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December 7, 2006
Coty Inc. Partners With Gwen Stefani and Her L.A.M.B. Brand to Develop and Market Signature Fragrances
NEW YORK, Dec. 6 -- Coty Inc., the world's largest fragrance company, announced today the signing of a global licensing agreement with Gwen Stefani, the Grammy-winning recording artist, to develop and market a line of fragrances for her fashion and accessories brand, L.A.M.B.
PHOTO: GWEN STEFANI WITH COTY INC. EXECUTIVES: R to L: Bernd Beetz, CEO, Coty Inc., Gwen Stefani, Michele Scannavini, president, Coty Prestige, Catherine Walsh, senior vice president, American Fragrances, Coty Prestige.
The partnership is the first foray by the multi-talented singer and fashion designer into the fragrance market. The yet-to-be-named fragrance, which will debut Fall 2007, will reflect the unique blend of verve, style and vivacity of L.A.M.B. fashions and accessories.
Coty was created in Paris in 1904 by Francois Coty who is credited with founding the modern fragrance industry. Coty Inc. delivers innovative products to consumers in 91 markets worldwide.
Today, Coty Inc. is the world's largest fragrance company and a recognized leader in global beauty with annual net sales of $2.9 billion. Driven by an entrepreneurial spirit, passion, innovation and creativity, Coty Inc. has developed an unrivaled portfolio of 40 designer, celebrity and lifestyle brands.
The Coty Prestige brand portfolio is distributed in prestige and ultra-prestige stores and includes designer brands -- Calvin Klein, Cerruti, Chloe, Jette Joop, Jil Sander, JOOP!, Kenneth Cole, Marc Jacobs, Nikos, Vera Wang and Vivienne Westwood; celebrity brands -- Desperate Housewives, Jennifer Lopez and Sarah Jessica Parker; and lifestyle brands -- Chopard, Davidoff, Lancaster, Nautica and Phat Farm.
The Coty Beauty brand portfolio is more widely distributed and includes designer brand -- Pierre Cardin*; celebrity brands -- Celine Dion, David and Victoria Beckham, Isabella Rossellini, mary-kateandashley and Shania Twain; and lifestyle brands -- adidas, Aspen, Astor, Calgon, Chupa Chups, Esprit, Exclamation, Jovan, Miss Sixty, Miss Sporty, Rimmel, Stetson, the healing garden and Vanilla Fields.
L.A.M.B., an acronym for "Love Angel Music Baby," was created and launched by Gwen Stefani in 2003. Since its initial conception, the women's apparel and accessory brand has quickly become recognized as one of the leading, young designer labels in the marketplace.
Edited & Posted by the Editor | 11:18 PM | Link to this Post
