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April 2, 2007

Benetton: Dress your face! Not with makeup or a daring piercing or tattoo : GlobalGiants.com

Benetton


Dress Your Face is an idea resulting from a partnership between Allison and the Benetton Group. Men and women can create their own United Colors of Benetton glasses every day, depending on their look and mood.

You choose from among six different metal frame designs, each one available in three variations - gold-plated, silver-plated or gun metal gray - with flexible sides and transparent endpieces engraved with the brand's knit stitch logo.

A simple click attaches three types of very light Grilamid covers to the frame: covering the whole, upper half or just the top.

The covers come in a choice of colors that you would expect from United Colors of Benetton: solid colors from gaudy to delicate, streaked, shaded, flamed, shiny and opaque tones, with two or three colors used together. And versions for women include applications of minute, sparkling and ultra-feminine Swarovski crystals.

To summarize: 18 frames, 87 different covers to create as many pairs of glasses. |GlobalGiants.com|


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Edited & Posted by the Editor | 7:51 AM | Link to this Post






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