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December 11, 2006

Saks Fifth Avenue Logo Gets a Makeover

NEW YORK, Dec. 11 -- As part of the overall revitalization of Saks Fifth Avenue, one of America's most familiar and enduring icons of style and commerce, the Saks logo has been updated for the 21st century. The new look will be unveiled officially in January, 2007 and will appear in advertising, on shopping bags and in a wide array of other merchandise and marketing materials.

"Our customers can count on us as a consistent source of fashion, style and quality," said Steve Sadove, CEO, Saks Incorporated. "The updated logo gives us a modern look that is sure to resonate with our customers and contribute to the resurgence of Saks Fifth Avenue."

Edited & Posted by the Editor | 10:50 PM | Link to this Post

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