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November 9, 2006
Adrianne Curry and NVIDIA Unveil World's First Real-Time Virtual Celebrity
Graphics Company and Hollywood Star Create Interactive Model.
HOLLYWOOD, Calif., -- In a move that is sure to send waves through Hollywood, model and television star Adrianne Curry and the worldwide leader in programmable graphics processor technologies, NVIDIA Corporation (NASDAQ:NVDA) , have announced that they have teamed up to create the world's first real-time, virtual celebrity. This breakthrough, which is enabled by NVIDIA's new flagship graphics technology, will allow 'stars' to create and license detailed replicas of their likeness without ever having to make a physical appearance or take a photograph.
PHOTO: NVIDIA DIGITAL ADRIANNE
Virtual celebrity licensing will have a multitude of applications, including adapting celebrity characters into newly developed video games, virtual modeling and endorsements; digital appearances in film and television; and virtual hosting on Web sites or traditional broadcast media.
"I am honored to have been selected as the first celebrity for this project," said Adrianne Curry.
Adrianne Curry is the ideal choice for this venture as she is on the cutting-edge of this fresh, new trend in Hollywood. In addition to her successful modeling career, that has landed her on the pages of Maxim, Playboy, Sync and Marie Claire, to name a few, Adrianne is a bona fide television star with television credits that include some of the most successful reality TV shows including the CW's America's Next Top Model, VH1's hit series "The Surreal Life" and "My Fair Brady," amongst numerous other stints in television and film. Adrianne also runs one of the most popular blogs and online promotions in the industry.
"The uses for this technological breakthrough are truly endless," said Dan Vivoli, senior vice president of marketing at NVIDIA. "The digital Adrianne can demonstrate the same range of emotions, movements, and attitudes and appear just as lifelike as her living, breathing counterpart. It is simply a stunning transformation."
The virtual "Adrianne" celebrity will be introduced at the official NVIDIA launch event being held in San Jose, CA.
Edited & Posted by the Editor | 1:08 PM | Link to this Post
