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December 5, 2006
THE COCA-COLA COMPANY SANTAS

PHOTO: Members of the Amalgamated Order of Real Bearded Santas joined Phil Mooney, director of archives for Coke to celebrate the 75th anniversary of the Coca-Cola Santa and officially open a free NYC art exhibit with original works from Haddon Sundblom who created the Santa in 1931. A virtual gallery is located at www.mycokerewards.com. During December, for each visitor to tour the online gallery, Coke will donate $0.75 to celebrate the milestone anniversary.
Edited & Posted by the Editor | 11:37 PM | View the original post
FORD PREVIEWS NEW C-MAX AT BOLOGNA MOTOR SHOW
The new Ford C-MAX.

BRENTWOOD, Essex, December 5, 2006 : Ford is previewing a new look for the Ford C-MAX at this year's Bologna Motor Show. The new Ford C-MAX benefits from a refined new front-end design including elements of the company's "kinetic design" form language, plus a significantly improved interior and a host of new features.
The new Ford C-MAX will sit alongside the Ford S-MAX, voted Car of the Year 2007, to offer two stylish and sporty multi-activity vehicles.
"Although we originally launched this vehicle as the Ford Focus C-MAX, we have chosen to give the freshened model its own identity, similar to the S-MAX", explains Stephen Odell, Vice President of Marketing, Sales and Service for Ford of Europe.
Edited & Posted by the Editor | 7:44 PM | View the original post
RIHANNA SIGNS TO COVERGIRL
Award-Winning Songstress Signs with Cosmetics Giant.

PHOTO: Internationally-acclaimed songstress Rihanna has signed with CoverGirl, the best selling make-up brand in the U.S.
HUNT VALLEY, Md., Dec. 5 -- Rihanna, the internationally- acclaimed songstress who has won millions of fans with her smash hit "S.O.S." and charming persona, is joining the CoverGirl family. The 18-year-old star joins the ranks of CoverGirls including Queen Latifah, Molly Sims, Christie Brinkley and Keri Russell. Rihanna will shoot her first CoverGirl ads this December for a nationwide launch in summer 2007.
Rihanna's debut album "Music of the Sun," which she co-wrote with renowned music producer Evan Rogers and his partner Carl Sturken, was released in August 2005. Her world renowned second album, "A Girl Like Me," featuring "S.O.S." and her follow-up single "Unfaithful" has established her among today's top artists. Through it all, Rihanna has managed to stay grounded and strives for her music to be a personal conversation with girls her age -- reflecting their triumphs, complexities and struggles. Rihanna is now working on her third album which is set for release in 2007.
Since its introduction in 1961, CoverGirl has helped launch numerous modeling careers and was one of the first brands to link models' names and faces with a product. The long list of famous CoverGirl models includes Christie Brinkley, Cheryl Tiegs, Rachel Hunter, Tyra Banks, Niki Taylor and Molly Sims, and the brand is known for consistently signing models who embody both inner and outer beauty, such as current spokesmodel Queen Latifah.
With more than 100 brands available in nearly 130 countries, P&G Beauty delivered sales of more than $21 billion in fiscal year 2005/06, making it a leading global beauty company. P&G offers trusted brands with leading technology to meet the full complement of beauty and grooming needs: Pantene(R), Olay(R), Head and Shoulders(R), Max Factor(R), Cover Girl(R), Always(R), Sassoon Professional(R), Wellaflex(R), Rejoice(R), Sebastian Professional(R), Herbal Essences(R), Koleston(R), Clairol Professional(R), Nice 'n Easy(R), Venus(R), Gillette(R), SK-II(R), Wella Professional(R), and the luxury and or prestige fragrance licenses for Dolce & Gabbana(R), Valentino(R), Hugo(R), and Gucci(R).
Edited & Posted by the Editor | 7:29 PM | View the original post
BOLOGNA MOTOR SHOW: FORD CELEBRATES A 2006 FULL OF SUCCESSES
Ford in Italy.

Photo: FordFiesta 2006 Europe

Photo: FordFocus ST Europe
Ford presence at the 31st edition of the Bologna Motor Show is characterized by a number of important successes obtained in 2006.
With 200.000 units expected in 2006 Ford is the leading brand among foreign carmakers in Italy, for vehicles as well as vans. The 181.000 vehicles expected for 2006 are 16.000 more vs 2005 and almost 17.000 more over its competitors.

Photo: Ford Fiesta Hosts Photo Shoot in Britain's Next Top Model
FordFiesta and FordFocus are the best-selling cars in Italy and FordFocus is the absolute leader of its class as well as the best-selling wagon.
2006 has also been a year of important acknowledgements for Ford: FordTransit has been awarded "International Van of the Year 2007", FordS-Max has won the prestigious "Car of the Year 2007" award and Ford won the 2006 Rally World Constructors Championship* with FordFocus WRC.
Last but not least, Ford of Italy was awarded the 2006 DealerSTAT for the best relationship between a carmaker and its distribution network.

Photo: FordS-Max Europe
Massimo Pasanisi, President and CEO of Ford of Italy said: "2006 has been a year of great success for Ford in Italy. In 2007 - thanks to several new products - we want to be again leading characters of this market, increasing the new emotional values of Ford's brand”.
* Ford is Import Leader in Italy with an advantage of almost 17,000 units over its competitors in the first 11 months of the year
* Ford celebrates 2006 with a 7.8% market share and over 200,000 vehicles sold – that is an increase of 0,4% market share and more than 16,000 units over 2005
* FordFiesta confirms as the best-selling foreign model in Italy with 78,000 units
* FordFocus is the second best-selling foreign car; it is the class-leader and the best-selling wagon in Italy
* FordTransit has been awarded the "International Van of the Year 2007"
* FordS-Max wins the "Car of the Year 2007"
* Ford, with FordFocus WRC, wins the 2006 Rally World Constructors Championship*
* Ford of Italy has been awarded the 2006 DealerSTAT for the best relationship between a carmaker and its distribution network.
At this 2006 edition of the Bologna Motor Show, Ford exhibits several new models that will be launched on the Italian market along 2007:
All-new FordC-Max
All-new FordMondeo
All-new FordRanger
FordFocus Coupé-Cabriolet
Iosis X (concept car)
Edited & Posted by the Editor | 6:44 PM | View the original post
Business Traveler Magazine's 2006 Readers' Choice
Best in Business Travel Awards Announced.
Road Warriors Share Their Favorite Airlines, Hotels and Business Travel Companies.
NEW YORK, Dec. 4 -- Business Traveler magazine, the only U.S. publication devoted to the needs of the travel industry's most active customers, has just announced the winners of their 2006 Readers' Choice Best in Business Travel Survey. The highly coveted awards will be presented at a gala ceremony and dinner in New York on January 11, 2007. The gala also kicks-off Business Travelers' fundraising drive benefiting The Ronald McDonald House of New York, a non-profit organization dedicated to serving pediatric cancer patients and their families.

Now in its 18th year, the Readers' Choice Best in Business Travel Survey randomly samples the Business Traveler subscriber base, allowing the readers to recognize the companies who have made their business travels more enjoyable. Conducted by a third-party agency, the annual survey covers nearly 50 categories including "Best Overall Airline," "Best Business-Class Hotel," and "Best Luggage." The 2006 survey had a return rate of more than 33 percent.
Business Traveler is one of the world's leading business travel authorities. With nine editions worldwide, including 18 years covering the United States, Business Traveler, provides flight and hotel reviews, destination features and special interest stories including four-hour excursion guides, airline comparison reviews, airport security and travel trends.
"Logging an average 67 nights on the road and more than six-million round-trip flights a year, our readers know the hotels, airlines and travel products that best meet their needs," stated Rebecca Bishop, publisher. "We appreciate the time these globetrotting executives took to respond to our survey and we hope that the results will make global business travel more productive and efficient in the coming years."
The 2006 Readers' Choice Best in Business Travel Award Winners:
Best overall airline in the world: Singapore Airlines
Best airline for North American travel: Continental Airlines
Best airline for international travel: Singapore Airlines
Best business class in the world: Virgin Atlantic Airways
Best first class in the world: Emirates
Best premium economy class in the world: United Airlines
Best economy class in the world: Singapore Airlines
Best business class to Europe/Trans-Atlantic: British Airways
Best business class to Eastern Europe: Lufthansa
Best business class to Nordic Countries: Scandinavian Airlines (SAS)
Best business class to Mexico/Latin America: AeroMexico
Best business class to South America: LAN Airlines
Best business class to Canada: Air Canada
Best business class to Asia/Trans-Pacific: Korean Air
Best business class to the South Pacific/Australia/New Zealand: Air New Zealand
Best business class to the Middle East: Emirates
Best business class to Africa: South African Airways
Best low-cost carrier: Frontier Airlines
Best flight attendants in the U.S.: Continental Airlines
Best in-flight services in the U.S.: Continental Airlines
Best flight attendants in the world: Asiana Airlines
Best in-flight service in the world: Asiana Airlines
Best business class cuisine/menu: Singapore Airlines
Best airport lounge: Delta Air Lines
Best airline alliance: Star Alliance
Best frequent-flier program: Delta SkyMiles
Best airline Web site: Delta.com
Best airport in the world: Singapore Changi International Airport
Best airport in North America: Denver International Airport
Best hotel chain in the world: Marriott International
Best hotel chain in North America for business travel: Marriott
Best luxury hotel chain for business travel: Four Seasons Hotels & Resorts
Best individual hotel in North America for business travel: The Peninsula Chicago
Best hotel Web site: Marriott.com
Best hotel rewards program in the world: Marriott Rewards
Best hotel chain in Latin America: Sheraton Latin America
Best hotel chain in Europe: Sofitel Hotels & Resorts
Best hotel chain in Eastern Europe: Hilton Hotels
Best hotel chain in the Middle East: Jumeirah
Best Web site for booking travel: Travelocity.com
Best credit card for business travelers: American Express
Best credit card rewards program: American Express Membership Rewards
Best car-rental company in North America: Hertz
Best wireless service provider in the world: Verizon Wireless
Best overall luggage for business travelers: Travelpro
Best carry-on luggage for business travelers: TUMI
Best international courier service: DHL
Best overnight courier service in North America: FedEx
Edited & Posted by the Editor | 2:00 PM | View the original post
CONSUMER REPORTS: JANUARY 2007 COVER

PHOTO: Cover of the January 2007 issue of Consumer Reports.
Edited & Posted by the Editor | 1:55 PM | View the original post



