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November 8, 2006
Gap's New Holiday Marketing Campaign
Maria Bello, Seal, Claudia Schiffer, Stephanie Seymour, Bow Wow, Diane Kruger, Helen Mirren, Taylor Hackford, Deepak Chopra and Others Are Joined by Friends and Family in Gap's New 'Holiday In Your Hood' Print Campaign.
SAN FRANCISCO, Nov. 8 -- This holiday season, Gap introduces a new advertising campaign featuring an eclectic cast of celebrities wearing one of Gap's most iconic clothing items -- the hoodie.
PHOTO: Stephanie Seymour, pictured with her three sons as featured in Gap's new holiday campaign.
Gap's holiday print campaign showcases heartfelt images shot by acclaimed photographers Inez van Lamsweerde and Vinoodh Matadin. The ads capture the mood of the season while emphasizing the importance of being with the ones you love. For the campaign shoot, a diverse group of talented personalities was photographed with someone near and dear to them. From an affectionate image of actress Maria Bello and her mother, to a nose-to-nose shot of Deepak Chopra with his son, to a loving portrait of Stephanie Seymour with her four children -- the images evoke the peace and love of the season. Each person in the campaign is photographed wearing a hoodie from Gap's holiday line. Seal looks laid-back and comfortable in his chocolate brown sherpa-lined hoodie, Stephanie Seymour is cozy in a gray cashmere v-neck hoodie and Claudia Schiffer sparkles in a cream-colored hoodie with gold-trim.
The ads are tagged 'peace love gap' and each campaign image has a corresponding message such as believe in your hood, together in your hood and reflect in your hood. With a gold peace symbol prominently featured throughout the print campaign, the images remind us of the powerful message peace brings during the holidays. The print ad campaign, which was developed by Gap's creative agency Laird + Partners, will run in December issues of publications such as Vogue, Vanity Fair, Elle, Allure, Glamour, Lucky and Rolling Stone. The campaign also includes outdoor elements such as billboards and bus shelters in select markets.
Edited & Posted by the Editor | 8:14 PM | Link to this Post
