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December 5, 2006
BOLOGNA MOTOR SHOW: FORD CELEBRATES A 2006 FULL OF SUCCESSES
Ford in Italy.
Photo: FordFiesta 2006 Europe
Photo: FordFocus ST Europe
Ford presence at the 31st edition of the Bologna Motor Show is characterized by a number of important successes obtained in 2006.
With 200.000 units expected in 2006 Ford is the leading brand among foreign carmakers in Italy, for vehicles as well as vans. The 181.000 vehicles expected for 2006 are 16.000 more vs 2005 and almost 17.000 more over its competitors.
Photo: Ford Fiesta Hosts Photo Shoot in Britain's Next Top Model
FordFiesta and FordFocus are the best-selling cars in Italy and FordFocus is the absolute leader of its class as well as the best-selling wagon.
2006 has also been a year of important acknowledgements for Ford: FordTransit has been awarded "International Van of the Year 2007", FordS-Max has won the prestigious "Car of the Year 2007" award and Ford won the 2006 Rally World Constructors Championship* with FordFocus WRC.
Last but not least, Ford of Italy was awarded the 2006 DealerSTAT for the best relationship between a carmaker and its distribution network.
Photo: FordS-Max Europe
Massimo Pasanisi, President and CEO of Ford of Italy said: "2006 has been a year of great success for Ford in Italy. In 2007 - thanks to several new products - we want to be again leading characters of this market, increasing the new emotional values of Ford's brand”.
* Ford is Import Leader in Italy with an advantage of almost 17,000 units over its competitors in the first 11 months of the year
* Ford celebrates 2006 with a 7.8% market share and over 200,000 vehicles sold – that is an increase of 0,4% market share and more than 16,000 units over 2005
* FordFiesta confirms as the best-selling foreign model in Italy with 78,000 units
* FordFocus is the second best-selling foreign car; it is the class-leader and the best-selling wagon in Italy
* FordTransit has been awarded the "International Van of the Year 2007"
* FordS-Max wins the "Car of the Year 2007"
* Ford, with FordFocus WRC, wins the 2006 Rally World Constructors Championship*
* Ford of Italy has been awarded the 2006 DealerSTAT for the best relationship between a carmaker and its distribution network.
At this 2006 edition of the Bologna Motor Show, Ford exhibits several new models that will be launched on the Italian market along 2007:
All-new FordC-Max
All-new FordMondeo
All-new FordRanger
FordFocus Coupé-Cabriolet
Iosis X (concept car)
Edited & Posted by the Editor | 6:44 PM | Link to this Post
