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February 7, 2007
Cherry Coke To Debut New Can Designed by Jay-Z's Lifestyle Apparel Brand Rocawear : GlobalGiants.com
Sleek, Fun, Urban Design to Be Unveiled at Exclusive Event During Fashion Week in New York.
ATLANTA, Feb. 6 -- Cherry Coke has joined forces with the design team from Rocawear, apparel brand founded by hip-hop icon Shawn "Jay-Z" Carter, to create an eye-catching new appearance for the brand.
On February 7, along with his Rocawear designers, Shawn "Jay-Z" Carter will be on hand to unveil the redesigned Cherry Coke packaging for the first time at an exclusive party during Fashion Week. The new look for Cherry Coke, which is also featured on Cherry Coke Zero, is the first packaging update for the brand since 2002.
According to the company, the vibrant, urban design for Cherry Coke features a stylized silver cityscape scattered with dark pink cherries on a graduated pink background. The motif for Cherry Coke Zero, which offers Cherry Coke taste with zero calories, includes the same silver cityscape and cherries with pierced centers dotted across a predominately black background.
The special Fashion Week Cherry Coke launch event will also showcase six artists who will reinterpret the brand's graphics in five different media. Joining Cherry Coke, Shawn "Jay-Z" Carter and the five artists, attendees at the exclusive event will include a mix of celebrities, musicians, athletes, stylists and New York City tastemakers. [GlobalGiants.com]
Edited & Posted by the Editor | 4:26 AM | Link to this Post
