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May 15, 2007
Pepsi-Cola Company: Mountain Dew Unveils Aluminum Bottle Series : GlobalGiants.com
First Time a Carbonated Soft Drink will be Offered in Aluminum Bottle in U.S.
Photo: Paul Rodriguez, a professional skateboarder, collaborated on a Mountain Dew Green Label Art design with skater-turned-artist, Chris Pastras. (Pepsi-Cola Company)
PURCHASE, N.Y., May 15 -- Mountain Dew today announced the launch of Green Label Art, a limited-edition series of aluminum bottles featuring designs created by a variety of artists. The Green Label Art series (www.greenlabelart.com) will be released May through October in select markets. This series marks the first time a carbonated soft drink will be packaged in an aluminum bottle in the U.S.
Photo: Tattoo artist Troy Denning created a design for the Mountain Dew Green Label Art Series. (Pepsi-Cola Company)
The Green Label Art artists are an eclectic mix, ranging in style and notoriety, from apparel and sneaker designers to a vinyl action/toy designer and a lead singer from a top indie band. In addition, Paul Rodriguez, a professional skateboarder sponsored by Mountain Dew, collaborated on a design with skater-turned-artist, Chris Pastras.
The artists were given a plain, 16-ounce aluminum bottle and asked to create their expressions of Mountain Dew. Treating the bottles as a canvas, the artists used a variety of approaches and applications including: tattoo design, cut-and-paste materials, paint, charcoals and computer graphics. |GlobalGiants.com|
Edited & Posted by the Editor | 1:58 PM | Link to this Post
