LG Mobile Phones Announces Rihanna as Brand Ambassador For Chocolate by LG

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December 4, 2006

LG Mobile Phones Announces Rihanna as Brand Ambassador For Chocolate by LG

Global pop sensation, Rihanna Kicks Off Her New Role as Brand Ambassador with a Star-Studded Event in Las Vegas Today.

SAN DIEGO, Dec. 4 -- LG Electronics MobileComm U.S.A., Inc. (LG Mobile Phones) announced today that they are bringing together two global sensations, Chocolate by LG and Rihanna, to launch their new Chocolate color phones. Chocolate by LG in white, mint green and cherry red were recently introduced to consumers last month.

Rihanna will kick off her new role as brand ambassador tonight by performing at a star-studded post Billboard Music Awards event, titled "The LG Chocolate Party" at Las Vegas' newest nightspot, Moon Nightclub, in the Palms Resort and Casino. The event will be the media and consumer's first opportunity to have hands on time with the new cherry red and mint green Chocolate color phones. Additionally, in between sets from DJ AM and DJ Mom Jeans (a.k.a. Danny Masterson), Rihanna will perform several of her hit singles for guests in this intimate venue. Celebrity attendees include Paris Hilton, Ludacris, the Killers, Chris Brown, Blue October, Nickelback, Nas, Carmen Electra, Bow Wow, Chingy, Three 6 Mafia, Ne-Yo and Young Jeezy.

LG Electronics, Inc. is a global leader and technology innovator in consumer electronics, home appliances and mobile communications.

Edited & Posted by the Editor | 7:32 PM | Link to this Post