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January 23, 2007
Procter & Gamble Acquires DDF Skin Care : GlobalGiants.com
PHOTO: PROCTER & GAMBLE DDF PRODUCTS
CINCINNATI, Jan. 22, 2007 -- The Procter & Gamble Company (NYSE: PG) announced today that it has acquired HDS Cosmetics Lab Inc., the company that manufactures and markets Doctor's Dermatologic Formula (DDF) skin care, from North Castle Partners, a private equity firm. The DDF line of products designed for specific skin concerns such as anti-aging, acne, hyperpigmentation and sun protection are sold in specialty retail, department stores and select spas throughout the United States and in several other countries.
Building on DDF's strong positioning and credentials, P&G expects to infuse the line with a steady stream of innovation, add marketing expertise, and leverage its global reach and go-to-market capability to drive future expansion.
"We created DDF to bring forth the latest technologies, based on medical practices and protocols," said Dr. Howard Sobel, a leading New York dermatologist and founder of DDF. "I'm confident that with P&G's know-how and scale behind it, DDF can grow to reach even more women and men who are looking for professional solutions."
PHOTO: P&G OLAY DAILY FACIALS
P&G's successful track record for growing acquired brands includes Pantene(R), Olay(R), Cover Girl(R), Herbal Essences(R), SK-II(R), Wella Professionals(R), and the fragrance licenses for Valentino(R), and Hugo(R). [GlobalGiants.com]
Edited & Posted by the Editor | 6:29 PM | Link to this Post
