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December 20, 2006
Serena Williams and Sania Mirza will play at the Sony Ericsson International in Bangalore
India’s largest WTA Tour Event will be held from February 12 - 18, 2007 at KSLTA, Bangalore.
Bangalore, India – After a successful second year of tennis sponsorship, Sony Ericsson increases its commitment to the sport by tying up with the Karnataka State Lawn Tennis Association (KSLTA) to bring the Sony Ericsson International, a Sony Ericsson WTA (Women’s Tennis Association) Tour event, to Bangalore. With the title sponsorship of the tournament in India, Sony Ericsson aims to further popularise and promote the sport of tennis in India, as it has been doing worldwide through the Sony Ericsson WTA Tour. KSLTA is pleased to announce confirmed participation from Serena Williams and Sania Mirza for the tournament. This will be Serena’s first appearance in India and the talented player is set to enthral the Indian audience with her exciting power tennis.
Announced today at a press conference in Bangalore, Sony Ericsson International will sit alongside the company’s other tennis commitments: the Sony Ericsson WTA Tour, which culminates in the Sony Ericsson Championships in Madrid in November, the Tennis Masters Cup in Shanghai, also in November, and the Sony Ericsson Open in Miami, to debut in March 2007.
According to Serena Williams, “I am very excited to be playing in the Sony Ericsson International in Bangalore, especially for the first time. Tennis as a sport has become more and more popular in India, and I hope many fans of all ages will come out and see us play. I always look forward to visiting a new country and playing in new good tournaments.”
Speaking at the press conference, Sania Mirza said, “Sony Ericsson has had a major impact on the WTA Tour. It has helped to make the sport cooler and more accessible because of its links with music, film and fashion. As a result tennis has broadened its appeal to new audiences. I look forward to the newly created Sony Ericsson International next February, in my country.”
Sony Ericsson is the global title sponsor of the Women's Tennis Association, and works with the Association to promote the Sony Ericsson WTA Tour in over 80 cities during the year.
Edited & Posted by the Editor | 1:31 PM | Link to this Post
