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February 20, 2007
Beverage Partners Worldwide's ENVIGA™ Green Tea : GlobalGiants.com
A delicious sparkling green tea containing green tea extracts, calcium, and caffeine, Enviga was conceived by Beverage Partners Worldwide (BPW) – a joint venture of Nestlé S.A. and The Coca-Cola Company.
“Enviga increases calorie burning. It represents the perfect partnership of science and nature,” says Dr. Rhona Applebaum, chief scientist, The Coca-Cola Company. “Enviga contains the optimum blend of green tea extracts (EGCG), caffeine and naturally active plant micronutrients designed to work with your body to increase calorie burning, thus creating a negative calorie effect. It makes this product stand out as unique. Enviga brings the benefits of green tea to the forefront in a convenient and accessible, great tasting beverage.”
“Enviga brings together Nestlé’s expertise in nutritional science and extensive knowledge in the benefits of green tea with Coca-Cola’s consumer, marketing and distribution resources to create a new global beverage category with unique consumer benefits – a beverage with negative calories,“ says Leslie Novos, CEO of Beverage Partners Worldwide.
Beverage Partners Worldwide (BPW) is a joint venture between Nestlé SA and The Coca-Cola Company. BPW operates autonomously while drawing on the capabilities of Nestlé and The Coca-Cola Company. It is a global business unit with cross-functional teams located in Atlanta, GA; Zurich, Switzerland; and Bangkok, Thailand. The Americas business unit markets Gold Peak and Nestea ready-to-drink iced teas. |GlobalGiants.com|
Edited & Posted by the Editor | 6:27 AM | Link to this Post
