« Ford's Stickers On Its Trucks Will Help Cyclists Stay Safe : GlobalGiants.com | Main | America's Cup Underway in Spain : GlobalGiants.com »
April 24, 2007
Citi Announces Plant-A-Tree Program to Help Drive Environmental Awareness : GlobalGiants.com
Encourages Customer Enrollment in Paperless Statements.
Announces First Quarter Success With More Than 300,000 Trees Planted.
NEW YORK, April 24 -- Citi, the leading global financial services company, is aiming to help make a difference in the environment this year, while delivering tangible benefits to customers who desire to reduce their dependence on paper and help to protect the environment. In January, the company put in motion a customer-focused "Plant- a-Tree" initiative - a program that creates environmental awareness by encouraging its credit card holders to switch to paperless statements, planting a tree for each conversion made. Today, the company announced its first quarter results from the program, where already more than 300,000 customers have opted to "go paperless" and just as many trees have been planted on their behalf nationwide.
For every customer that switches to paperless statements, Citi, in partnership with the National Arbor Day Foundation (NADF), will plant a tree on his or her behalf in a location where it is most needed. Along with the environmental benefits, going paperless has its consumer advantages as well. Going paperless helps reduce paper clutter and allows customers to view their statements online for up to six months, as well as provides easy access to account activity anywhere, anytime.
Citi, the leading global financial services company, has some 200 million customer accounts and does business in more than 100 countries. |GlobalGiants.com|
Edited & Posted by the Editor | 1:26 PM | Link to this Post
