6:18 PM | View the original post
BEVERAGE PARTNERS WORLDWIDE (BPW) JOINT VENTURE TO REFOCUS ON BLACK TEA PLATFORM
The Coca-Cola Company and Nestlé have announced that both companies have agreed to refocus the activities of their Beverage Partners Worldwide (BPW) joint venture on black tea beverages. The transaction, which is subject to certain regulatory approvals, is expected to close early 2007.
This agreement means The Coca-Cola Company and Nestlé will independently develop, produce and market ready-to-drink coffee and non-black tea based beverages.
Beverage Partners Worldwide (BPW), a fifty-fifty joint venture held by Nestlé and The Coca-Cola Company, was created in 2001, following a period of 10 years during which Nestlé and The Coca-Cola Company cooperated in a joint venture called Coca-Cola and Nestlé Refreshments (CCNR).
Edited & Posted by the Editor | 1:20 PM | View the original post
WHIRLPOOL REBA MCENTIRE
PHOTO: Reba McEntire, Whirlpool Corporation and Habitat for Humanity kick off the inaugural Whirlpool(R) Building Blocks project in Nashville, Tenn. to build 10 homes on one block in one week. Whirlpool, which has been donating a refrigerator and range to every Habitat home in North America since 1999, seeks to raise awareness of the affordable housing crisis in the U.S. During the week of Nov. 4-10, more than 300 people from across the country will work to raise walls, roofs and lives.
Edited & Posted by the Editor | 1:13 PM | View the original post
