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June 1, 2007
adidas and Right To Play Kick Off Red Ball Movement : GlobalGiants.com
Using The Power of Sport and Play to Create a Healthier and Safer World.
Photo: Zinedine Zidane and adidas partner with Right to Play to make the world a better place through sport. (adidas; Right to Play) |GlobalGiants.com|
International humanitarian organization, Right To Play and adidas have joined forces to bring the positive impact of sport and play to children in disadvantaged communities around the world. The centerpiece of the program is a limited edition mini red ball that goes on sale today at adidas stores worldwide and on adidas.com.
The mini ball is a world cup-style redesign of Right To Play's longstanding symbol and will retail for 10 dollars in the US. As a primary driver for the awareness initiative, adidas retail employees will act as Right To Play ambassadors and the stores will be transformed to showcase the work that Right To Play is doing in Africa, Asia and the Middle East. All proceeds from the sale of the mini ball will go to support Right to Play's projects around the world.
Additionally, legendary soccer phenom, Zinedine Zidane, who retired from international competition last year, is now devoting much of his time to working with children and will partner with the Adi Dassler Fund to be a key driver of the Right To Play initiative. |GlobalGiants.com|
Edited & Posted by the Editor | 4:28 AM | Link to this Post
