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February 1, 2007
Sheryl Crow Launches New Revlon Colorist(TM) : GlobalGiants.com
A New Line of Premium Haircolor Products With a Revolutionary Weekly Anti-fade Colorglaze.
NEW YORK, February 1 -- Revlon Colorist celebrated its launch January 31 with Sheryl Crow, one of the music industry's biggest stars.
PHOTO: Sheryl Crow, the new spokesperson for Revlon Colorist.
According to the company, Revlon Colorist is the first-to-market haircolor system that delivers fade resistant color, and Revlon Colorist provides a base of rich, radiant all over color that stays refreshed and shining for up to six weeks with a 2-minute application of Colorglaze once a week in place of regular conditioner. Each kit comes with salon-quality, permanent haircolor plus a shade-matched Colorglaze. The line is available in 26 vibrant shades.
The product will be supported by a multi-media campaign that will include television, print, in-store and internet placements featuring Crow's original version of the Buddy Holly hit "Not Fade Away." The campaign was shot by famed photographer Ellen Von Unworth in Nashville and New York.
Revlon(R) is a worldwide cosmetics, skin care, fragrance and personal care products company. Revlon brands include Revlon(R), Almay(R), Ultima II(R), Mitchum(R), Charlie(R) and Flex(R), which are sold worldwide. [GlobalGiants.com]
Edited & Posted by the Editor | 6:48 AM | Link to this Post
