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February 7, 2007

Verizon Wireless and LIME Launch Healthy Living Programming on New V CAST Video Channel : GlobalGiants.com

Key LIME talent including Best Selling Author, Deepak Chopra, and Yoga Instructor to the Stars, Rodney Yee to be featured on V CAST Video Channel.

BASKING RIDGE, N.J. and NEW YORK, Feb. 7 -- LIME(TM), the multi-platform lifestyle brand dedicated to a healthier, greener and more balanced lifestyle, and Verizon Wireless have teamed up to offer a new mobile video channel, LIME: Healthy Living With A Twist on the new V CAST Video channel. This deal marks LIME's entry into the mobile video marketplace. The announcement was made today by C.J. Kettler, Founder and CEO, LIME.

Starting today, Verizon Wireless V CAST customers can get video segments from best selling author Deepak Chopra, yoga instructor to the stars, Rodney Yee, and more healthy living content on select V CAST-enabled phones. The new V CAST Video channel offers customers some of LIME's flagship programming and features key talent and segments from LIME's health and wellness series, "Mind, Body and Soul." [GlobalGiants.com]

Edited & Posted by the Editor | 10:46 AM | Link to this Post

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