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November 8, 2006
Gap's New Holiday Marketing Campaign
Maria Bello, Seal, Claudia Schiffer, Stephanie Seymour, Bow Wow, Diane Kruger, Helen Mirren, Taylor Hackford, Deepak Chopra and Others Are Joined by Friends and Family in Gap's New 'Holiday In Your Hood' Print Campaign.
SAN FRANCISCO, Nov. 8 -- This holiday season, Gap introduces a new advertising campaign featuring an eclectic cast of celebrities wearing one of Gap's most iconic clothing items -- the hoodie.
PHOTO: Stephanie Seymour, pictured with her three sons as featured in Gap's new holiday campaign.
Gap's holiday print campaign showcases heartfelt images shot by acclaimed photographers Inez van Lamsweerde and Vinoodh Matadin. The ads capture the mood of the season while emphasizing the importance of being with the ones you love. For the campaign shoot, a diverse group of talented personalities was photographed with someone near and dear to them. From an affectionate image of actress Maria Bello and her mother, to a nose-to-nose shot of Deepak Chopra with his son, to a loving portrait of Stephanie Seymour with her four children -- the images evoke the peace and love of the season. Each person in the campaign is photographed wearing a hoodie from Gap's holiday line. Seal looks laid-back and comfortable in his chocolate brown sherpa-lined hoodie, Stephanie Seymour is cozy in a gray cashmere v-neck hoodie and Claudia Schiffer sparkles in a cream-colored hoodie with gold-trim.
The ads are tagged 'peace love gap' and each campaign image has a corresponding message such as believe in your hood, together in your hood and reflect in your hood. With a gold peace symbol prominently featured throughout the print campaign, the images remind us of the powerful message peace brings during the holidays. The print ad campaign, which was developed by Gap's creative agency Laird + Partners, will run in December issues of publications such as Vogue, Vanity Fair, Elle, Allure, Glamour, Lucky and Rolling Stone. The campaign also includes outdoor elements such as billboards and bus shelters in select markets.
Edited & Posted by the Editor | 8:14 PM | View the original post
Nickelodeon's Go, Diego, Go!
Go, Diego, Go Live! The Great Jaguar Rescue Kicks Off February 2007; Will Travel to 50 Markets.
Ticket Sales Begin November 20.
NEW YORK -- Following the massive success of Dora the Explorer Live!, Nickelodeon and Live Nation plan to launch an all new family theatrical live tour in February 2007, based on top preschool series Go, Diego, Go!. The national tour, titled Go, Diego, Go Live! The Great Jaguar Rescue, will travel to approximately 50 markets in 2007, kicking off in Louisville, KY on February 1.
Tickets for the live tour go on-sale beginning November 20. Fans can visit http://www.nickjr.com/, to look for their local market tour date and find a link to buy tickets.
Go, Diego, Go!, features eight-year-old Diego, a bilingual animal rescuer and nature expert who has the ability to talk to animals. In each episode, flavored with Spanish words, Latin American music, folktales and traditions, Diego and his friends encourage kids to use scientific thinking and investigative strategies to help animals in trouble. Baby Jaguar is the animal closest to Diego's heart, and his youthful eagerness sometimes puts him in precarious situations.
Nickelodeon Recreation is one of the leading producers of top quality theatrical and touring shows for kids and their families.
Edited & Posted by the Editor | 2:12 PM | View the original post
